Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Listen, I get it—Halloween might feel like a fall thing, but if you wait until the leaves change to start marketing your spooky goodies? GIRL, you’re already ghosted by the algorithm! As a year-round seasonal fanatic (I’m literally sketching bats while it’s still 90 degrees out), I’ve learned that the real Halloween hustle starts while …

Ever catch yourself saying something out loud and immediately feeling that little inner cringe? You know – the voice that’s like, “Oof, did I really just say that?” Well, if you’re trying to grow your business and actually make good money (the kind that pays bills and lets you splurge on fancy pens or a …

I’m gonna say the quiet part out loud: not everyone wants to be an entrepreneur. Not everyone is dreaming of launching a six-figure business or becoming a digital nomad sipping turmeric lattes in Bali. Some people just need to make a little extra money. Maybe you’re unemployed, underemployed, or just plain tired of watching the …

So I was chatting with my besty Rebekah the other day (as one does) and she hit me with a biggie: “Okay, I think I want to start a blog. Like… for real.” Now, before I launched into a full TED Talk about blogging, I took a beat. Because I’ve been doing this for over …

Let’s be honest—you didn’t start your own business just to be miserable doing things you hate. You wanted freedom, fulfillment, and maybe a cute home office with a diffuser and a color-coded planner. But somewhere along the line, things got off track. Over the last 20 years, I’ve worked with close to a thousand small …

If you’re a blogger who felt the earthquake that was Google’s Helpful Content Update (HCU), you’re not alone. When it dropped in August 2022 (with follow-up rollouts in December 2022, September 2023, and the biggie in March 2024), many of us watched helplessly as our organic traffic did a nosedive. Like, “oh look, there goes …

Let me tell you about a convo I had this week with my marketing besty Rebekah. I’ve always wanted her to start a blog, mainly because, well… passive income, baby! You know how I feel about those sweet, sweet Mediavine ad dollars. But when I brought it up, she hit me with a compelling list …

Let me guess – you hit mid life, took a good long look at your life, and thought, “Wait a minute… is THIS what I want to be doing forever?” If so, friend, you’re in good company. I’m right there with you! After decades of hustling, raising kids (or fur babies or plants or businesses), …

As a certified Seasonal Queen, I’ve learned one hard truth over the years: if you’re thinking about fall in September, YOU’RE ALREADY LATE! While everyone else is out there sipping sweet tea and soaking up the sun, I’m in my office, knee-deep in pumpkins, plaid, and product mockups. And trust me, it pays off! The …