Middle of the road

If your dream customer wears black lace while harvesting herbs from her backyard garden, handwrites spell recipes by candlelight, and thinks stormy weather is a love language – you’re marketing to the bewitching world of Dark Cottagecore. Also known as Goth Cottagecore, Witchy Cottagecore, or even Dark Fairycore, this aesthetic blends the romantic rural life …

Winter branding doesn’t have to mean glittery red bows and Frozen-Elsa teal – unless you want that vibe. But for luxury brands, coaches, service pros, and creatives who want something a bit more sophisticated? It’s time to embrace winter’s magic without the cheesy tinsel! Enter: the cool-toned, snow-dusted, metallic-infused winter color palette. These branding colors …

If your dream customer owns more linen dresses than leggings, presses wildflowers between the pages of her journals, and would rather be wandering barefoot through the woods than stuck in traffic – you, my friend, are marketing to the Naturecore aesthetic! This earthy, grounding, and wildly whimsical aesthetic celebrates the simple joy of connecting with …

Winter doesn’t have to be all Netflix binges and electric blanket marathons (though, let’s be honest – those are very necessary!) It can also be an incredibly cozy and productive season to bring in some serious extra cash. Whether you’re snowed in, snuggled up, or just not about that “leave the house” life until spring, …

If your ideal customer has a home library organized by the Dewey Decimal System, wears sensible shoes with vintage flair, and thinks cardigans are a personality trait – you’re officially marketing to the Librarian Core crowd. This aesthetic blends cozy academia, intellectual curiosity, and a warm sense of nostalgia. It’s where quiet luxury meets whimsical …

January is a fresh, sparkly blank slate – the ultimate permission slip to try something new, clean out the cobwebs (literally AND metaphorically), and maybe even start making that extra cash you’ve been dreaming about. Whether you’re hustling for fun money or looking to build a full-blown biz, there is so much opportunity in January …

If your ideal customer charges their crystals during the full moon, has a tarot deck on their desk, and thinks mossy forest paths are better than beach vacations, welcome to the world of Witchcore marketing! This mystical, earth-rooted aesthetic blends cottagecore comfort with gothic vibes, apothecary charm, and a heavy dose of magical energy. And …

If your branding has been feeling a little… samey, a seasonal color palette refresh might be exactly what you need. Just like fashion trends and coffee shop menus, your audience’s attention shifts with the seasons – and your content should too! Seasonal branding is a fun, smart way to keep your social media, pins, and …

Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they’re saying a LOT. Color isn’t just about aesthetics – it’s emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold …