If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …
Aesthetic Marketing
If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …
If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …
If your dream customer reads hardcover biographies for fun, wears vintage Ralph Lauren polos without irony, and vacations in places where no one takes selfies – say hello to the world of Old Money Aesthetic marketing. This customer doesn’t chase trends, she embodies legacy. Think cashmere, crests, heritage brands, tennis whites, and a vibe that …
If your dream customer wears black lace while tending to her herb garden, handwrites spell recipes in a vintage journal, and considers stormy weather a love language – welcome to the magic of Cottagegoth marketing. Also known as Dark Cottagecore, this aesthetic is a bewitching blend of cozy rural life and gothic vibes. Think mushrooms, …
If your dream customer drinks green juice in matching workout sets, arranges her skincare like a museum exhibit, and journals about her “that girl” era before sunrise – welcome to the fresh, dewy world of Clean Girl Marketing. This aesthetic is all about polished simplicity, wellness vibes, and the dream of being effortlessly put-together. But …
If your dream customer wears bows in her hair, writes love letters in pink ink, and has Lana Del Rey playing in the background 24/7 – welcome to the world of coquettecore marketing. This hyper-feminine, flirtatious, and vintage-inspired aesthetic has captured the hearts (and wallets) of Gen Z and younger millennials, creating a dreamy niche …
If your dream customer owns more fountain pens than Friends, believes libraries are sacred spaces, and secretly wants to live in a candlelit boarding school with floor-to-ceiling bookshelves – congrats, you’re in the right place. The dark academia aesthetic is moody, romantic, and intellectual, and it has developed a fiercely loyal fanbase that loves buying …
If your dream customer bakes bread for fun and decorates with vintage teacups, you might be ready to market to the Cottagecore crowd. This aesthetic-driven audience craves charm, coziness, and slow-living vibes – and when your business taps into that, it’s pure magic. In this guide, we’ll cover everything from product ideas to branding tips …