My Rule Of Thumb For Accepting SEO Link Building, Guest Posting and Blogging Requests

rule-of-thumb-seo-wide

So I have a very dear client who has been getting A LOT of requests to have guest posts, to “swap links” and the like. It is because his real estate investing website is getting a great following! But how do you know which ones you should do and which ones you should stay FAR […]

Niche Marketing – Can you have two niches?

Niche Marketing - Can You Have Two Niches?

Niche marketing has changed over the years. Back in the day we were told we could have hundreds of niches with all different anonymous logins and build an empire that could span the online universe. Today though, with Google cracking down on spam sites and social needing a face to put to a name, is […]

Copywriting Tips – What Are Your Customers Words?

Real Zentangles

In your business you probably have some kind of vernacular or “right” words that are used to describe what you do. But in copywriting to attract attention and sales, you need to know the words that your customers are using to describe that product or service. For example, a financial planner may talk frequently about […]

How To Refer Affiliate Products Ethically For Service Professionals

Chris Brogan Webinar

If you are a service professional doing authority marketing you may be in a quandary about how to ethically refer people to affiliate programs where you might get a cut of the action. For those of you just getting started with this idea, many companies use “affiliate partners” to sell their products or services. Functionally […]

Author Marketing – How To Choose Which Social Media Networks To Use

Author Marketing – How To Choose Which Social Media Networks To Use

Authors today have much more opportunity and pressure than in the past. Let’s start with the good bits…years ago if you were not one of the “chosen ones” who editors deemed worthy to have a book, you were out of luck. Your dreams of being a successful author were dead in the water. Now-a-days if […]

There IS A Right And Wrong Way To Do Influencer Marketing

There is a right way and a wrong way to do influencer #marketing

If you haven’t heard, there is a name for all the stalking that I do, “Influencer Marketing”. Basically this is when you find someone that you could contact who could help move your business along in good direction if you could just get them to notice you! It is the exact opposite doing authority marketing […]

So You Want To Sell To Realtors…Get In Line!

So You Want To Send To Realtors...Get In Line

There are hundreds of types of businesses who want to sell to Realtors. Some of them are GREAT and really would provide a value and some are just trying to pick “low hanging fruit”. Your success with converting this coveted profession will probably depend on your motivation and how much value you can provide them! […]

Content Marketing For Authors

Content Marketing For Authors

As I was launching my last book, Rainmaker Real Estate Agent, I made a WHOLE bunch of content that would sort of “swirl” around and help drive traffic to that book. It is working since the book currently ranks highly on Amazon for all my real estate categories and sales are climbing. Today I thought […]

Have You Been Putting Out The Wrong Signals? Updating Your Authority Marketing Empire

Authority Marketing Bad Hair Day - Wide

When was the last time you looked at your authority marketing “stuff”. If you are doing a lot of marketing and content creation, you are probably like me! I tend to put a whole bunch out there and then keep on trucking along, not thinking about all the nibbles out there that are no longer […]

Targeting Learning Styles In Your Online Courses

Targeting Learning Styles In Your Online Courses

Today’s post is about remembering that everyone doesn’t learn the way that you do and that you need to be mindful of the learning styles you use in your online courses! There are three types of learning styles, Visual, Auditory and Kinesthetic. Generally everyone has a primary means of learning that falls into one of […]

How To Research Categories, Sales Rank & Keywords For Amazon Kindle Sales | Author Marketing

How To Research Categories, Sales Rank & Keywords For Amazon Kindle Sales | Author Marketing

Author marketing is actually kind of fun. It allows me to take all the bits from other kinds of marketing that I already understand and put them together to make a brand new form that helps with book sales. Today we are going to be talking about doing research for your Kindle eBooks for sale […]

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

This is my own list of the top Twitter accounts that I follow. There are some pretty stringent criteria that I use to include someone including: Is it the person-person who monitors or answers Do they share great stuff Are they really using Twitter or is their feed full of just Facebook reposts Now you […]

How To Create An Amazing Valentine’s Day Marketing Campaign

How To Create An Amazing Valentines Day Marketing Campaign

Today we are going to talk about creating a super fun and friendly marketing campaign for Valentine’s Day. Because this is primarily for business owners, we will be focusing on clean themes and steering away from more romantic or racy campaigns that might work better for other industries. Valentines Day Marketing Campaigns So I believe […]

SEO Software Review – Pro Rank Tracker Versus RankTrackr

SEO Software Review - Pro Rank Tracker Versus RankTrackr

Today we are going to be talking about two different SEO software services that help you to track your keyword rankings on the search engines (and YouTube). Affiliate Disclosure: Let’s get this started right by saying at this time I am not affiliate for either of these software products, although I did receive a complimentary […]

Local Marketing For Realtors – Becoming The Neighborhood Expert

Blog Post :: Local Marketing For Realtors - Becoming The Neighborhood Expert

So glad I got this reader question as it prompted me to think about the ways that Realtors can use their local marketing efforts to start becoming the neighborhood expert. “My main focus is selling residential Real Estate in Adelaide, South Australia. So I’m always on the lookout for how to getter in front of […]

Customizing LeadPages – Yes They Can Look Pretty and Different

Customizing Lead Pages - Yes They Can Look Pretty and Different

I love LeadPages. I especially love how easy it is to customize the look of everything and make them look pretty and different from everyone else’s. If you do decide to sign up, please consider using my affiliate link to do so! click here For those of you who don’t know what Lead Pages are, […]

3 Ways To Target Key Influencers In Your Industry

Three Ways To Target Key Influencers In Your Industry

So today we are going to be talking about key influencers. These are people in your industry or other influential people who potentially help your business. (please note in a first world marketing problem, my “assistant” Sammy asks to be let out towards the end of the video!) How Many Key Influencers Should You Target? […]

Planner Manners – How To Color Code Your Time and Your Life!

Fruit stripe gum

Alrighty then, for those of you who have been stalking me for YEARS to make this video about calendaring and planner manners…this one is for you! Now, this system is not my own, I heard about it from my besty, Deb Ward, The Irish Realtor, and she heard about it from someone else. If you […]

Content Marketing – 5 Pages On Your Website That Help SEO

Content Marketing - 5 Pages On Your Website That Help SEO

If you have read about content marketing at all, you have heard that SEO is dead…sigh. SEO has not died, Google just hid the data so we can’t see it and marketers got grumpy and decided that it would be okay to ignore going forward. Now, there ARE some things going on in SEO that […]

How To Make Your Promotional Products Amazing – Sticker Mule

How To Make Amazing Promotional Products

I have been looking at stickers for a while, coveting them and wanting to get some to promote my business, but I really never had that spark of creativity that would make them amazing..until now! Today’s post is about how to make your promotional products so amazing that people would pay for them. Where I […]

Keywords For Business – Includes Startup, Entrepreneur, Marketing, Writing and Small Business SEO Terms

Keywords For Business - SEO Search Engine Keywords

I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 15+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what […]

Christmas Quotes For Business and Clients

Christmas Quotes For Business and Clients

This post is all about Christmas quotes for business (some with pictures) that are appropriate for sharing on your social sites. I am super happy that you found these and please feel free to share the pictures anywhere you like as long as you leave the MarketingArtfully.com branding on there. Christmas Quotes Now, the essence, […]

Marketing For Authors – Grow Your Email List

Marketing For Authors - Grow Your Email List

If you are a writer who wants to sell more books, this is my #1 marketing tip for authors…grow your email list! All of us struggle with some aspect of marketing and mostly I hear that authors want to stay behind their computers, tip-tap typing away and not having to worry about marketing their books. […]

Feels Good Affiliate Marketing Overview and Tools That I Use

Feels Good Affiliate Marketing And Tools I Use

Today’s post is going to out to Kir mostly and a teeny bit for Sean who have questions about affiliate marketing or how to sell their own products on their websites! Overview I titled this post “feels good” affiliate marketing because I really believe that you can either have an income or supplement your income […]

Multi Channel Marketing – Setting Up Your Content Marketing Strategy

Multi Channel Marketing - Setting Up Your Content Marketing Strategy

When you are a huge content producer, you have funny problems that other people might not understand. Then if you add on diverse interests of the Renaissance Entrepreneur to the mix and you have a whole big beautiful mess! Today I going to thinking aloud about a multichannel content marketing strategy for myself and my […]

Renaissance Entrepreneurs – Multi Channel Marketing

Renaissance Entrepreneurs - Multi Channel Marketing

Today we are going to be taking about multi channel marketing, renaissance entrepreneurs. What I mean when I say this is that there is a portion of the business population who are multi-faceted and multi-talented and who don’t want to get smushed down into a box. They want to be able to pursue their passions […]

Going Back To A Paper Business Planner, Sorta | Erin Condren Life Planner

Going Back To A Paper Business Planner - Erin Condren

I am going back to a paper business planner…sorta!! I had to do it even though it doesn’t make any sense to my digital husband who can put everything into his computer and have it be an actual thing. Get $10 off your first order of an Erin Condren calendar…click here (makes sure to “register” […]

Twitter Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Twitter Marketing - How To Do Competitive Marketing Analysis

I had an epiphany last week that I truly don’t know who my competition is. Then I started to think about why that is and overall I came to the conclusion that it is because it varies depending on the marketing platform. In years past your competition was the guy down the street who does […]

4 Things To Focus On When You Are Updating Your WordPress Website | Website Design

4 Things To Focus On When You Are Updating Your Wordpress Website | Website Design

Website design is one of the things that I accidentally know how to do. Back in 2001 when I officially started my marketing company (it was called 4D Marketing back then) I needed to get work and making websites seemed like it would be a great idea. I had a working knowledge of how to […]

Thanks and Gratitude Quotes For Business

Thanks And Gratitude Quotes

I LOVE quotes and ones about thanks and gratitude quotes are some of my favorites! If none of these thanks and gratitude picture quotes work for you, please check out our past Thanksgiving quotes from last year. I give away these quotes freely and would love if you share them, just please make sure to […]

Facebook Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Facebook Marketing - How To Do Competitive Analysis (Spy On Your Competition)

Just yesterday it happened again, someone said that they wanted to know who my competition was and I froze like a popsicle. Who IS my competition? Today we are going to take a look at ways that we can find out who our actual competition is on Facebook using competitive analysis. Finding Your Competitors On […]

OMG, You Are Totally Not Like Your Customer – Shut Your Mouth Small Business Marketing

[BLOG POST] You Are Not Your Customer - Shut Your Mouth Marketing

There is a phrase in small business marketing that we forget all..the..time..YOU ARE NOT YOUR CUSTOMER! When I was growing up we said “like” A LOT. Like, almost every other word. It was severely annoying to my Daddy who thought that was the dumbest sounding thing he had ever heard. More recently the kids have […]

Case Study – Event Marketing (Donna Thornton)

Marketing Case Study - Event Marketing

Figuring out how to go about marketing your business and making more money is not always easy. Business owners know what they know, but often have no idea of how to craft a marketing plan that will be effective and not horrifically hard to implement. Today we are going to be looking at an Event […]

How To Brand Your Social Media For The Holidays

How to brand your social media for the holidays

  It is time to plan your social media branding for Thanksgiving, Christmas and New Years. Seeing as how the holidays are creeping up on us, you need to make sure that you have a rock solid plan for what to do to get your sales on over the coming months. Branding Your Social Media […]

The Best Christmas Gifts For Small Business Owners and Entrepreneurs

The Best Christmas Presents For Small Business Owners and Entrepreneurs

Buying the best Christmas Gifts for entrepreneurs and small business owners can be hard! Should you get them something to help their business or should you stick to something personal? This list includes things that can help support them at a business level, a personal level and as a marketing genius who will be able […]

Halloween Quotes | Scary and Spooky Quotes With Pictures

Halloween Quotes With Pictures

Here are some of my favorite spooky and scary Halloween quotes with pictures!!! Boo!! Each year Halloween rolls around and I think, I have enough quotes with pictures for Halloween, but then my inner spooky kicks in and I get all excited about getting some new Halloween pics to make spooky. When witches go riding, […]

Becoming An Expert – How To Pick A Niche Market

Becoming An Expert - How To Pick A Niche Market

Becoming an expert is easy. Simply know more than the people who you are talking to. The big question is how to pick a niche market to become an expert in…that is the rub! I follow a gal who is simply amazing. She has been a hip-hop singer, waitress, coach, author, speaker, and many other […]

Start Your Own Business – Marketing and Business Plans

Start Your Own Business - Marketing and Business Plans

If you are ready to start your own business or are already started but need hand getting going, this post is for you! Most people who start a new business spend way too much time focusing on the wrong things. They dink around for months wondering what their logo should look like or what color […]

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Answering some major marketing questions today like…do listicles work equally well across the social media marketing platforms? Is it worth my time to make listicles?  A will I be able to look myself in the mirror after listical-ing? So I heard a question about “Listicles” the other day and wasn’t absolutely sure that I knew […]

Customer Demographics – Age Ranges, Generational Names and Numbers

Generational Chart based on Ages and Percentages Of Population

Today’s post is a reader question: What are the age ranges for the different customer demographics including ages, how many are there and what are they called. Thanks to Don Zale for asking! Currently there are about 319,000,000 people in the United States (Population Clock) There are basically 6 generations alive today: The Greatest Generation […]

“Homemade” YouTube Video Commercials You Can Copy | Viral Video Marketing

Homemade YouTube Videos That You Can Copy | Viral Video Marketing

I am thinking of making more YouTube video commercials and you know what that means, I am out there researching what is working now! To start, a word about commercials (video or otherwise)…no one wants to watch a blatant commercial for 2 minutes about your product. They want to know what you do and how […]

Marketing Like It Is 1999! | Entrepreneur Marketing

Entrepreneur Marketing Like It Is 1999

I have fallen off the internet marketing wagon and I am doing my entrepreneur marketing like it is 1999! What was so special about 1999? That was the first year I actually started working on the computer every day and sent my first email message to a group that included a Gigabite sized picture (that […]

Keyword Marketing and SEO Update – How To Track Your Keyword Rankings

Keyword Marketing and SEO Update - How To Track Your Keyword Rankings

Today’s post is about how to obsessively track your keyword marketing and SEO rankings. We are going to focus on three main tools including Google Webmaster Tools, Google Analytics and Pro Rank Tracker (a third party site). Google Webmaster Tools Now that the keyword data is missing from Google Analytics, the Google Webmaster Tools are […]

How To Create A Kick Ass, Take No Prisoners Marketing Plan

How To Create A Kick Ass Marketing Plan

There are marketing plans and then there is a MARKETING PLAN. Today we are going to talk about all the steps that you need to take to create a kick ass, take no prisoners marketing plan that will get you more customers and make you more money than you ever dreamed possible! Warning: Just a […]

Niche Marketing – Real Estate Farming

Niche Marketing - Real Estate Farming

How to do real estate farming in a niche marketing way. Learn the internet marketing way to increase your farming leads and dominate your area. In a previous post, Real Estate Marketing To A Farm Area, I talked about how to pick a real estate farm area, some marketing tips and what not to do. […]

Manufacturing Marketing: How To Give Your Company A Personality

Manufacturing Marketing: How To Give Your Company A Personality

Today we are going to talk about manufacturing marketing and how you can give your company a personality! For most manufacturing companies marketing is a pretty dry thing. They produce products, make sure to get collateral and flyers to their distributors, maybe throw up a website page and hope that they can be found by […]

SEO and Website Update for Service Based Businesses | What Is Working In 2014

SEO and Website Update for Service Based Businesses | What Is Working In 2014

SEO has been on my mind a lot lately after giving an SEO talk to some really great, hardworking service based business people. Now, these are guys who are out there in the trenches every day, making a living and busting their butts through manual labor. They are a mixed bag when talking about marketing, […]

10 Ways Website Design Has Changed and What To Do About It

10 Ways Website Design Has Changed and What To Do About It

Website design is different today than it has been in a long time. Changes to how Google tells us about what keywords we should try to rank for have made a radical difference in what we should be doing and how we need to set up or changeover a website. Incorporating social media is a […]

Social Media Marketing Systems For Success!

Social Media Marketing Systems For Success

Social media marketing is supposed to be all loosey goosey, just surfing around the internet, having fun and finding great “stuff” to share. But if you are doing social media marketing for your business, it stops being fun and starts to be work. Do you have enough posts to go out? Have you gotten the […]

Should You Write Your Blog Posts For Google or Social Media?

Should You Write Blog Posts For Social Media or Google

The question of whether to write for Google or social has been banging around in my head a lot lately when thinking about content marketing. The happy, friendly answer of course is that you can write great content that does BOTH…big smiley face. But I am not really sure it is possible to do Google […]

How To Sell A $97 Strategy Session – This One Is For Larry!

$97 Marketing consult

This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready […]

The Best Marketing Blogs For Social Media Sharing

The BEST Marketing Blogs For Social Media Sharing

Like most of my amazing blog posts, I wrote this post about the Best Marketing Blogs for Social Media Sharing because I need them myself. I am working on things to post to Twitter and ways to do my own research into marketing, both current and up-to-the-minute AND stable, steady great advice that I can […]

Podcast Marketing For Beginners – What To Do When You Are Starting Out

Podcast Marketing For Beginners -What To Do When You Are Starting Out

As you know I am a total marketing freak and I can speak super intelligently about many different types of marketing (public speaking, networking, graphic design, blogging, social media, SEO and about a gagillion more things). That said, I never had a podcast so I don’t feel like an expert at podcast this point by […]

100 Quick Marketing Activities You Can Do TODAY!

100 Marketing Activities You Can Do TODAY!

Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics…each is a little nibble of something you can do […]

Are You Going All Justin Timberlake With Your Marketing?

Justin Timerlake Marketing

Small business marketing is a lonely game. You spend hours and hours crafting a great sales page or doing a ton of graphics or writing a blog post…then you send it out into the world and hope someone, somewhere will like it enough to actually read it and come back to you with wallet in […]

Entrepreneur Marketing For Startups – If It Sounds Too Good To Be True

Entrepreneur Marketing - Startup warning

Entrepreneur Marketing is one of the most predatory areas of marketing today. Fleecing “newbies” out of their hard earned money is big business and we are here to tell our entrepreneur friends some hard truths (that might just save them some money and time!) The 10K A Month Pipe Dream Internet marketers (the people who […]

Free Marketing Courses

Free Marketing Training and Tools

Are you looking for amazing free marketing ideas? We have the goods for you right here! Get help with your social media, newsletters, small business marketing, realtor marketing and more. These are not just thrown together classes or some kind of come on to buy something else, every one of them is chock full of […]

Social Media Setup Package For Real Estate Marketing and Realtors

Social Media Setup For Realtors

While there is no “Realtor Marketing” there are things that Realtors have to be aware of when setting up their real estate social media and websites. Our President is a former Realtor and currently licensed active in the state of Florida. She KNOWS the special ins and outs to watch for when setting up your […]

Social Media Setup Package: Get All Your Social Media Sites Setup or Updated All At Once

Social Media Setup For Small Business

Our social media setup package is the best in the business, hands down. We have helped hundreds of small business owners and entrepreneurs get their social media empire up and running and can help you too. Your customers are looking for you! CAN THEY FIND YOU? There’s no question that in today’s noisy marketing climate, […]

Small Business Marketing: The Real Bull Shit About Get Rich Quick Internet Marketing

Small Business Marketing: The Real Bull Shit About Get Rich Quick Internet Marketing

Truth is, I am sad about the state of small business and entrepreneur marketing. There are good, hard working people out there in the trenches just trying to figure out what the hell they should be doing online to market their business. It seems like every day a new site pops up or a new […]

Authority, Branding and Niche Building, What Do They All Mean?

Authority Building, Niche Building and Branding

So, we talk A LOT about Authority building (we even have a book out about it on Amazon!) That said, I think that there is a lot of confusion in the marketplace about the difference between Authority building, niche building and branding! Here is my take… Branding (the easiest so we will start there) Branding […]

Persistence, The Rah Rah Post

Persistance..the rah rah post

Persistence is a funny concept. On one hand, it is a glorious, motivating being who propels you forward into previously unimagined consequences. On the other hand, it sometimes drags you down in the bowels of despair thinking, “is this all that will ever be?” This is year is a pivotal year for me. I have […]

Goal Setting – Figuring Out Your Fabulous Life

If you are doing ANYTHING right now but what moves you toward your FABULOUS LIFE you are just burning time!

Okay, you guys know I am HUGE on goal setting, having written goals with you right now! But what if you don’t know what your goals should be? Today’s post is all about finding your passion and living your Fabulous Life!!! The now You are sitting at your desk, thinking, “if I have to do […]

How To Get Engagement On Social Media…Ask Questions!

How To Get Engagement On Social Media - Ask Questions!

A big topic of conversation around here is how to get engagement on social media sites like Facebook, Twitter and LinkedIn. Another big “discussion” topic is how stupid it is to foster that engagement by asking inane questions. My business partner is big on these. She is a question asking fool and I was actually […]

100 AWESOME Sayings To Use For Social Media Or Artwork

A rising tide lifts all the little boats

I grew up in the land of sayings. The good german folk of Northwestern Pennsylvania seemed to have a saying for everything and my parents and grandparents where full of them! What I found though, is that there are are a lot of truths in those sayings and that many folks have a visceral response […]

Public Speaking, Blogging and Email Marketing – What Is Your Voice?

Public Speaking, Blogging and Email Marketing - What Is Your Voice?

When you are public figure (and I am feeling like everyone in business is moving in that direction with the advent of blogging and social media), you have to be interesting. Your blogs, emails and speeches have to convey something that ads to the conversations that are happening online and in the real world. Back […]

Choosing A Niche – But Do You LOVE It?

Choosing a niche

When you are doing entrepreneur marketing, there is nothing more important than to know who your perfect client is and then focus exclusively on that person when developing products or services. One of the ways that we recommend figuring out what you’re selling is to figure out what you like to do best. As entrepreneurs, […]

Inspirational Business Quotes | Business Motivation Quotes

And when things start to happen, don't worry. Don't stew. Just go right along. You'll start happening too. Dr Seuss

I admit it, I am a major quote nerd! I love to find really great quotes that I can use for inspiration, or to motivate me or to remind myself that there ARE giants who have gone before me and who experienced some of the same doubts and fears that I have today. I think […]

Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using Lists

I have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and […]

The Biggest Social Media Marketing Mistake, Bar None

MIT Facebook page

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts. For those of you who want more, I think this […]

Giving Thanks Quotes For Small Business

I am grateful that my horizons were not narrowed at the outset. Jessye Norman

It is that time of year again! Time to give thanks for friends, family, and especially our clients! This post contains giving thanks quotes with pictures and Thanksgiving quotes that are appropriate for business. Please feel free to share them on any social media platform or your site, as long as you leave the attribution […]

Social Media Marketing For Small Biz FREE Email Course

Social media marketing for small biz email course

Have you ever scratched your head and wondered how the heck everyone else knows about social media marketing when you are just struggling to keep up with the latest trends. And forget marketing, you are just flailing around hoping that one of your posts will “go viral” and make all this hard work worth it. […]

Internet Marketing 5 Tips To Organize Your Work Flow

Internet Marketing 5 Tips To Organize Your Work Flow

Sometimes when I make myself crazy because I am not the most organized gal in the world, I think, what would I tell my peeps to do and then implement that….FORCING myself to create systems. This post is like that! Here are my top tips for things to make your life a little easier – […]

Where Should You Share Your Blog Posts?

Web visits from social sharing sites

Today’s question comes from reader Rae Ann Dougherty of Green Cleaning Products LLC. Rae Ann asks…where should you share your blog posts in late 2013 or early 2014? She mentioned sites like Google, Facebook, Twitter, Pinterest, LinkedIn, Digg, De.i.cio.us, Stumble Upon, Technorati, Yahoo Buzz!, Blink List and Tumblr. The landscape has changed so much that […]

Seth Godin Q&A

Seth Godin and the Marketing and Media Monsteres

So Seth Godin is one of my all time favorite writers and speakers. I was in NYC courtesy of Infusionsoft’s bringing Seth in to speak (oh and the fact that my Daddy lives there and could provide transportation and a pull out couch!) I went with my biz partner Rebekah (the other half of the […]

Seth Godin Marketing Meetup – Small Business Big Things Sept 17th

Seth Godin - Sept 17th NYC

Seth Godin is speaking at an Infusionsoft sponsored marketing meetup event September 17th, 2013 in NYC! During this three hour event Seth Godin will be doing a rare question and answer session…OMG if you have ever seen one of his keynotes, you know how wonderful his vision of how to do small business in the […]

100 Great Twitter Tweet Examples

100 Great Twitter Tweet Examples

Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and […]

Entrepreneur Marketing – Marketing Focus…what are your three most important things?

Business Focus - Three Things

Okay, if you have followed me for any period of time you know that I think that you should only have three main focuses (focusi?) for your business and your entrepreneur marketing. Because most entrepreneurs are a little ADD and jump around, I strongly suggest that my clients pick three things for three months at […]

Small Business Marketing – How To Write Authoritative Hero Blog Posts

Small Business Marketing - How to write authoritative hero blog posts

Small business marketing to me is about sharing information with the people who could be potential customers in a way that makes me an authority and them better marketers (and making more money). That said, A LOT of the time I post things on my that are just things that I need everyday. These tend […]

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

I am not sure why business people are so hesitant to have a website. Maybe it is the HUGE blank page syndrome or a perceived time commitment. Maybe they are afraid of the technical aspects of it after hearing all the hoopla about WordPress versus a “website-website”. Maybe they have outdated ideas of how much […]

Limit Your Market – A FABULOUS Guest Post About Niche Marketing!

Limit Your Market - Niche Marketing

Today’s post is by Barbara Grassey, writer extraordinaire and good friend of mine! Her niche marketing tips are SUPERB and her marketing knowledge rivals mine (not sure I can say that about too many peeps!) I spent my first five years of internet marketing trying to dominate my market place. World domination was my goal […]

10 Advanced Lead Generation Strategies to Turn Your Business Into A Goldmine

10 Advanced Lead Generation Strategies to Turn Your Business Into A Goldmine

So excited to have this guest post from my Monster buddy, Rebekah Welch! We have the Marketing and Media Monsters and she rarely gives out these advanced lead generation secrets! Lead generation is vital to the success of every business. If you need customers, you need to generate leads to find those customers. No matter […]

4th of July and Patriotic Quotes (some with pictures!)

True independence and freedom can only exist in doing what's right. Brigham Young

I LOVE getting creative and patriotic at the same time! Here are some of my favorite 4th of July and Patriotic quotes (some with pictures!) Please feel free to like and share these anywhere, just leaving the small marketingartfully.com attribution at the bottom. I purchased all the photos used and am not charging for any […]

Twitter Marketing – 5 REAL Tips To Make Your Twitter Marketing Better

Twitter Marketing - 5 Real Tips To Make Your Twitter Marketing Better

I LOVE Twitter Marketing. My reasons are many but primarily it is because they have an open API and I have a multitude of tools that I can use on my computer AND my iPad that make communicating with people easier. Additionally, there are so many fewer people there than on the Facebook that I […]

My Top Lead Generation Tactics That Really Work

My top lead generation tactics that work

What are lead generation tactics anyways? Let’ step back one pace and talk about “what are leads”. Too many of my peeps think that leads are sure things. They are people ready, willing and able to buy today. Sigh. Leads are people who have raised their hand and said they are somewhat interested in what […]

Infusionsoft versus Office Autopilot (Ontraport) – Email Newsletters and CRM Databases

Infusionsoft Versus Office Autopilot

I get a lot of clients who ask about the difference of Infusionsoft versus Office Autopilot (Ontraport) and passions run high on both sides! Just this last week I had a client come to me and say that her business partner was insisting on using Office Auto Pilot for the email newsletters and internet marketing. […]

Real Estate Marketing | 100 Great SEO Keywords for Realtors

Real Estate Marketing | 100 Great SEO Keywords for Realtors

Great keywords for Realtors include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories. If you think that there is something I am missing, please let me know in the comment section! Number amounts are the search volumes monthly […]

Social media marketing – How To Make Interesting Twitter Tweets

Social media marketing – How To Make Interesting Twitter Tweets

Social media marketing is easy, everybody says. Just post on the Twitter and you will get millions of dollars everyone says. Bah humbug! If you have been on Twitter for any length of time, you know that Twitter tweets are fast moving and your Twitter feed is FULL of crap (and naughty girls but that […]

Social Media Marketing – Should you buy likes, followers and views?

Should you buy twitter views?

Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it. Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, […]

100 Great Free Report Titles, Best Headlines and Free Optin Offers | Lead Generation

100 Great Free Report Titles, Best Headlines & Free Optin Offers

I have scoured the web for the best great headlines, free report titles and free optin offer offers! Having looked at HUNDREDS of sites to write this post, I have a couple of observations… First as I was looking for great headlines in areas NOT of interest to me, I can tell you unilaterally, no […]

Realtor Marketing – What Should Be On Your Real Estate Website

Realtor Marketing – What Should Be On Your Real Estate Website

Oh my friends doing Realtor Marketing…you are killing me! I have talked to literally hundreds of Realtors about their marketing and there are just some super-weird things that drive me nuts about you (the collective you, not you personally…:) The biggest thing to me is your internet presence and what should be on your real […]

Customer Demographics, the DISC Personality Profile and Commercials

Customer Demographics, DISC Personality Type and Commercials

I had such a neat ephiphany this morning about how to explain merging of DISC Personality Types (extrapolate to your favorite personality profile!) and customer demographics using national advertising commercials. If you are not familiar with customer demographics, they are the categories that people fall into, making them easier to market to as a group! […]

Guest Post Blogging – I was rejected by Social Media Examiner and I am okay!

Seth Godin - Kickstarter Campaign

Guest post blogging is the new black. Finding authority sites that will publish your works is as old as the hills, but has turned into one of the only true-blue ways to get backlinks that Google likes. First Off, What Is Guest Post Blogging? This is where you find a site that would have comparable […]

Keyword Marketing – How To SEO A Blog Post

How to seo blog posts

Years ago I wrote the perfect blog post and have been using it ever since to illustrate how to use Keyword Marketing to SEO a blog post (search engine optimize). Just do a search for FUNNY REALTOR POSTCARDS and my post Realtor Marketing Funny Realtor Postcards comes up at the top of the list….but why? […]

Small Business Marketing Tips – Does Everything Have To Be Perfect?

