Authority Marketing is all the rage right now and I super excited about that! Basically authority marketing is putting a stick in the ground and saying that “I am going to be an expert about” something! What Qualifies You To Be An Authority? So how do you know when you are an authority? Is there …
Becoming an expert
Becoming an expert is easy. Simply know more than the people who you are talking to. The big question is how to pick a niche market to become an expert in…that is the rub! I follow a gal who is simply amazing. She has been a hip-hop singer, waitress, coach, author, speaker, and many other …