Keywords For Business – Includes Startup, Entrepreneur, Marketing, Writing and Small Business SEO Terms

Keywords For Business - SEO Search Engine Keywords

I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 15+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what to write about in a blog post.

These are broken down by my main business SEO and keyword interests and categories, they are not necessarily in some sort of “official” format.

Business and Entrepreneur SEO Keywords

  • Brick and Mortar Retail
  • Business Administration
  • Business Models
  • Business Networking
  • Business Owner
  • Business Plans
  • Business Relationships
  • Business Strategy
  • Business-To-Business
  • Companies
  • Digital Agencies
  • Ecommerce
  • Entrepreneurs
  • Entrepreneurship
  • Human Resources
  • Import/Export
  • Industrial Design
  • Leaders
  • Leadership
  • Local Businesses
  • Local Marketing
  • Management
  • Management Consulting
  • Organizational Behavior
  • Organizational Culture
  • Organization Design
  • Project Management
  • Retail
  • Small and Medium Enterprise (SME)
  • Small Business
  • Small Business Advice
  • Small Business Marketing
  • Strategic Management
  • Social Entrepreneurship
  • Strategy
  • Strategic

 

Marketing and Social Media SEO Keywords

  • Advertising
  • Advertising Agencies
  • Affiliate Marketing
  • B2B Marketing
  • Blogs
  • Brand Awareness
  • Brand Strategy
  • Brands and Branding
  • Broadcast Media
  • Cinematography
  • Commercial Media
  • Conferences and Conventions
  • Content Marketing
  • Email
  • Email Clients
  • Email Deliverability
  • Email Marketing
  • Event Planning
  • Hashtags
  • Internet Advertising
  • Guest Blogging
  • Making Friends
  • Marketing Strategy
  • Meeting New People
  • Mobile Advertising
  • Mottos
  • Movie Production
  • Names and Naming
  • Networking
  • New Media
  • Newsletters
  • Online Video
  • Personal Branding
  • Personal Networking
  • Press Releases Editing
  • Print Media
  • Printing
  • Product Branding
  • Professional Networking
  • Public Relations (PR)
  • Public Speaking
  • Reputation Management
  • Slogans
  • Social Advice
  • Social Branding
  • Social Graph
  • Social Media
  • Social Media Management
  • Social Media Marketing
  • Social Media Strategy
  • Spam (Email)
  • Taglines
  • Video Editing
  • Video Production
  • Web Marketing

 

Motivation and Goal Setting SEO Keywords

  • Ambition
  • Attention
  • Bad Habits
  • Caledaring
  • Concentration
  • Conversations
  • Distractions
  • Focus
  • Getting Things Done
  • Goal Setting
  • Habits
  • Inspiration
  • Learning
  • Masterminds
  • Motivation
  • Organization
  • Organizing
  • Personal Goals
  • Personal Productivity
  • Procrastination
  • Productivity
  • Productivity Hacks
  • Routines
  • Scheduling
  • Self Improvement
  • Self Motivation
  • Skills
  • Success
  • Systems
  • Task Management
  • Thinking
  • Time Management
  • Tips and Hacks
  • Work-Life Balance

 

Startups SEO Keywords

  • Angel Investing
  • Angel Investors
  • Bootstrapping
  • Business Ideas
  • Co-Founders
  • Copyright Infringement
  • Copyright Law
  • Crowdfunding
  • Equity Compensation
  • Growth Hacking
  • Hiring
  • How Does Company X Make Money
  • Ideas
  • Innovation
  • Intellectual Property
  • Intellectual Property Law
  • Internet Startups
  • Inventions
  • Lean Startups
  • Mergers and Acquisitions (M&A)
  • Open Innovation
  • Patents
  • Pre-Launch Startups
  • Recruiting
  • Seed Funding
  • Seed Money
  • Social Innovation
  • Startup Advice and Strategy
  • Startup Acquisitions
  • Startup Business Models
  • Startup Compensation
  • Startup Founders
  • Startup Ideas
  • Startup Incubators
  • Startup Law
  • Startup Names
  • Startup Product Marketing
  • Startup Recruiting
  • Startup Traction
  • Technology Startups
  • Trademark Law
  • Trademarks
  • Valuations
  • Venture Capital
  • Venture Capital Firms
  • Venture Capital Investing
  • Young Entrepreneurs

 

Sales and Customer Service SEO Keywords

  • 10X
  • A/B Testing
  • Business Development
  • Cold Calling
  • Community Management
  • Consumer Products
  • Conversion Optimization
  • Customer Acquisition
  • Customer Demographics
  • Customer Development
  • Customer Experience
  • Customer Service
  • Consumer Services
  • Customer Relationship Management (CRM)
  • Freemium
  • Landing Pages
  • Lead Generation
  • Manufacturing
  • Metrics
  • Monetitization
  • Package Design
  • People Skills
  • Pricing
  • Product Design (Physical Goods)
  • Product Development
  • Product Launches
  • Product Management
  • Product Managers
  • Product Market Fit (PMF)
  • Product Marketing
  • Profitability
  • Prototyping
  • Revenue
  • Sales Commissions
  • Strategies
  • Tactics
  • User Acquisition

