Marketing plans

If your branding has been feeling a little… samey, a seasonal color palette refresh might be exactly what you need. Just like fashion trends and coffee shop menus, your audience’s attention shifts with the seasons – and your content should too! Seasonal branding is a fun, smart way to keep your social media, pins, and …

Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they’re saying a LOT. Color isn’t just about aesthetics – it’s emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold …

If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …

Color isn’t just a pretty design choice – it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and …

If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …

Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real – it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment – but ONLY if you …

Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you’re a coach, designer, course creator – or honestly, any kind of fabulous solopreneur – who’s ever been told to “tone it down,” let this be your permission slip to do the exact …

If your brand’s color palette feels a little… meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes – but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you’re building a personal brand, …

Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know – it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s …