Twitter Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Twitter Marketing - How To Do Competitive Marketing Analysis

I had an epiphany last week that I truly don’t know who my competition is. Then I started to think about why that is and overall I came to the conclusion that it is because it varies depending on the marketing platform. In years past your competition was the guy down the street who does the same thing that you do. Today, competition comes from across the globe and on multiple marketing channels.

With that in mind I am trying to figure out who my competition is across the interwebs and I am dragging you along for the ride!!!

See last week’s post about finding your competition on Facebook

Competitive Analysis For Twitter Marketing

Let’s start with why you would want to know who is your competition on Twitter. Some really basic reasons come to mind including:

1. So you can target their followers with paid marketing
2. So you can see what they are posting and try to emulate that
3. To make sure you are keeping abreast of what is going in social media for your industry

Notes about Twitter…

Figuring out my competition on Facebook was much easier than on Twitter. For Facebook I primarily have my profile (person) and my business page (marketing artfully). On Twitter I have found that having one “main” account (taradactyl) is fine, but having little niche accounts actually makes more sense for growing a targeted, rabid following. For example, my EbookNerds and TweetingHomes grow much faster because they have a targeted focus (self publishing and real estate).

So for the purposes of this post, I am going to try and figure out who my competition is for Real Estate Marketing (tweetinghomes) on Twitter.

Twitter Advanced Search

The easiest way to start is to do a simple search in the Twitter search bar for your industry. After you do that you can check out the competition and find out more even more by following the hashtags (like #realestate #marketing).

The Twitter advanced search tool allows you to search a number of different criteria including keywords, hashtags and even within a defined geographic criteria.

The Devils You Know

So in real estate marketing, there are some big players who have been around for a very long time. Brian Buffini, Hobbs Herder and Tom Ferry are three who come to mind. I am sure you have some of the “usual suspects” in your industry.

You will want to check out their profiles to see if they are actively working their accounts and if they have any best practices you can copy.

Google Searches

Many times you can do a Twitter search for a specific type of Twitter account and people will have made a blog post about it. For example you could search Google for “best marketing people on twitter” and get a number of different posts recommending people to follow.

You can also find the top listings for “real” search and then check their Twitter accounts to see if they are actually using Twitter as a marketing tool.

Tweepz

A great tool to use is Tweepz.com. This site lists Twitter accounts according to various criteria like how many followers and the date the account was created. A REALLY good resource for finding people to follow or scoping out your competition.

Well hopefully that helps! There isn’t as much agony over figuring out your Twitter competition as there is on other sites. It is pretty straight forward and easy to check out!

Watch Out Great Marketing Tools and Resources Ahead


What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Answering some major marketing questions today like…do listicles work equally well across the social media marketing platforms? Is it worth my time to make listicles?  A will I be able to look myself in the mirror after listical-ing?

What Works On Social Media? 38 Super Amazing and Popular Listicle TitlesSo I heard a question about “Listicles” the other day and wasn’t absolutely sure that I knew that term. Well over the few days I have learned more than I ever wanted to know about what listicles are. Functionally a listlicle is a blog post that has a number associated it with it. So my (ironic) title, 38 Super Amazing Listicle Titles is actually a listicle itself (very meta I know!)

When I started this journey I was very ANTI LISTICLE. I find those types of posts to be hyperbolic and rarely are something that I would be interested in reading about anyways (think, “36 of Usher’s Sweetest and Sexiest Moments“). Now, you might be loving on the Usher and hating on me for bashing this, but really, I am a business person with little interest in celebrity gossip.

Social Media Listicles

Since most of my readers are business people like me, let’s step back a minute and figure out what purpose a listicle serves for marketing. It is supposed to be sharable and create viral-ity so that people are compelled to come to your blog to read about your interesting list.

I find that my listicles work the other way. I get great traffic from the Google search engine to 3 of my top 5 posts that are listicles, 100 Great Email Subject Lines, Real Estate Marketing | 100 Great SEO Keywords for Realtors, and 100 Great Twitter Tweet Examples.

These three posts count for over 4,500 hits a month to my website!

But today I wanted to take a look and see how social media could boost listicles by looking at what the most popular types are according to each social media network.

Here are my findings based on the purely unscientific results of either clicking the “popular” tab on the social sites or doing an internet search of historic data. I made this post because I was fearful that only by turning teeny-bopper and hooking all my lovely marketing posts to celebrity gossip could I survive.

My results may shock you!

Popular on Twitter

Let’s start with my biggest fail. I spent hours searching on “best Twitter Tweets” or “popular Twitter Tweets” and came up with two ho-hum ones in that whole time. On the popular lists for Tweets NONE of them were about listicles. They were funny and clever, biting and caustic, but none where “link bait” listicle articles.

Not a good start but nice to know my lovely Twitter feels like I do about these types of posts!

Popular On Google Plus

Next I headed over to Google Plus to see what was trending using their Explore tool. Now, Google’s idea of popular (4 likes and a couple of shares) is a little different than mine. None of the posts listed here had even a hundred likes, but that is what Google+ is saying is popular so who am I to argue.

This site seemed the most interested in listicles with about a 1 in 20 ratio of “normal” posts to listicles. While not out of hand, at least the Google+ algorithm seemed to think that listicles were okay to show.

(note: I think that it depends who you are following. Based on the fact that most of the ones shown on my account were marketing related, I used a couple of client accounts to check for popular posts that were not marketing related!)

Current listicle titles that Google+ is showing as popular:

Overall I have to say that photography posts and less hyperbolic business posts were considered popular more often than celebrity or “shocking” posts were.

Popular On Pinterest

The next site I checked out restored my faith in humanity! Using the “popular tool” in Pinterest I was able to find a great array of kinder, gentler listicles without the major come-ons or puffery.

While listicles were present, about 1 in 30 popular posts, “Pinterest Popular” is much more about the pictures and less about shocking headlines.

While it is just an observation (after looking at about a gagillion Pinterest posts), the ladies of Pinterest are looking for “cute, easy and fast” more than any other kind of listicle!

Popular On YouTube

There is a “Popular on YouTube” channel. Now, I am not sure if this is an official channel, but after having checked out a bunch of other sources, this one seemed the most on target.

I was super surprised at the video listicles that were popular on YouTube (only about 1 in 50 videos). Because so much of YouTube is dominated by celebrity news and gossip, I expected that the listicles that would shine would be of the “Usher” variety. But NO! Many of the most popular were actually useful and not over-the-top screaming “read me”.

Popular On Facebook

So where are all those over-the-top, crazy sounding, hyperbolic blog posts being shared if not on social media sites like Pinterest, Google Plus and YouTube. Well, you guessed it! On the Facebook!

While I cannot share the links to these posts as Facebook is a closed system, here are the top listicles:

  • 30 of the Most Powerful Images Ever
  • 40 Must-See Photos From The Past
  • 40 Maps They Didn’t Teach You In School
  • 22 Unbelievable Places that are Hard to Believe Really Exist
  • 33 Amazing Ideas That Will Make Your House Awesome
  • 31 Haunting Images of Abandonded Places That Will Give You Goosebumps
  • Top 10 ways to ensure your best people will quit
  • The better than Ultimate Guide To Landing Page Optimization

(Note: Some of the listicle posts from Bored Panda list and some others from the internet randomly.) 

Overall really pretty tame based on some of the titles that I have seen out there (think, 23 Frightening Tinder Messages That Prove Romance Is Dead.) It seems that even the people cruising Facebook for entertainment are not wiling to go that far off the reservation when posting listicles.

Additional Listicle Research

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Wrapup

Well I have to say that overall the listicle seemed at the end of the day more meaningful than I originally thought, but ultimately less important than it gets credit for. None of the sites popular lists were crawling with listicles in any true way, although there did seem to be a place for them in the marketing mix. I am not sorry that I wrote my 38 Super Amazing and Popular Listicle Titles that work on social media post, although I do feel like the outcome was a little bit ambiguous.

Where I actually see the most opportunity, based on my admittedly flawed research data is YouTube and Pinterest. Both seem to have a spot for listicles that is not quite so skeevy feeling as they are on Facebook!

The Super Advanced, No Bullshit Twitter Marketing Plan For Dave (and You!)

Super Advanced Twitter Marketing Plan for DaveYes that is right, this post is a comprehensive answer about doing Twitter marketing that I wrote for Dave. Luckily for you I like Dave and am willing to tell him all my best Twitter secrets! In it I tell you what I do, why I do it and how it helps my marketing efforts.

– – –

Our client Dave was watching our web show #4, the one where we talk about building big social media networks and he got a little feisty. He said,

I love your podcast but you know when you talk about networks my head hurts. Then you say to grow the network that you like the most…what you do if you don’t like any of them????

Sincerely
Dave Negri

Now, Dave one of the nicest guys we know, but he is also sort of a marketing guy. He runs an awesome podcast about how contractors can increase their business using marketing (ContractorsSecretWeapon.com) and is not afraid to try new things but social media just makes him grumpy. I figure if Dave is disgruntled with social, you might be too!

My Twitter Empire

If you are a Twitter kid, this post is going to make your little heart sing, but you have to remember that you can’t focus exclusively on Twitter. I am fortunate to have “elves” who can do the manual posting for me on the other social networks, but I can’t just ignore big dogs like Pinterest (which I love but do poorly), Google+ (which is a great SEO tool) and Facebook (let’s not talk about Facebook…sigh). That said, Twitter is the only one that I am in every day.

For those of us with multiple interests, Twitter is really cool. They do not object to having multiple accounts for the same person, you just have to have different email addresses for each. I set up forwarding addresses in my hosting to cover this.

Years ago having a generic Twitter account like my @Taradactyl twitter handle was cool. You could talk about a general topic like “marketing” and people would follow your account. That account has over 18,000 followers and is really a huge asset for my company. That said, it is harder now to grow a generic account unless people are actually following you (more about that later).

@tweetinghomes – This one is for realtors. Another old one, it got most of its followers when it was a little easier. In actualality I had set it up years ago and just let it churn, posting cool stuff and ignoring it. I also had set up TwitterFeeds to share other people’s stuff so there was a little boost for that too. Every time realtors I had set up posted on their blogs, twitterfeed would post that link automatically. It has about 5,500 followers at this point and is a nice one to have, but not really on my radar much.

Today it is much easier to grow an account if you have a specific target market. Some of my more recent accounts are:

@Ebooknerds – We are writing a book a week for a year so I am pretty interested in book marketing. This account is where I share all the cool stuff that I am learning and writing about in regards to self publishing. It is the fastest growing of all of our accounts, with about 600 followers at this point.

@Searchynerds – I love figuring out how to do keyword marketing and seo so having this one is really just a great way to share all the research that I do about SEO and search. It has about 750 followers and has been growing slowly.

@smmnerds – I have to read about all of social media for my business and I didn’t want to mess up my other Twitter accounts with stupid Facebook shares so I started this one. No one likes it. There are only a handful of followers (maybe because I don’t love it either!)

@emailnerds – about email marketing, I think you can see the theme here! 574 followers

@mandmmonsters – the account for our Marketing and Media Monsters personal brand. We need to do a little work on this one because it is stuck at 2001 followings and we only have 1,715 followers so we need to either get more followers or stop following as many people so the ratio is better. (Twitter has a 2,000 follow limit until you get this even and then there is a ratio thingy, don’t worry about it, just try to get over 2,000 followers fast). Screwing around with this is a good thing to do on a Sunday afternoon watching the World Cup, unfollowing all the icky people and following key people who are going to help your account grow.

I also just started @PodcastNerds and @VideoMkgNerds because we are doing a podcast show and a web show so I know I will be researching these topics and have fun stuff to share.

>> @TweetyNerds – if you are reading this post you HAVE to follow my Tweetynerds account! I post lots of great info about how to use Twitter. I do so love the Twitter.

Why They Help

So overall I have about 30,000-ish followers over a wide range of marketing channels. This is not an earth shattering number in the Twitter world, but the cool thing is that when I have something I want to talk about people are there to listen. Here are the reasons why I like having them…

Archive of cool stuff to read

One of the reasons that I think my accounts do so well is that I actually read almost all that I post. OR if I haven’t read it, I would be interested in reading it. I sorta-kinda use my Twitter feeds to save stuff I might want to reference later.

Promoting our content

I generate A LOT of content and if I posted all of it on one account, it would seem very spammy. With this in mind I schedule the promotion of our stuff over time over all the accounts, mixing it in with the other relevant posts.

People know the Taradactyl

When you love Twitter and have an active Twitter account, people will remember your Twitter handle. Being the Taradactyl is now part of my soul and it makes me smile. It makes other people smile too.

Getting Twitter Followers

Posting great stuff. Let’s start with the bullshit answer that really does work. Posting great, highly targeted stuff will make people follow your accounts. They will set up auto-tweets that share your bits every time you post because they can feel confident that you will not be a douche bag spammer.

Following other people. People who like Twitter are actually looking for people to follow who are cool. If you follow other people, some of them will follow you back.

Your signature line of your emails. I don’t want people to “Like my Facebook page” or “Connect on LinkedIn”, I want them to follow me on Twitter. People will do the thing they like best first so I don’t give them an option. On my email signature they can connect with me on Pinterest, Twitter and Google+ (things I care about) but NOT Facebook or LinkedIn.

On your website. You should have a link to your social media properties on your website. I have not gotten militant enough to take the Facebook and LinkedIn ones off there yet, but there may come a day.

NOT on your website. One thing I think is dorky is when people put a widget with their Twitter feed on their websites. You have done all that work to get someone to actually visit your site and now you are going to send them off down the Twitter rabbit hole. I don’t think so!

Following YOU This one is for Dave! If you are an author, speaker, podcaster, web show host or other celebrity (no matter how minor), people will want to stay in touch. Make sure you have the link to your Twitter account in all your books and posts and show notes. People will be following YOU not your account.

How To Post

Having all those accounts is great but how the heck do I get cool stuff on them all the time? I use a paid Bufferapp.com account. It is $10 a month to have multiple social media accounts and all I have on mine is my Twitter. (I do have another account for my other social properties, but this one is just Twitter).

What happens is you set up Buffer on your browser with a little button and any time you find something good you hit the button and pick which account to share it to. Because I am already surfing the web for this kind of content, it is easy to fill up the scheduled slots.

Bufferapp

I don’t spend any time thinking about what, when or how to post, I just find things that I find interesting and post them. Interesting things ALWAYS include my content, I just make sure that is not the only thing I am sharing.

I stick to the genre specific accounts (email, twitter, etc.) except for occasional posting of my stuff that gets broadcast across all the channels!

What you post matters

So if you just hit Buffer and post the title of the post, that is better than nothing. BUT I find that having a real call to action makes the retweets and shares more likely. Consider these recent posts, which would you rather retweet? I have to guess the ones with some oomph and personality!

The last one is not very sexy. It doesn’t have my personality in it. There are no special characters to make it stand out from the crowd. If your whole Twitter feed is just a series of shares, you are going to be one sad panda.

>> Get the Twitter Cheat Sheet and make your Twitter marketing better!

No better way to connect with fancy people

Joel Comm is a pretty big deal in the marketing world. I have met him in person and he is a cool cat who I might want to interview on our web show. But there is no reason in hell that Joel Comm will want to be on a show as little as ours is right now…unless…hmmm…maybe he knows me a little as a friend because I do nice things for him!

I share his blog posts on my Twitter, making sure to tag him with his @joelcomm handle

I give him Klout and share that on Twitter

Notice that the favorite on this post is from the man himself!

I also have him on a Twitter list so that I can check and see if there is anything he posted that I can retweet. He will be notified or notice on his posts that I did that.

Now, this does seem a little stalker-ish when put all together like that, but really, I just share his stuff occasionally. He has great content that my people would like anyways, is funny and clever and a genuinely nice person that I am happy to promote.

I am also stalking @seanplatt, @chrisbrogan and other cool people that I follow.

It is really amazing to me the level of access you can get to “real” famous people today.

Hashtags

Hashtags are one of the main ways people find neat stuff on Twitter. You will want to figure out what hashtags other people use that you might be able to include in your posts. My favorite hashtags are #marketing, #socialmedia, #twitter, #amwriting and more.

This is a wicked cool tool to use to find out what hashtags match your industry >> Hashtagify.me

Advertising on Twitter

We have gotten the very best results of any of our paid marketing on the Twitter! The neat thing is that the ads are about the length of Adwords ads without all the management hassles. You just put up two posts, give it a couple of days, see which one is better, take the bad one down, put another one up and keep going. It is SO much easier than any of the other paid social media or search marketing channels.

ads.twitter.com

We target accounts that we find in our Analytics which match our regular followers. So for TARAdactyl, there are 10 other accounts that seem similar when checked by Twitter. We start with those as our target ad reach and then add extra accounts depending on what we are selling. For example, if we are promoting a sales book we might add @Gitomer who is a sales guy and who has a relatively large following.

What we do not do is add anyone with millions of followers like Gary Vaynerchuk or Tony Robbins. People with accounts that large are no longer talking to a particular audience, they are now just broadcast personalities and not good for us to use in our marketing efforts.

What To Do Next

If you are down here you must REALLY like Twitter (or Dave!) Here are some next steps in case you want more:

  1. Check out our ebook about social media marketing on amazon, it has good stuff mainard
  2. Follow the tweetynerds twitter account to stay current on twitter
  3. Get the Twitter cheat sheet

Thanks for reading…

XOXOX

Tara

What Does The New Twitter Look Mean For Small Biz Marketing?

What Does The New Twitter Look Mean For Small Biz Marketing?Twitter is changing how your profile and stream looks, whether you like it or not. The first thing that jumps to mind when I see it is that it is totally a Facebook clone now which makes me sad. One of the reasons I like Twitter so much is the ease of use and clean layout. This update seems to make things a little more fancy…sigh.

Here are the new look and the past look so you can see the differences:

New Twitter Look and Feel

New Twitter Look and Feel

In the new version, there is a wide-wide graphic at the top and underneath are your tweet stats including number of tweets, photos and videos, following, followers, favorites and more (the “more tab” holds the lists).

There is no background image, nor is there a way to modify the arrangement or add any additional personal information.

Old Twitter Look and Feel

Old Twitter Look and Feel

I liked the old look and feel much better as it had the information about the person right up front and center where I could see it. I actually use that information a lot when deciding whether or not to follow someone. Those bits have moved to the left under the profile picture.

New Twitter Timeline

New Twitter Timeline

According to Twitter, the new timeline will allow you to “pin” an important post to the top and your highest quality tweets (the ones that people like and retweet the most) will be a larger size than the old ones.

It is easier to select which view to see of the profile, right now I see tweets, tweets and replies, but supposedly you will also be able to choose only tweets with photos or videos.

Old Twitter Timeline

The Old Twitter Timeline

The size of pictures included does not seem to have changed. It appears that 800 height by 1200 width is still the aspect ratio that they display. If photos are larger they display the middle area like Facebook does.

New Twitter Mobile

New Twitter Mobile

I pulled both the new and the old on both the Twitter App and the Google Chrome browser and this looks very similar to the old desktop Twitter. One thing to note is that the only part of the wide-wide picture that shows is the middle. We will have to watch where those pictures “cut off” so as not to have a ridiculous header in mobile.

Old Twitter Mobile

twitter-post-mobile-befores

Not much change here but important to note that on both versions it is important to have some of your posts include photos.

Read the whole Twitter update

out top suggest next step resources

Get Some Help! New Media Marketing Strategy Session

New Media Marketing Strategy SessionWhat does this change mean to your Twitter marketing efforts? How have the recent changes at Facebook hurt your views and what should you do next? Is Pinterest right for your business and if so, what should you be “pinning”?

It is almost impossible to keep up, but with a New Media Strategy Session, you will know that your business is on the cutting edge of what is working today on the social networks!

Find out more TODAY! >> Click here

How To Get Engagement On Social Media…Ask Questions!

How To Get Engagement On Social Media - Ask Questions!A big topic of conversation around here is how to get engagement on social media sites like Facebook, Twitter and LinkedIn. Another big “discussion” topic is how stupid it is to foster that engagement by asking inane questions.

My business partner is big on these. She is a question asking fool and I was actually skeptical that this would work. I wouldn’t answer silly questions on Facebook so why would anyone else…or so I thought! Come to find out I am compelled to answer some of these silly questions when she posts them and I KNOW that they are just to get engagement…sigh.

Why do you want engagement like this?

Since I have a trouble with this, I am sure you are asking yourself the same kinds of things…if I sell real estate or jeans or business services, why would I want to go off topic and ask questions that have NOTHING to do with my product or service? Here are the only things that I can think of to justify this:

  • It works. Because social is about more than selling, people DO respond. They WANT to share their personal thoughts and feeling so you get engagement. Which leads us to..
  • It matters that people talk to you. Most of the sites use an algorithm that measures how often someone talks to you and then serves up additional “views” based on those connections. Facebook is a huge one for this. If you can get a number of people to talk to you about something non-business related, you get more opportunities to talk to them about things that truly matter.
  • Custom messages. Last but not least in my book…they tell you things about themselves that you can use later to sell more! How cool would it be to take the answers to each of these questions and include them as tags in your database and then send customized messages based on their likes and dislikes? I haven’t done this (yet) but would love to hear if it is working for you!

So what kinds of questions should you ask? Rebekah was very nonchalant about this and said, just ask them “this or that”. She can come up with millions of them off the top of her head. I on the other hand do not have this creative bone so I made her give me some examples. I will admit, once we got started it became easier and more fun to “play along”. Here are some of the best ones we came up with…feel free to use them in your social media postings AND make sure to swing back around and let me know which ones worked best!!!

Questions to ask to increase interactions on social media

Cool questions:

  • Who was your childhood hero?
  • Who was your favorite teacher?
  • Who is your favorite superhero?
  • Winnie the Pooh or Underdog?
  • Guns and Roses or Metallica?
  • Alfred Hitchcock or Steven King?
  • If you had a million dollars what would you do with it?
  • What are you doing this weekend?

Sports:

  • Sox or Yankees?
  • Soccer or football?
  • Skiing or ice skating?
  • How bout them (insert home team)?

