Skip to Content

Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Color isn’t just a pretty design choice – it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and …

Read More about How to Use Color Psychology to Make Your Brand Pop (and Convert!)

If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …

Read More about The Ultimate Guide to Marketing to Royalcore Aesthetic Customers

Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real – it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment – but ONLY if you …

Read More about What Time to Start Marketing for Cyber Monday

Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you’re a coach, designer, course creator – or honestly, any kind of fabulous solopreneur – who’s ever been told to “tone it down,” let this be your permission slip to do the exact …

Read More about Bright Color Palettes That Still Feel Professional

If your brand’s color palette feels a little… meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes – but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you’re building a personal brand, …

Read More about 11 Bold Branding Color Palettes That Stop the Scroll

Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know – it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s …

Read More about 11 Passive Income Ideas That Actually Work (And What It Takes to Get There)

Hey!! If you’re reading this, you might be like me: laptop + mouse kinda gal. But when my friend Kir—a vegan nutrition and triathlete coach in her early 50s—told me one of her goals this year is to build income from her phone only, my curiosity was piqued. This isn’t just about side hustling; it’s …

Read More about 11 Simple Ways to Make Money Using Just Your Phone

Everyone has that thing they love doing – the hobby you can’t stop talking about, the creative itch you’d scratch every day if you could. What if that thing could also bring in money? No matter how old you are, no matter where you start, these 11 passion projects have real potential! With some grit …

Read More about 11 Passion Projects That Turn Into Profitable Businesses (At Any Age!)

If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …

Read More about The Ultimate Guide to Marketing to Shabby Chic Customers