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Real Estate Agents – How To Design A Successful Postcard Campaign

I wanted to talk to my real estate agent friends about what they are doing wrong with their postcard campaigns. And it is very simple, you aren’t thinking them out enough! Let me explain! Today a real estate agent called and left a voicemail message for me to “do” a postcard campaign for him. I …

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What is database marketing? Solving small business marketing problems!

According to Wikipedia, database marketing is “a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes”. Wow is that not helpful! My definition of database marketing is to have all your clients, potential clients, prospects, vendors, friends and …

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Your Favorite Medium

No this is NOT about psychics or charlatans! This is about what YOU think works and how that affects what you DO. Now to give you some background on where I am coming from, before returning to marketing, I built my highly successful real estate business in Clearwater by using direct mail marketing pieces and …

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