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The Ultimate Guide to Marketing to Mysticcore Aesthetic Customers

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If you’ve ever charged your crystals by the light of the full moon, picked your earrings based on your birth chart, or thought, “Maybe I am just a little bit witchy,” then girl - you’re going to love marketing to Mysticcore buyers! Mysticcore is a vibe, a lifestyle, and a whole magical mood wrapped up […]

Ireland Is Officially on My Vision Board This Year

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Every year I make a vision board, and this year, Ireland showed up loud and clear! Setting an intention makes it 7,250 times more likely to occur, so this is my Ireland manifesto (I made up that statistic!) Rolling green hills. Cozy pubs. Ancient stories stitched into stone. Somewhere between setting intentions and daydreaming with […]

The Ultimate Guide to Marketing to Honeycore Aesthetic Customers

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If bees are your spirit animal and gingham makes your heart flutter - you are absolutely in the right place! Honeycore is one of the sweetest, most heartfelt aesthetics to ever grace a Pinterest board, and if you’re here, chances are you’re already a fan (or at least curious about how to market to the […]

9 St. Patty’s Day Color Palettes for Bold, Playful Branding

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If your brand is feeling a little “meh” after winter content, it’s time to bring in a little luck - and a LOT of color - with these playful, punchy St. Patrick’s Day color palette ideas. We’re going beyond plain green here. These palettes are inspired by Irish charm, spring freshness, cozy cottage vibes, and […]

The Ultimate Guide to Marketing to Herbcore Aesthetic Customers

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If you've ever found yourself foraging through Canva for botanical illustrations or whispering “this needs more moss” while designing your sales page - welcome! You may already be dabbling in the Herbcore aesthetic, and honestly? I love that for you! Herbcore is like the sweet spot where green witch energy, cottage garden coziness, and vintage […]

Spring Forward Into Profit: 9 Fresh Ways to Make Money This Season

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Is there anything better than spring? I mean, really - it's like the universe is hitting refresh. The sun stays out longer, the flowers are blooming, and suddenly we’ve all got a little more pep in our step. It’s a season of renewal, energy, and YES… a fantastic time to make some extra money! Spring […]

March Into Money: 9 Creative Ways to Make Cash This Month

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Ahhh, March. Can we just take a second to appreciate her? She's not quite spring, not quite winter - but she's got main character energy! Personally, March always feels like a FRESH START. The end of winter is in sight, there’s a little more pep in my step, and I swear I start looking at […]

9 Unique Valentine’s Day Color Palettes for Your Coquette Core Loving Heart

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Valentine’s Day branding doesn’t have to be all red roses and cheap chocolate box vibes. (Unless that’s your thing - then we’ll just add glitter!) For the romantic, the retro girlie, and the wildly aesthetic entrepreneur? THIS is your moment. These 9 dreamy, non-basic Valentine’s Day color palettes bring together sweet nostalgia, soft flirtation, and […]

Spring Color Palettes for Fresh, Fun Marketing Vibes

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If your brand has been feeling a little too “gray hoodie and leftover Valentine’s chocolate,” it’s time to open the windows, breathe in that spring air, and give your visuals a fresh seasonal makeover! Spring is the season of new beginnings, which makes it the perfect time to update your color palette. These spring color […]

The Ultimate Guide to Marketing to Boho Aesthetic Customers

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If your dream customer mixes linen with lace, drinks herbal tea surrounded by plants, and can’t resist a good flea market mirror - you’re in the right place. Welcome to the soft, soulful world of Boho Aesthetic marketing! Boho (short for bohemian) is more than just a vibe - it’s a lifestyle rooted in creativity, […]

The Only Marketing Fundamentals You Need to Make Real Money!

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Let’s just be real for a sec... marketing can feel like a moving target. New platforms, new tools, hot new tactics - there’s always something shiny popping up that promises to change the game. But here’s the truth... most businesses still grow best when they focus on the basics! Who are you talking to? What […]

The Ultimate Guide to Marketing to Mermaidcore Aesthetic Customers

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If your dream customer wishes she had fins, collects sea glass like treasure, and thinks everything is better with a little shimmer - you’re about to dive into the dreamy, iridescent world of Mermaidcore. Mermaidcore blends oceanic fantasy with coastal living. Think shell crowns, pearl details, flowing fabrics, and pastel seafoam palettes. It’s part mythical […]

The Ultimate Guide to Marketing to Goblincore Aesthetic Customers

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If your dream customer collects shiny things, saves every mushroom meme, and happily tromps through the mud in thrifted boots - welcome to the wild, weird, and deeply wonderful world of Goblincore. Goblincore celebrates the messy, earthy, and overlooked beauty in life. Think moss, snails, mushrooms, rocks, frogs, and scavenged treasures - all wrapped up […]

9 Vision Board Themes for Older Entrepreneurs

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Let’s be real. When you’re a little further along in life and business, your dreams don’t always look like fast cars, million-dollar funnels, or burnout-inducing hustle culture. Nope. They start to look a whole lot more like freedom, fulfillment, and finally figuring out how to do business YOUR way - with heart, wisdom, and a […]

The Ultimate Guide to Marketing to Fairycore Aesthetic Customers

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If your dream customer would rather be barefoot in the woods than wearing heels in the city and her love language is wildflowers and glitter - welcome to the enchanting world of Fairycore! Think mushrooms, moss, flower crowns, sparkles, and spells. It’s Cottagecore’s whimsical cousin, sprinkled with magic dust and wrapped in gossamer. Fairycore isn’t […]