You all know I am obsessed with speaking and I am SO bummed that I can’t attend this!!! FOR FREE (it is a $1497 program but when you click through it is free for my readers because Dustin is my pal..:) Make sure to grab your seat now – SEATING IS LIMITED!

Click for Speaker Makeover, Tampa Florida – Saturday, August 29th & Sunday, August 30th

Hilton Tampa Airport Westshore
2225 N. Lois Ave.
Tampa, FL 33607

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1. Speaker Training Tips – How To Make Your Sound Better
2. Clearwater Local Internet Marketing For Tampa Bay
3. Tara Jacobsen – Marketing Speaker

Here is the link to a totally free ebook on how to get people to attend your event. Whether you are holding a seminar, workshop, party, open house or anything else, you will find some gems here to help get people in the door! I cover using meetup.com, facebook, linkedin, email marketing and some other really great ways to get your message out.

http://marketingartfully.com/How_to_pack_an_event.pdf

How come it is free?

Well, I moved to the Denver area 2 months ago and I was having my first big event (my internet mastermind in Denver) and wanted people to come. I also wanted people to sign up to say they would come to the event, even if they never showed – WHY!?!??! Because people like to go to things that other people are doing – genius I know…:) So anyways, I was in the process of writing a Ebook on how to get people to come to your events and I thought to myself, “how can I get people to sign up even if they aren’t coming?” Then cam a flash of brilliance – bribe them!!!

So, long story short, (too late I know), I am giving this book away, no questions asked, no email required, share it with anyone you want (Seth Godin would be SO proud!). If you like, please comment. If you hate it, don’t bother to complain, it is free…:)

Happy speaking…Tara

PS – I had 10 people who were very interested in internet marketing show up (thanks guys!!), two people who called to say that would have come but heard about it too late, one person on facebook who said the same thing and all the people at the mastermind said they would share the goodness with their friends and colleagues. Can’t ask for any more than that!!!

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2. Eyejot – a free email marketing tool!
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You have a million things you HAVE to do TODAY. You need to finish your paperwork, call some clients, send a newsletter, read an article, do some more paperwork, call that icky client, start your taxes, arggg!

I can tell you that there are probably only two or three things that you HAVE to do today to grow your business, sell something or get a new prospect. Those are the only things you HAVE to do today! (If you owe money to the IRS you may HAVE to talk to them today – you have my permission!)

So if you only have a few things you HAVE to do, you must WANT to do all that other busy work you have set up for yourself, right? We humans are funny creatures, we like to keep busy, to feel needed, to do important work. If we have lots to do we can justify to ourselves not getting some vital things done.

That ends today people! Today you need to figure out the top 3 things that you need to do for your business and EVERY day, before you do anything else, those things have to be done!

For my business, my top three things are:

1. Lead generating – writing blog posts, attending mastermind sessions, writing articles, emailing prospects
2. Strategic planning – getting the systems in place so that when opportunity knocks I am ready
3. Writing Ebooks or speaking in person – this is my actual physical work!

If you are a realtor, yours may look like this:

• Lead generating – holding open houses, blogging about a neighborhood, sending out emails to your database, sending a newsletter, calling your prospects or clients and asking for referrals, attending network events
• Strategic planning – organizing your calendar, targeting neighborhoods or niches, working on your database, setting up automatic emails to your prospects
• Actual Realtor Work – taking listings, signing buyer broker agreements, showing houses, servicing your listings, writing contracts, negotiating contracts, and attending closings

Doing anything other than those things is a waste of your valuable time! You need to make sure that something from those lists is on your calendar every day!

Write these things out and hang them on the wall. Anytime something comes in that seems urgent, hold it up to your list and see if it something you HAVE to do…you may be surprised how much you have been doing that is unnecessary busywork that you just have a habit of doing.

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2. Where should you spend your time?
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So I am out of town this week in Jacksonville training a million (okay probably about 500) agents how to use Listingbook. We have a great team that all loves the product and I get to meet A LOT of people and talk to them. What a nice week!

Anyways, I was reminded yesterday of how much it takes to make a successful presentation. A great speaker, good subject matter and an audience that is willing to listen. I have to say that I do a LOT of speaking and I can tell you in all sincerity that people want to know how what you are talking about benefits them. How will it change their life? That applies to your online presence and marketing too!

I met a great agent in JAX, Mandy Morrow, a Keller Williams gal who said she will be adding a link to her Listingbook on her website! I will be keeping my eye on her to make sure she does…:)

I also “met” a great new client virtually when she called in to get some branding. This always amazes me about the internet. She did a search, found my site, checked out the pages, saw one of my associate’s Business Writing, Ink. stuff, picked up the phone and called. I will keep you up with how Denise’s branding goes but in the meantime, WHAT CAN PEOPLE LOOK AT ON YOUR SITE? Is there neat stuff to tell them about your business? Do you tell them the benifits of working with you or are you just listing features? Don’t forget to make it all about them – they don’t HAVE to visit your site, make them want to!!!!

Stay tuned for tomorrow’s blog post – the sizzle versus the steak!

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1. Small Business Marketing – How Do People See Your Company