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What Is The Lifetime Value of Focusing On First Time Homebuyers? - Real Estate Marketing

June 20, 2018 By Tara Jacobsen

What Is The Lifetime Value of Focusing On First Time Homebuyers - Real Estate Marketing... Some real estate agents love first time homebuyers and some hate them, but what if you knew that you could make commissions for years from these sweet little clients? Would you like them more then? Hang onto your hats as we talk about tips and ideas for marketing for first time home buyers!

Some real estate agents love first time homebuyers and some hate them, but what if you knew that you could make commissions for years from these sweet little clients? Would you like them more then? Hang onto your hats as we talk about tips and ideas for marketing for first time home buyers! What Is […]

How To Do A Back To School Marketing Campaign

June 13, 2018 By Tara Jacobsen

How To Do A Back To School Sale Marketing Campaign... In my never ending quest to capitalize on the great marketing holidays throughout the year, today we are going to be talking about how to do a back to school marketing campaign!

Back to school is a shopping time! Make sure you are capitalizing on a great opportunity to get your marketing campaign up & running in time to make some sales. In my never ending quest to capitalize on the great marketing holidays throughout the year, today we are going to be talking about how to […]

How To Create An Amazing 4th of July Marketing Campaign (Independence Day)

June 6, 2018 By Tara Jacobsen

How To Create An Amazing 4th of July Marketing Campaign (Independence Day) All kinds of tips and ideas for how to do effective marketing campaigns for the 4th of July holiday. From graphics to social media, themes to videos, there is a little bit here for everyone to use to promote their small business.

All kinds of creative tips and ideas for how to do effective marketing campaigns for the 4th of July holiday. From graphics to social media, themes to videos, there is a little bit here for everyone to use to promote their small business. please note :: I often recommend resources, some I receive an affiliate […]

Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing

May 23, 2018 By Tara Jacobsen

Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing... If you are setting a blog or website to do affiliate marketing the very first step is figuring out an overarching topic for your blog and then how you work down to each of the internal categories that you are going to use on your site and then the kinds of posts that you are going to write.

If you are setting a blog or website to do affiliate marketing the very first step is figuring out an overarching topic for your blog and then how you work down to each of the internal categories that you are going to use on your site and then the kinds of posts that you are […]

Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers

May 15, 2018 By Tara Jacobsen

Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers... As an Etsy shop owner IP (Intellectual Property) is a big deal. Whether you are trying to protect your own ideas or worrying about whether you are going to get in trouble for using someone else's, it is definitely a thing that most of us creatives don't know enough about.

As an Etsy shop owner IP (Intellectual Property) is a big deal. Whether you are trying to protect your own ideas or worrying about whether you are going to get in trouble for using someone else's, it is definitely a thing that most of us creatives don't know enough about. It can be so frustrating […]

How To Make Money As A Multi Passionate Entrepreneur

May 8, 2018 By Tara Jacobsen

How To Make Money As A Multi Passionate Entrepreneur... I am always pleasantly surprised when one of my readers says she already has a whole bunch of different parts of her business (in real life terms this means that she is a multi-passionate entrepreneur). But most of my peeps have no idea how to make money from all that attention they get for all the different parts of their businesses!

I am always pleasantly surprised when one of my readers says she already has a whole bunch of different parts of her business (in real life terms this means that she is a multi-passionate entrepreneur). But most of my peeps have no idea how to make money from all that attention they get for all […]

5 Creative Ideas To Increase Your Etsy Shop Sales

April 13, 2018 By Tara Jacobsen

5 Creative Ideas To Increase Your Etsy Shop Sales... If you are trying to increase sales in your Etsy shop, there are a million standard ideas, do promoted posts, list more, etc. But what about some out of the box ideas to get more sales?

If you are trying to increase sales in your Etsy shop, there are a million standard ideas, do promoted posts, list more, etc. But what about some out of the box ideas to get more sales? Here are 5 different ways you can make more sales! SEO Your Posts So They Show Up In Google […]

Etsy SEO For Vintage Sellers

March 8, 2018 By Tara Jacobsen

Etsy SEO For Vintage Etsy Sellers

If you are selling vintage on Etsy I am sure you have noticed that many of the handy dandy tips, ideas and software products are made with a handmade seller focus. Selling vintage means one of kind, unique listings that may not fall into popular or standard keywords. What Is Etsy SEO? SEO (search engine […]

Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas

February 20, 2018 By Tara Jacobsen

Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas

If you have been blogging for any length of time, you probably have some posts that you know do well, year after year and are great for your traffic numbers. But if you are like me, you have some posts that you worked super hard to write, that you KNOW have great content that are […]

Should You Try To Rank In Google SEO For Your Etsy Store or Products?

