I was just thinkingÂ aboutÂ packaging today and my marketing mentor (Seth of course) wrote a great post about it!
There is NO reason for for huge globs of plastic to surround products that we purchase. I HATE when you buy something and then have to take 15 minutes to get it freed from it’s nuclear bomb proof package. My husband hates it too! Not because he objects to that type of packaging, but because of the 2-3 hours of grousing that comes along with it (that would be me!)
I also have a HUGE problem with tiny things that come in big packages. If they are that worried that I will steal something they should put it in a locked case or just put a chip in it that makes a huge noise when I leave the store.Â I have heard a rumor that the RFID chips in things will eventually be able to associate what I usually by with what I might like to buy and offer suggestions. If manufacturers are that smart they should be able to make a product that I can open without a blowtorch and a fire ax!
Another thing that makes me crazy is the packing within a package. My husband buys cigars that come individually encased in hard plastic tubes WITHIN a plastic wrapped container and tray. Now if he was buying them for hundreds of dollars each I could understand the concept BUT they sell for under $5 for a pack of 4! (As you can tell my manic zeal for marketing and packaging excellence has yet to have an appreciable effect on my spouse BUT someday maybe….:)
On a brighter note, I am SO glad that they are selling the reusable bags at the grocery store to use instead of the plastic bags! I totally dig the concept and personally have about 25 of them since I buy them everytime I go – I am a forgetful person and do not remember until that they are in the car or my home until I am in the checkout line. I am starting to have concerns that I have personally killed more trees by buying reusable bags than I have saved by not using plastic bags!
Thank you for letting me vent – we will resume our regular programming shortly!