Food and Beverage:

  • Beer or wine?
  • Steak or chicken?
  • Vegetarian or carnivore?
  • Hotdogs or hamburgers?
  • What is your comfort food?
  • Pizza or tacos?
  • Chicken or egg?
  • Chips or pretzels?
  • Tootsie Rolls or M and Ms?
  • Donuts or Bagels?
  • Hot sauce on eggs?

Fashion:

  • Shoes or sandals?
  • Who has more fun? Blonds, Brunettes or Redheads?
  • High heels or flats?
  • Suit or jeans?

Locations:

  • Did you come from a big city or small town?
  • Cozumel or Paris?
  • California or New York?
  • What was your all-time favorite vacation spot?
  • What is your favorite hometown landmark?
  • What’s your favorite thing to do in (insert town name here)?

Technology:

  • iPhone or Android?
  • Mac or PC?
  • Twitter, text or talk?
  • In person meetings or Skype?

Personal:

  • Who was your biggest crush?
  • Who was your first crush?
  • What did you want to be when you grew up?
  • Do you have any brothers or sisters?
  • Did you go to prom?
  • Have you ever smoked?
  • Have you ever skinny dipped?
  • Have you ever been on a blind date?
  • Have you ever missed an appointment?
  • Have you ever lied on a job application?
  • Are you married?
  • Do you have kids?
  • Do you mind telling people how old you are?
  • Do you have pets?
  • Would you let your kids get a hampster?
  • Do you have any allergies?
  • Do you go to the doctor when you are sick?

Weather or Location:

  • Summer or winter?
  • Spring or fall?
  • Live up north or down south?
  • What part of town are you from?

Favorites:

  • What is your favorite book of all time?
  • What is your favorite movie of all time?
  • What is your favorite album of all time?
  • What is your favorite rock band of all time?
  • What is your favorite Disney Movie of all time?
  • What is your favorite Broadway musical of all time?
  • What is your favorite black and white movie musical of all time?
  • What is your favorite quote?

Holidays:

  • How do you celebrate New Years Eve?
  • Open presents on Christmas Ever or Christmas day?
  • Does the Tooth Fairy come to your house?
  • Do your kids still believe in Santa?

Business:

  • What do you do?
  • Do you have a Facebook page?
  • How’s business?
  • What do you love most about your business?
  • Do you have a favorite customer?
  • Who was your favorite customer of all time?
  • What is your biggest business goal?
  • Are your goals written down?
  • Do you have a vision board?

Well there you have it, some questions to get you started getting engagement on social media…if you have more, please leave a comment below and I will add it to the list!!!

Practical Twitter – Why The Hell Should You Use Twitter For Business

Practical Twitter - Why the hell should you use twitter for businessSo I wrote a post this week about 100 Great Twitter Tweets. To do that I had to look at about a gagillion tweets to find 100 great ones. While doing all that research I figured out some things that may seem basic, but if you add them to your Twitter marketing mix, may help your efforts immeasurably!

Why did I cuss in the title? Well I spend A LOT of time talking to small biz owners who think that Twitter is the dumbest thing they ever heard of. They are horrified that I expect them to spend even ONE SECOND on this silly little social network. That said, we get a lot of traffic to our websites and email list signups so I KNOW that there is value in doing the Twitter, IF you do it right!

Save room for retweeting. People are lazy and they will just hit retweet without making sure your whole tweet gets posted (generally whacking off the link to your website). Have room for them to include your twitter name AND 4 extra characters..the space, the at sign and RT.

Special characters part one. Using things like CAPS, Exclamation Points, …dots, and other F.U.N.N.Y. looking words made it SO much easier to see the tweet! If you would like to get a free Twitter Tweet Cheat Sheet, click the link for immediate access!

Special characters part two. DO NOT overdo it! I am immediately turned off when I see something like this…#RETWEET THIS! FOLLOW ME & EVERYONE ELSE THAT RETWEETS THIS FOR 50+ FOLLOWERS FAST! #TeamFollowBack. I know that they are just spammers and trying to con me. Stick to one fabulous thing each post.

Use You. When you are tweeting it is easy to think that you are reaching the world so you should say “you guys” or “hey all”. Unfortunately, EVERY person reading it is doing it alone on their phone or computer so you are seriously shooting yourself in the foot. Stick to saying YOU when posting tweets.

How to get retweets. I read a great report about how to get retweets, (The Science of Retweets), while I was writing this and even though it is somewhat dated (2009) there are some really good universal ideas there! That said, it is true that if you can get great content out there it WILL get retweeted.

Grow your following. I have over 17,000 followers on my @taradactyl account and I get a great response. Part of that is because I started a while ago. Our @MandMMonsters account has fewer but is growing because I work on it each week. The easiest way to get followers is to follow other people. This is one is slow and steady wins the race!

Post about blog posts, infographics and videos. If you do a [Blog post] before your tweet it shows that it is not some kind of creepy sales pitch.

DO NOT mix your message. I know we all have different likes and interests, but on social media you only get one chance to make a first impression. I will tell you, I check out a person’s feed to see what they are talking about and if they are all over the place, I rarely follow them. I want people to be one thing (such as a scrapbooker, email marketer, social media, denver local). If they are not, I really don’t have time to sift through to find what will interest me. Save your amazing variety of a life for your “real” friends.

Mix it up! Don’t just post your content. Retweet other great content you find. Have 80 percent information and 20 percent sales (and by sales I mean anything that requires a signup or a form to be filled out to get the info).

Tweet this out!

  • [BLOG POST] Why the hell should you use Twitter for your small biz tweet this
  • (Blog post) Some real world tips on how to use #twitter for your small biz tweet this

100 Great Twitter Tweet Examples

100 Great Twitter Tweet ExamplesLooking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing!

Most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and blog post titles) that I think will be “tweetable” or “sharable”. This list is what I use to get the creative juices flowing.

if you are an author of one of these tweets and would like it taken down, please just let me know…if you have a great tweet example that I have not included, please leave a comment and I will review it for inclusion!

Using Unique Characters

  • T.W.I.T.T.E.R = Tweet With Integrity To Then Earn Respect. – Milana Ryan (@PfPioneer10m)
  • •• Wanted — Ambitious – Hard Working Individuals! ••>>> http://dk-rec.info/PTS (@Davy_robot)
  • This. Is concerning. http://bigstory.ap.org/article/radioactive-ground-water-under-fukushima-nears-sea … #radioactive (@JimDuncan)
  • If It Fits, I Sits: A Supercut Of Animals Sitting In Small Spaces (VIDEO) http://huff.to/1d7AP6L via @HuffPostComedy (@JodyZimmerman)
  • [Denver Weather] Your Weekend Forecast For Denver, CO (80247) http://dlvr.it/3rcC6F (@DENSmallBiz)
  • $CRM==wow! Shorts be scrambling. Maybe wait a bit now to start a new position. (@jimcramer)
  • TAKE NO MORE @Seb_Kirby ★★★★★ review ‘NEVER would have guessed who the culprit was.’ http://ow.ly/osCYo Pls RT #BYNR (@Seb_Kirby)

Free Offers

  • #helpeve ASK QUESTIONS. GET ANSWERS. give a little, get a little. Its free. http://buff.ly/1d2rjmm (@projecteve)
  • 50 Free Fonts, Part 1 http://bit.ly/1201LiF (@terrinakamura)
  • [REPORT] Strategy checklist, how to organize your business for social & more from @wildfireapp. #WFbyGoogle http://goo.gl/dJKcB (@wildfireapp)
  • Free White Paper: 50 Best Practices to Go Beyond Landing Pages. Get your free 25-page guide today! (@ioninteractive)
  • Did you get your free P&G coupon book yet? If not, get it here: http://ow.ly/obKTj (@drugstoredivas)
  • Hey guys, we’ve prepared something for you. http://www.topeleven.com/fan-kit/#!fankit-twheaders … ← Click the link and download FREE #topeleven headers for your profile! (@topeleven)

Intriguing Posts That Are Hard Not To Click

  • How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With @HomeAdvisor http://selnd.com/18WkBZg (@sengineland)
  • Can a single word make your subject line more effective? http://bit.ly/14IheVF (@effectiveemail)
  • The Change in Quality Score Reporting: What REALLY Happened? | WordStream http://www.wordstream.com/blog/ws/2013/08/26/quality-score-reporting-change … (@WordStream)
  • (So gosh darn amazing!) London Panorama Drawing – the view from the Shard: http://vrl.ht/176F #creativity (@avinash)
  • If you aren’t using the new Facebook Ads reporting, you’re missing out. A huge improvement from the previous version (@glenngabe)
  • This Louisville #startup @collabramusic may have found the missing piece in music collaboration http://ow.ly/o9ppB (@startuptechguy)
  • The cure for hating the gym is this!! http://bit.ly/IirNGi #Health #Fitness #fitnessKit #physicalHealth #music #musculartraining (@hipmomjulie)
  • SEO Tactics You Think Are OK, but Are Really Just Spam http://nblo.gs/Oyqp3 (@mayrabor)
  • Just warning you… this book has real life dialog. The characters drop the F-bomb on occasion :) COWBOY TAKE ME AWAY http://ow.ly/lKwx5 (@PenelopeChilds)
  • Why Kendall Jenner Is the Hottest Kardashian. These hot pictures are proof. #2 is out of control!! http://bit.ly/16FiBpP (@high_on_glitter)

Cliffhangers

  • 2 Chainz arrested following a nine-hour standoff over tour bus access: Rapper and his entourage refused t… http://bit.ly/1bZH7Cv #TBR (@TrueBornRecords)

How Tos

  • How I got published on Amazon! http://r.ebay.com/ogdiZ5 (@toyourhappiness)
  • Tying the knot doesn’t have to cost a fortune. See how this #bride saved over $20K on her #wedding: http://po.st/IbpZyg (@davidsbridal)
  • Learn the differences between a chipotle and an ancho with this video from America’s Test Kitchen: http://lifehac.kr/MzCjosw (@lifehacker)

Using Numbers

  • The Day the Knowledge Graph Exploded (+50.4%) by @dr_pete (@Moz)
  • Drive traffic with Pinterest. It is exploding. Watch this 7 minute tutorial http://bit.ly/UsePinterest (@PowerLineTrain)
  • 13 Tweets a Real Estate Agent Should Have Answered, Not Me … real estate peeps PAY ATTENTION, pass on! http://www.linkedin.com/today/post/article/20130829164107-10486099-13-tweets-a-real-estate-agent-should-have-answered-not-me (@garyvee)
  • 10 Powerful “Before” And “After” Pictures Of Rescued Animals http://bzfd.it/14H0w9A (@BuzzFeed)

Asking Questions

  • 6 questions about ads in the gmail tabbed inbox. What’s your opinion? http://wttw.me/14hztAT (@wise_laura)
  • What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? http://bit.ly/12lHLap (@WordStream)
  • A new trend for online retailers? The New J.Crew Catalog Is a Pinterest Page http://ow.ly/oaTap #trnews (@toprank)
  • Are You Really Going to Wear That? Learn more about dressing for the casual workplace in my new book. http://bit.ly/19kDHMF (@BarbaraPachter)
  • Can Groupon win back small businesses? http://bit.ly/1d69bId (@OPENForum)
  • What do you think of Rihanna’s mullet? http://bit.ly/192ndom (@BritishVogue)

