Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

You know those tasks in your business that make you groan out loud? Yep, the ones that sit on your to-do list glaring at you like, “Hey bestie, you gonna ignore me again today?” For me, it was sorting email responses into neat little categories. Honestly? I’d rather alphabetize glitter jars while blindfolded. BUT – …

If you’re a creative soul dreaming of turning your passion into profit, Etsy and Pinterest can be your power couple – one sells your products, the other sells the dream of your products. But here’s the catch: loving a craft isn’t enough to guarantee sales…sigh. You need to know what actually works in the market …

There has never been a better time to dive into freelance work. Thanks to AI, you can now do incredible, highly tailored work for clients – even across industries you’ve never personally worked in. Whether you’re a total newbie or a seasoned marketing maven, setting up a dedicated AI chat for each client means you …

So, you’ve got some artwork you’re dying to show off, huh? Maybe you’re selling on Etsy, maybe you’ve gone full-on POD (print on demand), or maybe you just want to make your art look extra-fancy for social media. Either way – MOCKUPS are your new besty. And guess what? I’m about to show you how …

Let me tell you a little story… I sat down with my iced coffee, stared at my latest mermaid cowgirl masterpiece (I mean, yeehaw and splash-splash all in one?!), and asked myself: How do I get more marketing eyeballs on this beauty without turning into a used car salesman? Enter: Repper. AKA my new favorite …

Ahhh October. The air gets crisp, the leaves crunch underfoot, and everything smells like cinnamon and POSSIBILITY. Personally, I’ve always had a soft spot for this month – and not just because it’s my birthday month (October 29th if you’re curious, which basically means I celebrated three parties growing up: the school costume day, Halloween …

Marketing your small biz can feel like you’re juggling flaming swords while riding a unicycle… on a tightrope. Between planning content, engaging with customers, analyzing data, and somehow managing to run your actual business? Yikes. But here’s the GOOD news: AI is basically the marketing assistant you didn’t know you could afford! It’s fast, it’s …

So you’ve seen what AI is disrupting – but now let’s talk about what AI is opening up. Because while some doors are closing (or creaking loudly), others are swinging wide open with neon signs saying, “Hey woman, come in here and get paid!” Now listen, you don’t have to be a Silicon Valley genius …

Okay, let’s talk about the Big One. Black Friday. It’s not just a shopping day – it’s basically the Super Bowl for marketers. And spoiler alert: if you’re waiting until Thanksgiving to start thinking about it, you’ve already missed the first half! Black Friday is where dreams (and Q4 goals) are made, but only if …