The Best Business, Sales and Marketing Podcasts

The Best Businesses, Sales and Marketing PodcastsI admit it, I am a bit of a podcast junky! I LOVE listening to the latest and greatest information from people who I would never have had access to “in real life”. Seriously, they say that your income and success will match the 5 people around you that you spend the most time with. I think that spending time with amazing people talking to me in my head counts!

The Best Business, Sales and Marketing Podcasts Overview

Knowing I was going to write this post this week, I decided to look around the interwebs and see what other great lists were out there that listed podcasts that I might be interested in and really was saddened by the quality of the referrals. A whole bunch were just the “usual suspects” that I have some of, but most were about podcasts that had not updated in months or years. With that in mind, I will include the most recent date that I have updated this list and let you know if they stop or just fall out of favor with me (SO feel like the Red Queen…off with their heads!)

updated 5/29/2014

The Picking Criteria

Purely subjective. I have a bunch of time a week to listen to podcasts, but very little patience for misinformation. Not all of these are “professionally” done as that is not my criteria. My criteria is whether I learned something new about business, sales or marketing when listing to the episodes.

A “my life” note. I tend to listen to them all, even if the episode doesn’t seem to apply to me and my business. The reason is two-fold. First, they often go off topic or talk about something that I do like. Second, whenever I think something will be “stupid” it is generally the thing I need most in my business, I am just resisting because I am a putz. Just an observation.

My Criteria

I don’t like tiny little podcasts. I am not all that good at operating my iPhone so having to click and click and click to hear even a half an hour of content doesn’t work for me. That said, I did include one that was such good content I couldn’t resist.

I only have a couple that publish daily. There are very few people I want to hear from daily and mostly podcasters aren’t them. I like to have a great mix of genres and information as that is what sparks my marketing creativity.

Quality. As I said, quality of the sound is not my first priority. Nor is staying on topic if the sidebars are super interesting. Some of these have really structured, concise content and some are off the cuff. I will try to note that when possible.

 

The Best Marketing Podcasts

 

The Marketing and Sales Success Show – Tara Jacobsen and Rebekah Welch

The Marketing and Sales Success Show PodcastA recently launched podcast that talks about “real marketing” including finding your perfect customers, dominating your USP, testing and tracking you efforts and product development. It is a disorganized, rollicking fun time that is full of really practical marketing information. This is one of my favorites!

Website | iTunes | Stitcher | Webcast

disclaimer: this is our podcast…we are super proud of the work that we are doing on our Show!

The Impact Factor – Ken McArthur

The Impact Factor Logo Ken McArthur is a fellow that I met in real life as a speaker at his JV Alert Seminar. The neat thing about Ken is that he is SO nice that amazingly successful people are always around him and he interviews many of them on his podcast. The level of guests is really high and Ken is tremendously knowledgable.

iTunes | Stitcher

For Immediate Release – Chuck Hester

for immediate release podcast While this is a new podcast to me, it seems that they have been around A LONG TIME. The format is very structured and on topic (mostly interview style). There are different focuses of the show (LinkedIn, PR, guests). Chuck gets some really big name interviews and has a super professional style to his shows.

Website | iTunes | Stitcher

I Love Marketing – Dean Jackson and Joe Polish

I love marketing logoI know Joe Polish is a big deal and you should listen to him (he knows stuff). That said, I have followed Dean Jackson for about a decade, starting when I was a real estate agent. He is a down-to-earth guy who is a wealth of knowledge about all kinds of marketing. They get some great guests and it is a really great show!

Website | iTunes | Stitcher

Additional Marketing Podcasts:

Marketing Over Coffee – John J. Wall and Christopher Penn
Website | iTunes | Stitcher

Audience Hacker – Jonny Andrews
Website | iTunes | Stitcher

Marketing Smarts – Marketing Professors
Website | iTunes

 

The Best Entrepreneur Podcasts

 

Love Your Leap – John Lee Dumas and Tom Paige

Love Your Leap PodcastJohn Lee Dumas has the awesome Entrepreneur On Fire podcast that we have listed below, but that is actually just him interviewing other interesting people. I actually like this one better because I am getting to hear John and Tom talk about entrepreneurship and other topics relevant to their businesses, shows and selling. This is one of my favorites!

