Authority marketing for people like coaches, speakers, and authors is a tricky business. Sometimes talking about how wonderful you are seems to be a little boastful. But if you don’t talk about yourself, how can you let the world know all you have to offer? One tried and true method is to make a personal …
Marketing
I get a lot of questions about how I am using Dropbox with my team. Or rather I get questions about how the heck to move all those big files, keep track of client work and find our internal marketing pieces easily. As a marketing pro I have to juggle A LOT of digital files …
I am getting ready to go speak at a couple of networking events so I have to put my marketing hat on and make sure that my time is spent well. It is interesting to watch people who are networking when you are the speaker. You can see the different styles of networkers, the “born …
Social media images can make or break your marketing campaigns! When you are getting your images together, you want to make sure that you know what your focus is. For me, the focus is on creating images that will work well on Twitter, Pinterest and Instagram. I am not worried about Facebook and while I …
One of the most powerful things you can send to someone is a personal note. Whether you are saying thanks or just letting someone know you are thinking of them, that personal connection is super powerful! Here are some examples of what to say in your personal notes and also when it is appropriate to …
This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready …