Public Speaking, Blogging and Email Marketing – What Is Your Voice?

Public Speaking, Blogging and Email Marketing - What Is Your Voice?When you are public figure (and I am feeling like everyone in business is moving in that direction with the advent of blogging and social media), you have to be interesting. Your blogs, emails and speeches have to convey something that ads to the conversations that are happening online and in the real world.

Back in the old days, like 10 years ago, everything that a company produced marketing-wise was “corporate”, whether that company was a tiny little entrepreneur based enterprise or a massive conglomerate that was snapping up the competition left and right. The “brochure” was created, agonized over, re-worked and then stood proudly as a testament to THE COMPANY, a perfect piece to give a prospective buyer or client.

Then in about 2008 blogging started. At first people were confused…who cares if you had oatmeal for breakfast and NO business would ever be caught dead having a blog. Blogs were stupid.

Fast forward another couple of years and now blogging isn’t looking so stupid anymore. Some really big name companies are utilizing the power of the RSS feed and the fact that they can build an email list to market to and all of a sudden blogging is cool.

Here we are today. Social media means that you need to be, well, social. Posting internal company pictures, showing the process of your business and communicating with prospects and customers in a very “UN-Corporate” way. The masses have risen and there is no barrier to them. They want to see more than what you have so carefully crafted on your brochure. In fact, they are so busy with all their online stuff, they don’t have time to even look at your brochure!

Why Does All This Matter?

So this history lesson is nice, but what is the point? The point is that in years past, you could present whatever kind of front to the world that you liked. You could have a glamour shot taken and use that as your business card picture for 10 years, who would know?

Today, you are on the Facebook with a million pictures from events and other things you are doing. If you are a speaker, you are taking pics of the airport, posting stuff from the front of the room and generally documenting everything AROUND your speaking events on Instagram.

The world wants to see behind the mask and know all about you…and if they like what they see, they will sign up for your email lists, speaking events and read your blog voraciously.

The one thing about all this access is that it makes being fake impossible. You may WANT to be cool and polished, prim and proper, but then someone will post a picture of you on Facebook making silly faces and jumping around in your jammies.

We meet A LOT of people who want to avoid that happening by hiding behind their business Facebook page, cutting their “real” life off from the social media world. Seriously, this is just not going to happen today. Even if you are not on there, people are posting and commenting and sharing abut you all day long and it is better to be part of that conversation than to not have a voice!

Stop Worrying and Stay Real

So a number of years ago I had a great client who was super fun to work with. She was friendly and bubbly in person and her email messages reflected that in her writing style. A single missive could contain 10 exclamation points, two smiley faces and portrayed her joy of life.

Then came “the day”. I assumed she was ready to fire me as the tone of her messages turned dour. There was no life in them anymore, just the facts ma’am. After a couple of weeks of this, I had to call her and ask what was up (it was driving me crazy). Well, come to find out, she had hired a coach and the coach said she needed to clean up her emails and make them more “professional”. Gone were the smileys and exclamation points, and they never came back…sigh.

What is your voice?

From being interested in people and watching them A LOT, I have found a number of different types of writers and speakers. Here are a few that I notice…

Effusive and caring – This is the message I got when I joined Chris Brogan‘s affiliate program…”I’m SOOOOO excited you decided to help with being an affiliate marketer for all my various offerings.” It felt personal and that he really was talking to me because it was not boilerplate, perfect and proper. Chris is a very open communicator and that shows in his public speaking, email messages and his blog.

Vulnerable and openBrendon Burchard is a public speaker who really shares a lot about himself personally. He is caring and really interested in the people who belong to his tribe. His email message for Christmas was, “love you Happy Holidays!!” Now I would NEVER send that because it would not be congruent with who they meet when I speak or talk on my blog, but for Brendon, it was COMPLETELY understandable!

Grouchy and to the pointGary Vaynerchuk is one of my favorites! He is blunt and cusses a lot when he speaks. There is no mincing words here, he is very passionate that there IS time to do everything you want for your business if you will just, “Stop watching fucking Lost.”

Now, I am sure that Gary V. offends some of the people in his audience. They are not motivated in the same way I am so the message starts to sound like yelling or nagging instead of as inspiring and “get off the couch and do something”. Brendon is not one of my favorites. He IS high energy (which I like) but a little too touchy feely for me. That said, his message is so good that I stay on his list so I can still consume it when I am in the mood.

Stop rounding off the corners!

