The Best SEO and Social Media Tools

The Best SEO and Social Media ToolsWe find all kinds of great social media tools and SEO analysis sites, but I am not sure we have ever shared them with you!

There are literally thousands of tools that can show you all different aspects of what is working and not working with your internet marketing efforts. We have broken them down into different sites with various functions.

If you have one that I missed, please feel free to send me a message or leave a comment below. I am happy to find new tools myself and would definitely consider adding it if it really helps!!

Quick Sprout – SEO and Social Shares

four-stars

Quick Sprout - Social Media and SEO ToolsSprout social is a free SEO and Social Media analysis tool. Functionally, you put in your website and up to three competing websites. They return three kinds of data.

Website Analyzer: Speed, SEO warnings including that my descriptions are too long (they all say that, I am fine with it), backlink counter, social media shares (this seems pretty neat but the numbers for Facebook and LinkedIn seem low and the Pinterest number (0) is factually incorrect), top keywords and SEO recommendations.

Social Media Analysis: This is pretty cool! You can see each of your posts, pages and category pages, seeing where you might want to share more socially or find out which of your content has the best social reach.

Competitor Analysis: A general overview of how your SEO and other bits stack up against your competition. Not that helpful BUT you could do the main search for each of your competitors and then compare to see where they have chinks in their armor that you could exploit.

Neatest Feature: You can download your report in PDF or Excel format.

>> Check out Quick Sprout

Buzzsumo – Social Media Sharing

five-stars

Buzzsumo Social Media Monitoring ToolsBuzzsumo allows you to put a keyword or domain in to find out what has been shared the most in the category you have selected. I started with “Marketing” and that was absolutely too broad a term to produce any sort of actionable results.

“Social Media Marketing” returned more targeted results BUT they were all from the top players in the industry (Social Media Examiner, Entrepreneur, Mashable) but there were 63 pages of results and by going to further down pages I was able to find some new places to get content to share and find out what the social communities where interested in.

It is really interesting to note which are popular on LinkedIn (10 ways to generate media buzz for your startup) and which are Twitter darlings (A social media myth debunked). Depending on your main social site target, you would want to title your posts in very different ways to attract the attention of the various networks.

You can search both by keyword and find the top influencers in that category.

Neatest Feature: There are some really neat filtering tools. Sort by date, type of post and even see “regular people” instead of just the usual suspects.

>> Check out Buzzsumo

Hashtagify.me – Twitter Tool

five-stars

Hashtagify Twitter ToolsThis is one of my all time favorite Twitter tools. It has a similar technology to what google used to have with showing the connections to various keywords, just this time with hashtags.

Functionally you put in a Hashtag and it shows the most related hashtags. For “marketing” we got leadership, branding, advertising, SEO, socialmedia, social, sales, and business. Clicking socialmedia I got SM, SMM, infographic, facebook, seo, twitter. It is a really great way to find out which hashtags are related!

The top influencers section shows the top 6 people ranking for the hashtag and has a great little flyover that shows how many followers each has. This is great for finding out who to follow on Twitter and to have rock solid data for who to use in your targeted Twitter paid marketing efforts.

>> Check out Hashtagify.me

Ritetag – Twitter Tool

Three Stars

Rite Tag - Social Media ToolsTo log in you use the open auth login through Twitter. They then rate each of your posts as to how likely they are to be shared.

X – if you don’t have a hashtag. This is why they got three stars. If you have no hashtags it is always an X, even if you are mentioning someone with authority. I get it, it is important to have hashtags but not helping with any data if there is no hashtag it doesn’t actually mean that “this tweet has no chance of being discovered”.

! – are infrequent or overused tags. The nice thing is they give you a drop down recommendation of other related hashtags that would be better to use next time. I used “podcasting” and they recommended that I use “podcast” instead.

✓ – is the best one! This is a post that is using a good hashtag that is not overused or under represented.

>> Check out Rite Tag

Click To Tweet – Twitter Tool

five-stars

Click to tweet social media toolsAlright, I gave Click To Tweet a five star BEFORE I looked around and found out that they have a wordpress plugin. Now I am sort of wishing that I had a six star graphic.

