Who cares if you have a blog? Well I guess it depends on a number of things – how interesting your content is, what it is about and how often you post. The really great thing is that it is all under your control!
BUT (and this is a BIG but) if no one knows you are there no one is able to care. So how do you get people interested? I have had my blog going for 2 weeks and 1 day and have 20 registered readers through Feedburner and had 172 visitors on my best day! YAY! How did that happen and who is reading?
The how is by doing some really easy things:
Be a friendly blogger – I have been a loyal blog reader for a number of different sites with a variety of interests from Marketing to Real Estate to How To Live A Debt Free Life. I have my Google homepage set up with about 30 different blogs that I can see the 3 most recent posts on and click through often. IF there is something that is written and I think my comments would add something to the conversation I will comment. If there is nothing I can add, I keep my yap shut and just watch other people chatter. When people see that you are adding to the conversation they sometimes will click through to “meet” you on your blog. That is really nice!
Visit Social Sites – I like Mixx and Digg. The premise of these sites is people submit either their own work or something they have seen on the Internet and then everyone gets to vote on what is interesting. If you are interesting you will get voted on BUT you can also vote for things you find interesting. I have gotten a couple of readers from checking out someone else's interests and voting for them or emailing them to let them know I like their work. Because I focus on Marketing and Internet and cute pictures of animals (I know, how lame), I tend to find other people who might be interested in what I have to say too. Mixx has sent me 3 visitors who have spent an average of 12.5 minutes on my site – not a bad average!
Spam your friends – If you have read my posts you know that I have people who I consider to be friends who I torture with all my great ideas! I ask them if they like my stuff and if they know anyone else that might like it. Because I talk about marketing all the time I have “Marketing Friends”. Think about anyone you know who might have an interest in your Blog and tell them (ONCE) that you are writing and ask for their input.
Add it to your email return address – This is an easy one that let's you tell your aquaintences and business associates you are in business without spamming them!
Stumble Upon – Download the Stumble Upon toolbar and add your site to “I like its”. I got over 175 hits from this alone. It is set up somewhat like the Social sites in that you tell Stumble what you like and they give you pages that you might find interesting. One thing this will do is bring A LOT of people to your site and it had a really good response. People that came this way visited 1.69 pages on average and only 35.8% Bounced (meaning that they were on my site for 10 seconds or less). This has been my best source of readers to date!
Adwords – This one cost some money so use it wisely! I think it is a nice way to get some early traffic but it is not what you should base an entire business on unless you are willing to watch it VERY CAREFULLY. My Adwords visitors are the group that spends the least time on my site on average (less than 1 minute) and has the highest bounce rate (78.95%). That having been said, it is a way to get guarenteed traffic quickly. It is also important to make sure to monitor your ads and make sure that they are working well. Have several versions and test them against each other to see which have the best results.
Please let me know if you have any other super secret ways to get traffic so we can share it with the whole class!…:)