Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using ListsI have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and Pinterest. If I spent just 15 minutes doing each one, I would  have wasted 2 hours out of my day right off the bat (and 15 minutes would be a low estimate for some of them!)

So how do I make sure that my time is spent productively? Using lists makes it MUCH easier to fly through my day! On each of the social sites, I add people and companies to lists of things that I want to see and interact with, cutting my social time down to about half an hour and providing ONLY the content I want….

…which leads me to a question that you MUST ask yourself. Are you producing content that someone would add to a list? This is different across social media and here are a couple of things to think about:

Facebook – FB, being inherently social requires that you share a bit of yourself, your hobbies, funny bits and maybe some good quotes. FB is NOT the place to go on a rant, post provocative info or blast the other political party. You HAVE to remember that half of the county is Republican so sending out a snarky Sarah Palin post will make about half of your friends unhappy. Thinking of posting a “funny” gay bashing cartoon, most people have a friend or family member that is gay and while they may chuckle along with you, it doesn’t do anything for either of yours’ social standing. Something to remember…they may not unfriend you for doing this and you may have the feeling that everyone agrees with you. This can be because the people who have grown tired of your rantings have hidden you from their wall and now only people who agree with you entirely are seeing your posts.

Twitter – Twitter is simple. People are not necessarily wanting to see your whole breadth as a person, more-so they are looking for great information about single topics like marketing (YAY!), weight loss, business, camping, goal setting and the like. We have found that having a TIGHT Twitter timeline can be a very powerful thing. One of our Twitter accounts has gained over 500 followers in a little less than 2 months by focusing exclusively on the topic of Search and Search Engine Optimization. Having such a tight account makes it easy for someone to feel good about following us, they KNOW that they will get only information that they would be interested in.

LinkedIn – This one is a enigma to me. Generally all I see is recruiting, nationally recognized figures and large corporation content. So roll with it! Figure out how to post things that they might find interesting AND share the great national content that they produce. ALL posts on LinkedIn should be business related in some fashion.

Google Plus – Google Plus is for search! You can be a little more free wheeling with Google Plus because mostly people are not interacting with you on the level that Facebook requires. The main benefit of Google Plus is to grow large networks and then share content from your website or blog with keywords attached in the comments. This will make your posts show up in the “regular” Google search and is a super powerful tool!!!

Pinterest - The blessing of Pinterest is that you can have as many boards with varied interests that you like. The only thing that I make sure is that I have business related boards at the top and bottom of my profile. I feel like personal people (say people who follow my scrapbooking board will be more likely to “dig” for relevant info while business people are looking to look at the top and scroll to the bottom to see if they “like” me enough to follow my profile.

This is all great, but how can using lists for your social media marketing increase your effectiveness? I told you about all these social sites because I think it is important to know the FOCUS of the social media property before developing lists! Having a great list on Facebook will not automatically translate to a great list on Twitter!

Lists On Social Media Sites

Facebook - Let’s start with 800 lb. gorilla in the room! Facebook is nice and can be a really good site to build relationships and get referrals from. That said, I think that there is a really strategic way to increase your influence on Facebook with lists…

  • Profile lists – Your friends and family. If you are using FB for business, it can be VERY had to find the posts that you “really” want to see (like those from your Daddy and husband). With this in mind, you need to make a list of Friends and Family that you can check at will without waiting for Facebook to show them in your timeline.
  • Profile lists – Business friends. Now this is still a list of real people, not businesses. These would include key influencers you are targeting, clients, referral partners and basically anyone who you want to connect with business-wise.
  • Profile lists – Pages. Now this is where it gets powerful. Facebook thinks that comments from humans are more important than comments from pages so you can really help boost and make an impression on the page owner if you have a targeted list of business pages. Just remember, A LOT of these pages are managed by social media managers so you may not get as big a bang for your bucks as you might on say, Twitter. But still worth-while!
  • Profile lists - Groups. Same as pages, just groups.
  • Page lists – Pages. As your page, you can make lists of complimentary businesses, other local businesses and industry leaders who are using a page instead of a profile (pages can only interact with other pages – they can’t talk or comment to people although they could share a post). It is really powerful to interact as the page as this is one of the primary ways you can get likes now-a-days.

Because Facebook limits what you see on your wall, it is extremely important to have these kinds of interactions available through your pages and posts lists.

Twitter – AMAZING! Okay, I am biased because I like the Twitter so much, but Twitter lists are GREAT for finding and sharing (retweeting) information from your key influencers (again, industry peeps, clients, prospects and referral partners). Here are some reasons to do Twitter lists…

  • Filtering – There is SOOOO much information flying around on Twitter that without making lists, you cannot possibly find the great needles in the haystacks.
  • Retweeting – This is the highest compliment that you can give on Twitter. Sharing someone’s post is a great way to attract their notice.
  • Real People – Many Twitter accounts are actually the real person! This is a way to get access to people that you might never have a chance to talk with in “real life”.
  • Finding Content – There is A LOT of great stuff on Twitter that you can save to share for later on your social networks. That said, without having lists of types of content you will have a hard time finding anything good.

Pinterest – The cool thing about Pinterest is that lists are kinda-sorta built right in. By following boards instead of people, you will get only the “stuff” they post that is of interest to you. That said, there are no lists on Pinterest yet which is a real bummer. Moving right along…

Google Plus – You can easily make lists in Google Plus – they are called Circles and Google has made this easier than any of the other social networks. One thing to note about Google Plus circles is that you should try to limit them to 99 people or pages so that you retain the ability to email out your posts when you have something important. Sharing content works much the same as on Facebook with some notable exceptions:

  • Profile lists – You can mix up pages and people in these lists although I try to make Biz Page lists and people lists to keep my lists cleaner. I definitely look at people stuff before I look at business page stuff.
  • Biz lists – One superior thing here is that pages CAN like and circle people.
  • Engagement – Like and share from both lists to your profile and business pages!

LinkedIn – The most disappointing lists. Sigh. So on LinkedIn you can make lists in your contact book to email out to your contacts but you cannot make true lists of real people that you are connected to. What you can do is use Interests > Pulse to get easy access to industry leaders and people who LinkedIn as deemed as “Influencers”.  These can include journalists, best selling authors or industry titans. You can also add “channels” like marketing or innovation and companies that are big enough to attract LinkedIn’s notice. It is a good way to get content to share, but honestly, I doubt that many of these are real people, more likely they are being managed by Social Media Managers and are not a great way to reach key people.

There you have it! Lists for the top social media sites (I also have lists for my feed reader and Klout but seriously, how long can this post get?) If you have any great info about making lists on social, please make sure to leave me a comment below!

Incoming search terms:

  • real estate social media
  • engagement social media

The Biggest Social Media Marketing Mistake, Bar None

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts.

For those of you who want more, I think this post is going to be a big eye opener today. I am going to show how people are using photos well and how some are crashing and burning.

No photos in Facebook intended posts:

MIT Facebook pageMost of you know about MIT (the technology school) and they have GREAT info, but according to this article, Sharing fast and slow: The psychological connection between how we think and how we spread news on social media by www.niemanlab.org, this is how their Facebook page ALWAYS looks. Full of the MIT Magazing logo. Sigh.

No matter how brilliant your “stuff” is, if you don’t have a picture in it for sharing purposes, you are going to be fighting the inertia of most people’s overwhelm. You need to have something snazzy to grab their attention.

How you post to Facebook

I was talking to a gal the other day who did not want to have to use the native platform (logging into Facebook, Twitter, etc.) and preferred to use a service like Bufferapp.com or Hootsuite.com to schedule ALL of her posts. The problem with that is that the photos pull in differently depending on HOW you post them and the size of the image in the post. Here are four different posts, which I tried valiantly to maintain in their actual size comparison.

the size of photos in facebook

The first one was posted the same way that the second one was (with Bufferapp.com) the only difference being that the photo in the post was SO tiny that it could not be pulled in as a large photo (it would have pixilated).

The second post is actually not all that bad, it is big enough to attract notice in the news feed and the photo in the post was large enough that Facebook could pull it in easily!

The third one is a good example of how Facebook crops photos. I would have been better off to move the words to the middle instead of having them at the top so that they would be more centered when FB pulled it in.

Lastly (and obviously the best), I hand posted this, uploading the photo and then adding the link and words. Using the native format (logging into Facebook to post) makes a huge difference and should be used when possible!

The mother of all photo sites, Pinterest

Before Pinterest, we all had sorta-kinda okay pictures in our our posts that matched what we were talking about. Smart marketers today though, know that having a call to action when a photo is shared will make a BIG difference in how much traffic you get through Pinterest.

How to make interesting pinterest photos

As you can see, photo one was from the old days and was marginally close to the topic of the article, Is Honest Affiliate Marketing An Oxymoron. That said, because Pinterest is a visual and sharing site, NO ONE has bothered to read the words below it. They do not know that this is a blog post and really the only sharing opportunity I have is if someone likes spiders – which will NOT help to get traffic to my marketing blog!

Both the other photos have a strong call to action and let the reader know what the accompanying site and photo are about. These get shared very well and currently Pinterest is the fourth largest source of traffic on my website.

Google Plus Photos and Posting

Last but not least photo-wise is Google Plus. The same holds true that uploading a photo directly to Google+ makes it big and beautiful (good for people). That having been said, I have heard around that if you post a picture and put a link in the comments it will not show up in Google search as this is a tactic they recognized that the spammers would use to game the system.

With that in mind, it is good to post your important posts a couple of times to Google Plus, once with the link pulling the photo and once with the photo loaded separately so that you can take advantage of both types of benefits.

Videos In Blog Posts

You may follow some of the big names in marketing like I do and one thing that I notice is that they have a screen capture of the video they are including AND the video. The reason for this is that they can then post and pin the photo, pulling directly from the post. If all they have is a video, that will not pull in when posting to Facebook and the like.

Pictures and videos in blog posts

thanks to MarieForleo.com for doing such a good job at this!

Why Photos Matter

The Biggest Social Media Marketing Mistake - It's All About The PicturesIf you are a pinner (using Pinterest) please click the “pin it” link. If I had just used the photos in this post, you would have been able to “pin” them BUT would not have had the option to pin the picture that tells what the post is actually about! That would have greatly decreased the number of shares I would get on Pinterest and would have hurt my efforts across all the social media sites.

Never have pictures been so important to marketing as they are today and I fully believe that the biggest social media marketing mistake people are making is to not take advantage of the power of photos or pictures in their posts.

>> If you are a small business owner and would like some help with your marketing, please check out our social media marketing services page!

Social Media Marketing – 3 Reasons You Can No Longer Ignore Google+

For me, Google+ and social media marketing go together like oreos and beer…not great together but superb on their own! Today we have a guest post from a marketer who talks about why you can’t ignore Google+ in your social media marketing efforts. Should you want a detailed description of how Google+ effects your page rankings, please see our previous post Google Universal Search – How Google+ Effects Small Business Marketing.

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Social Media Marketing - 3 Reasons You Can No Longer Afford To Ignore Google+Google is notorious for releasing widgets that enhance our lives both personally and professionally. From their search engine, gMail, Google Docs, the Android operating system and now Google+. In case you’ve been hiding under a rock for the past year, in late June 2011 Google launched their social network, Google+. It quickly rose in popularity with early adopters and initially there was constant talk about this being the Facebook killer and it would be the be-all end-all of social networks.

That talk has since stopped, but with over 250 million registered users, we can’t simply ignore this network. You must understand that it won’t overtake Facebook but it does have a lot of great benefits for your business, let’s take a look at a few of them.

1. Google+ Search

When you’re doing a search query in a search engine you get a lot of results back and sometimes it’s difficult to decipher which are worth it. With Google’s Search+ functionality, Google can personalize the results based on people in your network. When you search for a term—say, “jewelry Minneapolis, MN” — Google will populate the SERP with content that is personalized to you. Photos, links and status updates that are related to people in your Google+ network are more likely to be above the fold.

Transforming search results by interactions, connections and activity you have on Google+ is powerful because it instantly adds social proof to a page in the user’s eyes because a friend or colleague said this page was valuable. It is a crucial piece for SEO because it can boost a company’s page to the first listings when it normally would have been buried deeper.

2. Google +1 button

The +1 button has changed within Google+ and isn’t as apparent as it used to be — you must now hover over to see it — but that doesn’t mean it’s not valuable. When someone +1s your site, page or content, Google leverages this in personalized results. This is one the key indices of social proof in the network, much the same as a Facebook like.

It is crucial to make your +1 and social sharing buttons easy to find because if sharing is seamless and easy your users will be more likely to do it. Many organizations have implemented a floating sidebar that scrolls down as the user goes down the page. It’s always right in front of them, which is key.

3. Fast indexing

Google wants its products to be relevant and since they have their own brand to protect, they are able to index Google+ pages very quickly. Unlike when you add a new page to your website where it may take several days or weeks for Google’s spiders to crawl the content, G+ posts are sometimes indexed within minutes. You can see the benefit of this especially for timely content.

Google is a force to be reckoned with and it’s important to follow their trends because they have a lot of control over how your business is shown in the SERP (Search Engine Results Page). They’re giving you the tools to succeed with their platform, so use them. Don’t underestimate Google. As a wise musician once said, “If you don’t like funerals, don’t kick sand in a ninja’s face.”


