I love small business marketing and I love my husband who has moved to Denver for a job transfer. So I have been flying back and forth to the Denver Airport to visit him and try and find a house to buy in the Denver area (we have an offer in – again – so fingers crossed people). What I noticed about the weather here compared to Clearwater Florida, where I am moving from, is that it is C-O-L-D. The people are generally nicer and they have snow boots.
I also noticed that real estate in Colorado is also different from real estate in Florida. They get a different commission than I am used to, they have fewer listings than agents carry in Florida and they have snow boots on when they show houses.
So what does this have to do with marketing you ask? We KNOW real estate is local but so is marketing! If you are in Cleveland, which is a very depressed area right now, you may have to market WAY harder in order to get the same results you got in the past. You may have to do more face-to-face sales pitches to close a client. If you are in Denver, where they say the economy is more solid, you can focus on gaining market share. Do LOTS of marketing to take over the market before the national economy rebounds!!!
While it is not fair that you have to work harder in Cleveland than Denver, make sure you match your efforts to your expected results, not just what worked in the past!
and don't forget to wear your snow boots!