In my last post Learn Use the Top 10 Internet Tools for Small Business, I talked about 10 things that I thought were super vital for your internet success. Here you will find out about writing great headlines for email, blog posts, article and website marketing. Get the dos and do nots for all your headline writing!
HOT TIP FOR HEADLINE HELP!
One of the recent resources that I found helpful for writing great headlines was Master Wordsmith (which offers a FREE 7 part email course on how to write an effective sales letter). Good stuff there! PS – I also ordered the $9.95 Ebook and it was WELL worth the price! It has great ideas for headlines, copy and ads.
WRITING GREAT EMAIL HEADLINES
I personally think that a great headline is one that compels me to read an article or open an email. That having been said, there are a number of different reasons for writing blog posts or emails so be careful to know your motivation up front!
Great Headlines for Emails – DO NOTs
- I have found that fantasmagoric headlines like “make a million dollars today” or get “5,000 twitter followers in a minute” make me think something is up and hit delete without even opening them
- If your email vendor doesn't allow you to write individual headlines and every time you send something out it says “a message from…”, get a new vendor! I do not have time to click your email to find out if it might be something I might find interesting and neither does anyone else. I recommend AWeber for my clients AND they have a FREE trial!
Great Headlines for Emails – DOs
- I track my emails to see which have the best open rates and the ones that do the best are honest about what the content is (duh) because if someone happens to be interested in that topic right then they will open it and read it!
- This was my highest open headline “My BEST Email Newsletter Marketing Tips EVER!” Now I spent A LOT of time writing that email because I wanted to be truthful, and I don't often claim to be sending my best stuff out so it was a compelling offer to my readers.
- Know your audience! If I was marketing soap, then the best email newsletter tips headline would have flopped. Make sure your topic is relevant to your list.
- You can be MUCH more creative with your email headlines because they are not intended to be seen by search engines.
- Bonus tip – Once you have sent your email newsletter to your list, make sure you post it to your blog a couple of weeks or months later. Because this is unique content that has not been posted on the internet yet, it is silly not to get it out there!
WRITING GREAT BLOG POST, WEB PAGE AND ARTICLE HEADLINES
Writing great headlines for the internet is different than writing great headlines for humans. When you are writing headlines to be published on the internet, you need to make sure that they are words that the search engines can index and then direct other people to.
Great Headlines for Blog Posts, Pages and Articles – DO NOTs
- Search engines do not have funny bones so cute headlines won't work, neither will plays on words or catchy phrases. When I started blogging I used to write headlines like “what is the difference” which did NOTHING for increasing my SEO because there was nothing there to index. It was a GREAT post but no one got to see it because the title was bad.
- Don't make stupid claims in your blog post or article headlines. If you do get something indexed and then no humans will read it because the title is obviously bogus (like lose 35 pounds in 2 minutes) then what have you gained?
Great Headlines for Blog Posts, Pages and Articles – DOs
- Do KNOW YOUR KEYWORDS – can you tell I am yelling? Each post, page or article should have separate keywords intended to rank well in the search engines. This post is intended to rank well for “writing great headlines” and should do that within a couple of days. You should have multiple levels of keywords you are targeting (overall blog, individual channel, parts of the channel) and use them when writing headlines. If you do not know your keywords we have a keyword analysis report that you can get over at www.websiteandblogdesign.com!
- My top post this year (view-wise) is Twitter Tools â€“ How To Use Twitter Effectively! with almost 300 page views over a one month period right after it was written. It ranked well in numerous places because “twitter tools” is a hot topic with everyone right now. Find things of interest to your audience and write about them!
- Notice in the last one there was a one month period I talked about? Very few of your blog posts or articles are going to be “evergreen” – meaning that they will rank well forever. Make sure to write multiple articles and posts that have similar titles when you find something that ranks well.
- Here is a link to the Top 100 Headlines of All Time from Jay Abraham – use it when you are stuck for a great headline. BUT make sure that you SEO it in addition to using the “CUTE” version. You could use WHO ELSE WANTS A SCREEN STAR FIGURE? if you added “lose weight the easy way” after it!
HOT TIP FOR HEADLINE HELP!
Dan Kennedy and Bill Glazer are a powerhouse marketing team. Bill's newest bookÂ Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get has great sound marketing advice AND examples of every suggestion that he makes. PS – I get a little weary of the “outrageous” theme BUT the content is STUPENDOUS