by Tara Jacobsen on March 12, 2009
Small Business Solutions – Obstacle IllusionsWhen I think of small business marketing solutions like our Thrive Client Contact Program, I am reminded that if you do not implement your technology it is worthless! I read the other day that a good open rate for free email newsletters is 30% and that a good open rate [...]
by Tara Jacobsen on March 7, 2009
What is database marketing? Solving small business marketing problems!According to Wikipedia, database marketing is “a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes”.
Wow is that not helpful! My definition of database marketing is to have all your [...]
