So I am teaching a mega workshop this week on how to use your marketing materials and develop your marketing plan. It has been VERY eye opening for me and I wish I could attend it rather than teaching it! I don't have a marketing plan for my businesses….sigh.
The cool thing about being a student of marketing is that I DO have a lot of ideas about things to do and I do implement them – just not in a cohesive, well thought out manner. It is more of a ready, fire, aim approach.
Now I know what you are thinking, who has time to aim? Who has time to sit down and review what their goals are, what steps are the best to take to get there, how much money it will take to get from here to there and what you need to do each day to make that goal a reality.
Well if you want to be in business long, hopefully you will make the time!
In the tough economic and cultural times we face, every dollar and minute will have to account for itself. If you are a small business owner you should be setting goals for attaining new business, servicing the business you have and making the most of your limited marketing dollars.
I TRULY believe that through all sectors of business we will be seeing closings. What does that mean to us as small business marketers? OPPORTUNITY! Opportunity to take over market share. Opportunity to provide services that were not needed during booming times AND opportunities to charge more for specialized services.Â
My goal for today is to get the marketing plan worksheet finalized…and filled out!