Functionally what happens is that you pick a phrase that you want people to tweet out and the super snazzy plugin builds the tweet automatically. You can include hashtags and encourage the sharing of your content.

If your content is good and you have a good community that likes to share your stuff you can get some good reach by using Click To Tweet. This is the code that you use to insert your tweet into the “text” tab of your wordpress site.

[Tweet “AWESOME READING :: The Best SEO and Social Media Tools #SEO #SMM”]

BEST “do one thing” plugin or website ever!

>> Check out Click To Tweet

Retweet Lab – Twitter Tool

four-stars

retweet lab - social media and twitter toolsRetweet Lab, provided by Hubspot, has A LOT of data to help analyze your tweets to see what is working and what is not. You can see:

  • Which day of the week is best
  • Which hour of the day is best
  • Tweet length
  • Reading grade level
  • Sentiment
  • Capitalization percentage (how many words have capital letters)
  • Most retweetable words
  • Hashtags
  • Quotations
  • Links
  • Calls to action (asking for “please retweet” “please RT” or “retweet if”)
  • Questions

Neatest Feature: There is a graph that shows which of your words are retweeted the most. Mine are #1, conversions, wrong, #smallbiz, resource, and practices. This is powerful data to find out how to generate even more retweets to your content!

>> Check out Retweet Lab

Trending Sites

There is a value to know what is trending now on search and the social sites. You may be able to jump into something that is happening right now. That said, avoid adding to conversations about disasters, deaths or other bad things. More so, think about when the lights when out for the Superbowl a couple of years ago and Oreo jumped into the conversation.

  • Google Trends – This is great for finding out what is trending across the Google-verse.
  • Trendsmap – Pretty cool tool for seeing what is trending on Twitter geographically.
  • Twitter.com – You can modify your Twitter trends a bit changing your location to get more geographically targeted trends. Simply click “change” on the left hand side box.
  • Google Plus Explore – A really good look into what hashtags are trending on Google+.
  • Popular on Pinterest – See the movers and shakers among the Pinterest pins.

Social Sharing Sites

  • Bufferapp.com – We cannot recommend any site more highly for sharing to your social networks. There is a free version but we do pay the $10 per month to have 12 accounts.
  • Hootsuite – When we have to have date control of our posts we use Hootsuite.
  • Social Oomph – Schedule tweets and other social posts.

MISC Sites We Like For Data Analysis

  • Uber Suggest – Super tool for figuring out related keywords. Could possibly use Google search for this but they do a nice job of grouping them together by category.
  • Google+ Ripples – Great for seeing how content is shared across Google+.
  • Pinterest Web Analytics – We haven’t used this one yet (because we are using Pinterest as personal accounts) but looks like it could have some amazing data.
  • Social Searcher – Kind of a fun search engine that returns results from Facebook, Twitter and Google+ side by side.

New Media Marketing

New media marketing ebook

New Media Marketing Strategies: Oh The Tangled Web We Weave

There is a lot of information out there about how to set up your social and websites, but very little about how to actually work them to increase your brand reach and sales funnel. This book is an in-depth guide on how to dominate your niche.

Throughout we cover the background for each topic so you know what worked before and what you should avoid now, tips for using the sites including universal best practices and in-depth marketing strategies.

get-it-now-amazon

Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using ListsI have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and Pinterest. If I spent just 15 minutes doing each one, I would  have wasted 2 hours out of my day right off the bat (and 15 minutes would be a low estimate for some of them!)

So how do I make sure that my time is spent productively? Using lists makes it MUCH easier to fly through my day! On each of the social sites, I add people and companies to lists of things that I want to see and interact with, cutting my social time down to about half an hour and providing ONLY the content I want….

…which leads me to a question that you MUST ask yourself. Are you producing content that someone would add to a list? This is different across social media and here are a couple of things to think about:

Facebook – FB, being inherently social requires that you share a bit of yourself, your hobbies, funny bits and maybe some good quotes. FB is NOT the place to go on a rant, post provocative info or blast the other political party. You HAVE to remember that half of the county is Republican so sending out a snarky Sarah Palin post will make about half of your friends unhappy. Thinking of posting a “funny” gay bashing cartoon, most people have a friend or family member that is gay and while they may chuckle along with you, it doesn’t do anything for either of yours’ social standing. Something to remember…they may not unfriend you for doing this and you may have the feeling that everyone agrees with you. This can be because the people who have grown tired of your rantings have hidden you from their wall and now only people who agree with you entirely are seeing your posts.

