If your ideal customer has a home library organized by the Dewey Decimal System, wears sensible shoes with vintage flair, and thinks cardigans are a personality trait – you’re officially marketing to the Librarian Core crowd. This aesthetic blends cozy academia, intellectual curiosity, and a warm sense of nostalgia. It’s where quiet luxury meets whimsical …
Tara Jacobsen
January is a fresh, sparkly blank slate – the ultimate permission slip to try something new, clean out the cobwebs (literally AND metaphorically), and maybe even start making that extra cash you’ve been dreaming about. Whether you’re hustling for fun money or looking to build a full-blown biz, there is so much opportunity in January …
If your ideal customer charges their crystals during the full moon, has a tarot deck on their desk, and thinks mossy forest paths are better than beach vacations, welcome to the world of Witchcore marketing! This mystical, earth-rooted aesthetic blends cottagecore comfort with gothic vibes, apothecary charm, and a heavy dose of magical energy. And …
If your branding has been feeling a little… samey, a seasonal color palette refresh might be exactly what you need. Just like fashion trends and coffee shop menus, your audience’s attention shifts with the seasons – and your content should too! Seasonal branding is a fun, smart way to keep your social media, pins, and …
Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they’re saying a LOT. Color isn’t just about aesthetics – it’s emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold …
If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons – welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the …
Color isn’t just a pretty design choice – it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and …
If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns – welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle – even …
Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real – it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment – but ONLY if you …