Customer Demographics – Super Bowl Ads 2012

These customer demographics are about targeting the correct people and crafting ads with purpose to elicit a response to that particular demographic. If you are looking for numbers, please move along OR if you have numbers you would like to share, please leave a comment below! The 2012 Super Bowl Ads Winner (according to my [...]

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Direct Sales Versus Network Marketing (MLM)

Many of our entrepreneur marketing coaching clients are involved in Direct Sales or MLMs. Because I was not sure I actually knew the difference (okay, I admit, I didn’t know there WAS a difference!), I thought I should get some help from an expert in the industry! Guest post by Direct Sales Expert – Tina [...]

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Local Marketing Case Study – Water 2 Wine

Local marketing experts will tell you that the only thing that matters is getting to number one on google, or having the most fan page likes, but rarely will they tell you about the things that REALLY matter to sales. How you treat people IN PERSON, once you get them there matters even more! So, [...]

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Social Media Marketing – Should You Join Little Social Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random [...]

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Small Business Marketing – Using Video Reviews To Generate Traffic and Sales

I have been on small business marketing training seminars that talked about using product reviews to get more traffic and increase sales. I admit it, I just could NOT get my arms around how actual small business owners would use these (I can see how spammers or one hit wonders would use them for quick [...]

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Small Business Marketing – Are you a farmer or a hunter?

Small business marketing can either be active or passive…so what’s the difference? Basically it is whether you are working like a farmer or a hunter! I felt like I have to write this post because of meetings I have had with clients lately (coaching and social media marketing). All were with favorite clients and they [...]

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Small Business Marketing – Training, Webinars and COACHING

Small business marketing is all about focusing on what is important and getting things done. Training and seminars are GREAT but not effective unless you actually USE what you learn in them! That is where coaching comes in! Yesterday a man who sells great content was having a web-a-thon that was offering a superb product [...]

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Social Media Marketing – Clearwater and Tampa

Social media marketing is the not so new yellow pages. If you want to succeed as a Clearwater or Tampa area business, you NEED to make sure you are addressing your social media marketing efforts! What is Clearwater and Tampa social media marketing? Social media marketing is using Web 2.0 and sharing properties like Blogging, [...]

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