Entrepreneur Marketing is one of the most predatory areas of marketing today.
Fleecing “newbies” out of their hard earned money is big business and we are here to tell our entrepreneur friends some hard truths (that might just save them some money and time!)
The 10K A Month Pipe Dream
Internet marketers (the people who are selling the “gold rush” and “get rich quick” systems of success are not stupid. In fact they are some of the smartest people in marketing today. They have spent millions of dollars to find out which exact triggers will cause you to hit buy, hoping that this time they are telling the truth about how much you will make.
One of the best converting triggers is to promise that you will make $10K a month. Studies have shown that this is “the dream”. The six figure income that everyone wants to hit.
While I agree that this is a great goal, the chances that you will make $10,000 a month if you are making very little or nothing right now is slim.
No List, No Site, No Problem
Another biggie in the internet marketing world is to say that you don’t need to have any assets to make money. That you can start with nothing and make millions.
When have you ever heard of this working in real life? When someone sat on the couch, dreaming of owning a franchise and raking in the big bucks. Or an author who has a book in their head and is a best selling author.
If you have no assets, digital or otherwise, it is going to be very hard to build up anyone’s business but the person selling the product. Oftentimes this kind of scheme involves you sharing their content on social or with your few connected friends. This works (for them) because they get hundreds or thousands of people to share their product with a few friends, adding up to a huge campaign for them and little money for you.
People Making The Course
Which brings us to the real reason most internet marketing courses are developed. To make money. That is the only reason. It is not some altruistic need to help “the little guy” or the wanting to “share it”. It is capitalism pure and simple.
They are making something that will make them money.
So are we bashing capitalism, heck no. What we are bashing is the hyperbolic sales messages and the packaging of crap to sell at a profit to people who are desperate and want to believe in miracles.
If you belong to any internet marketing lists, you will notice that there is a “launch” every couple of weeks (or days). All of the guys and gals with big lists will send out the latest and greatest amazing course to their list, knowing that their pals will send out their course the next week or next month.
The first thing that annoys me is that they hardly ever even take the time to change the subject line of the emails. This happens for a couple of reasons. Laziness on their part, they just copy and paste to their list and make money. Also, the people launching these products have spent a lot of money to have great copywriters find out what will trigger sales. Oftentimes they leave them intact because they know it will make you open it (and maybe buy).
It Used To Work
One last bit on the downside of many of these programs. Do you really think that someone who is making internet millions is going to “share the secret” with people who will be competing with them and driving up the cost of business?
Say someone knows the secret to getting $.10 clicks on Facebook. If they sell a course to 1,000 people in their niche and those people all start buying ads, the cost per click will go up as competition increases.
Instead they make their money and take all those screen captures of their money making success. Then once that starts to cost more naturally, they package their “system” and sell a course using techniques that used to work, but which are not as effective anymore.
I am sorry to say that being an entrepreneur is hard work. You will have to work hard and the chances of you going from zero to $10K a month in days are non-existant, but building a strong sustainable business is possible.
There are some truly good guys and gals in the marketplace. Here are a few that we know tell the truth and building strong, sustainable businesses helping entrepreneurs succeed.
- Pat Flynn of Smart Passive Income is a great guy who has built up an amazing affiliate business and who shares his tips with his podcast listeners.
- Self Publishing Podcast – Sean and Johnny are an amazing resource if you are thinking of writing and publishing your own book.
- Perry Marshall – If you are going to be doing Adwords, you need to start with Perry Marshall. He is the master of adwords marketing and has helped us often over the years.
- Internet Business Mastery is where to start if you are just getting into affiliate marketing. This is a great post that talks about what we did here!
- Joel Comm is a super successful internet marketer who is a great person to follow as he shares A LOT of great information.
We have spent years working with entrepreneurs and know that you can make it! You can have the life of your dreams and be hugely successful doing work you love. All it takes is time, patience and hard work. We know that you have it in you and all you need is a little push in the right direction!
Get Some Real Entrepreneur Marketing Help!
I have worked with hundreds of entrepreneurs, helping them to get a real startup marketing plan in place and getting their businesses up and running faster than they ever thought possible! There is no secret to being a great entrepreneur, just having solid plan and executing it effectively every day…see how now!