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One of the things that I find vintage sellers on Ebay or Etsy struggle with the most is figuring out who their perfect customer is. Every time I hear, “anyone would love this” I cringe a little inside. There is an old adage, if you are selling to everyone, you are selling to no one. …

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The range of buyers can be anywhere from a little old lady trying to relive her childhood to a young hipster who is trying to be cutting edge cool! Why Your Customer Matters Real quick before we get into our “buyers”, let’s just talk about WHY this matters! Store Wide So my vintage store sells …

Read More about 10 Vintage Buyer Personas To Make Selling On Etsy and Ebay Easier!