Jayme Pretzloff is an accomplished young marketer whose passions lie within SEO and social media marketing. He currently works as the Online Marketing Director for Wixon Jewelers, the premier jewelry store in Minneapolis, MN and serves as the Marketing Advisor for Blue Line Defense who teach Minnesota Permit to Carry courses.

Incoming search terms:

  • afford
  • ignore

Google Universal Search – How Google+ Effects Small Business Marketing

So yesterday I talked about “getting to the top of google” and touched on how google has different results for different people (that is called google universal search). Today we are going to take a visual peek at what that looks like in real world small business marketing searching and how utilizing social media and especially Google+ makes a huge difference!

Small Business Marketing, Google+ and Universal Search

Google plus one universal searchAs a social media marketing company, we get our peeps on the Google+ and circle related people for them. BUT what does that mean in the real world? If I listened to the rumors, Google+ doesn’t have very many people using it and it isn’t as fun as Facebook for the average user, right?

In the picture, searching with Tara Jacobsen (me) logged into google, I get ALL kinds of people results. I get to see how many of my friends have plused one the blogger link, I have a picture of that nice Darren Rowse from Problogger, whose blog I read and who I have circled on Google+. Along those lines, Jay Baer is also in my circles, and there is his happy little face, big as life. The other search was done with proxify.com which anonymizes the search and takes out preferences and friend links. There you can see some are the same links, but no Jay, AND it added a video result (not sure why the video icon didn’t load, but I promise it worked!).

Google plus one universal searchBut maybe that is just me, right? Nope! This is another result from one of our realtor client’s account. Deb Ward, Clearwater Realtor Extraordinaire, is friends with Stacy Hansen, so when we did a search for ENTREPRENEUR MARKETING using her account, up jumped the result!

So whether you believe in Google+ plus as a social platform or not, I am totally ON BOARD as a way to increase search engine rankings for our peeps!

Social Media Marketing – What You Should Be Doing Now

Social media marketing is HARD! I have never worked with a marketing platform that changes more than this giant kerfuffle of sites and places that you need to have a presence on, oh and they change it constantly so that you have to be on top of what you should be doing now!

A little bit of social media marketing background. I just checked the “when did you join Twitter” website and it says I started my Taradactyl twitter account on November 30,2007. WOW, That is going on 5 years now and over that time I gathered well over 10,000 followers. The reason I start there is that this was my first foray into using social media as a marketing platform. According to facebook, I started over there July 21, 2008 after talking with a friend who said it might have some further marketing implications than posting pictures of kitties and puppies.

Upon discovering that social media marketing would work for me, we decided that we would take our mad marketing skills and start doing social media for clients. At the start, this was relatively easy as it was just a dorky LinkedIn profile, a Facebook Profile and a Twitter account that was fed by a blog. BOY did we think we were cutting edge, and dang, looking back was it easy-peasy compared to today. Basic graphics and post some stuff, and BANG you are done.

Today I have to say that if you are NOT a graphics artist or video maven, social media, website design and blogging are out of the reach of most small business owners. We have targeted for our clients the top social media sites that are effective for small business marketing today (I will break out what we recommend below, just remember that if you are reading this tomorrow it may have changed again by then…:)

Blogging for social media marketing

Blogging for social mediaI am a HUGE proponent of blogging for social media marketing. I have this site and get SCADS of opportunities from having a big robust site with lots of content. People find us through SEO (search engine optimization), I have a place to put my speaker stuff, talk about entrepreneur marketing and discuss small business and social media marketing. Because I take the time to write good content and have a strong opinion, people read what I write and I have become an expert in my industry.

Now let’s talk about blogging for the small biz owner. Seriously, who has the time to post 1-2 times per week, getting “pinable” pictures in there for your additional social media sharing (more about “pinability” later)? Additionally, aggregator sites like networked blogs and rss graffiti no longer have the impact of posting so you need to pop over to Facebook and the like to post your entry.

Having a blog means having graphics, the overall look and feel, marketing buttons, and blog post pictures.

Facebook for small business marketing

Social media marketing facebook page and profileOkay, I go back and forth on this one. Originally, we used the customer’s profile (human) to do marketing, then we switched when Facebook launched business pages, and now I am in a quandary. I REALLY like some of the new features of the business pages and you HAVE to have one like the old yellow page ad was mandatory, BUT…and I think this is a HUGE but for our small business people (not corporations, small biz owners) people don’t like to talk to your brand, they like to talk to YOU.