Small Business Marketing Tips - You Don't Have To Be Perfect

One of my top small business marketing tips is to give yourself a break! Does everything have to be perfect? Not just no but hell no! Today we are going to talk about your small business marketing and why shooting for perfection might be shooting yourself in the foot. Here are my top four reasons […]

What Is The ROI On Social Media Marketing – Probably Not What You Think!

check-out-our-social-media-marketing-services

So a couple of years ago, selling social media marketing was an uphill slog. Our business owners were amazed that anyone would consider messing around on Facebook or Twitter as actual marketing. Luckily today we have a better handle on the fact that social media marketing is similar to having a yellow page age in […]

Authority Marketing – Branding and Launching Authors, Speakers and Coaches

Speakers and Coaches - Internet Marketing Hub

Authority marketing is my absolute favorite kind of marketing. This is where we take a person and help shine a light on their business, brand and products. Sometimes this takes the form of information marketing (like online classes courses or ebooks), but mostly we are working with authors, speakers and coaches trainers to leverage their […]

My #1 Tip For Writing Great Email Newsletters, Blog Posts, Recording Videos and More!

Number one tip for writing great email newsletters

I never talk about my number one tip for anything because things change, I learn something new, and generally marketing is moving target so I have to stay nimble like a tiger. But today, I am throwing down with my #1, all time, most important, never goes out of style tip for writing great email […]

Contact Management Software Reviews – Infusionsoft, Ace of Sales and Office Auto Pilot

Infusionsoft Product Review

Going way beyond email newsletters, contact management or relationship management software is a tool that companies use to prospect, track and communicate with their prospects, suspects and customers. It is sometimes called your database and is VITAL to your success! First off, I have a confession to make, my name is Tara and I am […]

Social Media Marketing – What If I Do Not Want To Share Everything?

Social Media Marketing - Why do I have to share everything?

Social media marketing is all about connecting with people on the interwebs, gaining their attention to talk or notice your “stuff” and then maintaining that connection through communicating with them, sometimes across multiple channels or social media sites. First off, I just want you to know that for a public personality I am a pretty […]

Social Media Marketing – Why You Should Outsource Instead of Keeping It In House

Social Media Marketing Manager

Social media marketing is a mainstay of business today. No matter how stupid you believe tweeting and pinning and liking are, in the end there is a tremendous value to being present online WHEREVER your customers and prospects are. Used to be business dictated how people found out about them and how they were projected […]

Realtor Marketing – Should You Use WiseAgent, Top Producer or InfusionSoft?

Realtor Marketing – Should You Use WiseAgent, Top Producer or InfusionSoft?

So today’s post is for my bestie, the fabulous Deb Ward (send her all your referrals for the Tampa Bay area because she lets me call her out to your benefit!) So you are just getting into real estate or your are thinking about changing your real estate database over to something new. You have […]

Small Business and Internet Marketing Tricks That Don’t Work Anymore

Small Business and Internet Marketing Tricks That Don't Work

This post is for a friend who is just getting into internet marketing. She has been searching for help and came upon a number of different “ideas”. I REALLY want her to know what is and is not working working in the marketplace today, and if I want for that for my friend-friends, I thought […]

Email Newsletters and Messages – How Long Should They Be?

Email Newsletters & Messages - How Long Should They Be?

Email newsletters and messages are supposed to be going the way of the dinosaurs, but we have found lately that with more and more people dropping out of the marketplace, our message is actually being read and received even more than ever! Last month, we did a Marketing and Media Monsters (our niche based marketing […]

Inspirational, Goal Setting and Resolution Quotes | New Years Quotes With Pictures

Always bear in mind that your own resolution to succeed is more important than any other. Abraham Lincoln

Looking for great inspirations, goal setting and resolution quotes? Good for New Years, team building or making your resolutions stick! Always bear in mind that your own resolution to succeed is more important than any other. Abraham Lincoln Character is the ability to carry out a good resolution long after the excitement of the moment […]

WordPress Internet Marketing – Categories and Tags

Interenet Marketing Wordpress Tags

So when you are doing wordpress internet marketing (like we do for some of our clients), things change depending on what The Google is doing. Stupid things. Throughout this post I am going to be adding some ideas for you and then making suggestions – PLEASE read the suggestions so you don’t FUBAR your blog […]

Keyword Marketing – Does Bad SEO Hurt

Keyword Marketing - Does Bad SEO Hurt

Keyword marketing and SEO is definitely a science. Marketers take the current SEO “rules” and help to increase your rankings by using what works now (things like posting to Google+, using the webmaster tools, social media, commenting, etc.) But I had an interesting question the other day, does BAD SEO hurt your marketing efforts. My […]

Using Customer Demographics To Target The Right Customers

Using Customer Demographics To Target The Right Customers

Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let’s talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or […]

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties! The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a […]

100 Great Email Subject Lines – Email Newsletters

100 Great Email Subject Lines - Email Newsletters

updated June 2015 Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a “swipe file” of great […]

Email Newsletters – How To Get Them Opened With Great Subject Lines

Email Newsletters - InfusionSoft Recommendation

The clutter in today’s email inboxes means that more often than not, not only are they not reading your email newsletters, but they aren’t even OPENING your message. So how can you up the chances that someone will be willing to invest their hard earned time to look at your message? These are my favorite […]

Halloween Picture Quotes To Post and Cheesy Halloween Email Subject Lines

Shadows of a thousand years rise again unseen

I LOVE Halloween and the ability to post Halloween Picture Quotes in a mixture of Cheesy Cheesy Halloween Email Subject Lines and beautiful quotes…please feel free to use and share any of these on social media or your websites! Shadows of a thousand years rise again unseen, Voices whisper in the trees, “Tonight is Halloween!” […]

Swag Roundup – Tech Trade Show Promotional Products

Technology Tradeshow Promotional Products Review

Promotional products are a super fun part of marketing! I recently attended the Denver Business Technology Expo and had the chance to collect some “swag” for a scientific review of effectiveness… i.e. I asked the nerdy guys at the show what they liked the best AND asked my geeky husband (he is a database admin) […]

Small Business Marketing – What Used To Work

Life is divided into three terms - that which was, which is, and which will be. Let us learn from the past to profit by the present, and from the present to live better in the future. William Wordsworth

Today it seems like small business marketing is all about the shiney objects and social media. Just today I was telling a friend how often I hear people talk about “what used to work” that they are not using anymore and she had a great comeback. SO many small businesses hear so often that you […]

Social Media Marketing – Politics On Facebook, Just DO NOT Do It

Facebook marketing and politics - Do No Do It

Social media marketing is all about making connections and getting the OPPORTUNITY to talk to people. Today we are going to talk about Facebook and why you should not talk about politics on social media! First off, let’s look at who this post is for…ie…please don’t send me hate mail if you are NOT trying […]

Small Business Marketing – How To Win…Analyze, Plan, Measure, Repeat

Small Business Marketing Goals

Small business marketing is fun for those of us who are of sound hunter stock…we head on out there into the fray with our clubs and bring back a new client. Hmmmm, works good, but what about tomorrow? Head on out there and doink another customer? Sound small business marketing (the kind that has a […]

Customer Demographics and Advertising

Customer Demographics and Advertising

So I was talking with a client the other day about customer demographics and advertising…it was really enlightening saying it out loud and I thought that you might be interested too! Let’s start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I […]

Pinterest Marketing – Video Training Course

Pinterest Marketing - Video Training Class

Pinterest Marketing is on the lips of every small business owner these days. You hear about it, you know you are missing something, but do you REALLY need ANOTHER social network. Besides that, you don’t know how to make money using it and darn it, you aren’t spending any more time friending and liking and […]

Social Media Marketing – 3 Reasons You Can No Longer Ignore Google+

Social Media Marketing - 3 Reasons You Can No Longer Afford To Ignore Google+

For me, Google+ and social media marketing go together like oreos and beer…not great together but superb on their own! Today we have a guest post from a marketer who talks about why you can’t ignore Google+ in your social media marketing efforts. Should you want a detailed description of how Google+ effects your page […]

Social Media Marketing – What Size Should Your Pictures Be On Facebook

what size should facebook photos be?

So this morning one of my Facebook friends asked, “what size should pictures be on Facebook” which got me thinking, while I have a an incredibly affordable ebook out there about how to do photos for facebook ($3 bucks for goodness sake), some of you may not know WHY you need to take a peek […]

Small Business Marketing – Writing Good Subject Lines And Content

Bad email subject line - writing good email subject lines post

Small business marketing is ALL about making a connection with the person you hope buys your product. Email marketing is brilliant when done right and great subject lines and content are VITAL to getting someone to even take a peek at your message! Email marketing is so “old” that we forget it takes effort to […]

Content Creation – ESL Problems (English as a second language)

There is nothing to writing. All you do is sit down at a typewriter and bleed. - Ernest Hemingway

Content creation is hard, even for prolific writers. We have a number of clients who are fully capable of producing their own content, but who do not put fingers to keyboard consistently enough to make a large or consistent body of work. Writing everyday or even every few days is hard and the proliferation of […]

10 Things To Ask Your Social Media Marketing Expert

10 Questions for Your Social Media Marketing Expert

Being a social media marketing expert is a truly dubious distinction! I spend my life explaining that social media marketing is just a tool in your entire marketing arsenal, so today, I am throwing down the gauntlet and letting you know 10 things your social media marketing “expert” should know! How long have you been […]

Evergreen Marketing – Why Evergreen Entrepreneurs Are So Cool

Go on failing. Go on. Only next time, try to fail better. Samuel Beckett Quotes

Evergreen marketing is such a foreign concept in this time of social media startups and hand waving, chasing your tail small business marketing. Evergreen marketing, heck evergreen entrepreneurship in general is a dying art and one I think deserves a little bit of credit, instead of the scorn I feel out in the marketplace for […]

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing. So lets break it down two different parts, […]

Success Quotes and Thoughts for Small Business – Burn the Boats

Henry Ford Quote - I am looking for a lot of men...

Okay, today I am going to talk more about mindset than marketing! What if you totally commit to your small business and burn the boats? Success quotes and thoughts for small business. I am from the rust belt of America. The Northwest corner of Pennsylvania just south of lake Erie, in a tiny town called […]

Google Universal Search – How Google+ Effects Small Business Marketing

Google universal search - Google+

So yesterday I talked about “getting to the top of google” and touched on how google has different results for different people (that is called google universal search). Today we are going to take a visual peek at what that looks like in real world small business marketing searching and how utilizing social media and […]

What Is Evergreen Marketing?

