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Color Palettes

Color isn’t just pretty - it’s powerful. The right palette can shape your brand’s vibe, attract your ideal customers, and make your content instantly recognizable in a sea of sameness. This is your hub for color psychology, seasonal branding palettes, aesthetic-inspired color guides, and the smart strategies behind choosing hues that convert. Whether you want frosty winter tones, cozy seasonal shades, or colors that match your brand’s “core,” you’ll find all the inspiration and insight you need right here!

  • Frosted but Make It Fancy: 11 Winter Brand Color Palettes You’ll Love
  • Seasonal Branding Color Palettes to Freshen Up Your Feed All Year Long
  • What Your Brand Colors Say About You (And Your Vibe)
  • How to Use Color Psychology to Make Your Brand Pop (and Convert!)
  • Bright Color Palettes That Still Feel Professional
  • 11 Bold Branding Color Palettes That Stop the Scroll
  • 9 Stunning Mid-Century Modern Color Palettes
  • Pinterest’s 2025 Trending Color Palettes: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat
  • Where To Find Cool Images & Fonts For Commercial Use
  • How To Pick A Signature Color For Your Coaching Business
Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

More about me

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  • Frosted but Make It Fancy: 11 Winter Brand Color Palettes You’ll Love
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