What is the one thing you can do to give yourself instant credibility? Have some FABULOUS collateral made!
When I started as a realtor the one thing that I did which helped me most was to design some really impressive marketing materials. When I went on a listing appointment I could feel confident that my materials would be a great representation of my level of committment and professionalism. That committment included providing great representation to my clients and to spending all my time learning my real estate skills, not dealing with the fact that I was a new agent.
What kinds of collateral do you need? The most basic answer is you MUST have a great business card. I am not a fan of the head shot cards, enough said. What you need to make sure you have is enough contact information that someone could reach you by whatever means they prefer (mail, phone or email). Having 3 or 4 ways to reach you via phone means that they may have to have to chase you down and that is never a good sign!
Tri-fold Brochure – Whether you are a small business owner or a realtor this one HUGE. It allows you to give a comprehensive look at your background and credentials as well as all the products and services you can offer your clients. It is great for leaving behind after a sales appointment, listing presentation or a buyer appointment. It is also good for networking events and for open houses where you might want to have something more than a sales sheet to leave behind. I prefer to have my Tri-folds act as a mailer also so that if I want to send them I do not have to put them in an envelope when mailing.
Presentation Cover – On any sales call you make you need to have a professionally designed cover that matches your marketing materials. Use it for sales proposals, RFPs, listing presentations and buyer appointment books.
Oversized Postcard – Last but certainly not least you should have a postcard that you can pop into the mail. I recommend having a BUNCH of different ones depending on the situation that you encounter, BUT to start, get one good solid postcard that covers most of your products and services. He
How much of each should you order? This is a tough one since ordering larger quantities can reduce the per piece price BUT with the new color print shops online I would not order terribly expensive or large quantities of any one item. Your services may change and if you have thousands of pieces you will have to throw them out. Also I have done jobs in the past for clients who ordered REALLY top of the line materials and then were hesitant to send them out – if you have to think for one moment whether you can afford to send a prospect a card or brochure you have spent too much!
If you can’t tell I am a HUGE fan of having professional marketing materials and think EVERYONE in business should have them also!