Funny Or Clever Posts

  • Do you think Ninja’s sneak up on their family members just for fun? #FunThoughts #MyBrain (@JohnLusher23)
  • Don’t be such a potty mouth! Introducing @virgintrains magic new talking toilets (honestly!) http://virg.in/tlh (@richardbranson)
  • Bam-BOOO: More Bad Press for Pandas http://www.mediabistro.com/prnewser/bam-booo-more-bad-press-for-pandas_b71206 … (@abeautyfeature)
  • I’m becoming convinced that the more hashtags a person uses, the less money that person makes… (‏@Chris_Smth)

Number Posts

  • “Your idea is probably not new.” 5 lessons every startup founder should learn: http://trib.al/TsMKKjO (@FastCompany)
  • Fun fact. MT @RecallElections #Filner is the 11th official nationwide to resign in the face of a recall this year. http://bit.ly/16Xbha5 (@LisaHalverstadt)
  • 7 Ways to Wow Prospects on Social Media http://ow.ly/o3wxA Research & examples #socialmedia #smchat #some (@heidicohen)
  • 8 Common Grammar Mistakes You Should Never Make Again http://ow.ly/omSNZ (@brianmoran)

Capitalizing On A Current Event Or Trending Topic

  • Small Business: Do You Have A Dream? http://ow.ly/ocZE1 #smbiz #usguys #mlk (@heidicohen)
  • The wagging tongue according to dream analysis. 4 Subliminal Symbols You Missed in Miley Cyrus’s VMA Show – http://bit.ly/17m7Q9l (@cracked)
  • THREE DAY WEEKEND IMMINENT 15 Awesome Things to Do in Dallas this Labor Day Weekend, August 29 to September 2 http://blogs.dallasobserver.com/mixmaster/2013/08/13_awesome_things_to_do_in_dal_4.php …(‏@Dallas_Observer)
  • Martin Luther King, Jr. ’s Most Tweeted Quotes In 2013 #twitter http://www.mediabistro.com/alltwitter/martin-luther-king-most-tweeted-quotes_b48707 … (@tweetynerds)
  • Nike ‘Get Drenched’ NFL Jerseys (PHOTOS) http://bit.ly/16Vh35Z #Nike #NFL (‏@TDdaily)
  • 12 Reliable Sources to Follow on Twitter for #Syria News http://on.mash.to/12PeXan (@mashable)
  • How To Get Back Into A Healthy School Routine http://nblo.gs/OyqQY (@familyfocusblog)
  • Reduce acne, prevent future breakouts & #battleblemishes as you head #backtoschool with Natural Acne Solutions. http://brtsbe.es/AcneCoupon (@BurtsBees)

Hospitality Posts

  • “30 years of marital bliss, celebrated at the Bistro bar” Thanks John and Chris for celebrating with us! – and… http://fb.me/2lN5tUouD (@beachbistro)

Professional Services – Dentists
100 Great Twitter Tweet Examples | Good Tweets

  • If #celebrities are #wearing #Braces , why shouldn’t you? http://bit.ly/16QqTIt (‏@cyberdentistry)
  • So U know when u get home and see green veggie stuff stuck in ur teeth and wanna curse everybody that didn’t tell u (‏@tyrabanks)
  • Miley Cyrus had braces the whole time they filmed Hannah Montana. They were glued to the back of her teeth so we couldn’t see them. (@Fact)
  • 19 Ways to Wreck Your Teeth. Be good to your teeth, and they’ll be good to you. Avoid these known teeth wreckers! ‏(@MIHealth)
  • Throughout its lifetime, an elephant goes through six sets of teeth. The elephant starves to death once the sixth set of teeth falls out. (‏@OMGFactsAnimals)
  • You are like dentures, because I could not smile without you ~~ @notseongyeol (@fakepcho91)
  • #FACTS The acid in Coca Cola is called phosphoric acid which is known to dissolve teeth, metal N it can eat away your liver. (@incarceratedbob)
  • Drinking beer actually helps strengthen your bones and teeth because it gives you a healthy dose of silicon. (@UberFacts)

Professional Services – Financial

  • “I can’t believe this financial advisor – who moonlights as a wedding singer – would rip me off!” http://www.investmentnews.com/article/20130829/FREE/130829917 (@ReformedBroker)
  • Is a ‘Practical’ College Major Necessary to Make a Living? – MainStreet http://shar.es/zzgLv (@jimcramer)
  • How to take control of your #debt https://personal.vanguard.com/us/insights/saving-investing/debt-management … #Best advice for #family #financial #success (@PrepareToWin)
  • Become a negotiating pro with Dave’s quick tips: http://www.daveramsey.com/blog/how-to-negotiate-a-bargain … (@RamseyShow)
  • Why SMU never recovered from its scandal and Penn State likely will by @davidwhitford http://ow.ly/onx5v (@FortuneMagazine)
  • Murdoch divorce on front page of NYTs? Or not? What’s your vote? (@serwer)
  • 43% of Americans pay zero federal income tax. http://on.mktw.net/19TgWwr (@Jonnelle)
  • The startling statistic behind America’s top 25 highest-paid CEOs http://on.mktw.net/14H83VT (@MarketWatch)
  • In an attempt to not look cheap, this generation of Americans is going broke http://aol.it/14m8Z42 (@daily_finance)

Health and Beauty

  • Gatsy-inspired hair by Dez at Hair Therapy for Women! #TBBJBWOTY pic.twitter.com/6Ykna1sWtC (@MereCensullo)
  • Holy heart stopping coat love batman: http://nym.ag/184yNOT #wishlist http://ow.ly/i/2ZUG5 (@TheCut)
  • YOU WILL READ THIS HILARITY NOW: Madonna’s Diet Is the Hardest I Have Ever Tried – The Cut http://nymag.com/thecut/2013/07/madonnas-diet-is-the-hardest-i-have-ever-tried.html … (@TheHanBurger)

Sales Tweets For Twitter Marketing

  • Shoe Carnival Back To School Sale – BOGO50% OFF + $5 Coupon! Divine Savings – http://bit.ly/15EY8li (@DivineSavings)
  • Oh man… I want this!! The new Wacom Cintiq Hybrid tablet: http://www.youtube.com/watch?v=Uw7kDOQ4k2o … (@baekdal1h)

Personal Recommendations

  • I recommend this for ANY business that lists #SEO among their top marketing goals: (@RachelStrella)
  • Wait! You’re on Instagram and you aren’t following me? Then how the heck are you keeping up on all my adventures? Just do it, it’s a total of, what, two mouse clicks? http://www.instagram.com/d1taylor (@DaveTaylor)
  • I don’t know how I ever lived without these life tips. Never get a mosquito bite again! http://bit.ly/1dqqIds#sp (@relatabIemsgs)

Using “Big Names”

  • Going #Green with #Emeril Lagasse http://dld.bz/b2zFm (@denverfoodguy)
  • *chef gordon ramsay leans in and whispers in your ear* today im going to show you how to prepare my world famous Vienna Sausage Sushi Rolls (‏@rad_milk)
  • Quite a remarkable story on Seattle’s Seahawks: http://espn.go.com/nfl/story/_/id/9581925/seattle-seahawks-use-unusual-techniques-practice-espn-magazine … embracing empathy & being the exception (@randfish)

Good Tweets For Realtors

  • Your clients will appreciate these 10 tips to spruce up their outdoor space, from @realtormag: http://ow.ly/onToY (Go ahead and RT!) (@REALTORS)
  • Commercial Investments Rise 24% in First Half of 2013: http://economistsoutlook.blogs.realtor.org/2013/08/29/commercial-investments-rise-24-in-first-half-of-2013/ … #CRE (@NAR_Research)
  • 7 Luxury Homes for Sale in Bearpath Golf and Country Club in Eden Prairie, MN http://ow.ly/objv8 Great course and club too! (@Agentopolis)
  • 20 Amazing Kitchens, Each One Is Dream Home Worthy (PHOTOS) http://pinterest.com/pin/200269514652830258/ … (@Christophechoo)
  • Photo: Hard not to love all the sunlight in this home office loft near Boston!… http://tmblr.co/ZuEDqxtVqOg2 (@ColinStorm)

Notes:

You should leave room for retweeting. What you need to do is count the numbers in your Twitter name (@taradactyl has 10 characters), then you want to add 4 for the “RT, a space and then the @ sign before your name). So my posts should never be longer than 126 (140 available MINUS the 14 for the retweet characters).

100 Great Twitter Tweet Examples is a compilation of good tweets that I have seen across the Twitterverse. I tried to make them relevant to all industries but KNOW that there are more Twitter marketing tweets than anything else…that happens, I am a marketing gal through and through!

Advanced Twitter Tutorial – Hashtags and Lists

So today we are talking about Twitter and how to use Hashtags and Lists in an advanced way! … don’t forget to check out the bonus tips below the video.

Advanced Twitter Tutorial - Hashtags and ListsCan you do a video or a blog post that illustrates such things as hashtags and lists – but from the point of view of the “other guy” – in other words, I love all the stuff you do that shows how we should optimize our Twitter accounts by using hashtags, lists, etc… but I would like to see all of that from the perspective of the user that we are doing all of this for. I really can’t figure out how people use hashtags and other things to find content that actually interests them or whatever. While I like Twitter the way I use it (and I genuinely do), I can’t help thinking that I really still don’t get it. I think it would be great to see that, and it would help me to have a better handle on why I do what I do when I use Twitter for my business. I get it on an intellectual level, I think… I understand in theory why I do what I do. I just probably never would have used Twitter if it weren’t for my business… and I feel like I’m still missing some of the “why”. IDK… just thought it might make a good post – to flip the perspective.

Thanks to Donna Thornton of Onederous Tribe for the great question!

Twitter Hashtags

If you are just starting out, you may not be as familiar with Twitter Hashtags. They are used to categorize a group of posts…in the video we talk about #smm which is actually a way to find all the “social media marketing” posts that people have shared.

There are literally THOUSANDS if not MILLIONS of hashtags. A great way to find them is to use the Hashtag Dictionary or just do a search for your words in the Twitter search and see what everyone else is using.

HASHTAG BONUS – I hear A LOT that you should come up with your own hashtag and get it to trend on Twitter. First off, if you are using one for your business (like I could use #MarketingArtfully) no one else on the face of the earth knows about it and you are going to have to do A LOT of work to get them to notice. Non-generic hashtags are more for places like #homedepot, causes like #KONY2013 or events like #olympics2014. There are MUCH better things that you can spend your marketing time on than trying to get something to trend on Twitter for an hour or so.

HASHTAG BONUS PART DEUX – That said, you can make it really easy to track favorites and shares on your Twitter (and now Facebook) posts by using your own, customized hashtag. Again let’s say I used my own hashtag like #mmmonsters (for our Marketing and Media Monsters site) and then be able to search and thank and follow people who have liked and shared my “stuff”.

