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Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

If your branding has been feeling a little… samey, a seasonal color palette refresh might be exactly what you need. Just like fashion trends and coffee shop menus, your audience’s attention shifts with the seasons – and your content should too! Seasonal branding is a fun, smart way to keep your social media, pins, and …

Read More about Seasonal Branding Color Palettes to Freshen Up Your Feed All Year Long

Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they’re saying a LOT. Color isn’t just about aesthetics – it’s emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold …

Read More about What Your Brand Colors Say About You (And Your Vibe)

If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …

Read More about The Ultimate Guide to Marketing to Whimsigoth Aesthetic Customers

Color isn’t just a pretty design choice – it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and …

Read More about How to Use Color Psychology to Make Your Brand Pop (and Convert!)

If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …

Read More about The Ultimate Guide to Marketing to Royalcore Aesthetic Customers

Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real – it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment – but ONLY if you …

Read More about What Time to Start Marketing for Cyber Monday

Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you’re a coach, designer, course creator – or honestly, any kind of fabulous solopreneur – who’s ever been told to “tone it down,” let this be your permission slip to do the exact …

Read More about Bright Color Palettes That Still Feel Professional

If your brand’s color palette feels a little… meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes – but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you’re building a personal brand, …

Read More about 11 Bold Branding Color Palettes That Stop the Scroll

Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know – it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s …

Read More about 11 Passive Income Ideas That Actually Work (And What It Takes to Get There)