If your dream customer wears bows in her hair, writes love letters in pink ink, and has Lana Del Rey playing in the background 24/7 – welcome to the world of coquettecore marketing. This hyper-feminine, flirtatious, and vintage-inspired aesthetic has captured the hearts (and wallets) of Gen Z and younger millennials, creating a dreamy niche …
Aesthetic Marketing
If your dream customer owns more fountain pens than Friends, believes libraries are sacred spaces, and secretly wants to live in a candlelit boarding school with floor-to-ceiling bookshelves – congrats, you’re in the right place. The dark academia aesthetic is moody, romantic, and intellectual, and it has developed a fiercely loyal fanbase that loves buying …
If your dream customer bakes bread for fun and decorates with vintage teacups, you might be ready to market to the Cottagecore crowd. This aesthetic-driven audience craves charm, coziness, and slow-living vibes – and when your business taps into that, it’s pure magic. In this guide, we’ll cover everything from product ideas to branding tips …
If you’ve ever tried to create content, brand your products, or update your shop listings and felt totally overwhelmed by the color choices – this one’s for you! This post is the grand finale in our aesthetics series, and honestly? It might be the most fun one yet. Because color is everything when it comes …
So you just found out what goblincore is, huh? SAME. And listen, if you’re anything like me, you’ve probably been creating beautiful, functional, wildly inspired products for YEARS without worrying about whether your brand fit a “vibe.” But let me tell you – this whole aesthetic trend? It’s more than just cute outfits and dreamy …
Let me tell you what sparked this post, because honestly? It came straight from a convo with one of the amazing women on my email list. I had sent out a note about how you can rebrand your product by looking at it from a fresh perspective. I used an example from the junk journaling …