So I had a small business marketing seminar a couple of weeks ago with a focus on real estate professionals like Realtors, Mortgage Bankers, and marketing experts. One of the Realtors who attended (Cyndee Haydon – Clearwater Real Estate Specialist) has been tracking her numbers since the seminar and she is setting the world on fire! Her leads are qualified, consistent and…holy cow there are LOTS of them!!!

Now I cannot take any credit for the number of leads or the quality of them or even how she has developed the system to manage all these leads. What I can humbly attest to – Cyndee is now able to hyper-focus on dollar productive things that she needs to do and all the rest is just fluff. She is NOT answering stray and random buyer calls anymore. She is NOT spending tons of time with unqualified buyers. She IS focusing on her strengths which are generating leads, blogging, networking and all the other things that she is good at and likes!

My heart is SO happy! Not only has Cyndee focused her business, but she tracks her stats so she knows how far she has come! She knows how many leads, where they came from, where they went AND will be following them to see the conversion to clients. If you do not track these numbers you will never know if you are getting better!!!

Just hearing that today made me want to be a better person and track my leads more! I am currently blogging between 1-2 times per day, everyday for a month (which will get ME more leads…:) but the next thing I am doing is setting goals and tracking ALL my leads!! How about you?

No related posts.

So I wrote a FABULOUS post about arbitrage over on the Thrive Contact System website. Arbitrage is the practice of taking advantage of a price differential between two or more markets.

I always feel like Affiliate Links, Buying shares in a company you believe in, and Leads are a lot like arbitrage – making money for nothing, multiple streams of income, call it what you like – it means more gold crossing your palm!

Affiliate Links – If you work with companies that you like and recommend to others, it may be a fun idea to place affiliate links on your website. These links can be incorporated into your posts, added to a link page,  OR you can have a banner like the one on my right sidebar. That link is to AWeber, a great email newsletter company that I recommend to my clients and friends. I also have a link to Vistaprint which I recommend to EVERYONE. Your readers can sign up, work with a quality company and you can make some money.

Writer’s note – I don’t EVER put a link to ANYTHING on my sites that I would not recommend to my father. When I use that criteria I wind up making great decisions about what products to recommend!!!

Buying Shares In Companies You Believe In - If you want to make some good money, buy shares in small local companies that you do business with which have great leadership! I own shares in a Title Company (Star Title Partners) which is headed by Mimi Patrick who does a fabulous job with Short Sales. I recieve periodic dividends from them when the company is running in the black! That having been said, I also work alot with Somers Title where Joyce and Diana also do a great job and help with my Speaker Series!

So how do having these kinds of resources lead to leads? If you become a trusted resource for great companies and services, if you recommend people with integrity, if you make sure that YOU work with integrity – people will want to work with you! They will visit your website or blog to find out what you think and who you trust!

I get requests A LOT from companies who would like to have access to my readership and client list. They think that the way to get more clients is to have someone like me recommend their services to my “people”. Sometimes they offer big dollars to “recommend” them. I don’t do that. If it is not a company that I believe in, you won’t hear about them!

While it is great to generate extra income, don’t do it at the expense of your values and integrity!

Related posts:

1. Online Marketing – Internet Leads ARE Real Leads
2. Is Honest Affiliate Marketing An Oxymoron
3. Small Business Affiliate Partner Programs