Today I want to talk a wee bit about why you should strive to become a real estate listing agent rather than a buyers agent! I KNOW, it is much easier to get buyer leads than seller leads, but taking the time to focus on listing (or seller) leads will make a huge difference in your real estate practice.

Today’s Real Estate Marketing post is about the difference between marketing for Listing Agents versus Buyers Agents! To the average consumer all real estate agents look alike, but those of us in the know should be aware that marketing for listing agents is VERY different than marketing for buyers agents!

The one thing that I hear the most from new real estate agents is that they don’t know any creative ideas to find their first seller client. It seems like finding buyer clients is relatively easy and that many agents are intimidated by having to find listing clients. Here are 10 solid ways to find listings!

Real estate marketing to a farm area means that you are picking out a geographic location such as a subdivision or a small town and focusing on making a name for yourself in that area, becoming the defacto Realtor of choice.

Let’s start with what real estate farming is. It is picking a geographic location that you are going to market to. This includes an area like a city or town, a neighborhood or even a subdivision.

Writing a perfect listing blog post should accomplish a few things including 1) making your seller happy, 2) increasing your digital footprint in your marketplace and 3) increasing your blog content.

Great real estate SEO keywords for agents include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories.

How to do a comprehensive marketing plan to get more leads! Marketing for real estate agents is much different than “regular” marketing. If you get this wrong you can waste a lot of time and money doing random bits and pieces, but never have an overall plan to actually get more buyers and sellers.

So today I want to talk about doing super advanced internet marketing for real estate agents. Now let’s call a spade a spade, there is no special internet marketing for agents, just marketing, but all the examples should really pertain to you and your business!

Whoo whoo… today we are going to talk about one of the absolutely most powerful things a listing agent can do to prospect for sellers…real estate marketing videos of neighborhoods!

If you are ready to start rocking your real estate farming videos, this is the post for you! Recently we talked about Real Estate Marketing Videos – The Most Powerful Farming Tool Agents Have Today, and now we will look at 16 ways that you can use one little video to make a big impact on your marketing!

I found that the really “secret” way to get more views on your real estate blog or videos was much more basic and started right at the beginning with picking something popular in the world to talk about in the first place! Here are my best tips and ideas for picking popular real estate topics right from the start!

Here are 50 of the best kinds of postcard ideas that work. You can send them out to your clients, prospects and past clients to generate leads and make more sales. Whether you are prospecting buyers, sellers, expireds, first time homebuyers or just need some messages to send, this is the post for you! One of my top 10 real estate posts.

Real estate postcard design tutorial using the free design site, Canva, to make funny, just listed and farming real estate postcards. Includes how to tips and ideas to make your mailings memorable!

Watch out real estate agent buddies because today we are going to be doing some Open House Mythbusting! Here are the the top 5 Real Estate Marketing Open House Myths BUSTED!

Here are my top tips and ideas for doing an open house, as well as three open house sign in sheets! After having done 100 open houses in a year, I know that hosting open houses are a great lead generation tool for both buyer and sellers agents.