Aesthetic Marketing Foundations

Before you dive into Cottagecore, Coquettecore, or any of the 800,000 “cores” taking over the internet, you need the basics. These are the essential guides that explain how aesthetics actually work in marketing - why they convert, how they shape buying behavior, and how you can use them to brand your products beautifully (even if you’re not trendy!) Start here to build a solid, scroll-stopping aesthetic strategy from the ground up.