Software Suggestions

In the video I show you a bit of Tweet Adder (which I LOVE for automating and making some of my Twitter tasks easier!) – aff link

Twitter Lists

It is REALLY worth finding out more about the Twitter lists! I especially like following the people who have listed me AND using the lists of others to find people to follow!

Twitter Marketing – 5 REAL Tips To Make Your Twitter Marketing Better

Twitter Marketing - 5 Real Tips To Make Your Twitter Marketing BetterI LOVE Twitter Marketing. My reasons are many but primarily it is because they have an open API and I have a multitude of tools that I can use on my computer AND my iPad that make communicating with people easier.

Additionally, there are so many fewer people there than on the Facebook that I have a chance to cut through the clutter and actually be effective.

So why twitter marketing? Here are my 5 best tips for how to make your Twitter Marketing better!

You get to talk to talk to people who you would never have access to in real life!

It is amazing to me that yesterday I had conversation (all-be it a REALLY short one) with best selling author Jay Baer who has a book coming out this week and who was promoting it on the Twitter. He posted something and I shared it with my networks. The funny thing about this is that we (Me and the Media Monster, Rebekah Welch) saw him at a conference we attended where he was the keynote. Now, he didn’t know-know me, but he did know my twitter handle (taradactyl – follow me!).

At that same event, we met a lady who was a little, um, bossy and things could have taken a grouchy turn until I whipped out, “we are friends on Twitter! I am the Taradactyl” and immediately everything went from ho-hum to “oh my gosh” and “nice to meet you”.

Twitter Tip: When you share something from someone you are trying to “meet” on twitter, make sure to include the @ sign and their twitter handle. So in Jay Baer’s case, this was the tweet I shared.. Wanna help a great author? Pre-order Youtility by @jaybaer http://buff.ly/120E0CL can’t wait to get this one!!! There was nothing in it for me other than I am a fan and I think his stuff will help my peeps. Do enough of these and you WILL get noticed!

You can post multiple times and reach different markets

Tweet Generator | Twitter Tweet AdderI read a study, sorry I don’t have the link, that said at 24 posts per day on Twitter engagement goes down. So you could post 24 times a day and still not be seen as a spammer on Twitter – as long as your stuff is AMAZING and HELPFUL. What does that mean? I cannot post “Social Media Marketing Company – Denver CO” with a link over and over and expect anyone to follow me and share that. What I can post is information about marketing from other people, my blog posts, my videos, more information about marketing, and then, like one in 10 or 15 times a marketing message that is blatant. I have earned the right to do that by having such great content!

Think about it, you post 24 times a day about your industry on Facebook and you would get dropped like a hot potato, if not banned from the network outright! Oh the complaints your loving friends and family would throw your way!

Twitter Tip: When you are posting an event or a link to important content, make sure that you do not use the same words over and over! So if we are having a marketing event here I would not post…

  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver
  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver
  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver

Instead I would use the Tweet Generator to post these which look very different and will appeal to a broader range of people!

  • FREE Marketing Training, Denver CO, July 16th – Check it out! http://goo.gl/V7v2O #marketing
  • Denver Marketing Course :: Free training July 16th, Presented by the M&M Monsters http://goo.gl/V7v2O #marketing
  • FREE in-person Internet Marketing Course – #Denver, CO http://goo.gl/V7v2O #marketing

Make some lists

Alright, this is a biggie that everyone talks about and no one really knows how to implement! You need to make a list of the same types of people who are your prospects using your customer demographics data. So one of my target markets is realtors. So I made a list of realtors on my twitter (https://twitter.com/TARAdactyl/realtors) – there are about 200 in there and growing every day. So why is that list helpful to me as a marketing person?

1. If I am going to be sharing something that is real estate marketing related, I can check out the realtors list first and retweet an article or two of theirs BEFORE I post my thing. Remember, just because I am following them and have them listed, doesn’t mean that they follow me yet or that I am on their radar at all! By doing that I can help them, they will probably swing back and thank me for sharing their things and check out my recent posts and profile. I KNOW, you are thinking that is A LOT of work for one retweet. Well, if just one of those people is really well connected you will notice that you get an additional 20 or 30 followers all at once. Now THAT is something worth getting.

2. Every once in a while I check who has me listed. Many times I will swing around and follow all those people who cared enough to list me. SO WHAT you think…well consider if you make a list of all the top industry leaders you know (or would like to get to know) and just 10 percent of them followed you because you listed them? Getting followed means that you have a chance to market and show your expertise in a way you would never have access to in real life!

Get some tools!

The best thing about twitter is the third party tools that you can use which make the service even better! Here are some I use…

  • TweetAdder – I LOVE the tweetadder for setting up RSS feeds to autopost and also doing auto retweets (VERY selectively).
  • Tweet Generator – This is our tool that lets you “spin” your tweets
  • Janetter – The only app that I have found which lets me use the List functions on the iPhone and iPad…LOVE them
  • Twitter fake followers – Fun way to see if your (or your competition) has fake followers
  • Twitter Analytics – Seems weird that these live in the ads section – or maybe just a brilliant marketing ploy!
  • Buffer – AWESOME for posting stuff you find on the Twitter

There are the basics, if you have some more good ones, please leave a note it the comment section and I will check them out!

Finally – Have multiple accounts

Nicely enough, having multiple accounts does not violate the terms of service for Twitter. So why should you try to grow multiples? I have my main account that is sacred and my “real” place (taradactyl). BUT I also have an account that talks about nothing but email marketing (emailnerds). That is the “what’s in it for them account”. They don’t have to guess at whether they will “like” me, if they like email marketing, they will like what I post there!

Twitter Tip: So how does that help? First off, I am getting followers who might never like me-me. Second off, I find lots of great things to post about email marketing because I find it interesting and I am not turning my main account into email marketing central. Lastly, I can, every once in a while, post something that leads to my free offer or a sales product we are selling that is relevant to that niche. Again, I have earned the right by posting LOTS of amazing stuff over there that is not spammy-spammy.

Twitter Marketing Wrapup

Alright, I am not saying that this is my last plea for you to love the Twitter, but this is my best stuff. If any one thing resonated with you, PLEASE give it a try and see if you can’t get some traction!

As always, if you have any good tips I missed, please leave a comment below!

Social media marketing – How To Make Interesting Twitter Tweets

Social media marketing – How To Make Interesting Twitter TweetsSocial media marketing is easy, everybody says. Just post on the Twitter and you will get millions of dollars everyone says. Bah humbug!

If you have been on Twitter for any length of time, you know that Twitter tweets are fast moving and your Twitter feed is FULL of crap (and naughty girls but that is a problem for another day!) If your tweets do not stand out, you will be just a part of the crowd!

I am working on a post showing 100 great twitter tweets and DAMN it is slow going finding good examples! That said, what would make YOUR Twitter Tweets interesting…here is a quick video to get you started!

Twitter Tweet Strategy

Do NOT send out the same message over and over

Think about it, if your twitter stream looks like this don’t you think you look spammy…

  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com
  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com
  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com

What if we took the exact same idea and link and made it look a little different like this…

  • Professional SMM Services :: Check Us out for #smm http://marketingartfully.com
  • Professional SMM Services :: We know how to ROCK your #socialmedia http://marketingartfully.com
  • Social media marketing services – Check Us out for #socialmedia http://marketingartfully.com
  • Social media marketing services – We know how to ROCK your #smm http://marketingartfully.com

Just by taking a little bit of time and using the Tweet Generator, we can get four posts of varying lengths in about 2 minutes!

Make your tweets look different every time!

Okay, so one of the things that I did here was to use different characters in my tweets like :: and a hypen. Using ampersands, CAPS, hypens, punctuation and other interesting do dads makes your tweets look more interesting too! Check out these Fancy Schmancy tweets!

  • Marketing & Social Media Services – #smm http://marketingartfully.com
  • SMM & Marketing Svcs #smm http://marketingartfully.com
  • AMAZING Social Media Marketing Co. :: #smm http://marketingartfully.com
  • Need social media? #smm http://marketingartfully.com

They all say the same thing but look very different!

What’s in it for them?

Last but not least, don’t do what I just did! Most people are not on Twitter to “buy your stuff”. They are there to learn, find out new info or discover something that will make them money, thinner, happier or any number of other things. Going for the HARD SELL is recipe for disaster.

Instead, give them something of value that leads them into your pipeline…

  • FREE Resource – 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • 100 Free Marketing Ideas :: #marketing http://100freemarketingideas.com
  • Need Marketing HELP? Free resource 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • BRILLIANT! 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • Free & Good! Yep…100 Free marketing ideas #marketing http://100freemarketingideas.com

Well there you have it, how to make interesting twitter tweets! That is it for your social media lessons today!

Social Media Marketing – Should you buy likes, followers and views?

Social Media Marketing – Should you buy likes, followers and views?Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it.

Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, this is one time where I don’t have a strong opinion on the subject. I am totally up in the air for three reasons:

  1. I don’t think that buying likes and followers actually accomplishes anything in the true social media space.
  2. Psychologically I think there IS value to having larger numbers.
  3. I worry that those fakers you get could eventually count against you in the eyes of the social media services or your other “real” people.

So there you have it, I am totally ambivalent so if you are looking for a yes or no, move on to someone else. If you want to become more confused (like I am) carry on as I break down each of these areas.

Buying likes doesn’t accomplish anything in the true social media space – sorta

This one is pretty obvious. If you buy feople (fake people) they will not interact with you at all. The providers of paid services are not promising that they will increase your influence or interact with you in any way, all they are saying is that you will have more numbers.

That said, up until recently YouTube actually counted views as a measure of whether to promote your video on their search results so YES having more views made it more likely that you would get found more, more people would watch and there would be a beneficial spiral upwards.

Additionally, if you are getting your Facebook business page posts shown to 4 percent of all the people (fake and real) there is a chance (however small) that someone will throw you a like and trigger a friendly uptick in your post being shown or shared.

My besty, the Colorado Connector falls on the “what could it hurt” and “heck, it costs so little why not try it” side of this fence. I am totally on the “bah humbug” here.

Psychologically I think there is value to having higher numbers

Should you buy twitter views?
Looking at those two accounts, which would you be more likely to throw a follow to (as a real person?) I have to say that I am swayed by seeing someone has only a handful of followers, thinking that their stuff must not be that good or more people would like it. Now, what would you say if you found out that just last week, MandMMonsters (on which we post AMAZING marketing information only had about 150 followers?) For this piece I worked with a company that sells Twitter followers and had them provide us with 1,500 Twitter followers (they were not paid nor was I for writing this post, it just makes me curious so I thought I would take a peek at the numbers).

This is the first time that I have used a paid service to get followers for any of my accounts (doing so generally violates the terms of service). That said, how it made me feel was somewhat compelling. These days it is not as easy to get followers as it was back in the good old days when I grew my Taradactyl Twitter account (I have 16,387 home grown, worked it and scrambled to get them for years).

I understand the idea that if you post great stuff and interact like crazy, people will follow, like or view your stuff. BUT there is much more competition out there now than when I started and got the initial 6,000 or so that made me “popular” enough to keep getting more. We do social media marketing for clients and I am here to tell you, without some kind of critical mass to get you over the hurdle, it is scrabble, scrabble to get any traction at all.

Additionally on Twitter there is a ration that says when you get to where you have liked 2,000 people, you can’t like anymore until you get 2,000 likes. We have one client who spent MONTHS trying to clear that hurdle and never made it. In the end she bought followers to get her over that and has continued to have trouble right up to today.

I worry that we could be penalized down the line for buying followers, likes and views

As you may or may not know, at heart I am an SEO girl. I like that my blog gets search engine traffic and ranks well for terms I am targeting. Over the years, many people have said I was stupid for not buying backlinks, spamming directories or doing any of the other “black hat” tricks that could have made me even more popular. I could have had a shining month or year where I got tons of traffic…until…dum dum dum…Google penalized me for doing that! So many sites have been hurt by the Penguin and Panda Google updates that there is a whole industry built up around NOT using search engine marketing (because their sites have been banned for bad practices).

I would rather have a “clean” site than hire comment spammers so why wouldn’t I want to have clean social media accounts. If Google could change the rules retroactively, why couldn’t Twitter. What if, from now on I have NO more paid for followers BUT it still hurts me in the end when they shut down my Twitter account?

Check your Twitter “realness” >> Twitter Fakers Checker-Thingy

So now you know how many fakers you have…as you can see, Taradactyl has 98% real accounts and MandMMonsters has 13% real accounts (on an interesting sidenote, the day they added those fakers, it was only 2% real, so in just one week, there has been an over 9% swing back to more real than fake – I wonder if that happened because people saw I had more followers and so were more likely to follow me, THIS Is why this is so hard to figure out!)

Should you buy fake followers

What does your twitter history look like? >> Twitter Counter

If this tool is out there you KNOW that Twitter can tell if you have dumped a bunch of followers in all at once. Thinking that they will not be able to track this is ridiculous. Maybe (because my account was not shut down) they have a level at which you have bought too many followers or you haven’t swung back around after to do real work on your account – just remember that buying followers is not the endgame, just a boost. The Taradactyl account was grown organically and shows a steady upward climb for the last three months. MandMMonsters is OBVIOUSLY not playing fair with a TREMENDOUS jump in followers all at once.

Twitter Counter - Twitter Following Stats

One last thing to note…the ones you buy are not forever. They will eventually all get shut down or banned so don’t count on them to do all the heavy lifting for you. Use the boost to quickly follow other real accounts who might then be more likely to follow you back now that you look less lame.

There is WAY more data (and interest on my part) about the mechanics of Twitter than Facebook or YouTube (their open API means that more developers have handy-dandy tools to check out your stuff). That said, the penalty for buying likes probably would be similar across accounts, the probability that they can tell what you are doing is high and the benefit still seems to be up in the air for me.

What do you think about buying likes, followers or views? PLEASE let me know if you have had success or crushing defeat one way or the other! 

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and PinterestSo today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties!

The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a week), with a plan and a goal in mind. These are some of my observations about the different social media sites, suggestions for using them and notes about how the whole thing works!

Let’s jump right into the fray with…

Facebook Social Media Marketing!

Facebook is a touchy feely kind of site. You have a lot of inspirational posts, talking back and forth with other people AND broadening your reach with your business. What you DO NOT HAVE TO DO is sell, sell, sell. You might get leads from Facebook, but if you are drinking the Koolaid and thinking that you are going to put up a business page and then watch the orders fly in, you are probably going to be disappointed.

Facebook is for generating interest in your industry!

Things to do on Facebook:

  • Get friends (or subscribers) – people who see what you post
  • Post to your profile wall – we get LOTS of potential clients who do not want to use their personal Facebook for business, if you are a small biz owner, your Facebook profile IS for business!
  • Post to your business wall – these days this can feel like spitting into the wind for most of us, but is is still necessary for when a potential client comes to see your business, having a wall months out of date can mean losing them before you even have a chance!
  • Like other businesses with your business page – this is one way still left to grow your “likes”
  • Comment, Comment, Comment – because Facebook is social, you have to comment and share (not too much), but if you think you can be an island on Facebook, you will shoot yourself in the foot marketing-wise

Twitter Social Media Marketing

Twitter is the social media property that all our small biz peeps thinks is stupid. They constantly try and say that it is not necessary and that we should ignore it entirely. The problem with that strategy is that Twitter is the cornerstone of A LOT of other social media marketing. The other thing about Twitter is that it is an open network (meaning that computers can share your “stuff” without you even knowing about it!)

Twitter is for computers and immediate communication!

Things to do on Twitter:

  • Follow people – one of the easiest ways to get followers is to follow people, many times they will follow you back!
  • Post great stuff – I have my Facebook hooked to Twitter so when I share something on the FB it goes to Twitter too, my blog is also hooked there so I automatically post these posts to the Twitter
  • Share – it is called “retweeting” and it means sharing great stuff that other people post
  • Follow Fridays – these are a great way to spark conversations, generally they are just a reference to other people who you like following
  • Twitter Hashtags – understanding and using hashtags in your posts can mean an even great audience

Google Plus Social Media Marketing

I don’t find Google Plus to be a great social media network (hardly anyone I know is over there chatting), but that having been said, Google Plus is a great social network for search! The connections that you make there are invaluable for you showing up well in the search results..:)

Google+ is for search engine marketing!

Things to do on Google+:

  • Circle people – one of the easiest ways to get into circles is to circle people, many times they will follow you back!
  • Post keyword targeted info – I generally use my blog posts for this as that is my ultimate goal – to get people off of Google+ and onto my website!
  • Profile setup – this is one of the most important aspects of Google+, getting to put your keyword targeted links into the heart of the Google!

YouTube Social Media Marketing

YouTube seems like it would be a little strange to classify as a social media website, BUT there are the same “connecting”, “subscribing” and notification functions that occur on all the social media networks. That having been said, YouTube is primarily a way to get your videos into the mainstream of the viewing public!

YouTube is for video marketing!

Things to do on YouTube:

  • Post videos – the easiest way to generate subscribers is to post GREAT videos relevant to your industry
  • Subscribe to other people’s video channels
  • Build playlists of great videos in your industry with complementary video producers
  • SEO your videos well so they show up in YouTube AND Universal Search
  • Make sure to post them on your blog or website to increase exposure!

Pinterest Social Media Marketing

Pinterest, or something like it photo-wise, is the social media site of the future. Incredible growth and usage show that this model (of letting people “collect” information in a visual fashion from the internet) is very popular. If you are a small biz owner MAKE SURE you are jumping on this bandwagon TODAY! I guarantee within three years, most of the first contacts with you business prospects have online will be through a photo or a video!

Pinterest is how marketing will be in the future!

Things to do on Pinterest:

  • Post pictures drawing people back to your website or blog
  • Share other people’s pictures
  • Grow as a social network by following people and having them follow you back
  • Comment on other people’s posts

If you have made it this far down, I BET you are my kind of peep! One that likes marketing and is always looking for great new ideas…with that in mind, I recommend you check out my new marketing club:

Join our small business marketing clubJoin Our Marketing Club

We KNOW frustrating it is to find a great new marketing concept that you think will work for your industry, only to find out that you wasted your time! We give you industry based marketing ideas that you can use today to grow your business!!! Find out more about industry based marketing

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing.

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99So lets break it down two different parts, the actual “stuff” to send and the growing big networks.

I tend to think that growing big networks should ALWAYS come first. I have over 50K first person connections on social media and so when I tweet, people retweet, when I post something, I get likes and follows and other great things.

My best social media nerd friend and I (not to name any names, Rebekah), have a seriously funny thing we say to each other when someone comes to us wanting to make $15,000 a webinar like Chris Brogan does. To make $15,000 a webinar, start by using gotowebinar.com, then set up a landing page, then BE Chris Brogan. HUH? You aren’t Chris Brogan? Then chances are you are not going to make 15K right out of the gate!

What people like Chris and I know is that having big networks makes it easier to do everything. You have more people to talk to and share and it more fun when others are playing along with what you do!

The downside of big networks is managing OVERWHELMING amounts of notices, emails and connections. Yesterday I was at an event and told someone I get between 1,000 and 2,000 emails a day. They were like, really you meant a month right, NOPE, per day! I get twitter notifications, I get facebook notifications, I get messages from my blog(s) and from my clients. I am signed up to email newsletters and message boards and talk back and forth on them about marketing and things that interest me.

Choosing to have big networks means managing these communications in a way you can live with. I miss things occasionally and have to apologize for that. I regularly check into actual sites to see if someone talked to me and I miss the message. I HAVE to limit my phone calls, intro meetings and one-on-ones to people who want to hire me or my company. In some ways, having big networks means having LESS real engagement and more surface engagement with lots of different people.

One of the main ways that I handle this is to have my AMAZING assistant talk to people. I hear all the time what an asset she is to my business and people all just LOVE Shell. Seriously, it is SO much better to have a real person for them to talk to who is not me!

What Social Media Platforms Do You HAVE To Do?

Let’s start with the standard small business marketing disclosure. If you are a mega corporation with millions of dollars to spend on advertising, do them all. If you are an itty bitty company with just you, do what you can and if you are just doing for fun, not profit, you are reading the wrong blog. We are here for small biz marketing and that is what you will get!!!

So let’s talk about these one at a time and how they effect different types of business:

Facebook: Facebook is now a standard marketing channel that you have to have to appear normal and functioning. I am sad that this is so since B2B and some mid sized companies struggle to get great interactions their business pages BUT never-the-less, you HAVE to have a biz page at the least. In a perfect world you also HAVE to use your personal profile. Humans like to talk to humans more than businesses and you really shoot yourself in the foot if you don’t utilize you profile.

Twitter: Twitter being an open source product means that computers are SUPER happy with Twitter. Your posts, if keyworded right, can spread throughout the twitterverse and reach further than you ever thought possible. It is also relatively easy to get followers on twitter, making it less of slog to get big numbers. You need to do the twitter.

LinkedIn: If you are going B2B, are the head of your company or your division and LIKE to talk to people one on one and grow relationships, LinkedIn is for you. This one is hard to farm out to a social media marketing company as it requires real connections and technical knowledge to succeed. I am not a huge fan of LinkedIn because of the onsey-onsey-ness of it all. (our company does not help with LinkedIn marketing)

Google Plus: I waxed elquent the other day about google plus and why it matters to have people in your circes in my post, Google Universal Search – How Google+ Effects Small Business Marketing, so I won’t go into it much here except to say that there IS a value to circling people, plus oning posts and engaging on G+, which puts it in the big three for me!

YouTube: YES YouTube is a social network AND a video sharing site. They are owned by google so it is vital to have videos AND they allow you to subscribe and interact with other people on YouTube. Imagine how your videos views would go up if you had a large following of subscribers! YouTube is a MUST do in today’s social media landscape.

Pinterest: Pinterest is a media darling, BUT I do think that it is going to be force to be reckoned with, for SOME companies. I find it to be the most effective with B2C and smaller companies at this point. So do we ignore it for big guys? NOPE! What if you could have been one of the starting users on Facebook years ago. What about Twitter? One of the reasons I have so many followers is that I have been on there a L-O-N-G time. So YES, get on the Pinterest, start some boards and start getting followers now, while it is still in it’s infancy!

