Color isn’t just a pretty design choice – it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and …
Tara Jacobsen
If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …
Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real – it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment – but ONLY if you …
Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you’re a coach, designer, course creator – or honestly, any kind of fabulous solopreneur – who’s ever been told to “tone it down,” let this be your permission slip to do the exact …
If your brand’s color palette feels a little… meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes – but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you’re building a personal brand, …
Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know – it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s …
Hey!! If you’re reading this, you might be like me: laptop + mouse kinda gal. But when my friend Kir—a vegan nutrition and triathlete coach in her early 50s—told me one of her goals this year is to build income from her phone only, my curiosity was piqued. This isn’t just about side hustling; it’s …
Everyone has that thing they love doing – the hobby you can’t stop talking about, the creative itch you’d scratch every day if you could. What if that thing could also bring in money? No matter how old you are, no matter where you start, these 11 passion projects have real potential! With some grit …
If your dream customer collects mismatched china, paints everything white and pink, and lights a candle before folding laundry – welcome to the softly weathered world of Shabby Chic marketing. This aesthetic is equal parts cozy cottage, flea market magic, and feminine vintage romance. Think floral fabrics, distressed furniture, crystal chandeliers over farmhouse tables, and …