What is Evergreen Marketing | Evergreen Marketing Definition

So, I am writing a book about evergreen marketing and thought, huh, need a definition for evergreen marketing, will just pop on the interwebs to grab one. Much to my surprise, this stable, solid marketing concept is not defined ANYWHERE on the internet! Since we have to do it ourselves, let’s start with what evergreen […]

Small Business Marketing – Predictions for the future!

Quote - clutch the past

Small business marketing is a huge kerfuffly beast. Should you be doing online marketing, offline marketing, networking, writing more, writing less, more pictures, more videos…argggg! Small Business Marketing and Change Most small biz owners do not go into business to become marketing experts or social media mavens. They go into business because they have a […]

Gary Vaynerchuk The Thank You Economy – Is It Scalable?

Gary Vaynerchuk - is it scalable?

Okay, gotta get this out on the table first so there are no unpleasant police surprises…:) I am semi-stalking Gary Vaynerchuk…not in the creepy way, but in the way that my dog (who is a super scaredy-cat) thinks that it is okay to stay at home alone if one of Gary’s keynotes is playing in […]

Photo Sharing Sites and Apps – Small Business Internet Marketing

Instagram Photo Sharing App Review

Photo sharing sites and apps are a big deal in small business internet marketing! These are the wave of the future so grab your board and let’s get going! My prediction is that within 2 years and 9 months (used to say 3 years but gotta move the bar!) ALL initial contact with your company […]

Advanced Social Media Marketing – How To Post To Facebook Timeline

Advanced social media marketing - Timeline Photos

As an advanced social media marketing whiz, I often say all chirpy, “it is so easy, it will just take you 5 seconds”. Well learning how to post pictures and links to the new Facebook timeline so they look pretty and attract attention REALLY is easy and shouldn’t take more than 5 minutes to comprehend […]

Small Business Marketing – Creating New Habits

Small Business Marketing - How To Get Things Done

{EAV:5da08477a9fda337} – funny little empire avenue thingy to verify my blog! Oh the things I will do to be popular on social media…:) Small business marketing is a grind. If you were looking for something more uplifting and easy, move along, nothing to see here. BUT, if you want to learn how to grow a […]

Vitriole and Hate On Facebook – Not Good For Small Business Marketing!

Godvine

The level of vitriole and hate on Facebook is amazing to me as a human, let alone as a small business marketing expert. The reason for this post is to maybe let some business types know how their comments look from the other end of the Facebook AND to offer some suggestions about how to […]

Spam, Spam, Spam, Spam – How To Spot A Spammer On Pinterest!

How to spot a spammer on pinterest

Spotting a spammer is pretty easy. Most of them do not even try to hide their nefarious activities, screaming at us to BUY, BUY, BUY and generally making marketing hard for the rest of us marketing pros. With a new social media platform coming on scene with a lot of fanfare like Pinterest has, OF […]

Social Media Marketing – What You Should Be Doing Now

Blogging for social media

Social media marketing is HARD! I have never worked with a marketing platform that changes more than this giant kerfuffle of sites and places that you need to have a presence on, oh and they change it constantly so that you have to be on top of what you should be doing now! A little […]

Entrepreneur Marketing – Preaching to the Converted

entrepreneur marketing - preaching to the convertred

Entrepreneur marketing is hard enough, but no one will really tell you what you are doing wrong. I KNOW, having spent hundreds (maybe thousands) of hours talking to, coaching and teaching entrepreneurs. Now, just so you know, my kind of entrepreneurs are solopreneurs, small companies, Realtors and writers, not those hard charging, 50 employee, 5 […]

Entrepreneur Marketing – Branding and Internet Marketing Verbs (Eponyms)

Entrepreneur Marketing - Internet marketing Eponyms

Entrepreneur marketing is all about getting your branding out there. Recently there have been a whole rash of new internet marketing eponyms that are actually verbs! Not to get all grammar-y, but in today’s post we are going to be talking about nouns and verbs. Nouns and verbs (according to Websters Dictionary) are: Noun: any […]

Why You Should Put Pictures In Your Blog Posts – 2012 Update

Why you should put pictures in your blog posts

When you are busy and need to pound a blog post, it is easy to ask yourself why you should put pictures in your blog posts. They are hard to find legally (no stealing!) and sometimes, unless you are a graphic artist, you cannot find exactly what you are looking for which takes even more […]

Social Media Marketing – QUIT BEING SO RUDE!

Social Media Marketing - Quit Being Rude

Social media marketing seems like it is the PERFECT place to market your small business. You can “make friends” then answer everything they talk about with your product as the answer. You can spam their message box, selling your products unrelentingly until they unfriend you, leaving a swath of torn and bleeding bodies of people […]

Customer Demographics – Super Bowl Ads 2012

2012 Super Bowl Ads Customer Demographics

These customer demographics are about targeting the correct people and crafting ads with purpose to elicit a response to that particular demographic. If you are looking for numbers, please move along OR if you have numbers you would like to share, please leave a comment below! The 2012 Super Bowl Ads Winner (according to my […]

Direct Sales Versus Network Marketing (MLM)

Entrepreneur Marketing MLM Direct Sales

Many of our entrepreneur marketing coaching clients are involved in Direct Sales or MLMs. Because I was not sure I actually knew the difference (okay, I admit, I didn’t know there WAS a difference!), I thought I should get some help from an expert in the industry! Guest post by Direct Sales Expert – Tina […]

Social Media Marketing – Should You Join Little Social Networks

Social Media Marketing - Little Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random […]

Small Business Marketing – Using Video Reviews To Generate Traffic and Sales

Video reviews to get traffic

I have been on small business marketing training seminars that talked about using product reviews to get more traffic and increase sales. I admit it, I just could NOT get my arms around how actual small business owners would use these (I can see how spammers or one hit wonders would use them for quick […]

Small Business Marketing – Are you a farmer or a hunter?

Small business marketing - hunter farmer

Small business marketing can either be active or passive…so what’s the difference? Basically it is whether you are working like a farmer or a hunter! I felt like I have to write this post because of meetings I have had with clients lately (coaching and social media marketing). All were with favorite clients and they […]

Small Business Marketing – Training, Webinars and COACHING

Small Business Marketing Email Signature

Small business marketing is all about focusing on what is important and getting things done. Training and seminars are GREAT but not effective unless you actually USE what you learn in them! That is where coaching comes in! Yesterday a man who sells great content was having a web-a-thon that was offering a superb product […]

Social Media Marketing – Clearwater and Tampa

Social media marketing is the not so new yellow pages. If you want to succeed as a Clearwater or Tampa area business, you NEED to make sure you are addressing your social media marketing efforts! What is Clearwater and Tampa social media marketing? Social media marketing is using Web 2.0 and sharing properties like Blogging, […]

Social Media Marketing Mistakes – Not A Good Start

social media marketing mistakes - no photo

Social media marketing mistakes come in all shapes and sizes but one the major pitfalls is have a (REALLY) bad start! This paired with having your security settings dialed so far back that no one can see anything will really hurt your social media marketing efforts! Social Media Marketing Mistakes – No Photo When you […]

What To Say On Your Facebook Profile For Business – Social Media Marketing

What to say on facebook

What to say on your Facebook profile for your business? This is a big one for many small business owners. While you do want to jump into the conversation or post witty remarks, you also don’t want to be the schmoe who does a mis-step or ruins your company with a badly worded post. So […]

Where Do Customers Come From 2011

Customer sources, how do american spend their time online

Doing a search on customer demographics seemed so easy. I just wanted to know, “where do customers come from in 2011″. I was thinking of things like the internet, email, referrals, advertising, etc. After spending a couple of hours researching this, I found that there is A LOT of data out there that DOES NOT […]

Marketing Artfully

Social media and small business marketing services

    Social Media Svcs   Marketing Speaker   Small Biz Coaching   Looking for someone to do all those pesky social media and blogging tasks? We do it all!   Want a fun, informative Marketing Speaker who will make a huge impact on your audience?   Need a boost to get your business to […]

Branding Yourself – Your Unique Selling Proposition (USP)

Advanced Sales Strategy - How To Craft Your Unique Selling Proposition

Branding yourself can be a scary proposition, what if everyone hates you and throws tomatoes? BUT, to make an impact in today’s world, you have to have a unique selling proposition! So lately I have been setting up a small business marketing coaching program and so I have been thinking about MY branding, not how […]

Time Management – There Is NO Multitasking

Time Management - No Multitasking

Time management and multitasking are opposites of each other. The idea that you, as a human, can concentrate and be effective doing multiple tasks at once is the height of hubris and impossible! Multitasking is the erroneous thought that you can accomplish two things at once. According to the Mirriam Webster Dictionary, multitasking is: the […]

Google Plus Pages for Small Business Marketing

Google Plus Pages for Small Business Marketing

Google plus business pages for small business marketing are here! Here is my take on how to make a Google Plus page for a small biz (which may be a little different than what you would do for a giant corporation!) Check out the Marketing Artfully google plus business page! Let’s start at the beginning. […]

Free Website Reporting Tools

Free website reporting tools - Website Grader

Free website reporting tools are used to check not only the number of hits that you get, but also the “reach” that your posts are getting through social media and other internet sources. These free website reporting tools are the ones we use to measure how well our clients blog sites are doing. One thing […]

Denver Boulder Marketing Classes and Courses – November 2011

Marketing courses classes denver boulder

If you are looking for Marketing Classes and Courses in the Denver or Boulder area, you are in the right place! We have some great marketing classes and workshops coming up in November, including: Marketing Workshop: Laser Business Focus For ROCKSTAR Results Friday, November 4, 2011, 8:30 AM Highlights: LASERBusiness Focus is a way to […]

Small Business Marketing – In Store Events

Small Business Marketing In Store Events

In store events are a great small business marketing ploy to get people into your brick and mortar business! They can be big or small, but all are effective if you are committed to making them AN EVENT! What Are In-Store Events? In store retail events are not just about having “a sale” (please say […]

Small Business Marketing – Layering Your Marketing Message

Small Business Marketing - Layering

Small business marketing is all about getting prospective customers to notice you. I KNOW, you think that small business marketing is about getting them to BUY from you, but first they have to know you exist! The easiest way to get people to notice you is to show up everywhere they go, from in person, […]

How To Send Free Video Email – Eyejot

How To Send Free Video Email

Lots of my customers ask how to send free video email. Because my peeps know they can email me anything marketing related to review, I have been getting a glut of “should I buy this video email program?” questions. The ones that are the current MLM (multi level marketing) darlings are quite pricey, with setup […]