Klout: A twitter addon that greatly increases interaction and allows you to target key people in your industry.

What NOT To Do Social Media Marketing Wise

I joined a website called Empire Avenue about a month ago and messed around with it a bit. It seemed to have a good premise and was great for finding people to connect with…BUT I HAVE to do it every day or my score goes down. I am a speaker, coach and trainer. I have a family and don’t work on the weekends. I am okay with consistency BUT not FORCED consistency at all costs. I am probably going to abandon it as having a lot of Empire Avenue connections DOES NOT directly equate to lots more targeted REAL social media connections.

Every couple of days I get a message from ReferralKey.com that asks if I want more business. This is a site, sort of like LinkedIn that allows people to connect. So if you find something that is sort of like (fill in the blank), DON’T do it! Just join the one that it IS instead. A site that is like Facebook, with FourSquare and dollop of Twitter has very little chance of competing with the ACTUAL sites that ARE like that!

HOW TO GET HELP

Okay, so if you are a small business owner and need help with all these sites, I am happy to say that we can help! Give me a jingle today (727-415-9165) to find out more (I PROMISE an actual person will call you back!!!) or visit our social media marketing page to find out more about our services!

Social Media Marketing – Should You Join Little Social Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business.

Social Media Marketing - Little NetworksSocial networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random bits of their life. If you had asked someone even a few years ago if having an omelet for breakfast would be worth telling the world about, they would have looked at you like you had a brain problem, but many of us now share A LOT of the minutia of everyday life online through these media.

Right now, there are some main social networks where people share their info and which communicate with each other pretty well:

  • Facebook (first really big one)
  • Twitter (great for searching, computers and getting to people you never thought you could reach!)
  • LinkedIn (more for industry, not just a job board anymore but not as SOCIAL unless you can devote a LOT of time and attention)
  • Google+ (a late-comer but owned by google so fast out of the gate and one of my favorites!)
  • Foursquare (good for local businesses)

Time

So how do you decide how many social networks you should join? I go by which ones have the most people that I am going to get opportunities from. What kinds of opportunities do you ask? People to sign up for my mailing lists, opportunities to speak on webinars or in person, leads for our social media marketing company, potential coaching clients, basically the same leads I am trying to get by writing targeted blog posts every day or so.

Notice I did not say sales. In service industries or big ticket training programs or expensive products, the chance that I will post something and someone will buy it on the spot are pretty slim. NOPE, social media marketing is about kissing the girl, not getting to third base on the first try! (thanks to that nice @garyvee for the Paradise By The Dashboard Light analogy)

Small Business Marketing Doodle

Social media marketing servicesOkay, most small biz owners are overwhelmed, disgusted or confused by social media. What is it, why do they need it and how should they fit it into their already busy schedule?

We work with small biz owners to help implement a social media marketing plan that will work for their company! Find out more about our social media marketing services or call today to talk with real live human being! 727-415-9165

Small Business Marketing Doodle
How Do They Make Money?

The next thing I check is how do they make money. Google makes money from selling advertising, Twitter has a less clear profit model, but they are working on it. Facebook sells ads and LinkedIn sells premium memberships with enhanced communication capabilities.

Little social networks that want to grow up to make lots of money need people. They will make VERY little on the front end and OOODLES when they have millions of users. Unfortunately, with the exception of the big 4, I have not found other social networks with lots of people yet. Not to say someone won’t come along BUT it doesn’t make sense for me TIMEWISE to join 100 little networks, hoping that they will grow.

I will give you a perfect example…Plaxo. Plaxo came along early and was very proactive about connecting with Facebook, in fact, you could have all your FB posts go over to Plaxo. Huh, not as many people, same stuff over there as is on Facebook….why not just use Facebook?

But Someone Asked Me To Join A Little Social Network and I Don’t Want To Disappoint Them!

Because I have big networks across multitudes of platforms, I get “invited” by other people to join other networks that they belong to. Little networks with nothing particular to set them apart from the big networks I have. Some warning signs of little networks that are not wise to spend your time on:

  • it is a “craigs list” style website – why not just use craigs list?
  • like facebook, with a little linkedin and some twitter thrown in – seriously? first off, having that many interfaces would be a nightmare to use and again – why not use the ACTUAL Facebook, LinkedIn and Twitter?
  • NOT like Facebook, we focus on creating relationships with our members – Facebook COULD be about relationships if you choose to use it that way, so could Twitter and LinkedIn

So Do You HATE All Little Social Networks?

I do NOT hate little social networks with a purpose other than copying big social networks.

I have a client who started a social network for lightworkers and metaphysical people (who I believe are an underserved market) and is busting her ass to get members and grow her business. I belong to this and contribute to her offerings when I can BECAUSE her client base are people who fit well into the consultation and coaching part of my business.

There are some up and coming social networks I like a lot (some are tools for using with social networks but they have a social factor too!)

  • Pintrest – a visual kind of bulletin board where you share social stuff
  • Instagram – Mobile picture sharing site that works with Facebook
  • Spotify – for music sharing
  • Tumblr – a micro posting site (this one is a dark horse, have it on here because there are socially connected people pushing for it!)
  • Klout – tracking your social capitol and can share with others (I am writing a whole post about this one – keep your peepers open for it!)

So how did I pick this list? They are ones that come on my radar because friends use them or they get press or I just find them cool. That does NOT mean that I should spend all of my time growing friends and followers on them, but it does mean I will make an account and see how it goes, using them when I have time.

So let’s cut to the chase, if you are doing social media marketing and are focused on it as an aspect of brand building, networking and promoting your business, joining a million little social network wanna-bees does not make sense. What does make sense is to focus on the big 4 and have a smaller presence on a few smaller networks that make sense to you personally!

If you have a network that you ADORE and want to share here, please leave a comment and I will review it…we all may find a great new “place”! If you are just a spammer, I read all comments before publishing so don’t waste your time!!!

Social Media Marketing – Questions By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media!

Social Media Marketing - By The NumbersSo let’s start out on the right foot – some of the numbers are for brands like Coca Cola with VERY deep pockets. Our small business owners and entrepreneurs are much less likely to have budgets to match big brands like AE Games and Under Armour, BUT we can take some tips from them for our own social media marketing efforts!

 

The Good About The Social Media Marketing Numbers

Social media marketing - what to share4 Billion – The number of things shared on Facebook every day. Facebook is a place for sharing information about your business in a SOCIAL way, not a “sell my stuff” way. Using Facebook to curate content is a wonderful way to make yourself a thought leader in your space. Additionally you CAN use it to sell, just not directly. So, for a realtor, they can post a picture with a message that they saw a great house that their first time home buyer did not like but which they thought was great! This Realtor has just said a number of different things, first that they are still in business (sad but true, people need to hear this frequently in this day and age). Second that they work with first time home buyers and third they have the opportunity that ANOTHER buyer might raise their hand and ask questions about that house.

400 – the number of checkins at New York Steak House Angelo & Maxie’s in 45 days. Holy cow, if this is the number on an infographic, it is a pretty big number. I can’t help but think that with a little bit of a concerted effort, our restaurant marketing customers could get numbers like that in 45 days! Simply by offering a free drink with proof of checkin, you could get a fair number of people to sign up per day, and all you need is 10 a day to make it!

The Bad About The Social Media Marketing Numbers

65.5 Million – the number of plays for Evian’s “Roller Skating Babies” over 2 years. The thing that drives me mad about this is…wait for it…how much more water did they sell? Did paying A LOT of money to have CGI babies made actually increase the sales of their product. With over 290,000 results on google for a search about this campaign, I was unable to find out how much the ad cost or the ROI on the campaign. Our clients see numbers in the millions and want that for their videos. Let me tell you, the chances of a video about a dog bed going viral are nil. The better thing for small biz owners to do is make great videos and A LOT of them. The more videos you have, the more of a chance that you will find an audience who comes back again and again as raging fans.

Propaganda About How Great The Ad Is
Skating Babies Make Evian Commercial a YouTube Hit [Video]

52% – the percent of ACTIVE Facebook users that use the site each day. – people see the 52% and think it is half of 750 million. Not so, it is half of the number of active users which Facebook does not post on their Facebook Stats page.

4 Billion – The number of things shared on Facebook every day. This is a tricky one because it was in the good things too! The fact that 4 BILLION things get shared means that your sharing is less than a drop in the bucket and that the chances of everyone seeing your post is non-existant. I have to tell you, I have close to 4,000 friends and I know that the number people that actually see what I post is a much smaller number than that. Facebook picks and chooses among the things that your friends post to see if they are “important” enough to show you in the Recent Feeds. Unfortunately for me, they do not think that my Father In Law’s or husband’s posts are interesting enough to show me. If I cannot see family posts, what are the chances that your customers are seeing your sales messages?

The Ugly About The Social Media Marketing Numbers

$1.34 – Eventbrite sales driven by a Facebook Like as compared to just 80 cents for a tweet – This to me is INCREDIBLY telling. While we can pay for fake likes for our clients, having them will not increase sales or ROI. That means that the cost of getting real likes has increased dramatically along with cost per sale for those people who do like the page. Twitter, on the other hand with their open system, allows us to post and follow and interact globally without the increased cost of Facebook’s closed system.

11% – the percentage of people who say they would buy something that was only offered to Facebook fans – So you work up a huge Facebook campaign, pay Facebook to get users to your fan page (there has been a 70&#37 increase in the price of Facebook ads during the first half of 2011) and then have the slight chance that one of those 11 out of a hundred would buy? Give me a break.

Social Media Marketing By The Numbers Wrap Up

I am sure if you have gotten this far you think I am anti social media marketing which is weird because that is what we sell! I am SO NOT anti social media marketing, I am anti social media hype. We spend a good part of the day explaining to clients that social media is like the yellow pages of old:

  1. You have to have a social media presence to be in business. The yellow pages cost about $800 per month and was just a cost of doing business. You had to have your company in there or people did not know you were in business. Social media is like that!
  2. Your customers and potential customers WILL check to see if you are active on these social media platforms. Think about it, if you were going to hire someone and pay them thousands of dollars, don’t you think you would google them to see what is going on with them? The surprising thing is that even if they are going to pay you $60, they are still checking to see if you are a viable company.
  3. The Yellow Pages didn’t sell anything. For some reason, social media customers think that their Facebook Fan Page is going to sell for them. The Yellow Pages did not sell for them so why should social media. In the good old days, you would get a phone call and someone would ask about your business and what you had to offer. THEN then would come down and check you out. OR they would come down to see you and a salesperson would approach and say, “how can I help you?”, after which you might make a sale.

I think that if small business owners look at social media marketing services as a way to increase brand awareness, lead generate and stay in communication with customers and prospects, they will probably be happy with the results. If they think that social media marketing is going to bring hordes of buyers knocking down their doors, they are probably going to be sadly disappointed AND don’t get me started on how long it takes to grow big networks, that is definitely a post for a different time!

Do Not Get Taken By Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain.

Social Media Snake OilSo what IS social media snake oil? It is the promise that if you add your name to a list you will get 1,000 followers or pay $49.95 you will get more business page fans. It is the promise that setting up a million accounts will get you a million customers.

