If your dream customer wears black lace while harvesting herbs from her backyard garden, handwrites spell recipes by candlelight, and thinks stormy weather is a love language – you’re marketing to the bewitching world of Dark Cottagecore. Also known as Goth Cottagecore, Witchy Cottagecore, or even Dark Fairycore, this aesthetic blends the romantic rural life …
Aesthetic Marketing
If your dream customer owns more linen dresses than leggings, presses wildflowers between the pages of her journals, and would rather be wandering barefoot through the woods than stuck in traffic – you, my friend, are marketing to the Naturecore aesthetic! This earthy, grounding, and wildly whimsical aesthetic celebrates the simple joy of connecting with …
If your ideal customer has a home library organized by the Dewey Decimal System, wears sensible shoes with vintage flair, and thinks cardigans are a personality trait – you’re officially marketing to the Librarian Core crowd. This aesthetic blends cozy academia, intellectual curiosity, and a warm sense of nostalgia. It’s where quiet luxury meets whimsical …
If your ideal customer charges their crystals during the full moon, has a tarot deck on their desk, and thinks mossy forest paths are better than beach vacations, welcome to the world of Witchcore marketing! This mystical, earth-rooted aesthetic blends cottagecore comfort with gothic vibes, apothecary charm, and a heavy dose of magical energy. And …
If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …
If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …
If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …
If your dream customer reads hardcover biographies for fun, wears vintage Ralph Lauren polos without irony, and vacations in places where no one takes selfies – say hello to the world of Old Money Aesthetic marketing. This customer doesn’t chase trends, she embodies legacy. Think cashmere, crests, heritage brands, tennis whites, and a vibe that …
If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language – welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, …