Twitter – Twitter is simple. People are not necessarily wanting to see your whole breadth as a person, more-so they are looking for great information about single topics like marketing (YAY!), weight loss, business, camping, goal setting and the like. We have found that having a TIGHT Twitter timeline can be a very powerful thing. One of our Twitter accounts has gained over 500 followers in a little less than 2 months by focusing exclusively on the topic of Search and Search Engine Optimization. Having such a tight account makes it easy for someone to feel good about following us, they KNOW that they will get only information that they would be interested in.

LinkedIn – This one is a enigma to me. Generally all I see is recruiting, nationally recognized figures and large corporation content. So roll with it! Figure out how to post things that they might find interesting AND share the great national content that they produce. ALL posts on LinkedIn should be business related in some fashion.

Google Plus – Google Plus is for search! You can be a little more free wheeling with Google Plus because mostly people are not interacting with you on the level that Facebook requires. The main benefit of Google Plus is to grow large networks and then share content from your website or blog with keywords attached in the comments. This will make your posts show up in the “regular” Google search and is a super powerful tool!!!

Pinterest – The blessing of Pinterest is that you can have as many boards with varied interests that you like. The only thing that I make sure is that I have business related boards at the top and bottom of my profile. I feel like personal people (say people who follow my scrapbooking board will be more likely to “dig” for relevant info while business people are looking to look at the top and scroll to the bottom to see if they “like” me enough to follow my profile.

This is all great, but how can using lists for your social media marketing increase your effectiveness? I told you about all these social sites because I think it is important to know the FOCUS of the social media property before developing lists! Having a great list on Facebook will not automatically translate to a great list on Twitter!

Lists On Social Media Sites

Facebook – Let’s start with 800 lb. gorilla in the room! Facebook is nice and can be a really good site to build relationships and get referrals from. That said, I think that there is a really strategic way to increase your influence on Facebook with lists…

  • Profile lists – Your friends and family. If you are using FB for business, it can be VERY had to find the posts that you “really” want to see (like those from your Daddy and husband). With this in mind, you need to make a list of Friends and Family that you can check at will without waiting for Facebook to show them in your timeline.
  • Profile lists – Business friends. Now this is still a list of real people, not businesses. These would include key influencers you are targeting, clients, referral partners and basically anyone who you want to connect with business-wise.
  • Profile lists – Pages. Now this is where it gets powerful. Facebook thinks that comments from humans are more important than comments from pages so you can really help boost and make an impression on the page owner if you have a targeted list of business pages. Just remember, A LOT of these pages are managed by social media managers so you may not get as big a bang for your bucks as you might on say, Twitter. But still worth-while!
  • Profile lists – Groups. Same as pages, just groups.
  • Page lists – Pages. As your page, you can make lists of complimentary businesses, other local businesses and industry leaders who are using a page instead of a profile (pages can only interact with other pages – they can’t talk or comment to people although they could share a post). It is really powerful to interact as the page as this is one of the primary ways you can get likes now-a-days.

Because Facebook limits what you see on your wall, it is extremely important to have these kinds of interactions available through your pages and posts lists.

Twitter – AMAZING! Okay, I am biased because I like the Twitter so much, but Twitter lists are GREAT for finding and sharing (retweeting) information from your key influencers (again, industry peeps, clients, prospects and referral partners). Here are some reasons to do Twitter lists…

  • Filtering – There is SOOOO much information flying around on Twitter that without making lists, you cannot possibly find the great needles in the haystacks.
  • Retweeting – This is the highest compliment that you can give on Twitter. Sharing someone’s post is a great way to attract their notice.
  • Real People – Many Twitter accounts are actually the real person! This is a way to get access to people that you might never have a chance to talk with in “real life”.
  • Finding Content – There is A LOT of great stuff on Twitter that you can save to share for later on your social networks. That said, without having lists of types of content you will have a hard time finding anything good.

