Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Hey!! If you’re reading this, you might be like me: laptop + mouse kinda gal. But when my friend Kir—a vegan nutrition and triathlete coach in her early 50s—told me one of her goals this year is to build income from her phone only, my curiosity was piqued. This isn’t just about side hustling; it’s …

Everyone has that thing they love doing – the hobby you can’t stop talking about, the creative itch you’d scratch every day if you could. What if that thing could also bring in money? No matter how old you are, no matter where you start, these 11 passion projects have real potential! With some grit …

If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …

If your dream customer reads hardcover biographies for fun, wears vintage Ralph Lauren polos without irony, and vacations in places where no one takes selfies – say hello to the world of Old Money Aesthetic marketing. This customer doesn’t chase trends, she embodies legacy. Think cashmere, crests, heritage brands, tennis whites, and a vibe that …

All my best tips and ideas for how to add printables to your business. Since I started selling digital downloads on Etsy, my own website and Shopify I have made 100s of dollars a month! Here are all my best tips and ideas for how to create printables to sell online that will help add …

If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language – welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, …

If your dream customer drinks green juice in matching workout sets, arranges her skincare like a museum exhibit, and journals about her “that girl” era before sunrise – welcome to the fresh, dewy world of Clean Girl Marketing. This aesthetic is all about polished simplicity, wellness vibes, and the dream of being effortlessly put-together. But …

Hey friends! So you know how I’ve been geeking out over PinClicks lately? Yeah… full fangirl mode activated. If you’re a food blogger and haven’t played with it yet – BUCKLE UP. Because today I’m walking you through exactly how I use PinClicks to dig up Pinterest keywords that don’t just sound good… but actually …

Midlife is not the pause, it’s your play button, friend! Whether you’re freshly empty-nesting, rediscovering your passions, or simply DONE with the “I’ll do it someday” thinking, this is your cue to shine. You’ve got wisdom, life hacks, and experiences that no algorithm can duplicate – plus the sass to make it fun again. This …