So I have been talking A LOT about free marketing tools lately since I think this is the best way to “pad” your marketing budget. Make sure you pay for things that matter and get great free tools where available!
Here are three of my favorite free tools!
Free Marketing Tool #1 – Google Local Search Listing
If you are a local business with a BUSINESS address, there is nothing more powerful than making sure that your property is listed in google’s local search. I did a search for denver mary kay sales people and Â the ones that have registered with google come up front and center.
Think about that – 3 Mary Kay people are being highlighted in the ENTIRE Denver Metro area. They are not struggling to get people to notice them, we can guess that they get incoming calls asking about their services!
Free Marketing Tool #2 – Eyejot Emails
We love Brian P. Forrester of TriCounty Mortgage, he gets the fact that he has to do marketing and that he should be paying us to help so that he can write loans. BUT I have to say that I respond the most to his FABULOUS eyejot.com videos!
When he sends out his video messages about realtor information he is accomplishing NUMEROUS things! He is giving valuable information to his clients. They may share it with potential realtor prospects (Brian, start suggesting sharing at the end), he is establishing himself as an expert in the area that he talks about AND he is training his people to expect regular communications from him (Brian, send these out weekly!).
While Brian pays a couple of bucks to have his eyejots branded, you can get started with the free ones right out of the box!
Free Marketing Tool #3 – Jing Project
I use www.jingproject.com to make all my screen capture videos for my online training series (check out my social networking training videos). It is as close to free as humanly possible ($15 a year) for the pro version that makes excellent screen capture videos that you can post on your blog, put up on YouTube and use for many other marketing opportunities.
Again, you are establishing yourself as an expert in your industry, leaving more breadcrumbs around the internet to draw people back to your website (we call those linkbacks or incoming links) and generally providing great information for your clients and prospects.
I KNOW – I have told you about some of these before BUT I am wicked mad that only Cyndee Hadon (fabulous florida realtor) and Brian P. Forrester (tremendous mortgage man in Tampa Bay) are the ONLY ones that send me eyejot videos!