Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

If your dream customer reads hardcover biographies for fun, wears vintage Ralph Lauren polos without irony, and vacations in places where no one takes selfies – say hello to the world of Old Money Aesthetic marketing. This customer doesn’t chase trends, she embodies legacy. Think cashmere, crests, heritage brands, tennis whites, and a vibe that …

All my best tips and ideas for how to add printables to your business. Since I started selling digital downloads on Etsy, my own website and Shopify I have made 100s of dollars a month! Here are all my best tips and ideas for how to create printables to sell online that will help add …

If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language – welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, …

If your dream customer drinks green juice in matching workout sets, arranges her skincare like a museum exhibit, and journals about her “that girl” era before sunrise – welcome to the fresh, dewy world of Clean Girl Marketing. This aesthetic is all about polished simplicity, wellness vibes, and the dream of being effortlessly put-together. But …

Hey friends! So you know how I’ve been geeking out over PinClicks lately? Yeah… full fangirl mode activated. If you’re a food blogger and haven’t played with it yet – BUCKLE UP. Because today I’m walking you through exactly how I use PinClicks to dig up Pinterest keywords that don’t just sound good… but actually …

Midlife is not the pause, it’s your play button, friend! Whether you’re freshly empty-nesting, rediscovering your passions, or simply DONE with the “I’ll do it someday” thinking, this is your cue to shine. You’ve got wisdom, life hacks, and experiences that no algorithm can duplicate – plus the sass to make it fun again. This …

You ever feel like you’re pinning into the void? Like, you craft the cutest graphic, add a fab title, schedule it like a pro — and then crickets? SAME. Until I found a sneaky little secret weapon that changed everything: the PinTrends Chrome Extension, courtesy of the Pinterest masterminds over at Pinclicks. If you’re into …

If your dream customer wears bows in her hair, writes love letters in pink ink, and has Lana Del Rey playing in the background 24/7 – welcome to the world of coquettecore marketing. This hyper-feminine, flirtatious, and vintage-inspired aesthetic has captured the hearts (and wallets) of Gen Z and younger millennials, creating a dreamy niche …

December is basically the ultimate money-making playground. On one hand, you’ve got holiday shoppers spending like their credit cards are going out of style. On the other hand, you’ve got everyone buzzing with “new year, new me” energy… ready to invest in planners, fitness programs, online courses, and anything that screams fresh start. That means …