STOP – Think about this BEFORE you spend a ton of money on Adwords or paid search engine listings!!!
The first thing you want to think about when trying to increase your website hits is are you going for quantity or quality? You can get great traffic to your site but if it is wrong kind of traffic (ie people who don't care about what you have to offer and who will not turn into readers or use your services) what does the number matter? I know people with HUGE numbers of visitors who don't have the volume of sales that should go along with those numbers. Just make sure that you are fishing for the right kind of traffic.
You can now resume your reading….
I don't pay for websites hits very often. I did when I started my site just to get going and also do currently when I am trying to sell a specific product or service (like the 33 Touch Program). But in general I use the power of the internet to bring people to me.
I get hits on my Google Analytics that say my readers come the most from Active Rain (54 in the last month), Google (53 in the last month) and triiibes (20 in the last month). I also got clicks from 33 other sources in the last 30 days.
What does all that mean to me and how does it affect my readership and business? I have great readers and quality traffic. My average time spent on my site for the last month is 3:40 (3 minutes, 40 seconds), the average number of pages per visit is 2.39 and 49.31% of the people are new visits.
I did NOT have a million visitors (I had 361) but the ones that I do have come, stay and talk to me. I am a trusted source for information about marketing to realtors and have built a strong business with good customers.
So what can YOU do to increase the hits to your real estate or small business website?
- Name your blog and blog posts something people will search for or something you want to be known for. I wrote an ezine article about Niche Marketing For Realtors which drives traffic to MA. It ranks #2 on page 2 for google and #2 on page 1 for yahoo. Marketing Artfully ranks #1 on Google and not in the first 10 pages of Yahoo for Niche Marketing For Realtors. Which leads us to…
- Do not put all your eggs in one basket! Spread the love around!!! Make sure you have multiple streams of traffic to your main website. You can write articles at www.ezinearticles.com, set up a squidoo lens on a certain topic like I did for Real Estate Marketing Pro, or just post your Craigs List listings with a link back to your website.
- Join some social media websites like Linked In, Twitter or Active Rain.
- Comment on other peoples blogs, they will visit yours and may sign up to get your emails or feeds!
- Last but not least, be interesting! Do not make your stuff one long sales pitch. Think “what if I was reading this? Would I be interested if I did not own the company?”. Give value, link back to people you enjoy reading about. Answer readers comments, show them that you appreciate their readership. And ALWAYS talk about something you like! If you do not like your topic it will be PAINFUL to write every week, let alone every day!
Oh, did I mention, every one of those items are FREE!