Website | iTunes

The Fizzle Show – Corbett Barr, Chase Reeves and Caleb Wojcik

The Fizzle Show Podcast Funny starts and very much “insider funny”, I love these guys. They are very zippy and have a wealth of knowledge. They are great and unorganized, picking a topic and the talking over each other throughout the show. I love this format because you get some real “a ha’s” out of the show! Great real world information.

Website | iTunes | Stitcher

Entrepreneur On Fire – John Lee Dumas

Entrepreneur on Fire Podcast logoSeems to me that everyone and their brother has known about this guy for a million years. That said, I just found him last month from my mastermind partner. Everyday he does an interview with someone, on a very structured format, in a super excited style. It takes a little bit to get used to, but once you know what is going on, the consistency is comforting and the absolute wealth of knowledge is astounding.

Website | iTunes | Stitcher

The School of Greatness – Lewis Howes

School of greatness logoLewis Howes is a really nice man (and not hard to look at!) His show is a little on the healthy side for me, but his integrity and sincereness overcome the fact that most of the times I feel like a total schlub when I listen to all the athletic people talking. He has mainly entrepreneurs and other notable guests in an interview format.

Website | iTunes | Stitcher

Additional Entrepreneur Podcasts:

The Human Business Way – Chris Brogan
Website | iTunes | Stitcher

 

The Best Self Publishing Podcasts

 

The Self Publishing Podcast – Johnny B Truant, Sean Platt and David Wright

Self Publishing Podcast LogoOH MY GOODNESS, maybe my all time favorite podcast show ever. These guys are very unorganized, the topic is usually never the content and they bicker (my favorite episode is the one where they argue about pricing!) If you are writing books, you need to be following these guys. A lot irreverent, they are a great listen. This is one of my favorites!

Website | iTunes | Stitcher | Webcast

Rocking Self Publishing Podcast – Simon Whistler

Rocking Self Publishing PodcastSimon is a really neat guy who is very “British proper”. No swearing, on topic and a very organized show.

He has great guests and is obviously very genuine on his show. I really enjoy listening to this show and recommend it if you are writing and publishing your own books.

Website | iTunes | Stitcher

Additional Self Publishing Podcasts:

The Creative Penn – Joanna Penn
Website | iTunes | Stitcher

Sell More Books Show – Jim Kukral and Bryan Cohen
(they would have rated a blurb and a picture but Jim said he hated my EbookNerds Twitter…:)
Website | iTunes | Stitcher

Self Publishing Roundtable – David Wright
Website | iTunes | Webcast

 

The Best Social Media Podcasts

 

Social Pros – Jay Baer and Eric Boggs

Social Pros PodcastJay Baer is a very serious guy who works primarily with corporate clients (I am not as familiar with Eric). I like this one because I get to “big picture, big budget” ideas that we sometimes are able to emulate for our “little guys”. They often have great guests (not all the usual suspects) who I can “meet” and start stalking on the Twitter.

iTunes | Stitcher

Additional Social Media Podcasts:

Social Media Marketing – Michael Stelzner
Website | iTunes | Stitcher

Social Media Pubcast – Jon Loomer
(the only tiny one I listen to…it is that good!)
iTunes | Stitcher

Online Marketing Made Easy – Amy Porterfield
iTunes | Stitcher
 

The Best Podcasting Podcasts

 

School of Podcasting – Dave Jackson

School of Podcasting LogoDave Jackson is sometime snotty and sarcastic…I LOVE THAT! Very plain talk about what you should and shouldn’t be doing to make your podcast successful. Technical information, practical advice and occasional guests. I like that he talks the most, I want to hear from the people who have lived the podcasting life and know all the stuff that will mess me up! Lots of great practical resources.

Website | iTunes | Stitcher

The Audacity To Podcast – Daniel J. Lewis

The Audacity To PodcastOHHH this guy tells it like it is. He had a huge argument with himself about whether episode numbers matter or not! The thing is, it really made us think about the structure of our podcast and how we wanted to set things up so we wouldn’t have trouble down the road! Pretty techy and as far as I can tell, all Daniel, he brings up some really amazing practical points.

Website | iTunes | Stitcher | Webcast

Additional Podcasting Podcasts:

Podcasters Round Table
Website | iTunes | Stitcher | Webcast

Podcast Answer Man – Cliff Ravenscraft
Website | iTunes | Stitcher

 

The Best Real Estate Marketing Podcasts

 

Curaytor Watercooler – Chris Smith and Jimmy Macklin

Curaytor LogoThis one is a little weird, you need to get on their mailing list, because figuring out how to find them is kerfuffly. They seem to do a webcast weekly (which is AWESOME, Chris cusses and drinks and asks really amazing questions – of COURSE I like the loud one!) That said, their iTunes doesn’t seem to have the same content and hasn’t been updated lately. I just watch the web shows.