Facebook New And Improved Friend Lists! Social Media Marketing

Facebook Improved Friend Lists - Social media marketing

SO glad Facebook rolled out their new and improved friend lists! Social media marketing is hard enough without fighting the network’s algorithms to see content and have people to interact with! So what does this mean to us as marketers? For me, it means getting to see MUCH more of what is going on with […]

The BIGGEST Facebook Mistake – Social Media Marketing

Facebook Mistakes - Bad Privacy Settings

This is UNIVERSALLY the BIGGEST Facebook mistake made by small business owners, entrepreneurs and Realtors. If you are doing social media marketing, you need to check this today! You are sitting at your email and BAM…you find out that people can see your email address on Facebook! The sender makes it seem like that is […]

Small Business Marketing – Common Email Marketing Mistakes

Small business marketing - email marketing

Small business marketing has MANY shiney objects to chase and it may seem like the latest and greatest new gizmo is the most important. Today we are we are going to talk about what may seem a little antiquated (smile) email marketing and some common email marketing mistakes! I see A LOT of mistakes out […]

Social Media Marketing – How To Get Comments On Your Posts

How to get social media comments - social media marketing

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking. The picture that I have on this post was taken out […]

Social Media Marketing – Questions By The Numbers

Social Media Marketing - By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media! So let’s start out […]

Social Media Marketing – Twitter Hashtags or Facebook Page

Social media marketing - twitter hashtags or facebook pages

Social media marketing is a big part of what we do today to promote our clients and I am always checking out what the “big money” is doing! Are they using Twitter Hashtags or Facebook pages as the call to action? Yesterday I was watching the boob tube and saw the trailer for 30 Minutes […]

What To Post On Social Media – Curating Content

Curating Content - How To Find Things To Post On Social Media

As a small biz owner, figuring out what to post on social media can be a hugely time consuming process. This is actually called “Curating Content” and can help make you a thought leader in your space! In the old days, information was shared at museums. If you wanted to find out about cool dinosaurs, […]

Google Plus – A Handy Dandy Overview For Small Biz Owners and Entrepreneurs

Google Plus Small Biz Entrepreneurs

Google Plus is going to be a great tool for small biz owners and entrepreneurs, once it gets a little bigger! So you should wait right? WRONG! There is SUCH a first responder advantage to getting in there (especially business owners who are NOT social media nuts like I am!) Circle me on G+! http://gplus.to/taradactyl […]

Is Google Plus A Facebook Killer?

Is google plus a facebook killer?

Google Plus is setting out to be a Facebook Killer. Thanks to my friend Cyndee Haydon, Clearwater Realtor, I am IN and messing around with the new system! So, what does this new social media platform mean for real small business owners RIGHT NOW? Not so much. Like all social media thingy-ma-bobbies, if you are […]

Finding Content For Your Social Media Marketing – iGoogle and Google Alerts

Using iGoogle and Google Alerts to find Social Media Content

Finding content for your social media marketing is always a challenge! It seems like there is never enough time to surf around and find good solid links to share, but wait! Finding great content is EASY once you know about iGoogle and Google Alerts. Small business owners and entrepreneurs are inundated with requests for their […]

Small Business Marketing Launches – Learning From The Big Guys Ibex

Small Business Marketing Launches Ibex

Small business marketing launches can be confusing! You have already been selling your product or service for a while so why would you need to “launch” it again? What IS a small business marketing launch? If you have been on the internet for any time at all, you will notice from time to time that […]

Do Bad Social Media Marketing “Tricks” Actually Work

Bad social media marketing tricks

I am a honest to goodness marketer, in the trenches every day and working hard to do the best for our professional clients. But every now and then I think about putting a black hat on and seeing if any of these social media marketing tricks actually work! Disclaimer: These are actually “black hat” techniques, […]

What Social Media Marketing Is Not!

What Social Media Marketing Is Not

Social media has become the buzz word for small business marketing. Everyone wants to jump on the bandwagon and get a piece of this new media channel, without realizing that there is a huge amount of time that needs to go into their efforts. At first, when small biz owners decide to use the Facebook, […]

Email Marketing – Good Email Subject Lines and Super Duds

Email Marketing - Good Email Subject Lines

Email subject lines seem to be the one topic everyone is interested in, and rightly so! You can write the best email, newsletter or online communication ever, but if no one opens it because it does not have a good subject line, the time was wasted! If you want to know more about my obsession […]

Facebook Marketing – Application Scams and Viruses

Facebook Marketing Scams and Viruses

Facebook marketing is generally fun! We have a process by which we make sure that our clients get great exposure and connect with the most people and companies possible. That having been said, there are A LOT of application scams and viruses so tread carefully if you are using Facebook for business! I admit, I […]

Facebook For Business – May 2011 Updates

Facebook for Business - May 2011 Updates

Facebook is not made for business, rats! I KNOW, it is to talk with your peeps, share photos of your puppies and generally schmooze. BUT many of us have found it is a great lead generating source and there are bits that can be great for business if done correctly. Here are my most recent […]

Speaker Training Tips – How To Make Your Sound Better

Public Speaking Training Tips

Speaker training tips come in all manners but this one is hitting close to home. I did a quicky screen capture video that I popped out in a couple of minutes to have for the YouTube and a blog post. While I am a HUGE proponent of launching something without taking a million takes to […]

Small Business Marketing Magic – There is no get rich quick!

Small Business Marketing Magic

Small business marketing magic is a lie! There is no get rich quick scheme that can grow you a sustainable, ongoing marketing plan. Having a good marketing plan that feeds into your Small Business Lead Generating Sales Funnel, is hard work and not something that you should expect overnight. Facebook Business Page Lies Yesterday I […]

DISC Personality Types and Your Sales Message

DISC Personality Types Sales Message

The DISC personality types and how it affects everything we do fascinates me! When you are setting up a marketing campaign it is VITAL that you take your target’s market personality type into consideration and have something for everyone. What Are The DISC Personality Types The DISC actually represents 4 kinds of people, D for […]

YouTube For Business Video Ideas – Advertising On YouTube

YouTube for Business - Advertising On YouTube

YouTube for business can be a great marketing channel. Advertising on YouTube is tricky so here are some video ideas for small business owners. In my post the other day, I talked about YouTube Video Marketing – Are You Trying To Go Viral? In that post we talked about the fact that, while it is […]

Small Business Marketing – How Do People See Your Company

small business marketing maze

Small business marketing, sigh. In the past it was easy, take out a yellow page ad and you were done. Well times they have changed and small business marketing is now a million moving parts that all have to be working together to make a whole campaign. We talk to our clients every day and […]

YouTube Video Marketing – Are You Trying To Go Viral?

Video Marketing - Going Viral

YouTube video marketing is the hottest thing going right now, BUT if you are TRYING get your small business video to go viral, you may be disappointed! What Does Going Viral Mean For Video Marketing? Going viral supposedly means that you get billions of hits and your video is shared across hundreds of sites like […]

Social Media Marketing – Should Facebook Be Your Main Site

Social Media Marketing Should Facebook Be Your Main Site

In our social media marketing world, the option of using Facebook as your main site is coming up more and more frequently! I cannot tell you how opposed I am about this being a viable option. I KNOW, Facebook is one huge party and there is nothing that cannot be done with it! If you […]

Small Business Lead Generating Sales Funnel

Small Business Lead Generating Sales Funnel

Small business lead generating is a big deal over here in our marketing world! We are really good at helping you fill your sales funnel, but if these leads never follow through to a conversion and a sale then it is a wasted effort. While working with our small biz clients, we often hear that […]

Why You Should Outsource Your Social Media Marketing

should you outsource your social media marketing

Huge Disclaimer, it is no wonder that I say you SHOULD outsource your social media, I have a social media marketing company! But in all fairness, I took quite a bit of time researching this post and will try to offer a fair and balanced outlook! What Is A Social Media Marketing Expert A true […]

Small Business Marketing – Telling The What But Selling The How

Small Business Marketing - Selling the what not the how

Small business marketing is all about SELLING a product or service that people have a need for, unfortunately most people on the internet are looking for free and easy. That is why we tell most of our clients to be free and loose with the WHAT and sell for access to the HOW. Small Business […]

Social Media Marketing – Social Media REAL Results

Social media marketing social media real results

Social media marketing like Facebook, LinkedIn, Twitter and YouTube is a tricky beast. It can be time consuming and if done wrong, super spammy. That having been said, social media can produce REAL results for your small business! We do social media marketing for small business owners and oftentimes during the sales process they ask […]

Unfriending Your Real Estate Clients – Realtor Marketing

Realtor Marketing Unfriending Your Facebook Clients

Realtor marketing question – should you be unfriending your real estate clients on Facebook? This week we got A LOT of questions asking about a post that one person had written, suggesting that if you have friends on Facebook you could be, scary music sounds go here, ruining your real estate career and putting your […]

Small Business Marketing – The DISC and Your Sales Funnel

Small Business Marketing DISC and Sales Funnel

Small business marketing is full of fun things to trip you up! How your disc personality index and your sales funnel can keep you from making sales from all those leads. Your sales funnel is the process by which you get people to buy from you. They move through the funnel from Sales Leads to […]

Is Customer Service Letting Your Lead Gen Down – Lowes VS Home Depot

Is Your Customer Service Letting Your Lead Generating Down

We spend a lot of time talking about lead generating here. Marketing is all about getting opportunities to sell your product to someone who has a need. BUT what if your customer service is letting your lead generating down? Last week Lowes sent me a really great email newsletter with ideas about how to make […]

New Facebook Business Pages – What It Means For Marketers

Facebook Business Page Changes Update

Facebook is at it again, yesterday they rolled out their new business pages so here is an update on what the changes mean and how we are going to implement them for our clients. Facebook as a way of changing things around on us without asking if we want changes (imagine that!) Overall I have […]

Realtor Marketing | Real Estate Email Newsletters

Realtor Marketing - Real Estate Email Newsletters

Realtor marketing is a funny thing, especially real estate email newsletters. I get hundreds of email newsletters from agents every year and most of them are WAY off the mark as far as good marketing practices and just plain old sales techniques. Today we are going to tear up Danielle Sharp’s email newsletter! She is […]

Small Business Internet Marketing – RSS Feeds

Small Business Internet Marketing RSS Feeds

I am a small business internet marketing kind of gal. Notice the small business part? While I try to keep my posts non-techy so that my peeps can implement most of the concepts themselves, this RSS Feeds post is going to be a little technical BUT worth reading if you want free traffic to your […]