There are a million ways you can present yourself. You CAN be incredibly cultured and demure. You CAN cuss like a sailor and drink beers during your talks. You CAN be sincere and open, spilling your guts out for everyone to see.

What you HAVE to be is honest. If you are not a sliced-white-bread Yankee who wears alligator shirts and drives a “beemer”, don’t try to play one online. Today we have to make sure that our online life matches who shows up when we speak or make videos or blog.

If you have not found your voice yet, ask your 5 closest people what they think of you. Ask them to pick 5 words that describe you and your style and then run with it. I will tell you, being “real” means that half of the people will love you and half will hate you, but the ones that love will do so completely, signing up for your newsletters, watching your videos and attending any talks you give.

I KNOW, being yourself seems scary but honestly, it is the only way to go!

Public Speaking Tips and Tricks

Public speaking is not as hard or as life threatening as it may seem. There are definitely some tips and tricks to make it less scarier and more effective.

Public speaking tips and tricksI have heard the old wives tale that people would rather die than speak in public, BUT for some people that is probably true.

This post is not going to give you silly ways to make yourself feel better about speaking in public (like picturing everyone in their undies). These are just some ideas to make it a little less scary.

Tips and Tricks for Public Speaking

Make sure it is all about THEM – My A NUMBER ONE TIP – If you do not do anything else, make sure you are rock solid clear that the only reason anyone wants to hear from you is to get help doing something they do not already know how to do! If you have the chance to give a one minute speech at networking, give them a tip from your industry. If you have an hour to talk, DO NOT take up the first 15 minutes telling about you and your background. Get to meat as quickly as possible.

Be enthusiastic about your topic – Have you ever been to a speech where the speaker seemed like they were unhappy to be there or pitifully shy? None of that matters if you are rabidly enthusiastic about your topic. I heard a guy talk about musical instruments once who was SO pumped up that I listened for almost an hour.

Handouts – I like to give and to get handouts. There is nothing worse than sitting in an audience with a great speaker and nowhere to take notes. Handouts keep people from freaking out that they are going to miss something AND provide a way for you to provide your contact information discretely. Also, if the computer dies, powerpoint fails or the electric goes out, you are not standing there talking about how good your speech would have been.

Powerpoint – I rarely do powerpoints, but that is just me. I have to tell you, I can tell if a speaker is going to be a dud based on how much they were obsessing about slides at 10pm the night before a speech. Seth Godin says it best in Really Bad Powerpoint.

Dress comfortably
– Notice I did not say professionally or nicely. If you are going to be enthusiastic about your topic and wow audiences, you cannot be feeling weird about your outfit. If you are a jeans kind of person, be a jeans kind of person when you speak (if it is good enough for Gary Vaynerchuk and Jeffery Gitomer it is good enough for me). HOWEVER, if you are speaking to a bunch of suits, wear a suit. Basically, you want to be genuine at all times.

Speak In Public A LOT
– OHHH, this a bad one for you shy people. Really, if you speak in public A LOT, you get less shy. Offer to speak at Rotary, your church, in your child’s classroom, at your place of work. The more you speak, the easier it gets because (honest), you never die and hardly anyone will throw things at you. In the words of my mom, act confident, no one can tell the difference.

Give Away Your Best Stuff – This is another powerhouse one! Giving away your best information can seem a little counter-intuitive. If you tell them how to do what you are selling, why should they buy? To me there are three types of people at your event: people who are going to do it themselves no matter how good you are and who will benefit from the knowledge, people who feel better for hearing about and who will do nothing either way AND people who are looking for someone to hire. The people who are looking for someone to hire want to know that you know your stuff. Nuff said.

Tell Stories – Whatever you are talking about will be more understandable if you can give a framework with a good example from someone else’s success. Use anecdotes from people you know, articles you have read or “borrow” other great stories that you have heard, citing the source of course.

Last one, more an opinion than a tip. Talk about what you know. It is fine to have to do some research to flesh out your topic, but in general you should have a wide range of knowledge about your subject BEFORE you agree to speak about it. Nothing is worse than getting to the questions and answers part and being unable to talk about anything outside of what you had prepared.

Incoming search terms:

  • public speaking tips and tricks
  • tricks for public speaking
  • speaking tips and tricks
  • tricks to public speaking
  • speech tips and tricks
  • Tricks public speaking copd
  • tips or quotes on how to do public speaking better when ur shy
  • learn how to tips to tips to speak better in public
  • public speaking tricks
  • Public speaking Tips & Tricks