Pinterest – The cool thing about Pinterest is that lists are kinda-sorta built right in. By following boards instead of people, you will get only the “stuff” they post that is of interest to you. That said, there are no lists on Pinterest yet which is a real bummer. Moving right along…

Google Plus – You can easily make lists in Google Plus – they are called Circles and Google has made this easier than any of the other social networks. One thing to note about Google Plus circles is that you should try to limit them to 99 people or pages so that you retain the ability to email out your posts when you have something important. Sharing content works much the same as on Facebook with some notable exceptions:

  • Profile lists – You can mix up pages and people in these lists although I try to make Biz Page lists and people lists to keep my lists cleaner. I definitely look at people stuff before I look at business page stuff.
  • Biz lists – One superior thing here is that pages CAN like and circle people.
  • Engagement – Like and share from both lists to your profile and business pages!

LinkedIn – The most disappointing lists. Sigh. So on LinkedIn you can make lists in your contact book to email out to your contacts but you cannot make true lists of real people that you are connected to. What you can do is use Interests > Pulse to get easy access to industry leaders and people who LinkedIn as deemed as “Influencers”.  These can include journalists, best selling authors or industry titans. You can also add “channels” like marketing or innovation and companies that are big enough to attract LinkedIn’s notice. It is a good way to get content to share, but honestly, I doubt that many of these are real people, more likely they are being managed by Social Media Managers and are not a great way to reach key people.

There you have it! Lists for the top social media sites (I also have lists for my feed reader and Klout but seriously, how long can this post get?) If you have any great info about making lists on social, please make sure to leave me a comment below!

The Biggest Social Media Marketing Mistake, Bar None

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts.

For those of you who want more, I think this post is going to be a big eye opener today. I am going to show how people are using photos well and how some are crashing and burning.

No photos in Facebook intended posts:

MIT Facebook pageMost of you know about MIT (the technology school) and they have GREAT info, but according to this article, Sharing fast and slow: The psychological connection between how we think and how we spread news on social media by www.niemanlab.org, this is how their Facebook page ALWAYS looks. Full of the MIT Magazing logo. Sigh.

No matter how brilliant your “stuff” is, if you don’t have a picture in it for sharing purposes, you are going to be fighting the inertia of most people’s overwhelm. You need to have something snazzy to grab their attention.

How you post to Facebook

I was talking to a gal the other day who did not want to have to use the native platform (logging into Facebook, Twitter, etc.) and preferred to use a service like Bufferapp.com or Hootsuite.com to schedule ALL of her posts. The problem with that is that the photos pull in differently depending on HOW you post them and the size of the image in the post. Here are four different posts, which I tried valiantly to maintain in their actual size comparison.

the size of photos in facebook

The first one was posted the same way that the second one was (with Bufferapp.com) the only difference being that the photo in the post was SO tiny that it could not be pulled in as a large photo (it would have pixilated).

The second post is actually not all that bad, it is big enough to attract notice in the news feed and the photo in the post was large enough that Facebook could pull it in easily!

The third one is a good example of how Facebook crops photos. I would have been better off to move the words to the middle instead of having them at the top so that they would be more centered when FB pulled it in.

Lastly (and obviously the best), I hand posted this, uploading the photo and then adding the link and words. Using the native format (logging into Facebook to post) makes a huge difference and should be used when possible!

The mother of all photo sites, Pinterest

Before Pinterest, we all had sorta-kinda okay pictures in our our posts that matched what we were talking about. Smart marketers today though, know that having a call to action when a photo is shared will make a BIG difference in how much traffic you get through Pinterest.

How to make interesting pinterest photos

As you can see, photo one was from the old days and was marginally close to the topic of the article, Is Honest Affiliate Marketing An Oxymoron. That said, because Pinterest is a visual and sharing site, NO ONE has bothered to read the words below it. They do not know that this is a blog post and really the only sharing opportunity I have is if someone likes spiders – which will NOT help to get traffic to my marketing blog!

Both the other photos have a strong call to action and let the reader know what the accompanying site and photo are about. These get shared very well and currently Pinterest is the fourth largest source of traffic on my website.

