Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Ah, August – the sweet spot between summer’s end and fall’s beginning. The kids are back in school (or, if you’re like me, they’re grown and flown), the house is quieter, and there’s a hint of pumpkin spice in the air. It’s the perfect time to channel that pre-fall energy into some money-making ventures. Whether …

Confidence isn’t some magic trait reserved for the spotlight-loving extroverts. Nope. It’s a learnable skill (promise!) that ANY creative business owner can develop – yes, even if you still cringe at the idea of showing your face on Instagram. If you’ve ever stalled on a launch, second-guessed your prices, or ghosted your own email list …

So you’re thinking about launching something new—a business, a brand, a course, a side hustle (or heck, maybe just a really fun Etsy shop)… but that little voice inside your head keeps whispering, “Am I too old for this?” Let me answer that for you with a resounding NOPE! That voice? We’re muting her today. …

Okay, friend. Let’s say you need to make some money—quick. Not six months from now when your Etsy shop is thriving or your blog starts rolling in ad revenue. I mean this week. Like rent’s due, the car battery just died, and your kid has outgrown yet another pair of shoes! This isn’t about starting …

Let’s be real—not everyone wants to slap on makeup, fix their lighting, and smile at a camera just to get their message out there. And guess what? You absolutely don’t have to. Faceless marketing is having a major moment, and not just because people are camera-shy. It’s strategic, aesthetic, and (let’s be honest) way less …

Let’s be real for a sec: the word “sales” has been hijacked by pushy DMs, slimy tactics, and those weird “hey girl!” messages from your high school lab partner who’s suddenly into collagen shakes. But selling doesn’t have to feel gross! In fact, when done with integrity, selling is just serving. It’s showing up, being …

Ah, July. That glorious month when everyone’s out soaking up the sun, sipping on iced lattes, and not clicking on your blog posts. If you’ve been in the online biz for a hot minute – say, since 2008 like yours truly – you’ve probably noticed the pattern: traffic dips, ad revenue shrinks, and you’re left …

Summer’s here and you know what that means: the kids are home, the sun is shining, and the LAST thing you want is to be stuck inside hustling 24/7. But also… gas isn’t getting cheaper and neither are poolside margaritas! So what’s a creative, motivated gal supposed to do? Enter: summer side hustles that are …

f you’re a solopreneur, you know the hustle: juggling content creation, client communication, and marketing – all while trying to maintain your sanity. As someone who’s not naturally organized (my daughter once had to rescue my collage magazines from chaos), I’ve discovered that implementing systems is the key to staying on track! Here are 11 …