Internet marketing and especially keyword marketing is fun, challenging AND changing! It used to be so easy to define your business and then run with that for years or even decades. A barber was a barber and didn't try to be a stylist or add things to his business. An accountant did books for small businesses and knew that tax time would bring a huge windfall to her business.
We do a keyword marketing analysis for each of our blog customers and I consider this to the MOST important phase of the project. I have often been floored when I find that there is little or no competition for keywords that I expect to be huge and also have been surprised that obscure keywords have such a high competition in the marketplace.
That having been said, it also pays to listen to what humans are talking about. Lately I have noticed a trend that when people call and ask me to speak they keep asking about “social media” instead of “social networking”. Now when I started out speaking and working with Facebook, LinkedIn and Twitter a while ago, it was all social networking BUT times they are a changing and I am always curious to see what the numbers have to say.
DOH – Social Media gets 135 THOUSAND searches a month and Social Networking gets only 12 thousand. Sigh. That means that I had to go back in and change my graphics on my social media how to videos, on my buttons and re-write my sales pages. I have to re-think my adwords campaigns and even how I present myself as a speaker. I have to change my vernacular and even go in and add new tags to my old social networking posts. Darnit. I wish everything would just stay the same, but it does not and that is just how our new world is!
If you are a small business owner, make sure you are listening to your customers. Have their words or needs changed. Do they want you to provide something that you aren't currently doing. DO NOT get stuck in a rut or resist change because it is hard. I was reminded of a book that I read years ago (Who Moved My Cheese) which basically said that if you are not willing to listen and make changes your business will wither and die.
SOOOO get out there and call your best customers TODAY. Find out what they are talking about and what their needs are that your company can provide. Check your keywords to make sure they are helping your marketing efforts and product lines. If you have not checked them in 6 months, today is the time to do so. Look at all this change as an opportunity to fix what was not working and improve your bottom line while you are at it!
If you would like to have a keyword marketing analysis done, we are honoring our $100 price point through this month only, then the price jumps to $250. Also, the book reference contains an affiliate link, if you click that I will get a little bit of money. If you would like to avoid giving me a little bit of money just do a search for that title on Amazon..:)