If you love keeping up with trends (especially Pinterest trends), you’re going to love this year’s hottest color palettes. Pinterest has officially declared that these five shades—Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat—are set to rank well on Pinterest in 2025 (according to Pinterest themselves!)
As a graphic designer for the last 20 years, I LOVE making color palettes to use in my pins, and I want to share my research with my peeps!
If you’ve ever struggled with finding the right colors for your content, I’ve got you covered with hex codes that you can use in image generators or pick directly for your designs. Plus, I’ve broken down how to use these color trends for Pinterest’s top categories so you can create content that’s fresh, engaging, and totally on-trend.
CHERRY RED
Bold, fiery, and full of energy, Cherry Red is the ultimate power color. It’s confident, playful, and adds an instant pop of drama wherever it goes. Perfect for statement pieces, branding, and mood-boosting designs.
Cherry Red Palette:
#C24641 – Warm red with a classic cherry vibrancy
#91111e – Deep crimson for rich contrast
#fbde66 – Golden yellow for a retro twist
#000000 – Black for bold definition
#019798 – Teal to balance out the heat
Easy hex codes for Ideogram Custom Palettes: #C24641 #91111e #fbde66 #000000 #019798
BUTTER YELLOW
This isn’t your average yellow—Butter Yellow is soft, creamy, and effortlessly cheerful. It evokes warmth, nostalgia, and a cozy, sunlit vibe that works beautifully in interiors, fashion, and branding aesthetics.
Butter Yellow Palette:
#Fffd74 – Soft butter yellow
#f0ae1c – Warm golden mustard
#f6da99 – Light honey beige
#a9a931 – Earthy olive green
#bf503c – Rusty terracotta for contrast
Easy hex codes for Ideogram Custom Palettes: #Fffd74 #f0ae1c #f6da99 #a9a931 #bf503c
AURA INDIGO
Deep, moody, and sophisticated, Aura Indigo is a modern take on classic blue tones. It’s perfect for creating depth and mystery in a color scheme, ideal for websites, social media, and elegant home decor.
Aura Indigo Palette:
#2a3b4d – Deep ocean blue
#445b7a – Muted steel blue
#8fa8c1 – A light indigo for layering
#d0c7b8 – Soft gray-beige for balance
#edece7 – Light, airy neutral for contrast
Easy hex codes for Ideogram Custom Palettes: #2a3b4d #445b7a #8fa8c1 #d0c7b8 #edece7
DILL GREEN
Green symbolizes growth, harmony, and nature, and this Dill Green shade brings an earthy yet fresh take on neutrals. It’s calming, grounding, and ideal for wellness, home decor, and branding.
Dill Green Palette:
#4b613a – Deep forest green
#829b74 – Fresh herbal green
#afcebe – Light minty sage
#ced0c2 – Soft moss gray
#d9e3d8 – Muted green for a minimalist touch
Easy hex codes for Ideogram Custom Palettes: #4b613a #829b74 #afcebe #ced0c2 #d9e3d8
ALPINE OAT
Neutrals with a warm, organic feel are going to be everywhere in 2025, and Alpine Oat is a dreamy, natural beige with hints of warmth. This is the ultimate soft, luxe neutral for modern minimalism.
Alpine Oat Palette:
🥖 #f7ecd0 – Creamy oat beige
☕ #e1daca – Warm sandy taupe
🏡 #c1b6a4 – Soft stone gray
🌰 #b3907a – Warm chestnut brown
🛋️ #918674 – Cozy, muted brown-gray
Easy hex codes for Ideogram Custom Palettes: #f7ecd0 #e1daca #c1b6a4 #b3907a #918674
How to Use These Color Trends in Pinterest’s Top Categories
📌 Fashion & Style – These trending colors can be used for clothing inspiration, outfit mood boards, and accessory pairings. Think Cherry Red for a bold power suit, Butter Yellow for vintage-inspired dresses, or Alpine Oat for soft neutral layering.
📌 Home Decor & DIY – Whether you’re looking for paint color inspo, aesthetic room setups, or DIY projects, these palettes are perfect for modern, cozy, and Pinterest-worthy interiors. Indigo Blue adds drama, while Dill Green brings a fresh, nature-inspired feel.
📌 Food & Recipes – Color matters in food photography! Cherry Red and Butter Yellow work beautifully for bright, eye-catching recipe pins. Think vibrant fruit bowls, golden-baked pastries, and rich, moody cocktail shots.
📌 Travel & Adventure – Capture the essence of wanderlust with these colors! Indigo Blue is perfect for dreamy ocean shots, while Alpine Oat and Dill Green bring a calming, nature-infused vibe for hiking, camping, and outdoor travel content.
📌 Health & Wellness – Create soothing, wellness-oriented content with Dill Green and Alpine Oat. These earthy tones are great for meditation graphics, yoga tips, and self-care reminders that feel grounding and calming.
📌 Beauty & Skincare – These colors are amazing for makeup trends, skincare tips, and beauty tutorials. Butter Yellow adds warmth for sun-kissed makeup looks, while Indigo Blue can be used for high-contrast eye makeup inspiration.
Since Pinterest is literally telling us what’s going to trend, using these color palettes in your pins, graphics, and content creation will help you stay ahead of the game! Save these hex codes, experiment with different styles, and let me know which color palette you love the most!