February 9, 2018 By Tara Jacobsen

Should You Try To Rank In Google SEO For Your Etsy Store or Products?

My Etsy peeps have been asking about how to get their Etsy products ranked in Google SEO search. This post breaks down ranking factors, things we can to increase our views and key ideas and tips to try today! Etsy SEO and Google SEO vary in pretty key ways so knowing what matters will help […]

8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent

February 6, 2018 By Tara Jacobsen

8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent

Today I want to talk a wee bit about why you should strive to become a real estate listing agent rather than a buyers agent! I KNOW, it is much easier to get buyer leads than seller leads, but taking the time to focus on listing (or seller) leads will make a huge difference in […]

My #1 Email Marketing Hack For A Multi-Niche Website | Entrepreneur Email Marketing

December 20, 2017 By Tara Jacobsen

My #1 Email Marketing Hack For My Multi-Niche Website | Entrepreneur Email Marketing

If you are freaking out about your entrepreneur email marketing efforts because you don't want to bombard your readers, this post is for you! Tips & Ideas for how to have a great email marketing plan! I am an entrepreneur with a fair number of interests (aren't most of us?) And with that in mind […]

Entrepreneur Ideas... How To Do Work You Love (AND Make Money)

December 8, 2017 By Tara Jacobsen

Entrepreneur Ideas: How To Do Work You Love (AND Make Money)... It is so funny to me that as entrepreneurs we get to pick what we do during the day, but so many of us spend most of our time doing things we don't like.... how can we do what we love AND make money?

It is so funny to me that as entrepreneurs we get to pick what we do during the day, but so many of us spend most of our time doing things we don't like.... how can we do what we love AND make money? Ever wonder how to quit that rat race and do work […]

Should You Use White Background or Lifestyle Product Photography?

December 7, 2017 By Tara Jacobsen

Should You Use White Background or Lifestyle Product Photography?

Today is going to be a hot one! If you are doing product photography should you have plain-jane white backgrounds like on Amazon or should you have lifestyle styled photos? Here is the difference shown super plainly... the left is a stylized lifestyle shot from my instagram account and the right one is the same […]

8 Steps To Finding Your Focus When You Like All The Things

November 28, 2017 By Tara Jacobsen

Finding Your Focus When You Like All The Things ... Have you been told (more than once) you need to find focus in your business? It may be easier than you think!

A few years ago I hired a super high priced coach to help my business grow. He is a world renowned marketing person and a stand up human being and I thought that if he would just tell me what to do I would FINALLY be able to focus and make the big bucks. He […]

CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account

November 21, 2017 By Tara Jacobsen

CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account ... Thinking about using Instagram for business? You probably don't have time to take millions of pictures. In this case study I show Jake of Whatify how to make a curated Instagram account.

I love doing marking plans in public so everyone can see the concepts behind all the thinking I do! This plan is for the Etsy app, Whatify which compares the first two pictures of an Etsy listing and then says which generates more views for their listings... cool huh? I have been talking with Jake […]

Pinterest New Sections Feature | Pinterest Marketing

November 8, 2017 By Tara Jacobsen

Pinterest New Sections Feature | Pinterest Marketing ...  I went into Pinterest today to see one of my boards and there was new little button called "Add Section". Being all brave I thought, what the heck, I will go ahead and add one called "Etsy Marketing" to my main Marketing Artfully board that has all my pins from everywhere on it!

So excited to see that Pinterest has added sections to our boards! I have found some actual marketing functions that are MUCH easier with this option. What Are Pinterest Board Sections? I went into Pinterest today to see one of my boards and there was new little button called "Add Section". Being all brave I […]

5 Hacks For Selling Tshirts On Etsy Using Printify

November 8, 2017 By Tara Jacobsen

5 Hacks For Selling Tshirts On Etsy Using Printify... Thinking about selling tshirts on Etsy using Printify? I checked it out for you as an experienced Etsy seller and can answer a bunch of your questions!

Thinking about selling tshirts on Etsy using Printify? I checked it out for you as an experienced Etsy seller and can answer a bunch of your questions in this Printify review! When Printify contacted me and said they wanted me to write a post about making Etsy t shirts using the Printify app I was […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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