So I got my marketing materials in yesterday – YAY! I feel like a real marketer again now!
I have a very distinctive look and feel to the items so that they “all look like my stuff” and I really like the one photo that I used as the focal point of the pieces (it is a group of realtor looking people, from diverse backgrounds, who are dressed professional casual – I know too much information BUT this is the only time I am going to make you listen so bear with me!) The color scheme is neon green and black and is very distinctive and will be easy to use in numerous pieces.
When you haveÂ your logo and marketing materials designed you should LOVE them! You should also ask other people what they think since you are trying to appeal to humans in general. I had one person (Pam, our closing coordinator) who didn't like my realtor group, but in general everyone else either liked them or was neutral. I can live with that! While I DO care about what people think I also have to take into consideration that personal taste does come into play sometimes and what I like will not be what everyone likes.
That having been said…. I used a different picture on the front of my tri-fold brochure that has caused SEVERAL people to recoil in horror and say they don't like how the one person looks. That is not good AT ALL. She doesn't offend me, but my message is getting lost in general reaction (who knew!). Anyways, she has got to go!
I will be resending the file with a new picture. It will cost about $10 to change it since I ordered only 25 copies to start. That is one of my big tips, order small quantities to make sure you like how things turn out. Imagine if I had ordered 10,000 of them!!! I would be hesitant to send them out so they would last even LONGER. I would develop a reply to people who hated her, “well she isn't that bad and I have 10,000 to use so please try to get past it”.
Public opinion will never be 100% on your side, BUT if you hear something more than a couple of times (we would have liked more communication, our flyer box is always empty, my clients liked it but there was too much wallpaper) that is something you need to fix TODAY!