Webcast

Additional Real Estate Marketing Podcasts:

Bare Naked Agent – Pat Hiban
iTunes | Stitcher

 

The Best Women Only Podcasts

 

Business Women Rock – Katie Krimitsos

Business Women Rock PodcastI know Katie “in real life” and she is just as nice in person as she seems on the show. She launched onto the podcasting scene, taking the community by storm and I couldn’t be happier for the girl! Her interviews are really good and she is attracting some amazing guests, both “big dogs” and regular business owners who work in the real world.

Website | iTunes | Stitcher

Biz Chix Podcast – Natalie Eckdahl

Biz Chix Podcast LogoEven if she wasn’t interviewing cool women, I would want to “hang out” with Natalie. She seems to be a really strong force for good, being a mother, wife, entrepreneur, and about a million other things. Her perspectives about the challenges of being a great mom and also a great entrepreneur are priceless for women like me who don’t just want to be a great business owner or a great mom, we want it all!

Website | iTunes | Stitcher

 

The Best Internet Marketing Podcasts

 

Internet Business Mastery – Jeremy “Sterling” Frandsen and Jason “Jay” Van Orden

Internet business mastery logoI have listened to these guys A LOT over the years. It is funny, when they started they used pseudonyms and changed to their real names somewhere in the middle.

They have a great style and focus on beginning internet marketing. If you are just starting out and not sure how to get going, you can’t do better than to begin with these guys!

Website | iTunes | Stitcher

Smart Passive Income – Pat Flynn

Smart Passive Income LogoPat Flynn is an awesome human being. The neat thing about this podcast is that he talks about how to do affiliate marketing, what works and how he has hosed it up. He calls himself the crash test dummy for how to do marketing and is constantly implementing and innovating new ideas. A genuinely nice person, I am glad he is my “friend” on the podcast.

Website | iTunes | Stitcher

Did I Miss Any?

Alright friends! I have listed most of the ones that I have on my phone (I told you I am an addict!) That said, I am sure that there are some amazing podcasts out there that I have missed…:)

If you have one or know of one and let me know in the comments, I will check it out and see if I like it. Please keep to the topic of the best business, sales and marketing podcasts. I monitor all the comments so spamming the crap out of this post with your icky spam links will not do any good!

Incoming search terms:

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  • Best business Podcasts 2014
  • entrepreneurship
  • Web Marketing
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  • entrepreneur business marketing podcast
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Attention – Are you paying attention to what matters?

Someone wise told me a couple of years ago that I should pay attention to what matters. As small business owners and entrepreneurs that is REALLY important on SO many levels! If you work from home, like I do, that line can blur and you may work too much or too little. You can jump around from project to project, never settling on one thing and finishing it. You can be hyper focused and neglect your family and friends or can “take time off” while still working in reality.

Well this week I focused – I took 5 days off! Sort of, well mostly, just popped in to check a few emails and did some keyword research but mostly spent time with my Dad in New York. It was great to be in the now and clear my head so that I can come back stronger than ever! It is really true that if you are never off you can never be on.

What are you going to focus on this week?

  • Are you going to make a concrete business plan to guide the second half of this year?
  • Are you going to make a budget for your business, setting revenue goals and making every expense accountable?
  • Are you going to pick one project and follow it from start to finish?
  • OR are you going to take a whole day off? No cheating, spend it with family, friends, or yourself doing exactly what you want. Do not answer your phone. Do not check your emails. I can guarantee that your business will not crumble, nor will the world come crashing to the ground!

This week I am going to be hyper focused on getting a niche started for small business owners AND finishing tasks that need to be done for our new bloggers. I am going to schedule time to work and time to play. I am going to make a budget (I hate that one) and I am going to have a GREAT week.

Disclosure: I wound up taking out doggies, chatting up my husband and got a cup of coffee while writing this…:) Don’t forget, you can get off track, just make sure to put it right back on the the rails when you do!

One-offs – How they cost small business owners time and opportunity!