Customer Demographics and Super Bowl Commercials

Super Bowl Commerials and Customer Demographics

Customer demographics almost ASSURES that you did not like all of the Super Bowl commercials this year! If a company truly tried to make something for everyone it would be a colossal failure. So how does this translate to small business marketing? As small biz marketers, sometimes we just want to do one commercial (or […]

Badly Executed Small Business Marketing – Commenting On Blog Posts

Small Business Marketing Commenting on Blog Posts

Commenting on blog posts is one of the ways internet marketers recommend to use to get traffic to your website. Unfortunately most of these campaigns are badly executed small business marketing! Let us start with WHY you want to comment on blog posts. There are any number of reasons but in general it is to: […]

Small Business Marketing and Facebook Privacy Settings

Small Business Marketing and Facebook Privacy Settings

If you are using Facebook for your small business marketing efforts, how you set up your privacy setting could have a HUGE negative impact on your success. If you are playing around on Facebook with a little business thrown in or are a personal user, this post is not for you. I am talking ONLY […]

Denver Boulder Small Business Marketing Seminar – The Three Squares

This Denver Boulder Small Business Marketing Seminar is going to be a HIGHLY interactive, goal oriented session on how to get a laser focused vision for your small business! The Three Squares are a way to look at what you are trying to achieve for your small business and what you should put your attention […]

Small Business Marketing Logos Design

Small Business Marketing Logos

When you are talking about small business marketing logos, design matters VERY much. There are some basic design elements which can really help or hurt your marketing efforts! The design of your small business marketing logo is a VERY personal and subjective process. What could appeal to you might not be something that will work […]

Top 5 SEO Small Business Marketing Tips

Top 5 Seo small business marketing tips

When I talk about my Top 5 SEO small business marketing tips, I am referring to how to rank well in the search engines for targeted keywords that will increase traffic to your site organically. These are search engine optimization tips which can help you get more readers to your blog. Search engine optimization or […]

Fancy Small Business Marketing Ideas

Fancy Small Business Marketing Ideas

Fancy small business marketing ideas are FUN! They take time and money to develop and can yield big results or colossal failures. In yesterdays post, Easy Small Business Marketing Ideas, we talked about some basic, old school marketing ideas. Today’s post is about OVER THE TOP, more expensive marketing ideas that could score you some […]

Lead Generating – What Is A Lead And Are You Following Up?

lead generating and followup

Lead generating is an art not a science. You need to try all different kinds of things before you will find a couple that will work for your business. Leads come from a variety of places including referrals, websites, social media, in person networking, public relations, open houses, putting your business card on a bulletin […]

New Facebook Profile For Marketing

New Facebook Profile for Marketing

The new Facebook profile seems to have a much better application for marketing than the old one did! Some vital demographic data is front and center now – YAY! When FB launched the new Facebook Profile yesterday, I was initially horrified (like everyone else) at the changes. I had pictures up there, sigh, I hate […]

Small Business Marketing and Social Media Marketing Services

Check Out Our Social Media Marketing Services

Looking to outsource your social media marketing services to an affordable and reputable Marketing company with over 15 years of online experience? We have worked with hundreds of small business owners like you to make the most out of your website, social media and SEO marketing dollars. Some of the marketing areas that we cover […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

How To Find Stuff To Post On Social Media

Finding Stuff To Post On Social Media

Finding “stuff” to post on social media like Facebook, Twitter and LinkedIn can seem like an overwhelming task. Here is a GREAT way to find things that you can use to add interesting items to your social media properties. We have lots of clients and I can tell you that finding interesting items to post […]

What are important customer demographics?

What are important customer demographics

When you are a small business owner, answering the question of what are important customer demographic can make or break your marketing efforts. updated October 16, 2014 Customer Demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, […]

How To Write A Blog Post That Will Rank In Google

How to write a blog post that will rank on google

It is amazing how many bits go into writing a blog post that will rank in google. While there are a million different posts out there on this topic, this post is laser focused on one of the more practical aspects – keyword marketing. When you sit down to write a blog post, the first […]

Use Funny YouTube Commercials For Small Business Marketing

Use national marketing campaigns for small business marketing

The easiest way to jump start your small business marketing is to use funny YouTube commercials for small business marketing. Piggy backing a funny YouTube commercial that a national company has spent GAGILLIONS to produce is a great way to help build YOUR brand! National advertisers spent audacious amounts of money to produce videos and […]

Public Speaking Tips and Tricks

Public speaking tips and tricks

Public speaking is not as hard or as life threatening as it may seem. There are definitely some tips and tricks to make it less scarier and more effective. I have heard the old wives tale that people would rather die than speak in public, BUT for some people that is probably true. This post […]

Facebook Groups, Friend Lists and Business Pages

Facebook Groups Business Pages Lists

Facebook Groups, Friend Lists and Business Pages are hot questions for small business owners in my inbox right now. Since Facebook launched Groups Version 2.0 last week my peeps have all wanted to know what the difference are between the three. Here is a screen capture of your groups, you find them on the left […]

Small Business Logo Design Mistakes

Small Business Marketing Logo Mistakes

Small business marketing logo design mistakes plague my business. Many small business owners think fancy trumps functional in logo design, much to their detriment! Many years ago, making logos was one of the major sources of income for my business. I have made hundreds of logos at this point and want to share some words […]

Optimizing Your Social Media Accounts

Optimize Your Social Media

Optimizing your social media uses many of the same principles that optimizing a website does. You need to know what keywords your are trying to rank for and then set up your social media accounts to optimize for those terms. The goal for optimizing any of your web properties is to let the power of […]

20 Percent Of Marketing Works But Which 20 Percent

20 Percent of Marketing Works

I have heard that 20 percent of marketing works, but which 20 percent is working is often a really good question! There are no hard and fast rules about how marketing works, but we CAN track the results of that marketing. In the old days, we knew some good numbers about marketing, send out a […]

Using Facebook For Non Profit Fundraising

Facebook For Non Profit Fundraising

Using Facebook for Non-Profit Fundraising is a great way to get your message out to numerous people quickly. The added bonus is that Facebook, like all social media is FREE! So WHY is Facebook so good for helping to raise money for non profit organizations? Mostly it is because the viral nature of Facebook encourages […]

Are you excited about your business?

are you excited about your business

One question I always ask people is, are you excited about your business? Do you leap out of bed every morning just thrilled to get going on your day? If you are self employed and you are NOT this excited, then you are doing it wrong! Small Business Entrepreneurs – A Get Rich Slow Kind […]

Facebook Business Pages How To Have A Custom Page

Facebook Custom Business Page Design

Facebook Business Pages have come a long way and having a custom page is starting to be as important as having a website or blog! Custom business page design can be hard or easy depending on your level of technical ability. Here are a couple of different ways to make a custom page from easy […]

Hot Small Business Marketing Help

Small Business Entrepreur Marketing

Hot Small Business Marketing Help is a mix of the latest posts that we just LOVE, selected resources that we think are hot and a mix of our products and affiliate products that we recommend. This is meant to be an overall resource for small business, entrepreneur and realtor marketers. General Small Business Tools Small […]

Burning Your List – Mobile, Email, Twitter or Facebook

burning your list mobile email social media

Burning your list means that you oversaturate your message to a group of people. I am here to tell you that a list of people who have said you can contact them on a regular basis is a beautiful thing to waste. Years ago we all had a rolodex of people we could call or […]

Website and Blog Design – The Wrong Things

Website and Blog Design

When small business owners having a website or blog designed, they are all happy and ready to start. They have been thinking about this for while and know just what colors and fonts they want. Sigh. Website and Blog Design – So What Are The Wrong Things? Looks – Looks are important…BUT! Spending time on […]

Online Marketing – Internet Leads ARE Real Leads

Internet marketing online leads

I am just going to say this once, online leads are REAL leads! Not all of them, but enough to make your online marketing efforts worthwhile. Today I thought I would share some success stories with you. I spend most of my day working on and looking at the internet. I talk with small business […]

Realtor Marketing – Realtor Newsletter Ideas

Realtor Marketing Email Newsletter

Because I help so many Realtors with their marketing efforts, I KNOW that generating a monthly newsletter can seem like an overwhelming task. Here are my best Realtor Newsletter Ideas, in no particular order. Realtor Newsletter Ideas Your Real Estate Newsletter should be a tool to talk with current, past and potential real estate clients. […]

Social Media – Facebook Changes Business Pages

Social Media Marketing Facebook Changes Fan Pages

Social media marketing is a moving target. Just when you get something done, they change the rules. This time Facebook has changed the size of the area you have to use on your custom business pages! This update is not news to those of us who follow this kind of thing. Facebook has been talking […]

How To Find Your Small Business Passion

Finding your small business passion

Finding your passion is all the rage today. You are supposed to get out there and start doing what you are put on this earth to do. Problem is, most people do not know what their small business passion is! Yesterday I wrote about having a small business and entrepreneur marketing focus and man-o-man was […]

Small Business & Entrepreneur Marketing Focus

Small Business And Entrepreneur Marketing Focus

Having a small business marketing focus is the one thing that will increase your chances for success dramatically! The business owners and entrepreneurs who are clear about their products and services will succeed every time over someone with a great idea but no goals. One of my buddys, Dunedin Realtor Deborah Ward, posted this Brian […]

How To Get More Twitter Followers 2010

How To Add Twitter Followers 2010

Twitter marketing IS easier with lots of followers. The more people who are on your Twitter list, the more chance you have of one of them doing something you want! So here it is, how to get more Twitter followers. Yesterday I was cruising through my email and saw one from a client. She was […]

Direct Sales MLM Case Study – Green Cleaning Products

Small Business Marketing Case Study Green Cleaning Products

Being a small business owner is sometimes a challenge. Knowing where to spend your time and what to spend your money on marketing-wise can take some thought. One of our MLM or Direct Sales Marketing clients who is rocking her marketing is Rae Ann Dougherty of Green Cleaning Products! Rae Ann who represents a direct […]

Facebook Marketing Making Lists

Facebook Marketing Making Lists

Facebook marketing becomes MUCH easier for small business owners when you have lists of your friends segregated. These are all practical working suggestions for what to do on Facebook! Super basic Facebook Friend Management Overview Once you have added your friends to Facebook, getting them sorted out can be an overwhelming task. I can tell […]

Social Media Marketing Twitter Events

Social Media Marketing Twitter Events

Social media marketing with twitter events is an easy and FREE way to get your event message out there AND to let your attendees know about what is going on in and around your venue. Whenever I tell my clients and workshop attendees about this they always think that there is something they have to […]

Small Business Customer Demographics

Small Business Marketing Demographics

Knowing which customer demographics are right for your small business can make or break your marketing campaigns. Always make sure you know who you are targeting! Most small business owners have an idea of who their customers are, but most never dig deep enough to know how to use that knowledge. Figuring out your customer […]

Westminster and Clearwater – 7 Minutes In Marketing Heaven!

