Hi! If you are looking for a more formal, corporate “what I do”, please scootch on down below. For now, I want to tell you a little about myself, what I have accomplished and where I am still a work in progress!
The guy up top there is my husband of 13 years, Johnny Jacobsen. He is a great guy who sometimes wonders why his entrepreneurial wife can’t just get a 9-to-job like everyone else. BUT, that said, he is very supportive of my choice to be an entrepreneur and make my own way in the world!
The three in the middle are our kids! Now, we are probably a little more excited than most to have kids because we adopted them just a couple of years ago and we are all hard at work trying to get the our new family figured out. The one thing that I noticed after a while of having them is that I had much less time to work IN my business then I had had when Johnny and I were alone (imagine that). No more weekends grinding out a new product or hours spent building websites for someone else, I had to get super focused and know EXACTLY what I liked most about my business so I could make adjustments and free up some time.
With that in mind, I developed my super awesome and amazing, Last Marketing Strategy Workbook, which has all the pieces of a marketing plan from creating your USP and product offerings to social media strategies and case studies. If you are looking for a comprehensive marketing plan, this is the one for you.
Now, because I have that, I can structure all my talks and webinars around selling workbooks. I can use the workbook to work with my consulting and coaching clients. Knowing what I love the most and focusing on just that has given me the freedom to keep the best of my business while still creating space and time for the littles one I love!
So that is my wish for you. Whether you work with me, buy my workbook or any of the products that I recommend, please get clarity in your business to know what YOU love. Make sure you are spending time on what gives YOU joy and most of all…make sure you are having a BLAST!!!
About Marketing Artfully (Tara L. Jacobsen, PA)
We are a boutique marketing firm that caters to the needs of Small Business Owners, Realtors, Startups, Authors, Speakers and Coaches in the United States and Canada. Providing social media, website, seo and offline marketing strategy, we work closely with our customers to make sure that their efforts match their goals.
We are located in beautiful Denver, CO where the weather is gorgeous and unpredictable. While we love working with local people so that we can talk face-to-face, technology has made working with companies around the country a breeze. We are currently working with clients in 5 states plus Canada and are up on all the latest technologies that allow us to stay in touch like Hangouts and Skype.
You may be surprised if you call in to find out about marketing or consulting services that Tara will answer the phone herself. Because we are not trying to work with millions of companies, we are able to keep communication open and easy.
Tara has been in the marketing field since 2009, and has owned this marketing company since 2002, working on everything from HTML websites to blogs to the “newfangled” social media platforms.
Tara is a nationally recognized Marketing Speaker who is known for giving 100 Mile An Hour presentations that keep audiences engaged and taking notes the entire time. But her real love is to work one-on-one with business owners, helping them to grow their businesses and increase their income through marketing strategy or consulting.
How We Work
We work closely with our customers from day one, listening to what they are trying to do and then crafting a marketing plan that matches that goal. We start by making sure we know who their perfect customers are and move on out from there to figure out things like:
- Will they be on Facebook, Twitter, YouTube or another social network?
- Should they target trade associations or groups?
- What content will their customers actually read and use to make buying decisions?
- Is the goal to grow their email lists, make meaningful connections with influencers or just straight on selling?
While there are about a million other questions to answer, we are sure you see that building a great marketing campaign depends on having a great marketing plan and then working it to generate more leads that will ultimately lead to more sales.