Google Plus Photos and Posting

Last but not least photo-wise is Google Plus. The same holds true that uploading a photo directly to Google+ makes it big and beautiful (good for people). That having been said, I have heard around that if you post a picture and put a link in the comments it will not show up in Google search as this is a tactic they recognized that the spammers would use to game the system.

With that in mind, it is good to post your important posts a couple of times to Google Plus, once with the link pulling the photo and once with the photo loaded separately so that you can take advantage of both types of benefits.

Videos In Blog Posts

You may follow some of the big names in marketing like I do and one thing that I notice is that they have a screen capture of the video they are including AND the video. The reason for this is that they can then post and pin the photo, pulling directly from the post. If all they have is a video, that will not pull in when posting to Facebook and the like.

Pictures and videos in blog posts

thanks to MarieForleo.com for doing such a good job at this!

Why Photos Matter

The Biggest Social Media Marketing Mistake - It's All About The PicturesIf you are a pinner (using Pinterest) please click the “pin it” link. If I had just used the photos in this post, you would have been able to “pin” them BUT would not have had the option to pin the picture that tells what the post is actually about! That would have greatly decreased the number of shares I would get on Pinterest and would have hurt my efforts across all the social media sites.

Never have pictures been so important to marketing as they are today and I fully believe that the biggest social media marketing mistake people are making is to not take advantage of the power of photos or pictures in their posts.

>> If you are a small business owner and would like some help with your marketing, please check out our social media marketing services page!

Pinterest Marketing – Video Training Course

Pinterest Marketing is on the lips of every small business owner these days. You hear about it, you know you are missing something, but do you REALLY need ANOTHER social network. Besides that, you don’t know how to make money using it and darn it, you aren’t spending any more time friending and liking and what-all without making some scratch on the other end!

This Pinterest Marketing video training course is designed for the small business owner in mind. It is NOT techy talk but real world marketing information that will make getting your marketing efforts off the ground with Pinterest and get you out WAY ahead of your competition!

What it is…

  • Over 20 videos walking you through what and how to post…even if you don’t have a website…even if you don’t have Photoshop.
  • Real world examples of WHAT will work for your business
  • How to sell on Pinterest without looking like a spammer
  • How to build connections and grow a following that wants to hear from you
  • Ongoing updates if something new comes along (okay we all know something new will come along – I will keep you in the loop!)

What it is not…

Please do not buy this if you are trying to figure out how to set up your account. My suggestion is that you go to the YouTube and Google “setting up Pinterest” and you can find LOTS of that kind of information there. This is a medium to advanced strategy guide that will help you get beyond “I have a Pinterest page” and into ACCOMPLISHING SOMETHING!

Oh, it is also not pretty. I could have built a huge membership site around it and charged five times as much, BUT that was not appealing to me and hopefully you will appreciate the price…just $19 for all of this Pinterest goodness! As I am always super honest, I assume that when people get in there and ask questions I will be making more videos to answer them…when that happens the price WILL go up and you will get even more great info for the same low price today!!!

There is close to three hours of training and over 20 videos all separated out into 5-10 minute segments so you can pop in and get EXACTLY what you need. Should you want to do them in one sitting, it is doable BUT mostly I figure you want to get it, find out what to do and get out!

But what is it REALLY like? Well here is the first overview so you can see what all the hype about Pinterest is…

yeah nice…but what does the REAL meat look like…what can you expect to learn…thought it would be fun to show you the surfing through the seasons video to give you an idea of the types of things we address in the course…marketing not hype!!!

Just a head’s up, in real life these are BIG files that allow you to go full screen and see LOTS of details!

Glyn said…”Tara Jacobson is the best! Helping us all to understand this strange new world of social media. Pinterest is my favorite now!”

Okay, still not sure…well here is the list of videos you will get…PLUS this is not one of those coming soons where I still have to make them or you get one every couple of weeks, pay and you get access to them all immediately!

