Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you’re a coach, designer, course creator – or honestly, any kind of fabulous solopreneur – who’s ever been told to “tone it down,” let this be your permission slip to do the exact …
Tara Jacobsen
If your brand’s color palette feels a little… meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes – but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you’re building a personal brand, …
Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know – it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s …
Hey!! If you’re reading this, you might be like me: laptop + mouse kinda gal. But when my friend Kir—a vegan nutrition and triathlete coach in her early 50s—told me one of her goals this year is to build income from her phone only, my curiosity was piqued. This isn’t just about side hustling; it’s …
Everyone has that thing they love doing – the hobby you can’t stop talking about, the creative itch you’d scratch every day if you could. What if that thing could also bring in money? No matter how old you are, no matter where you start, these 11 passion projects have real potential! With some grit …
If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …
If your dream customer reads hardcover biographies for fun, wears vintage Ralph Lauren polos without irony, and vacations in places where no one takes selfies – say hello to the world of Old Money Aesthetic marketing. This customer doesn’t chase trends, she embodies legacy. Think cashmere, crests, heritage brands, tennis whites, and a vibe that …
All my best tips and ideas for how to add printables to your business. Since I started selling digital downloads on Etsy, my own website and Shopify I have made 100s of dollars a month! Here are all my best tips and ideas for how to create printables to sell online that will help add …
If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language – welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, …