So I had a small business marketing seminar a couple of weeks ago with a focus on real estate professionals like Realtors, Mortgage Bankers, and marketing experts. One of the Realtors who attended (Cyndee Haydon – Clearwater Real Estate Specialist) has been tracking her numbers since the seminar and she is setting the world on fire! Her leads are qualified, consistent and…holy cow there are LOTS of them!!!
Now I cannot take any credit for the number of leads or the quality of them or even how she has developed the system to manage all these leads. What I can humbly attest to – Cyndee is now able to hyper-focus on dollar productive things that she needs to do and all the rest is just fluff. She is NOT answering stray and random buyer calls anymore. She is NOT spending tons of time with unqualified buyers. She IS focusing on her strengths which are generating leads, blogging, networking and all the other things that she is good at and likes!
My heart is SO happy! Not only has Cyndee focused her business, but she tracks her stats so she knows how far she has come! She knows how many leads, where they came from, where they went AND will be following them to see the conversion to clients. If you do not track these numbers you will never know if you are getting better!!!
Just hearing that today made me want to be a better person and track my leads more! I am currently blogging between 1-2 times per day, everyday for a month (which will get ME more leads…:) but the next thing I am doing is setting goals and tracking ALL my leads!! How about you?