Twitter Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Twitter Marketing - How To Do Competitive Marketing Analysis

I had an epiphany last week that I truly don’t know who my competition is. Then I started to think about why that is and overall I came to the conclusion that it is because it varies depending on the marketing platform. In years past your competition was the guy down the street who does […]

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Answering some major marketing questions today like…do listicles work equally well across the social media marketing platforms? Is it worth my time to make listicles?  A will I be able to look myself in the mirror after listical-ing? So I heard a question about “Listicles” the other day and wasn’t absolutely sure that I knew […]

How To Get Engagement On Social Media…Ask Questions!

How To Get Engagement On Social Media - Ask Questions!

A big topic of conversation around here is how to get engagement on social media sites like Facebook, Twitter and LinkedIn. Another big “discussion” topic is how stupid it is to foster that engagement by asking inane questions. My business partner is big on these. She is a question asking fool and I was actually […]

100 Great Twitter Tweet Examples

100 Great Twitter Tweet Examples

Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and […]

Social Media Marketing – Should you buy likes, followers and views?

Should you buy twitter views?

Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it. Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, […]

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties! The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a […]

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing. So lets break it down two different parts, […]

Social Media Marketing – Should You Join Little Social Networks

Social Media Marketing - Little Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random […]

Social Media Marketing – Questions By The Numbers

Social Media Marketing - By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media! So let’s start out […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

How To Get More Twitter Followers 2010

How To Add Twitter Followers 2010

Twitter marketing IS easier with lots of followers. The more people who are on your Twitter list, the more chance you have of one of them doing something you want! So here it is, how to get more Twitter followers. Yesterday I was cruising through my email and saw one from a client. She was […]

Twitter Marketing for Small Business Goes Mainstream

Twitter marketing for small business goes mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for […]

What is the difference between social media marketing and social networking

social media social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure. When I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and […]