Westminster and Clearwater Small Buisnesss Marketing

Westminster and Clearwater, get ready for 7 Minutes In Marketing Heaven! We are having a marketing meetup like you have never seen. All to benefit charity and help small businesses grow their market share and get more customers! ANYONE is welcome, we want as many people to come and learn as possible! Some of the […]

Small Business Affiliate Partner Programs

Small Business Affiliate Partner Program

Small business owners are GREAT at doing referrals for other other businesses, what they are not great at is formalizing and monetizing that relationship with small business affiliate partner programs. Small Business Affiliate Partner Programs In our post yesterday we talked about how small businesses can take advantage of formal online affiliate programs. Today we […]

Small Business Affiliate Programs Overview

Affiliate versus partner programs

Small business owners rarely understand online marketing’s affiliate programs. They are more comfortable with the idea of referrals or small business partnership programs. Here is a basic overview of how internet marketing affiliate programs work and how you could incorporate them into your small business. Internet Marketing Affiliate Programs Internet marketing affiliate programs are pretty […]

Blogging Success Stories for Small Biz

Blogging success stories

Blogging success can sometimes be hard to judge and having goals is vital to knowing whether you are doing well or just spinning your wheels. When you are blogging (or for that matter doing any marketing that takes time away from your real work), you MUST know what you are trying to accomplish. Here are […]

Clearwater Local Internet Marketing For Tampa Bay

Local Internet Marketing Clearwater Tampa

If you are looking for Tampa Bay and Clearwater local internet marketing, you can not do better than Personalized Marketing! Helping you understand and utilize website and blog design, social media marketing, video marketing or email communications for your business. Stacy Hansen is really taking the internet marketing marketing world by storm and her clients […]

Small Business and Entrepreneur Marketing Do what the fast kids do

Small Business and Entrepreneur Marketing

Small Business Owners and Entrepreneurs can feel like it is hard to get wind in their sales for their marketing efforts in today’s economy! Well I heard the magic words yesterday for how to get those efforts going again…:) My friend (Dunedin Realtor, Deb Ward) sends her child out in what looks to me like […]

Realtor Marketing – FREE Social Networking Workshop

This is quicky because there are only a few seats left! Join me Friday afternoon in Largo, FL for a FREE Marketing for Realtors Social Networking (Facebook, LinkedIn and Twitter) Workshop. You will walk away with your social networking sites set up (the right way) and tons of information about how to use these FREE […]

Realtor and Small Business Marketing Tip – Google Voice!

Google Voice - Realtor and Small Business Marketing

So you know I like make sure my realtors and small business owners know the latest and greatest marketing information so that you can take over and dominate your market! Well today’s topic is Google Voice! I signed up for Google Voice a few weeks ago and got the notification the other day that I […]

Social Networking Workshop! October 19-20th Westminster CO

Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS! Marketing Expert Tara Jacobsen can show you how to make the most of your time using Facebook, LinkedIn and Twitter Every Small Business Owner knows that social networking SHOULD be part of […]

Small Business Customer Service – Flashzebra.com

When I hear about great small business customer service I just have to talk about it! Lon from FlashZebra.com (a manual off-camera flash distributor) sold Johnny two cables. Well when he opened the package only one came. John emailed Lon and within minutes got an answer that his second cable was coming and that the […]

How To Market Your Small Business

office-026

People ask me all the time what I do to market my small business (and my Realtor Marketing clients). I KNOW when I hear those words that they want to know the magic bullet – the ONE THING that I do to achieve online success. The ONE THING that I focus on that makes the […]

Small Business Marketing – Success Is HARD!

When you think about small business marketing success, there is no magic bullet! I am sorry to be the one to tell you that, but I sick of hearing about “get rich quick” schemes. I work in the trenches everyday with small business owners and they are busting their humps to succeed. They are learning […]

Small Business Marketing – Free Tools

Google Local Free Tool Screen Shot

So I have been talking A LOT about free marketing tools lately since I think this is the best way to “pad” your marketing budget. Make sure you pay for things that matter and get great free tools where available! Here are three of my favorite free tools! Free Marketing Tool #1 – Google Local […]

One-offs – How they cost small business owners time and opportunity!

According to Miriam Webster “one-offs” are limited to a single time, occasion or instance. I see MANY small business owners making the mistake of looking at customers as a one-off and also looking at one-off projects as real opportunities rather than the tremendous problems they really are! One-offing Your Customers I know, that sounds kind […]

How To Pick New Small Business Opportunities

ma_blocks

This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering […]

Twitter Tools – How To Use Twitter Effectively!

I have been on a mission to find the ultimate twitter tools to review (and to make twitter time cost effective for my small business!) With that in mind I have researched the best the internet has to offer twitter-wise and have my findings and suggestions here. Now you may be asking yourself, why so […]

Twitter Day – How to use twitter for your small business!

So I am determined to get some value out of twitter and social networking for my business! With that in mind I have set out on a mission to figure out how to make twitter work for me and my tribe…:) These are my twitter numbers right now (I did follow a bunch of people […]

Google Local Business Listings – Great for small business owners!

Want another way to get more clicks to your website? For FREE? Google local business search is free, easy and sent 22 people to my website last month. Is that a lot? Not compared to the regular search, but considering that I set it up a couple of years ago and never touched it again, […]

Absolutely Free Ebook – How To Pack An Event

Here is the link to a totally free ebook on how to get people to attend your event. Whether you are holding a seminar, workshop, party, open house or anything else, you will find some gems here to help get people in the door! I cover using meetup.com, facebook, linkedin, email marketing and some other […]

Eyejot – a free email marketing tool!

There are SO many free tools on the internet to get your marketing message out – Eyejot is a winner! One of my absolute favorite marketers – Brian P. Forrester of Mortgage Communication Spot sends out an eyejot most Mondays to tell his sphere important information about the mortgage industry. It takes him less than […]

Thesis For WordPress – How To Videos

This 18 VIDEO course will walk you through all of the steps on how to use your Thesis for WordPress blog to grow your business. This course is perfect for the beginner who needs to know where to start and for the more advanced user that wants to increase thier blogging knowledge! BUT wait…:) If […]

Social Networking and Blogs – How Do They Get You More Business?

Join Twitter and get a tons of money, be a Facebook user and get a million clients, get LinkedIn and EXPLODE your business, or build your blog and get a gagillion readers!!! If that is how you think it works then this is probably not the post for you! You WILL be disappointed. Using the […]

How To Leverage Google – Do More of What Is Working!

So I was looking at my Google Analytics the other day and noticed that I was getting more organic click-throughs from the search term “Realtor Email Newsletters” – YAY! While I work with all kinds of businesses, we have a product called Thrive that focuses on marketing for Real Estate Agents, Mortgage People and Title […]

Building A Community – How it helps your social networking, email list and life!

How can you build a community, online and offline? According to Miriam Webster a community is “the people with common interests living in a particular area”. In the past your community was limited by proximity and by who you could meet face-to-face. If you wanted to meet someone new you had to ask a friend […]

Free Marketing – Small Business Owners Best Friend

What a time we live in! Marketing is free, I am SO happy about that and so confused that more businesses are not leveraging these channels. Some history…in 1999 I worked at Digital Chainsaw, an internet company, where we built websites for small businesses. Many of these companies had no online presence and were trying […]

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!) Firstly, I attended a Jeffery Gitomer training session […]

How To Be A Successful Entrepreneur – Always tell the truth!

Successful entrepreneurs come in all styles! Donald Trump is RUTHLESS, Martha Stewart is OBSESSED and my all time favorite Seth Godin ALWAYS tells the truth. Even when it is inconvenient! I read a recent post he had that talked about how what you say, what you do and who you are should all be the […]

Social Networking, Blogging and Sanity

How do you keep up with all your social networking and blogging? I use Facebook, LinkedIn, Twitter, digg, Plaxo, Thrive Contact System, Marketing Artfully and Active Rain often. It drives TONS of traffic to my websites, adding more people to my email database which means more people to talk to about my services and speaking […]

Marketing Planning for Entrepreneurs

Entrepreneurs are strange creatures! We hop from great idea to great idea, often not stopping to dig into how to actually DO the last great thing. Well I have the secret to stop the entrepreneurial madness – do the first thing first! I know, that is not glamorous. There are no shiny pieces or exciting opportunities. All […]

Autoresponders (8X8s) for Realtors – Buyers and Sellers

Using Auto-responders to Grow Your Real Estate Business Auto-responders are one of the most innovative tools a Realtor can use to grow their real estate business. However, most Realtors fail to utilize them to their full business potential.  The ease of use of auto-responders is astounding once you have them set up! If you have signed up […]

Small Business Solutions – Obstacle Illusions

When I think of small business marketing solutions like our Thrive Client Contact Program, I am reminded that if you do not implement your technology it is worthless! I read the other day that a good open rate for free email newsletters is 30% and that a good open rate for PAID email newsletters is […]

What is database marketing? Solving small business marketing problems!

According to Wikipedia, database marketing is “a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes”. Wow is that not helpful! My definition of database marketing is to have all your clients, potential clients, prospects, vendors, friends and […]

Airports, Snow Boots and Your Small Business Marketing Message

I love small business marketing and I love my husband who has moved to Denver for a job transfer. So I have been flying back and forth to the Denver Airport to visit him and try and find a house to buy in the Denver area (we have an offer in – again – so […]

Tracking your statistics – How can that help?

So I had a small business marketing seminar a couple of weeks ago with a focus on real estate professionals like Realtors, Mortgage Bankers, and marketing experts. One of the Realtors who attended (Cyndee Haydon – Clearwater Real Estate Specialist) has been tracking her numbers since the seminar and she is setting the world on […]