So I was hanging out in the hall the other day and I came upon a Realtor from another company. In the course of about 1 minute he told me the market was terrible, that my business would tank and that no one was spending any money or wanted any help. He told me my brokerage of choice was a rip-off and that he was glad that he got to keep more of his commission. He said that he was happy now – WOW I would hate to see if he was UNHAPPY!
Our office is weird, we are generally a happy (competitive) bunch. We run hard and play hard. We don't fight with each other and try to be polite to everyone. When I went on tour to South Florida I got to meet a bunch of agents who were all looking for some great ideas on what to do in a hard market.
It is REALLY easy to get down with the gas prices, the economy, the slow housing market (I am sure I am missing a few). It is really easy to spend your time worrying about what is wrong. It is easy to let someone “throw up” negative garbage all over you and lose half a day to being depressed.
Buck up little campers – everything is not all doom and gloom! This is the time to scoop up market share! The segment of the market you get now you will NEVER have to give back! Your competitors have stopped trying and are waiting for things to get better before they make any moves – take their customers!
If you start a marketing campaign now you WILL see results. If you get systems in place to increase your lead generation and do yourÂ follow-ups you WILL see results.
I have heard from 3Â agents this week that they sent out an email to their database and gotÂ leads! Not sales butÂ LEADS.Â The more leads you get, the more opportunities you havve to work with clients, theÂ more opportunities you have the more sales you will make! You can also be more choosy when you have lots of leads! Cherry – pick the clients you like to work with and refer the other ones out!