According to Miriam Webster “one-offs” are limited to a single time, occasion or instance. I see MANY small business owners making the mistake of looking at customers as a one-off and also looking at one-off projects as real opportunities rather than the tremendous problems they really are!

One-offing Your Customers

I know, that sounds kind of bad AND it is! When we are in the trenches selling out products or services it can get really easy to become laser focused and lose the big picture. Your product or service may not be the answer to every problem and it is disingenuous to try and make it fit. Also, getting money from a customer one time (even a lot) but burning the relationship is SO not worth it!

The first goes along with the old saying, “when you have a hammer, everything looks like a nail”. I worked for a GREAT company a while ago who operated like this. They were SO passionate about their product that they answered every question with “well you should use our product for that…and that…and that”. They also NEVER talked about any solutions other than their product, even if their solution was not in the best interest of the client. Humans recognize quickly that someone is doing this and then apply a filter to the information, always looking for the “gotcha” rather than listening to benefits.

The other half of this is sucking a customer dry with EVERYTHING you can take, burning them out for any future sales and losing your credibility at the same time. I know, a bird in the hand and all that BUT the lifetime value of a customer, their referrals and their goodwill is worth SO much more than taking everything you can get and leaving a bad taste in their mouth. Be honest with yourself about your motivation and make sure that you are doing what you can to serve your clients fairly and they will stay with you, bringing in way more than you could have made on one single transaction.

One-offing Your Projects

This one is SUPER easy for small business owners to do! It is always tempting to bring additional revenue to your company by taking on a project that is SORT OF like what you are doing now. A great example is our blogging product – we sell self-hosted wordpress blogs on Godaddy hosting. We have a 5 page, single spaced process to how to set it up and make it web ready ON GODADDY.

There are about a million other hosting companies and sometimes we have potential clients who would like to use their own preferred host. That is great for them, bad for us. Figuring out how to build blogs effectively on two different hosts would be inefficient, three would be terrible and ten would be absurd!

Make sure that you know EXACTLY what your company does and doesn’t do. Have referral partners that you can send people who don’t fit to. I KNOW – as entrepreneurs we think we can do anything! Just remember that learning to do something special for one customer may never transfer into revenue from anyone else and takes away time from your core business!

How To Pick New Small Business Opportunities

This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering new things I COULD do to increase my business opportunities. This post is about what I (and you) SHOULD do to maximize my time and effort and minimize pain!

John Jonas gave the best description I ever heard about how to pick what to do. He said you should never get more than one step away from what you do now or more than one step away from the kind of customer you serve now when deciding new things to try.

Here is my one step approach for Marketing Artfully. The three main things I do for my business are blogs, information products and speaking. Because information products often have affiliate programs, starting my own or joining someone else’s is a good fit for me and makes sense to add to my resource page. Also, doing internet masterminds involves speaking (which is one of my things) so it is okay also.

ma_blocksSome other things for me that would be a good fit are things that provide services to entrepreneurs and small business owners, social networking items and other business related items.

Now here comes the brilliant part – when I get a great idea of something to do that is NOT one step away, I can drop it quickly. Instead of spending time and energy on researching something (or more likely diving into something) that will not help my business, I can easily determine if it is a good fit and, if not, move on!

This system works for ANY business! My buddy Deb Ward of Deborah Ward and Associates is a realtor in the Tampa Bay area. You can see from her blocks that there are some things that match well with her business model and some that don’t. She does coaching, sells real estate and owns a team of realtors. Getting referrals and owning shares in a title company are great for her, she could also add speaking to realtors easily because of her coaching focus. BUT, adding non-real estate related items would dilute her message and efforts.

dwa_blocksSo, to all you entrepreneurs out there considering new ventures…make sure that you are checking your blocks and keeping on track for success!!

How To Be A Successful Entrepreneur – Always tell the truth!

Successful entrepreneurs come in all styles! Donald Trump is RUTHLESS, Martha Stewart is OBSESSED and my all time favorite Seth Godin ALWAYS tells the truth. Even when it is inconvenient! I read a recent post he had that talked about how what you say, what you do and who you are should all be the same thing. I AGREE!

In the new world of the interweb, it is easier than ever to find out if someone is trying to “SELL” you something.

I overheard a funny conversation the other day at networking where two women were talking about the difference between a seasoned insurance salesman who takes the time to find out what you need and the rookie who jumps on you and says you need what he has to sell!

