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The Ultimate Guide to Marketing to Cottagegoth Customers

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If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language - welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, […]

The Ultimate Guide to Marketing to Clean Girl Customers

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If your dream customer drinks green juice in matching workout sets, arranges her skincare like a museum exhibit, and journals about her "that girl" era before sunrise - welcome to the fresh, dewy world of Clean Girl Marketing. This aesthetic is all about polished simplicity, wellness vibes, and the dream of being effortlessly put-together. But […]

Use PinClicks to Find Food Blog Keywords That Actually Work

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Hey friends! So you know how I’ve been geeking out over PinClicks lately? Yeah… full fangirl mode activated. If you’re a food blogger and haven’t played with it yet - BUCKLE UP. Because today I’m walking you through exactly how I use PinClicks to dig up Pinterest keywords that don’t just sound good… but actually […]

9 Money‑Making Ideas for Women Starting Over Midlife

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Midlife is not the pause, it’s your play button, friend! Whether you’re freshly empty-nesting, rediscovering your passions, or simply DONE with the “I’ll do it someday” thinking, this is your cue to shine. You’ve got wisdom, life hacks, and experiences that no algorithm can duplicate - plus the sass to make it fun again. This […]

Why the PinTrends Chrome Extension Is My Secret Weapon for Pinterest Wins

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You ever feel like you’re pinning into the void? Like, you craft the cutest graphic, add a fab title, schedule it like a pro — and then crickets? SAME. Until I found a sneaky little secret weapon that changed everything: the PinTrends Chrome Extension, courtesy of the Pinterest masterminds over at Pinclicks. If you’re into […]

The Ultimate Guide to Marketing to Coquettecore Customers

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If your dream customer wears bows in her hair, writes love letters in pink ink, and has Lana Del Rey playing in the background 24/7 - welcome to the world of coquettecore marketing. This hyper-feminine, flirtatious, and vintage-inspired aesthetic has captured the hearts (and wallets) of Gen Z and younger millennials, creating a dreamy niche […]

Holiday Hustle Mode: How To Make Money In December

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December is basically the ultimate money-making playground. On one hand, you’ve got holiday shoppers spending like their credit cards are going out of style. On the other hand, you’ve got everyone buzzing with “new year, new me” energy... ready to invest in planners, fitness programs, online courses, and anything that screams fresh start. That means […]

The Ultimate Guide to Marketing to Dark Academia Customers

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If your dream customer owns more fountain pens than Friends, believes libraries are sacred spaces, and secretly wants to live in a candlelit boarding school with floor-to-ceiling bookshelves - congrats, you’re in the right place. The dark academia aesthetic is moody, romantic, and intellectual, and it has developed a fiercely loyal fanbase that loves buying […]

How I Use the PinTrends Google Extension For Pinterest SEO

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Today I’m lifting the glittery curtain on one of my favorite hidden gems for Pinterest SEO - the Pin Trends Google Extension (which come with your Pinclicks subscription!) This is one of those tools that makes me feel like I’ve got Pinterest’s secret diary open on my desk. Seriously! If you’re trying to figure out […]

The Ultimate Guide to Marketing to Cottagecore Customers

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If your dream customer bakes bread for fun and decorates with vintage teacups, you might be ready to market to the Cottagecore crowd. This aesthetic-driven audience craves charm, coziness, and slow-living vibes - and when your business taps into that, it’s pure magic. In this guide, we’ll cover everything from product ideas to branding tips […]

Creative Hobby to Business: Turn Your Passion into Profit

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You’ve been crafting, designing, or DIY-ing for years, and friends keep saying “You should totally sell that!” But between the overwhelm of tech, taxes, and too many business ideas, it’s easy to stay stuck in hobby mode. Sound familiar? Welcome to Creative Hobby to Business - your cozy, no-pressure, super-practical space to get from “I […]

Public Domain Powerhouse: The Creative’s Guide to Public Domain

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Welcome to the Public Domain Powerhouse, where creativity meets freedom - and everything’s free (and legal!) If you're a blogger, content creator, Etsy seller, or printables queen looking to stretch your creativity without stretching your wallet, you're in the right place. This corner of the internet is packed with resources to help you use public […]

The Ultimate Aesthetic Core Color Palette Guide

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If you’ve ever tried to create content, brand your products, or update your shop listings and felt totally overwhelmed by the color choices - this one’s for you! This post is the grand finale in our aesthetics series, and honestly? It might be the most fun one yet. Because color is everything when it comes […]

How to Rebrand Your Products Using Aesthetics (Even If You’re Not Trendy)

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So you just found out what goblincore is, huh? SAME. And listen, if you're anything like me, you've probably been creating beautiful, functional, wildly inspired products for YEARS without worrying about whether your brand fit a "vibe." But let me tell you - this whole aesthetic trend? It's more than just cute outfits and dreamy […]

How to Use Pinclicks to Spy on Your Pinterest Keyword Strengths

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Today I’ve got a spicy little secret weapon for you: Pinclicks. Yep, that amazing Pinterest tool you might’ve heard whisperings about but haven’t actually used yet? Buckle up, because I’m gonna show you exactly how I use it to stalk my own Pinterest account like a data-loving detective - and how YOU can do it […]

HUGE List of All the ‘Core’ Aesthetics For Marketing

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Let me tell you what sparked this post, because honestly? It came straight from a convo with one of the amazing women on my email list. I had sent out a note about how you can rebrand your product by looking at it from a fresh perspective. I used an example from the junk journaling […]

How I Use Pinclicks to Find Content Clusters

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Let’s be real, some days coming up with new content ideas feels like trying to write a novel with one brain cell and half a latte! You sit down to plan your next blog post, hoping for divine inspiration… and all you get is the same old keyword idea for the 47th time...sigh. BUT HERE’S […]