Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

If you’ve ever tried to create content, brand your products, or update your shop listings and felt totally overwhelmed by the color choices – this one’s for you! This post is the grand finale in our aesthetics series, and honestly? It might be the most fun one yet. Because color is everything when it comes …

So you just found out what goblincore is, huh? SAME. And listen, if you’re anything like me, you’ve probably been creating beautiful, functional, wildly inspired products for YEARS without worrying about whether your brand fit a “vibe.” But let me tell you – this whole aesthetic trend? It’s more than just cute outfits and dreamy …

Today I’ve got a spicy little secret weapon for you: Pinclicks. Yep, that amazing Pinterest tool you might’ve heard whisperings about but haven’t actually used yet? Buckle up, because I’m gonna show you exactly how I use it to stalk my own Pinterest account like a data-loving detective – and how YOU can do it …

Let me tell you what sparked this post, because honestly? It came straight from a convo with one of the amazing women on my email list. I had sent out a note about how you can rebrand your product by looking at it from a fresh perspective. I used an example from the junk journaling …

Let’s be real, some days coming up with new content ideas feels like trying to write a novel with one brain cell and half a latte! You sit down to plan your next blog post, hoping for divine inspiration… and all you get is the same old keyword idea for the 47th time…sigh. BUT HERE’S …

There’s just something magical about opening your mailbox (the real one, not the inbox) and finding a personal note tucked inside. It feels… well, personal. But let’s be real: between running your business, juggling clients, and that ever-growing to-do list, sitting down to write heartfelt notes can feel like one more thing you should do …

November is THE golden month for making money – and I’m not just talking pumpkin spice latte tips. With Thanksgiving and Christmas right around the corner, people are spending like crazy, and businesses are scrambling to grab those dollars. If you’ve ever thought about starting a business, this is the time to jump in. Why? …

If you’re a licensed real estate agent who’s great at marketing, here’s a little secret – you can make more money with less work by generating leads for other agents. Yep, you read that right. You could be cashing in on commissions without ever driving across town, hosting an open house, or dealing with that …

Let’s be real for a second. Real estate can be all-consuming. You’re driving across town to show a house, fielding client calls at dinner, and living in constant “on call” mode. For a lot of agents (especially in this topsy-turvy market), things are just okay – not booming, but not quitting either… sigh. But what …