Sunday morning. Coffee and reading a couple of blogs – BAM! I was just “hanging out” online and suddenly had GREAT inspiration in under 2 minutes!
Andrew Warner over at Mashable interviewed Seth Godin for a couple of minutes and gave me a great way to start my day of business building! Here's my take on a couple of the points that came out of the interview..
Less Competition – I was thinking about this the other day. The small business owners that we work with are concerned about all the companies that are failing. Realtors are looking around and seeing theirÂ brethrenÂ dropping like flies and wondering if this is the time to drop out too. OH MY GOSH – this is SO the time to dive in and take market share! You are competing with fewer like businesses, you can make a slight tweek in your business and make huge differences! Don't be afraid – be aggressive!
Build Value – It is amazing to me that in this day and age, after YEARS of hearing about Permission Marketing and being “customer-centric” the way that most businesses market. They are still sending out advertisements telling how great their product is and why you should drop everything, reach into your wallet and give them your money. They are NOT using relationships. They are not trying to build a business based on trust and sharing and providing true value for money.Â
Focus – Seth's last point was to be disciplined about what you are building. Deliver what you promise. Provide more than you promise. Work within your budget. I think we need to add to this that you HAVE to know what your business is doing. This seems simple but most business owners do not know what the main goal for their business is – figure it out!Â
Thanks Seth and Andrew for starting my business building day off with a bang!