  • Pinterest Overview
  • How To Follow People – General Friend Finding
  • How To Follow People – Using Email Notifications
  • How To Follow People – Strategic Friending
  • Setting Up Boards – Variety of Interests
  • Setting Up Boards – Naming Conventions
  • Setting Up Boards – Don’t Spam / Spotting Spammers
  • How To Pin – Easy Peasy Repins
  • How To Pin – From The Web
  • How To Pin – Advanced Using Your Content
  • What To Post – Popular On Pinterest
  • What To Post – Surfing The Seasons
  • Design – Using Filters
  • Design – Using Filters Dark
  • Easy Design – Free Photo Tree Quote
  • Easy Design – Free Photo H&B Quote
  • How To Make Quotes – Paid / Free Picture
  • Medium Design – Hard Luck
  • Medium Design – Boats
  • Advanced Design – Photoshop
  • Advanced Design – Photoshop Sales Banner

BONUS PINTEREST MARKETING VIDEOS

  • Gut Checks – What To Post and Finding Things Out
  • Finding Out What Is Hot From Your Email
  • Pinterest Success Without Photo Shop
  • Pinterest Marketing Even If You Have No Site!
  • SEO for Pinterest – Just The Facts

Spam, Spam, Spam, Spam – How To Spot A Spammer On Pinterest!

How to spot a spammer on pinterestSpotting a spammer is pretty easy. Most of them do not even try to hide their nefarious activities, screaming at us to BUY, BUY, BUY and generally making marketing hard for the rest of us marketing pros.

With a new social media platform coming on scene with a lot of fanfare like Pinterest has, OF course the slimey spammers are going to be out in full force to make things icky for everyone.

What is Pinterest?

Pinterest for social mediaSo, for those of my small biz peeps who have been too busy working to follow all of the social media trends, Pinterest is a new, free, photo and video based social media site. It allows you to save picture from around the internet, organize them into “boards” and then share them with your friends (less socially and more visually based marketing).

There are some really neat things you can do to capitalize on the power of the visual BUT there are also creepy spider people around who are looking for ways to corrupt this wonderful, amazing tool (can you tell I am over the moon for the Pinterest?)

Here is a really quick video to show you how to spot spammers!

So basically look for:

  • Too many boards
  • Lots of boards with only one pin
  • Incongruent pins and board names
  • Too many following and not enough followers
  • No description at the top
  • No likes
  • Bogus twitter account

Social Media Marketing – What You Should Be Doing Now

Social media marketing is HARD! I have never worked with a marketing platform that changes more than this giant kerfuffle of sites and places that you need to have a presence on, oh and they change it constantly so that you have to be on top of what you should be doing now!

A little bit of social media marketing background. I just checked the “when did you join Twitter” website and it says I started my Taradactyl twitter account on November 30,2007. WOW, That is going on 5 years now and over that time I gathered well over 10,000 followers. The reason I start there is that this was my first foray into using social media as a marketing platform. According to facebook, I started over there July 21, 2008 after talking with a friend who said it might have some further marketing implications than posting pictures of kitties and puppies.

Upon discovering that social media marketing would work for me, we decided that we would take our mad marketing skills and start doing social media for clients. At the start, this was relatively easy as it was just a dorky LinkedIn profile, a Facebook Profile and a Twitter account that was fed by a blog. BOY did we think we were cutting edge, and dang, looking back was it easy-peasy compared to today. Basic graphics and post some stuff, and BANG you are done.

Today I have to say that if you are NOT a graphics artist or video maven, social media, website design and blogging are out of the reach of most small business owners. We have targeted for our clients the top social media sites that are effective for small business marketing today (I will break out what we recommend below, just remember that if you are reading this tomorrow it may have changed again by then…:)

Blogging for social media marketing

Blogging for social mediaI am a HUGE proponent of blogging for social media marketing. I have this site and get SCADS of opportunities from having a big robust site with lots of content. People find us through SEO (search engine optimization), I have a place to put my speaker stuff, talk about entrepreneur marketing and discuss small business and social media marketing. Because I take the time to write good content and have a strong opinion, people read what I write and I have become an expert in my industry.

Now let’s talk about blogging for the small biz owner. Seriously, who has the time to post 1-2 times per week, getting “pinable” pictures in there for your additional social media sharing (more about “pinability” later)? Additionally, aggregator sites like networked blogs and rss graffiti no longer have the impact of posting so you need to pop over to Facebook and the like to post your entry.