What does this mean marketing-wise? We manage lots of different types of social media, restaurants, resorts, doctors, realtors, art sites, etc. Some of them have great results talking as a page (our restaurants are especially effective this way), but the realtors, spa owners and the like bomb as pages. If you are considering hiring a new hairdresser (ladies, you KNOW what a big deal this is), you don’t care as much about the salon as the service and personality of hairdresser right?) This makes it hard. How much personal information to share while still keeping a professional demeanor.

I share mostly marketing on my Tara Jacobsen profile but do have pictures of my puppy after having tater tots. The tater tots post got a lot of likes and comments, while some of my marketing posts fall on the floor with a thud. Seriously, most people are on the Facebook for socializing and learning more about people, and not so much for buying stuff.

Does this mean you can ignore a page and only use your person, nope! It could change again and you would be WAY behind the curve AND it is just a cost of doing business today. You have to have a presence, both as a person and a business.

Twitter for small business marketing

Social media profile - taradactylEveryone who loves twitter, raise their hand. Okay, the two of you can put your hands down now. But seriously, twitter is a GREAT platform for social media marketing. It allows you to post your message, target specific geographic or cultural users and computers love twitter.

WHAT? Why would computers like Twitter? Twitter has what is called an “open API” which means developers can make programs that pull from twitter. You can hook your blog directly to Twitter and there is nothing to stop it from appearing to all your followers. You can use hashtags (#) to mark your posts as being in #denver or about #marketing.

It is also easy to connect with people on the Twitter. I have “talked” with best selling authors, my marketing heroes and even a politician (accidentally) once.

Google+ for social media marketing

google plus small business marketingGoogle+ is still in it’s infancy. The thing to know about it is that THE GOOGLE owns it. Seriously. Right now, that is all that we need to worry about. You need a business page, you need a profile and you need to post on there.

The other thing you want to do is to start circling people (same as adding friends on the Facebook). You can have 5,000 people in your circles and can target different industries.

As a business tool, right now, it is not that great, but it will be!

YouTube for small business marketing

Videos, that’s right, videos are going to be half of the backbone of the new internet within a few years. People do not have time to read anymore, they want to watch a quick 2 minute video that gets the point across. Think about it, what if I had a video right below here where I TELL you my top pics instead you reading them. I can tell you that I had to CRAM all of this into 2 minutes which was not easy BUT now I will have a place to put a backlink to my blog and you get to “hear” my picks instead of reading them!

Pinterest for small business marketing

Social Media Marketing - PinterestAgain, this is a rather new entry to social media marketing scene and I have heard from more than one person that Pinterest is for women. Not so and I will tell you this one or one like it will be a hot player in the next few years.

So what is pinterst? It is a visual photo sharing site. You can make “boards” with your interests and save things to look at later. So let’s talk about this. I have a board with marketing (of course), a board for good website buttons for future reference, a board on crafting and a board on bees. Most of my repins (sharing on Facebook) come from my success quotes, but I am building a circle of friends on here just like I did on Twitter and Facebook in the past.

WHOOP WHOOP WHOOP

Okay, I know for many of you who have reached the bottom of this page, doing this type of marketing is out of the question time-wise and ability wise (believe me, I KNOW, I was sad this morning thinking about all the changes we would have to make our clients new Facebook business page timelines next week!!!)

That having been said, if you think this is too much to handle and would like to find out how to hire a top-notch social media marketing company, give us a call today to find out more!!! 727-415-9165

Incoming search terms:

  • speak to a social media marketer now

Google Plus Pages for Small Business Marketing

Google plus business pages for small business marketing are here! Here is my take on how to make a Google Plus page for a small biz (which may be a little different than what you would do for a giant corporation!)

Check out the Marketing Artfully google plus business page!

Google Plus Pages for Small Business MarketingLet’s start at the beginning. You get your page at the right side of your Google Plus Profile. Then up jumps the question of whether you are a location (brick and mortar business), a brand (like Snickers or Crest), a Company, Institution or Organization (that is what Marketing Artfully is!), Arts Entertainment or Sports or Other (don’t pick other, it is hard to classify other and you may miss opportunities).

Next comes your tagline – 10 words that describe your business (these should be your 3 main keywords!). Add an avatar – this is a square like the other Google Plus Profiles so no big, beautiful banner yet. Tell your friends – DO NOT do this yet, there is nothing on your page!!!

