B2B or B2C – What great companies like Listingbook and Keller Williams are doing right (and wrong)

In this day and age, the line between Business To Business (B2B) and Business To Consumer (B2C) has gotten blurred. Many consumers are small business owners (like realtors) and all companies are made up of consumers. The internet has leveled the playing field for many but has also allowed us to get complacent about making […]