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The Ultimate Guide To Choosing Your Business Calendar Planner

December 4, 2015 By Tara Jacobsen

The Ultimate Guide To Choosing Your Business Calendar Planner

When you are choosing your business calendar planner the options can seem endless. This post is the ultimate guide that will walk you through all the aspects of picking a planner! While we all wish there was the PERFECT planner, very few of us actually reach that lofty goal. But if we can get 90% of […]

How To Set Up An Email Marketing Campaign

December 2, 2015 By Tara Jacobsen

How To Set Up An Email Marketing Campaign

Setting up an email marketing campaign can feel overwhelming when you are just getting started. Maybe you are staring at a blank piece of paper with no idea how to begin or you have an idea but no way to organize all your thoughts. Here are the steps that I take when I set up […]

5 Website Killing Mistakes Most Real Estate Agents Make

November 9, 2015 By Tara Jacobsen

5 Website Killing Mistakes Most Realtors Make - Realtor Marketing

I can't hold my tongue any longer. Almost every day I talk with Real Estate Agents about their marketing in some way or another and there are (at least) 5 mistakes I see them making with their websites over and over again. Who Are You Prospecting For Let's just jump right into the deep and […]

How I Increased My Email Open Rate By 8 Percent | Email Marketing

November 6, 2015 By Tara Jacobsen

How I Increased My Email Open Rate By 8 Percent | Email Marketing

There is a debate raging now about whether plain jane, text based emails work better or if "newsletter style" emails with lots of pictures work better for getting opens in email marketing. At least there is between my "email guy" and me. I started this project with my flag firmly planted in the "I like […]

The Best Way to Track Income Earning Activities in Your Direct Sales and Network Marketing Business

October 29, 2015 By Tara Jacobsen

The Best Way to Track Income Earning Activities in Your Direct Sales and Network Marketing Business

When my pal Kirsten McCay Smith asked me to make a special lead generating form for her to use in her direct sales and network marketing, I took notice. Not being in direct sales, I was not aware that there were specific tasks that make a HUGE difference in being a successful consultant, but Kir […]

How Many Items Should You Have In Your Etsy Store?

October 14, 2015 By Tara Jacobsen

How Many Items Should You Have In Your Etsy Store?

I have been wondering how many items should you have in your Etsy store. There is a lot of speculation about this on the forums and you hear anecdotally from Etsy sellers that they started selling more when they got to this number or that number, but even with a lot of searching, I could […]

How To Do Market Research On Pinterest | Pinterest Marketing

October 6, 2015 By Tara Jacobsen

How To Do Marketing Research On Pinterest | Pinterest Marketing

If you are going to spend time marketing on Pinterest, you should take the time to understand how the site works, including some changes that will greatly effect your results. This post is a comprehensive guide to doing market research on Pinterest and how small business owners can use the site to their best advantage. I am […]

Selling On Etsy - How To Have Perfect Product Photography (Tons of Pictures)

October 1, 2015 By Tara Jacobsen

Selling On Etsy – How To Have Perfect Product Photography (Tons of Pictures)

Selling on Etsy involves lots of moving parts, but one of the biggest ones might be the quality and style of your product photography. You can have the best Etsy SEO and the most awesome descriptions, but if your pictures fall flat you will struggle to convert sales. I am a visual kind of girl […]

Why Do We Need So Many Planners, Calendars and Journals?

September 24, 2015 By Tara Jacobsen

Why Do We Need So Many Planners, Calendars and Journals?

Yesterday was a breaking day for me. I was near tears and could not anticipate adding ONE...MORE...THING to my busy life and schedule. So what did I do? I pulled one of the pretty journals out that I had saved for an upcoming contest and spent an hour writing down all the things I had […]

Product Development For Entrepreneurs | Entrepreneur Marketing

September 22, 2015 By Tara Jacobsen

Product Development For Entrepreneurs - Entrepreneur Marketing

It is funny, I always say I am talking about entrepreneur marketing, but in actuality much of my world is about goal setting, time management and product development. Whether you are a startup or just launching a new product, there are many things that have to be considered when deciding what to work on! Having […]

How To Find Keywords To Target In Etsy | Etsy SEO

September 18, 2015 By Tara Jacobsen

How To Find Keywords To Target In Etsy | Etsy SEO

If you are trying to do SEO (search engine optimization) for your Etsy store, it seems like there is a lot of information out there about making sure it is done right with the tags and titles and all, but what about if you are just getting started? What if you have a Etsy new […]

5 Tips For Work From Home Entrepreneurs

September 12, 2015 By Tara Jacobsen

5 Tips For Work From Home Entrepreneurs

I have worked from home for about 15 years now and can't really imagine the thought of going back to the 9 to 5 grind. That said, I was super surprised the other day when I looked down my block and though that maybe the majority of the adults on my street worked from home. […]

How To Recruit New Volunteers For Your Non Profit | Non Profit Marketing

September 4, 2015 By Tara Jacobsen

How To Recruit New Volunteers For Your Non Profit | Non Profit Marketing

This post is for my pals at the Colorado House Rabbit Society. My daughter and I volunteer there and just recently the gal in charge sent out a call for help. Many of the college kids who had been helping had gone back to school and they were really low on volunteers to help with […]

77 Inspirational John Wooden Quotes For Business

September 1, 2015 By Tara Jacobsen

John Wooden Inspirational Business and Sports Quotes

John Wooden was a UCLA basketball coach, winning 10 championships in 12 years. The neatest thing about Mr. Wooden was that he thought that having a good character off court was as important as playing basketball well. These are selected John Wooden business quotes that are particularly helpful for business people. It is amazing how relevant […]

Getting Things Done - Going From Big Ideas To Little Projects

August 29, 2015 By Tara Jacobsen

Getting Things Done - Going From Big Ideas To Little Projects

I am a creative GENIUS marketing-wise. I can come up with a MILLION big ideas (okay maybe only hundreds of ideas), and now I have a system of capturing them so they don't get lost... Getting Things Done - Start An Ideas List Today. But what's next? How do I take all of those wicked […]

Real Estate Marketing - How To Write A Perfect Listing Blog Post

August 26, 2015 By Tara Jacobsen

Realtor Marketing – How To Write A Perfect Listing Blog Post

Writing a perfect listing blog post should accomplish a few things including 1) making your seller happy, 2) increasing your digital footprint in your marketplace and 3) increasing your blog content. We will look at all these reasons today and go over what needs to happen to have that perfect listing blog post! Reason For […]

What Do You Do With A Wicked Good Idea?

August 21, 2015 By Tara Jacobsen

What Do You Do With A Wicked Good Idea

We have to talk about something really serious today because I am grumpy. I have been getting a lot of feedback lately that is not complimentary about all my great ideas. Somehow having lots of ideas has been turned into a bad thing or a chore. In fact, I have been hearing that people have […]

Getting Things Done - Start An Ideas List Today

August 18, 2015 By Tara Jacobsen

Getting Things Done - Start An Ideas List Today

If you are creative, bright, and smart, you probably have A LOT of ideas of things that you COULD do! And maybe you even have the written down on sticky notes or even in a notebook somewheres. Or you spend time in the shower, figuring out new business concepts and plans in your head. Or […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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