As many of you know, I recently moved from Florida and down there Brighthouse Cable and DSL has ads all over the airwaves with the tagline, “It’s All About You” which segue right into the same old marketing. Someone must have told their advertising agency that this is the new important thing, without telling them to fix their customer service department. Here is Broadband Reports, a stand alone website that allows users to review Brighthouse. Overall the service gets an OK but everyone had trouble with Tech Support. So Marketing gets more and more customers who leave out the back door because of poor service.

As a successful entrepreneur, I will tell you that the most valuable thing I have in my business is my reputation for always telling the truth! I never recommend a service or group that I do not believe will benefit either an individual or my online social networks. I never spam. I never try to make a quick buck just because I have a list of people I can email to.

You shouldn’t either. You shouldn’t sell something to someone that you know is not a good fit. Your prospect can tell in a heartbeat if you are talking with “commission breath” and will run from you and never look back. Instead, what if you tell the truth, say it won’t work for them AND THEN get 3 referrals for people it might work for?!?!

You have a GREAT IDEA – So What?

I have LOTS of ideas! I spend about 20 hours a week reading different articles, magazines, websites, blogs. I attend masterminds and classes. I reach out (deliberately) to new people who do things differently than I do and try to understand what makes those things work.

So how many ideas do I implement a week? Not as many as I would like!

I think that I am above the curve but nowhere near where I would like to be – sigh. So many great ideas, so little time. So what should we do to make more use of our good ideas?

  1. Write them down! I cannot tell you how often I have had a flash of pure brilliance, thought out an entire business and marketing plan, figured out how I was going to spend the gagillions of dollars it would make me AND THEN FORGOTTEN IT ALL! Because it was SO brilliant, I figured that I would remember it. I would be able to hold all of the pieces in my head and then…life happened. The toilet broke, the car needed oil, the dog had to be let out – whatever I had thought about left me. Now don’t get me wrong, I still had the concept, but all the goodies that I had with my intial concept slithered away. Now I am stuck with a GREAT IDEA that I have to think really hard about. It seems less fun. I am trying to recreate rather than innovate. 
  2. Prioritize – So now you are writing your great ideas down! YAY! Darn it, you have about 30 and your list keeps getting longer. You are starting to get overwhelmed with the amount of work that these ideas will take. STOP! You cannot do all of your great ideas at once. Someday when you are fabulously wealthy and have an assistant and your assistant has an assistant you will be able to do nothing all day but follow your whims, but right now you will have to limit the amount of things you have time for! Pick two things a week that will make a difference to your business and make sure you do those two things! Write them on the top of your daily planner pages and don’t do anything else extra until those are done. Some will be able to happen within the week and some will be ongoing. If they go over the week timeline, assess at the end of the week if they are still one of the two things that will make an impact on their business and see if they should stay on the list.
  3. Make Friends – Now that you have a plan for your two things, what do you do with your leftover ideas? Should they shrivel and die just because you are not able to get to them? NO! Let them free to help the world be a better place!!! Okay, I know I am out of control here, I will reign it in a little…:) There are some things you can do to keep those ideas going – share them, get help, work together. If it is a great idea that you will never use but you know someone who would benefit from hearing it, tell them! If it is a great idea that you would like to use but will NEVER have time to research and develop, share it with a friend who can help with the legwork and you both can benefit! If it is an even bigger idea than that?!?!?!?! Work together with a group of people who can share your vision and chunk out pieces. THEY can put part of it on their two things to do list and the idea can keep moving forward if you all work together!
THE SUPER SECRET TO GROWING YOUR GREAT IDEAS!
 
If you are reading this far you probably have some ideas, you are probably someone who is forward thinking, are curious and interesting (I know that anyways since you read my blog…:)  So what is the Super Secret to making the most of your great ideas? DO SOMETHING! START TODAY! If you are new to the idea game start writing them down. If you are writing them down, pick two to think about. If you are focused on one or two ideas, time block to make sure that you are able to work on them. 
 
I know you are busy, I know that you have a family, job, house, pet, in-laws, etc. that need your time and energy. I know you are already working as hard as you can possibly work and that if you add 15 minutes more to your day you will DIE! Really? Are you sure you don’t have 15 minutes a day to start. 15 PLANNED MINUTES! Just think, that is over an hour a week that you were not working on your ideas before! If you get going I can GUARENTEE that you will want to do more and more. If it really is a good idea it will HELP your business and you will be even more successful than you are today!!!!