Today I’m lifting the glittery curtain on one of my favorite hidden gems for Pinterest SEO - the Pin Trends Google Extension (which come with your Pinclicks subscription!)
This is one of those tools that makes me feel like I’ve got Pinterest’s secret diary open on my desk. Seriously! If you’re trying to figure out what to post, when to post it, and how not to waste hours on content that flops harder than a toddler after snack time… you’re gonna want to stick around!
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Video Walkthrough of the Pin Trends Google Extension
What Is the Pin Trends Google Extension (and Why Do You Need It)?
Okay, so if you’re already working your magic on Pinterest, you need to check out trends.pinterest.com. But here’s the twist - if you’ve got the Pin Trends extension installed on Chrome, this humble little tool turns into your Pinterest psychic! (if you are going to sign up for Pinclicks I would love you to use my affiliate link!)
It lets you:
- See real-time growing trends
- Compare keyword traffic (so you don’t waste time chasing dead ends)
- Plan your content up to 3 months ahead like the Pinterest wizard you were always meant to be
The Struggle of an Artsy B2B Account
So here’s the thing: my Pinterest account thinks I’m still an art gal. (guilty... I used to post ALL the art things.) But now, it’s business-to-business vibes, and Pinterest is like, “Uhh... adult coloring books?”
That’s actually helpful, though! Because it shows what happens when your history shapes your data. It gave me all kinds of content ideas: free printables, adult coloring books, skills to learn - all potential goldmines.
Seasonal Trends vs. Right-Now Trends
If you're checking Pinterest right now in August and you see "home garden ideas" trending... girl, it's too late. You missed that train.
Pinterest takes time to warm up - think 40 to 60 days before pins start gaining traction. That means, if you’re pinning today, it needs to be for something that’s going to peak in 2-3 months.
So instead of scrambling to post back-to-school content now, let’s look ahead to November. That’s when your August pins will be popping off like champagne corks.
The Power of Knowing What’s HOT 🔥
Let’s say you’re scrolling through trends and see "back to school" and "back to school routine." You think, OMG, routine sounds niche and perfect, right?
Welllll... not so fast.
The volume difference between those two keywords is MASSIVE. "Back to school routine" only had a teeny-tiny fraction of the traffic. So unless you have content already made, don’t pour hours into a microtrend. Save that energy for something with legs, like “Thanksgiving blog post” or “December calendar.”
📌 Pro tip: Check the Top Monthly Trends and Top Yearly Trends in the extension. They show what historically performed well AND what’s gaining traction right now.
What Should You Be Pinning in August?
Here’s how I plan it out:
- August = Plan and create content for November
- Check what was hot LAST November
- Look for gems like “Thanksgiving blog post,” “December calendar,” “Happy Thanksgiving images”
- Think: gifts, guides, freebies - anything that fits the season!
I even thought about making a Friendsgiving Marketing Campaign post! Do I know how it’ll perform? Nope. But Pinterest gave me the idea, and I trust her like I trust a seasoned craft fair vendor with hot glue burns.
Why This Extension Changes Everything
Without the Pin Trends extension, Pinterest Trends just shows you what’s hot. But WITH it? You get traffic volume insights, baby!
No more guessing.
No more wasted pins.
Just smart, strategic, trend-driven content planning.
Get Pinclicks today!
Final Takeaway: Work Smarter, Not Harder (and Always Pin Ahead!)
To recap:
If you're planning content for next week... you're already too late. Pinterest SEO is a sloooow burn.
Instead, think 2–3 months ahead, use the Pin Trends Chrome Extension, and let Pinterest’s data do the heavy lifting.
This isn’t magic - it’s strategy. And with a little planning, you can turn your pinboards into POWERBOARDS!
Want to stay ahead of the curve and make your Pinterest work for you instead of against you? Then don’t sleep on this extension. Install it, poke around, and let those seasonal marketing trends guide your next masterpiece - whether it’s a blog post, printable, or a cheeky calendar!
Here are some more great articles you might love:
- 5 Ways I Am Using PinClicks To Get Pinterest Traffic
- How To Succeed On Pinterest As A Service Provider
- Why Pinterest Is A Seasonal Search Engine Now
