Whether you’re shaking off the post‑holiday slump or riding the early‑spring momentum, February is your secret income month. This is the time when things shift: Valentines blur into spring planning, tax season starts whispering, and everyone else is still easing back into work.
YOU? You’re about to jump into action – launch offers, shake up your side hustle, and make February your standout month. Below are 11 practical, actionable ideas (drawn from my 20 years in marketing + business building) that you can start this week. Let’s go!
1. Launch a Valentine’s Day Product or Promo
With Valentines Day in mid‑February, there’s a built‑in opportunity to tap into love, gifting, and emotion. You might create a special bundle, limited‑edition product, or promo for clients (“love your business” kind of vibe). Think: “Buy one, gift one” or a “Gal‑Pal bundle” if your audience is women. Time‑sensitive = urgency.
Action step: Brainstorm 1–2 Valentine’s themed offers, set a deadline (Feb 14 or just before), craft a compelling email/social post.
Bonus tip: Use heart‑icons, warm colors, and an emotional hook (“This February, show up for someone who deserves YOU”) to connect.
2. Offer Seasonal Services (Snow Removal, Winter Decluttering, etc.)
If you’re offering services (you consult, you help, you create), February’s “in‑between” season is perfect. People are done with holiday frenzy, maybe feeling stuck, ready to declutter, refresh, or prep for spring. Your service could be: “Winter Business Refresh,” “Q1 Kickoff Strategy Session,” or even literal: declutter homes/offices after holiday chaos.
Action step: Put together a service package titled with “February” to anchor it in the moment. Promote it to your network and ask for referrals.
Bonus tip: Offer a “next‑step” discount if clients book again in March – keep the revenue rolling.
3. Sell Printable Planners or Goal Trackers
You know how creatives and solopreneurs love a good printable? February = new season energy. Launch a printable planner for “Finish Q1 Strong” or “Winter Goal Tracker.” Low overhead, high margin. Offer as instant digital download.
Action step: Design one printable in Canva (you know I love that tool!). Create a landing page + Pinterest pin. Promote via email and social.
Bonus tip: Tie it to your audience’s emotion: “Stop the endless to‑do list and actually track progress this February.”
4. Run a Flash Sale for Slow‑Moving Inventory
Got product inventory (digital or physical) that hasn’t moved since the holidays? Use February to clear it. Flash sales work when people feel like they’re getting a deal AND there’s urgency.
Action step: Choose 1–2 items, set a sale window (e.g., Feb 10–12). Promote heavily for those 48 hours.
Bonus tip: Add a “while supplies last” or “only X spots” tagline to boost urgency.
5. Promote Affiliate Links for Tax Prep Tools
Tax season starts nudging in February for many. If you work in finance, small business tools, productivity or similar – and you have affiliate partnerships – you can promote tools like bookkeeping apps, tax prep resources, or business expense checklists.
Action step: Write one blog post + email about “Tools Every Solopreneur Needs Before Tax Season,” include your affiliate links.
Bonus tip: Offer a downloadable checklist (lead magnet) to capture email addresses, then nurture them toward the affiliate.
6. Offer “New Year, New Biz” Consultations or Coaching
Many solopreneurs made flashy new‑year resolutions, but by February they’re already losing steam. You can step in with an offer: “One month check‑in,” “February power session,” “Q1 pivot coaching.” You help them refocus and re‑energize.
Action step: Create a limited‑time offer (e.g., 5 spots available) for February’s coaching or consulting. Market it as your “February Reset.”
Bonus tip: Include a bonus (e.g., follow‑up email check‑in or mini workbook) to add value and help justify the price.
7. Monetize Your Expertise with a February‑Themed Workshop
Workshops are gold: you share what you know, the audience signs up, you make revenue AND grow your audience. February theme possibilities: “Valentine’s Marketing Blitz,” “Love Your Business: 30‑Day Growth Sprint,” etc.
Action step: Plan 60‑90 minute online workshop in mid‑February. Create landing page, social promo, early‑bird pricing.
Bonus tip: After the live session, pitch a “next step” offer to attendees (e.g., group coaching) to maximize revenue.
8. Start a Side Hustle That Pays in 30 Days or Less
Because February is short (28 days!) lean into something you can launch fast. For example: freelance service, drop‑ship product, digital download, or even a targeted Micro Job: “Write 3 blog posts for $300.” Set the start and end date within February so you stay motivated & deliver quick results (which also helps momentum).
Action step: Choose one hustle, define service/product, set your fee, pick your target audience, promote.
Bonus tip: Use “I’ll deliver by March 1” to create urgency for both you and your buyer.
9. Pitch Seasonal Content to Blogs or Magazines
Magazines, blogs, and online publications often look for themed content: Valentine’s Day, winter wrap‑up, tax season prep. If you’ve got expertise and can write (or create content), pitch guest posts or articles – some pay, some don’t, but the exposure + links = business value.
Action step: Make a list of 5–10 publications aligned with your niche. Send a short pitch: “Valentine’s Day marketing tips for solopreneurs” or “How to prep your business for spring in Feb.”
Bonus tip: Use your article as a lead‑in for your own services – link back to your workshop or printable.
10. Sell Handmade Gifts or DIY Kits for Valentine’s Day
If you’re creative, designer, crafter, this one’s right in your lane. Craft Valentine’s Day gifts, DIY kits (for friends), or even subscription boxes. Market to gift‑buyers who want something meaningful and handmade. February is shortlisting, not full‑blast gifting like December – but that means less competition and a chance to shine.
Action step: Launch one special “Valentine’s edition” handmade product or kit. Promote via social, email, and consider local markets if applicable.
Bonus tip: Offer gift wrapping/shipping by Feb 14 to create urgency.
11. Do a February Freelance Challenge (Pitch Every Day!)
Challenges = momentum magic. Commit to pitching one new client every day (or one every other day) for the month. Track your results. Even if not all convert this February, you build pipeline and momentum going into March.
Action step: Create a spreadsheet, list potential clients/services, schedule 30 (or 14) pitch sessions, and hold yourself accountable.
Bonus tip: At the end of February, treat yourself – celebrate wins (big or small) and plan next move.
Wrap‑up:
February might feel like the forgotten “in‑between” month after holiday hype and before spring explosion – but THAT’S exactly what makes it an opportunity. With the right energy, seasonal relevance, and hustle, you can make this February your strong revenue month. Pick 1–2 ideas from above, take action this week, track your results, and let the momentum build. You absolutely can make money in February – let’s make it happen!
Here are some more great articles that you might love!
- 11 Ways Focusing on ONE Thing at a Time Will Explode Your Income – for laser focus strategy!
- 7 Ways To Turn Your Hobby Into a Passion Project That Pays – for turning your thing into income.
- Holiday Hustle Mode: How To Make Money In December – get those holiday dollars!