Post some stuff, circle some people and bang – you are ready to go!

HUGE NOTES – Make sure to circle your own page so you can find it (there didn’t seem to be an immediate link in google search to it, even using the plus sign). Also, fill in your about us (looks like a good place to drop a couple of targeted backlinks and add some photos so it is pretty!)

Google Plus Direct Connect

Okay, this looks like a biggie and something that is out of our control! What it functionally is the ability to add that page from google search by using the plus sign (+) before the brand. In the description below the Google Plus text says, “You can automatically add Google+ pages to your circles from Google Search. Just add + in front of the page you’re searching for. Directly connect with pages this way from now on?”. I answered yes!

Google Plus Direct Connect

Google Plus Direct Connect looks like it should be a post all by itself as this is what hooks to google search and adding to the circles, BUT since we are not able to DO anything about it, lets move on to a FACEBOOK to GOOGLE comparison.

Facebook To Google Translation

Okay, they say there are only like 6 stories in the world and that every other thing comes from that. Social media is like that and if you can figure out what make them similar, the learning curve can go down considerably!

Share on Google+ Is Like Share on Facebook – functionally this takes the page you liked and shares it on your human profile.

Share on google plus business pages

Circle on Google+ is like Like on Facebook – I made a circle named brands so I can keep all my businesses together for now!

Add google business pages to circles

Google Plus Pages Terms of Service Notes

If you would like to read the entire Google Plus Pages terms of service, click the link. Here are my top notes that apply to our clients:

  • You may not display third party advertising on your Google+ Page. – Functionally this means that you can sell any of YOUR products or services on the page but not have anything like affiliate marketing or paid for ads from a third party.
  • Subject to the Google+ Pages Terms, any Google+ user may create a Google+ Page, but only users with authority over the subject matter may administer the Google+ Page. – YAY! We can work on our client’s pages legally!
  • Any contests, sweepstakes, offers, coupons or similar promotion on your Google+ Page must also comply with the Google+ Pages Contest and Promotion Policies. – Looks pretty liberal if you are doing good not evil!

Nothing amazing here. If you are conducting your business above board and simply trying to get the word out, you should be fine!

Social Media Marketing Services

If this all seems like to too much to do, check out our social media marketing services and we will get you set up on this and all the other social media properties right away!

Incoming search terms:

  • Google small business sale and marketing

Google Plus – A Handy Dandy Overview For Small Biz Owners and Entrepreneurs

Google Plus is going to be a great tool for small biz owners and entrepreneurs, once it gets a little bigger! So you should wait right? WRONG! There is SUCH a first responder advantage to getting in there (especially business owners who are NOT social media nuts like I am!)

Google Plus Small Biz EntrepreneursCircle me on G+! http://gplus.to/taradactyl

Basically, if you get in there early, everyone else can find you. If you come to the party late, you have to go find everyone.

For me, this is a no-brainer so, Step 1 get into google plus (if you need an invite, send me a message with your email address, preferably a gmail address, and if you seem like a real person I will send you an invite).

Setting Up Your Google Plus Account

This one is dead easy! Make sure to fill out all of the bits INCLUDING links to your other social media profiles, blogs, websites, etc. I would make sure that the first paragraph is stunning and that your blurb expresses who you are (sometimes that is all someone will know about you before deciding to put you into a circle!)

As with any social media site, this should be about you and what you can do for THEM! Make sure your bio tells them that you will be posting FABULOUS content about your industry and you are excited to be doing that.

Making Circle Friends

Circles are the strongest piece of the puzzle for me. They allow you to segregate your lists into pieces (I have circles for Denver Friends and Denver Realtors – I would put Denver Realtors into the little circle AND into the big general circle). There has been A LOT of talk about why having too many circles is bad, but I am convinced that this is my sweet spot. In this example, if I was doing a general marketing class in Denver I would post it to my Denver Friends circle – if it was a Realtor Marketing class, I would just post it to my Denver Realtors.

Google Plus CirclesBIG TIP about circles! If you don’t include the “Public” circle when you are posting things, it will look like you are not active SOOOO….make sure you use Public, Your Circles AND Extended Circles so that everyone you know, the public and people who circle your circles can see your posts.

Google Plus Overview For Small Business Owners

Here’s the skinny, if you are a small business owner or entrepreneur using social media marketing, I would love to see you spend a couple of minutes diving into Google Plus today! If nothing else, post a couple of things, set up your profile and add your clients (who are on already) to your circles!