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Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

If your dream customer wears bows in her hair, writes love letters in pink ink, and has Lana Del Rey playing in the background 24/7 – welcome to the world of coquettecore marketing. This hyper-feminine, flirtatious, and vintage-inspired aesthetic has captured the hearts (and wallets) of Gen Z and younger millennials, creating a dreamy niche …

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December is basically the ultimate money-making playground. On one hand, you’ve got holiday shoppers spending like their credit cards are going out of style. On the other hand, you’ve got everyone buzzing with “new year, new me” energy… ready to invest in planners, fitness programs, online courses, and anything that screams fresh start. That means …

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If your dream customer owns more fountain pens than Friends, believes libraries are sacred spaces, and secretly wants to live in a candlelit boarding school with floor-to-ceiling bookshelves – congrats, you’re in the right place. The dark academia aesthetic is moody, romantic, and intellectual, and it has developed a fiercely loyal fanbase that loves buying …

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Today I’m lifting the glittery curtain on one of my favorite hidden gems for Pinterest SEO – the Pin Trends Google Extension (which come with your Pinclicks subscription!) This is one of those tools that makes me feel like I’ve got Pinterest’s secret diary open on my desk. Seriously! If you’re trying to figure out …

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If your dream customer bakes bread for fun and decorates with vintage teacups, you might be ready to market to the Cottagecore crowd. This aesthetic-driven audience craves charm, coziness, and slow-living vibes – and when your business taps into that, it’s pure magic. In this guide, we’ll cover everything from product ideas to branding tips …

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Tired of the same old Hallmark plotlines and overpriced holiday books? Girl, SAME. There’s a whole sleigh full of magical, moving, and sometimes marvelously weird Christmas stories out there – and the best part? They’re totally FREE because they’re in the public domain! These classic tales of Christmas are ALL in the public domain, which …

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Welcome to the Public Domain Powerhouse, where creativity meets freedom – and everything’s free (and legal!) If you’re a blogger, content creator, Etsy seller, or printables queen looking to stretch your creativity without stretching your wallet, you’re in the right place. This corner of the internet is packed with resources to help you use public …

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If you’ve ever tried to create content, brand your products, or update your shop listings and felt totally overwhelmed by the color choices – this one’s for you! This post is the grand finale in our aesthetics series, and honestly? It might be the most fun one yet. Because color is everything when it comes …

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