If your dream customer wishes she had fins, collects sea glass like treasure, and thinks everything is better with a little shimmer – you’re about to dive into the dreamy, iridescent world of Mermaidcore. Mermaidcore blends oceanic fantasy with coastal living. Think shell crowns, pearl details, flowing fabrics, and pastel seafoam palettes. It’s part mythical …
Aesthetic Marketing
If your dream customer collects shiny things, saves every mushroom meme, and happily tromps through the mud in thrifted boots – welcome to the wild, weird, and deeply wonderful world of Goblincore. Goblincore celebrates the messy, earthy, and overlooked beauty in life. Think moss, snails, mushrooms, rocks, frogs, and scavenged treasures – all wrapped up …
If your dream customer would rather be barefoot in the woods than wearing heels in the city and her love language is wildflowers and glitter – welcome to the enchanting world of Fairycore! Think mushrooms, moss, flower crowns, sparkles, and spells. It’s Cottagecore’s whimsical cousin, sprinkled with magic dust and wrapped in gossamer. Fairycore isn’t …
If your dream customer believes that less is absolutely more, prefers clean lines over clutter, and finds joy in an empty calendar square – you’re speaking to the serene soul of Minimal Core. This aesthetic is all about intentionality, calm, and curation. It’s not cold or clinical – it’s deeply personal, highly refined, and quietly …
If your dream customer wears black lace while harvesting herbs from her backyard garden, handwrites spell recipes by candlelight, and thinks stormy weather is a love language – you’re marketing to the bewitching world of Dark Cottagecore. Also known as Goth Cottagecore, Witchy Cottagecore, or even Dark Fairycore, this aesthetic blends the romantic rural life …
If your dream customer owns more linen dresses than leggings, presses wildflowers between the pages of her journals, and would rather be wandering barefoot through the woods than stuck in traffic – you, my friend, are marketing to the Naturecore aesthetic! This earthy, grounding, and wildly whimsical aesthetic celebrates the simple joy of connecting with …
If your ideal customer has a home library organized by the Dewey Decimal System, wears sensible shoes with vintage flair, and thinks cardigans are a personality trait – you’re officially marketing to the Librarian Core crowd. This aesthetic blends cozy academia, intellectual curiosity, and a warm sense of nostalgia. It’s where quiet luxury meets whimsical …
If your ideal customer charges their crystals during the full moon, has a tarot deck on their desk, and thinks mossy forest paths are better than beach vacations, welcome to the world of Witchcore marketing! This mystical, earth-rooted aesthetic blends cottagecore comfort with gothic vibes, apothecary charm, and a heavy dose of magical energy. And …
If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …