Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Here’s the thing about creative people – we don’t exactly fit in traditional productivity boxes. While some folks thrive on planners and strict schedules, our brains are busy choreographing a ballet of business ideas, color palettes, new crafts to try, and “Wait, did I remember to switch the laundry?” Now, I look like an organized …

Let’s just say it – I am so over the idea that you have to be an on-camera, dancing, selfie-loving extrovert to succeed in digital marketing. NOPE. Not even a little bit true! If the thought of filming a lip-sync TikTok makes you want to crawl under a blanket and stay there for eternity, you …

Thanksgiving might seem like the calm before the Black Friday storm, but let me tell you—this humble little holiday has some major marketing power. In fact, my Thanksgiving-related blog posts always get surprising traffic spikes, which tells me one thing: people LOVE this holiday, and they’re out there searching for ideas, inspo, and deals! So …

Let me just say it – I have a bone to pick with coaches who tell people not to turn their hobbies into businesses because it will “ruin the joy.” Ugh, really?! Listen, I don’t know about you, but I’d rather be elbow-deep in something I actually enjoy than stuck doing soul-sucking work for someone …

Okay, real talk: I used to chase keywords like a toddler with a butterfly net. I’d stuff blog posts with “perfect phrases,” do all the checklist-y SEO things, and STILL hear crickets. Then one day, I said “forget it” – well, maybe not in those exact words – and started writing the kinds of posts …

If you’ve ever bought a fancy planner with high hopes – only to abandon it a week later under a pile of laundry and snack wrappers – girl, same. Time management isn’t one-size-fits-all, and frankly, most systems feel like they were made for robots, not real-life women juggling clients, creativity, and carpool! So what if …

Let me just say it: midlife is PRIME TIME for building the business of your dreams! You’ve been through some things, you’ve got wisdom coming out of your ears, and best of all—you finally care more about joy than judgment! Whether you’re almost an empty nester or just DONE taking orders from uninspired bosses, this …

Fall might be crisp and cool for some of y’all – but for others of us (hi from Florida!), it just means lighting a pumpkin candle, blasting “sweater weather” playlists, and pretending we don’t still need the AC! Still, whether the leaves are changing or not, autumn has this undeniable energy. It’s like a fresh …

You know that dream where you work from your laptop, sipping coffee in your pajamas, and magically money shows up in your account? Yeah… turns out that dream is real—just with a dash more hustle and a few tech headaches than my highlight reel lets on! I’m Tara Jacobsen, and I’ve been living the laptop …