I have the unhappy prospect of telling you that there is no real easy solution to social media success. The best things that I have found to work are just plain boring and involve working every day towards a focused goal. Sorry to be the one to have to tell you this!

Some of the recent Social Media Scams that we have seen:

  • Pay just $49.95 and we will get you 500 Facebook Business Page Followers in two weeks – We had a client who decided that slow and steady was not so fulfilling and he decided to try this out and see if he could get a “jump start” on his “likes” by buying them. Well, he has about 100 new people over the two week period so they SURELY didn’t hit the mark they promised. AND when we look at who they are, every one of them is a made up person. There is no information at all about them except for a stock photography picture and their sex. I am VERY sad that this one didn’t work as I would have liked to have more people on my business page too!
  • Set up 1,000 Facebook Accounts with the push of a button – You may see where this one is going, I am sure that the people selling the “get 500 fans” service have done something like this. From a small business point of view there is ABSOLUTELY no benefit to you to have 1,000 dummy Facebook accounts. You cannot possibly post on them and people are not fooled by seeing these hooked to your business.
  • Join this list and get 10,000 Twitter Followers in a week – Twitter has very strict rules about the ratios you must maintain to increase your followers. The chances that you could get 10,000 followers in a week are slim. Additionally, what they typically do is put you on a list that then gets sent out to other schmucks who are supposed to send it out to….well you get the picture. Ponzi schemes only work for the people at the top, never the people who buy them.
  • Join this list and get 10,000 Twitter Followers in a week PART 2 – Another way that you get scammed by Twitter meanies is that they get you followers by autoposting to your account frequently. Anyone who has been on Twitter lately has seen the “I got 10,000 Twitter Followers by using… I was horrified when I signed up for one of these and they started spamming my account. We always check out these things BEFORE we sign up our clients for them!!!!
  • Find out who has been searching for you on Facebook Apps - There are A LOT of apps on Facebook that do nothing more than propagate themselves and some are even spreading viruses. Be very careful about using an app that requires you to sign up or give authorization before seeing what you are doing. I have seen numerous friends fall for this one recently and then feel bad because they are spamming their Facebook friends.

In general you can look at online hype with the same jaundiced eye you would use if someone walked up to you in the street and said they could get you 1,000 business cards to put in your rolodex. Do you think that there would be any benefit to having those cards? Especially if you had to pay for them!

From our work with our accounts and client accounts, the best way to use social media for business is to be honest and thoughtful, doing things the way that the terms of service require and staying inside the lines. By doing this we are growing our client accounts daily and have had great success from ALL sorts of places.

How To Get More Twitter Followers 2010

Twitter marketing IS easier with lots of followers. The more people who are on your Twitter list, the more chance you have of one of them doing something you want! So here it is, how to get more Twitter followers.

How To Add Twitter Followers 2010Yesterday I was cruising through my email and saw one from a client. She was forwarding a message from a guy with 140K plus Twitter followers and I assume that she wanted me to get her that many. Well I have been doing this for a while and I have about 7K. So I thought that I would check twitdir.com and see where that many followers would place him….in the top 1,000 of 75 MILLION according to RJ Metrics.

So if I have so few compared to some other people, what am I to do? Get more Twitter followers of course! Now I am not trying to get hundreds of thousands, just shooting to beat the guy ahead of me in Westminster, CO! It is much easier to attain manageable goals than to shoot for the moon so I am going to have to hit about 15K by the end of the year.

This is not a post about how to get thousands of followers overnight. I have tried all of those “add your twitter name here and get 5,000 followers” scams in case they would help our clients. None of them actually worked and one of them even auto-posted spam to my Twitter account daily…argg. I never got many followers from them AND most that I got were porn or robots.

How To Get Twitter Followers

Here are my top ways to get more Twitter followers in no particular order with a note on the paid service.

  • Follow people and they will follow you back. Some even use an automatic service like SocialOomph.com to do so (we do) which makes the process seamless.
  • Add a “follow me on twitter” link to your outgoing email messages
  • Add your twitter name to your business cards
  • Add a “follow me on twitter” to your Facebook Profile
  • Add a twitter button to the sidebar of your blog
  • Use a service like TweetAdder to increase the ease of getting new followers – PAID. This is one that we use for our clients.
  • Sign up and use Twellow.com to find new followers in your area or an industry that you are interested in targeting
  • Add #FF (Follow Friday) tags to your posts and recommend your friends on Twitter
  • Provide useful information in your posts – this sounds stupid but if you do get someone to pop by and consider following you, they will probably take a pass if you only have one or two things posted OR if your links are all hard sell spam.
  • Target the people you want to follow – not everyone is going to like my marketing schtick so I make sure to target small biz owners, mlms, entrepreneurs and Realtors.

Expensive ways to get Twitter followers

While researching this article I found some REALLY expensive suggestions and nothing new that I would try but if you are so inclined you could (1) offer to $1 to charity for every new follower for a week, (2) buy an existing twitter account that already has lots of followers – probably violates the terms of service or (3) pay for followers from a company – I saw one that would sell you 100K followers for $3,500 but that also seems to be a violation.

In general, marketing on Twitter is much like marketing on other media. You need to offer a great product, get the word out and then build a following. On Twitter your product is NOT what you sell, it is providing information about your industry, suggesting other resources that might be helpful AND selling your goods or service. NO ONE is going to want to follow you on Twitter if you are just one big spammy mess.

My twitter handle is www.Twitter.com/Taradactyl for small business and www.Twitter.com/TweetingHomes for Realtors.

If you would like more help with Social Media Marketing check out our DIY Social Media Videos.

If you would like to leave your twitter name so that we can follow you, please feel free to list your industry and a link (I do monitor this and will not post you if you are a bad neighborhood like porn, gambling or pharmaceuticals).

Twitter Marketing for Small Business Goes Mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for small business marketing has FINALLY gone mainstream.

Twitter marketing for small business goes mainstreamOne of the most interesting interviews was the owner of a software company that has been able to leverage his social media channels into real website traffic and a allowed him to be a evangelist for his company.

(Mr. Berry) posts about interesting articles, blog links and anything that strikes him as surprising. “The key thing is being interesting,” he said. Mr. Berry said he believed that his Twitter stream generated 10 to 20 percent of the traffic that came to his company Web site. If he can pique interest and establish himself as a trusted authority, he said, customers are more likely to buy his products and services. Read the whole story!

The small business marketers featured in this story have small local twitter lists and HUGE twitter followers. Some use it to talk to customers and some use twitter for quasi focus groups. Unilaterally, all had a goal in mind for their social media efforts and executed a plan instead of feeling like they were just “messing around”.

Some goals small business owners can have for their Twitter Marketing Strategy…

  • Grow your email list – if you have a great call to action on your website, drive Twitter people to your site to sign up
  • Grow your Facebook Fan Page subscribers – send people to your fan page for specialized info
  • Ask questions about upcoming products or services you are developing
  • Paste links to older evergreen blog posts to drive traffic to your blog
  • Become an authority on something and grow a large Twitter following who like and trust you

Those are the Twitter Marketing do’s, here are the don’ts

  1. Do not misunderstand who your followers are… If you have a twitter list of small business owners, DO NOT try and sell them baby products, even if you have a high commission on that item and you think it is great.
  2. Do not send spam messages over and over again. Just because you can load your affiliate link into software that will send it out every 15 seconds doesn’t mean you should.
  3. Do work like you are a human. Take some time to think about what your twitter list would be interested in and find more of that. Be honest with yourself, would you like the stuff you are posting or are you just going through the motions.

Twitter marketing is actually easy, fun and can be profitable if done right! Now that the NYT says it is okay for small businesses to market on Twitter, get out there and get started today!!!!

If you would like to learn more about Social Media Marketing for small businesses – check out our Social Media Marketing Videos!

What is the difference between social media marketing and social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure.

social media social marketingWhen I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and could not understand the change. After much research into semantics, I think I have the answer, at least enough for me to sleep at night!

Social Media Marketing

Social media marketing is deliberately promoting a product or service that your company or business sells. It is a sales platform much like using the yellow pages or having an ecommerce website.

Some of the ways to use social media marketing:

  • Twitter – having keyword targeted twitter accounts which are geared towards gaining followers who are interested in your product or service and may want to buy from you.
  • Facebook Fan Pages – having a company focused page that is somewhat salesy, while still providing great information and value to your Fans.
  • You Tube Videos – designed to “feed” your blog or website with targeted content that could lead to a sale.

This is definitely my area! While I am not an ABC kind of gal (always be closing), I am definitely focused on my business and driving traffic to my web properties and sales.

Social Networking

Social networking is more like “real world” networking. You gather a group of people with like interests and talk among yourselves for the good of the common whole. Sales and marketing are generally done offline or via private message and are not telegraphed as your goal for connecting.

Some of the ways to use social networking:

  • LinkedIn – LinkedIn is ALL about social networking rather than social media! It is about making connections with people and getting opportunities by asking a friend of a friend to introduce you to someone of influence.
  • Twitter Personal – This kind of twitter account is more friendly and tells more about you as a person, sort of chronicling your daily life and interests. Not to say that you can never sell on this kind of account BUT you are going to be WAY less salesy.
  • Facebook Profile – Facebook says that there is one human, one profile. You should not have multiple profiles for yourself as I can assure people will inevitably find the wrong one to friend…:) Your profile is a way for people to talk with you about what you are doing. You can still talk about your work BUT hard-core sales info will fall flat here. Make sure to put some personality in there!

While I like Facebook and talk with my friends, sharing pictures and a bit about my life, Social Networking is SO not for me. I think this is why LinkedIn seems so difficult for me since I AM interested in people’s companies and what they are doing work wise and the setup is to slide into that sideways rather than asking outright.

So what is your approach? Make sure to leave a comment about how you are using Social Media and Social Networking WITH links to your pages or profile…:)

Marketing Artfully Fan Page – http://facebook.com/marketingartfully
Taradactyl on Twitter – http://twitter.com/taradactyl

Social Media Marketing Twitter Grader

My social media marketing empire is driven by an overall grand scheme but basically it is just doing a lot of stuff often. Sorry that is so NOT specific, but I can tell you that much of my social media marketing success is because I had a nice idea, set it up and then sort of kinda ignored it until it got big enough to be interesting. So what does this have to do with twitter grader?

Twitter Grader is Cool! It allows you to see how you twitter account is doing and also to see how your followers have increased over time. Here is picture of my Taradactyl account followers over time:

Social Media Marketing Twitter Grader

Social Media Marketing

It shows that I started about a year and three months ago and how it progressed over time.

As you know, I am big on “what you measure you can change” so it is fun to see how many Twitter followers I have gotten and how that increased when I pay attention to trying to get more. Each straight up part means that for a little while I concentrated on getting more followers.

So take a peek at how many followers you have and see how that has increased over time. I have to say, Rae Ann over at Green Cleaning Products is really focused on getting more followers and she is just starting out so it is fun to watch. Her twitter account is www.twitter.com/cleansgreen and she is doing all the things that we talk about in our social media how to videos! She is up to a couple hundred twitter followers so far and I can not wait to see how many she can get…:)

If you would like to add your twitter link here, please leave a good comment and we will see if we can get you some more followers!