Having a blog means having graphics, the overall look and feel, marketing buttons, and blog post pictures.

Facebook for small business marketing

Social media marketing facebook page and profileOkay, I go back and forth on this one. Originally, we used the customer’s profile (human) to do marketing, then we switched when Facebook launched business pages, and now I am in a quandary. I REALLY like some of the new features of the business pages and you HAVE to have one like the old yellow page ad was mandatory, BUT…and I think this is a HUGE but for our small business people (not corporations, small biz owners) people don’t like to talk to your brand, they like to talk to YOU.

What does this mean marketing-wise? We manage lots of different types of social media, restaurants, resorts, doctors, realtors, art sites, etc. Some of them have great results talking as a page (our restaurants are especially effective this way), but the realtors, spa owners and the like bomb as pages. If you are considering hiring a new hairdresser (ladies, you KNOW what a big deal this is), you don’t care as much about the salon as the service and personality of hairdresser right?) This makes it hard. How much personal information to share while still keeping a professional demeanor.

I share mostly marketing on my Tara Jacobsen profile but do have pictures of my puppy after having tater tots. The tater tots post got a lot of likes and comments, while some of my marketing posts fall on the floor with a thud. Seriously, most people are on the Facebook for socializing and learning more about people, and not so much for buying stuff.

Does this mean you can ignore a page and only use your person, nope! It could change again and you would be WAY behind the curve AND it is just a cost of doing business today. You have to have a presence, both as a person and a business.

Twitter for small business marketing

Social media profile - taradactylEveryone who loves twitter, raise their hand. Okay, the two of you can put your hands down now. But seriously, twitter is a GREAT platform for social media marketing. It allows you to post your message, target specific geographic or cultural users and computers love twitter.

WHAT? Why would computers like Twitter? Twitter has what is called an “open API” which means developers can make programs that pull from twitter. You can hook your blog directly to Twitter and there is nothing to stop it from appearing to all your followers. You can use hashtags (#) to mark your posts as being in #denver or about #marketing.

It is also easy to connect with people on the Twitter. I have “talked” with best selling authors, my marketing heroes and even a politician (accidentally) once.

Google+ for social media marketing

google plus small business marketingGoogle+ is still in it’s infancy. The thing to know about it is that THE GOOGLE owns it. Seriously. Right now, that is all that we need to worry about. You need a business page, you need a profile and you need to post on there.

The other thing you want to do is to start circling people (same as adding friends on the Facebook). You can have 5,000 people in your circles and can target different industries.

As a business tool, right now, it is not that great, but it will be!

YouTube for small business marketing

Videos, that’s right, videos are going to be half of the backbone of the new internet within a few years. People do not have time to read anymore, they want to watch a quick 2 minute video that gets the point across. Think about it, what if I had a video right below here where I TELL you my top pics instead you reading them. I can tell you that I had to CRAM all of this into 2 minutes which was not easy BUT now I will have a place to put a backlink to my blog and you get to “hear” my picks instead of reading them!

Pinterest for small business marketing

Social Media Marketing - PinterestAgain, this is a rather new entry to social media marketing scene and I have heard from more than one person that Pinterest is for women. Not so and I will tell you this one or one like it will be a hot player in the next few years.

So what is pinterst? It is a visual photo sharing site. You can make “boards” with your interests and save things to look at later. So let’s talk about this. I have a board with marketing (of course), a board for good website buttons for future reference, a board on crafting and a board on bees. Most of my repins (sharing on Facebook) come from my success quotes, but I am building a circle of friends on here just like I did on Twitter and Facebook in the past.

WHOOP WHOOP WHOOP

Okay, I know for many of you who have reached the bottom of this page, doing this type of marketing is out of the question time-wise and ability wise (believe me, I KNOW, I was sad this morning thinking about all the changes we would have to make our clients new Facebook business page timelines next week!!!)

That having been said, if you think this is too much to handle and would like to find out how to hire a top-notch social media marketing company, give us a call today to find out more!!! 727-415-9165