 

Search Engine and SEO Keywords

  • Content Strategy
  • Display Advertising
  • Google
  • Google Search
  • Google Search Rankings
  • Keyword Research
  • Link Building
  • Local Search
  • Pay Per Click
  • On-Page SEO
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Search Engines
  • Searching
  • SEM
  • SEO
  • SEO Tools
  • Social Search
  • Web Analytics
  • Web Search
  • Website Traffic

 

Psychology SEO Keywords

  • Abnormal Psychology
  • Anxiety
  • Communication
  • Customer Demographics
  • Emotions
  • Extroverts and Extroversion
  • Human Behavior
  • Introverts and Introversion
  • Life Advice
  • Mental Health
  • Morals and Morality
  • Myers-Briggs Type Indicator
  • Neuroscience
  • Nonverbal Communication
  • Personality
  • Personality Traits
  • Personality Type – DISC
  • Personality Type – ENFP
  • Personality Type – ENTP
  • Personality Type – INFJ
  • Personality Type – INTJ
  • Personality Type – INTP
  • Personality Type – Myers Briggs
  • Philosphy
  • Psychiatry
  • Psychology of Everyday Life
  • Social and Behavioral Norms
  • Social Anxiety
  • Social Psychology
  • Society
  • Sociology

 

Financial SEO Keywords

  • Accounting
  • Capitalism
  • Currencies
  • Economic History
  • Economics
  • Economics of Daily Life
  • Finance
  • Funding
  • Fundraising
  • Inflation
  • Investing
  • Investors
  • Macro Economics
  • Mathematics
  • Microeconomics
  • Money
  • Personal Finance
  • Private Equity
  • Stock Market
  • Taxes

 

Technology SEO Keywords

  • Cascading Style Sheets
  • Cloud Computing
  • Cloud Services
  • Collaboration Tools
  • Computer Programming
  • Computer Science
  • Current Events In Technology
  • Demand Side Platform (DSP)
  • Digital Advertising
  • Digtial Marketing
  • Digital Media
  • Digital Publishing
  • Digital Strategy
  • Digital Trends
  • Disruptive Technology
  • Enterprise Software
  • Game Theory
  • HTML
  • Information Retrieval
  • Java Script (Programming Language)
  • Mobile Applications
  • Mobile Payments
  • Mobile Phones
  • Online Shopping
  • PHP (Programming Language)
  • Platform-as-a-Service (PaaS)
  • SaaS Marketing
  • Scalability
  • Silicon Valley
  • Software As A Service (SaaS)
  • Software Engineering
  • Technology Investing
  • Technology Trends
  • Usability
  • User Experience
  • User Interface Design
  • Web Applications
  • Web Design
  • Web Development
  • Websites
  • WordPress
  • Y Combinator

 

Graphic Design and Art SEO Keywords

  • Artists
  • Cameras
  • Computer Graphics
  • Creative
  • Creativity
  • Designers
  • Digital Arts
  • Digital Cameras
  • Digital Photography
  • Drawing
  • Fine Art
  • Freelancing
  • Google Fonts
  • Graphics
  • Iconography
  • Icons
  • Illustration
  • Illustrators
  • Image Manipulation
  • Imagination
  • Infographics
  • Interaction Design
  • Logo Design
  • Logos
  • Painting and Paintings (Art)
  • Photo Editing
  • Photography
  • Sketching
  • Typeface Design
  • Typeface Identification
  • Typefaces & Fonts
  • Vector Graphics
  • Visual Artists
  • Visual Arts
  • Web Design Best Practices
  • Web Fonts
  • Web Typography

 

Writing SEO Keywords

  • Adages
  • Bloggers
  • Blogging Platforms
  • Book Writing
  • Citizen Journalism
  • Copywriting
  • Creative Writing
  • Diction and Word Usage
  • English Grammar
  • English Language
  • Freelance Writers
  • Grammar
  • Helvetica
  • Idioms
  • Journalistic Ethics and Norms
  • Journalists
  • Language
  • Linguistics
  • Literary Agents
  • Magazine Publishing
  • News
  • Newspapers
  • Novelists
  • Online Journalism
  • Phrases
  • Poems
  • Poets
  • Presentations
  • Press Coverage
  • Proverbs
  • Punctuation
  • Reading
  • Sayings
  • Screenwriting
  • Slang
  • Speech
  • Spelling
  • Stories
  • Storytelling
  • Tech News
  • Television Writing
  • Typography
  • Words
  • Writers
  • Writing Fiction

 

Books SEO Keywords

  • American Literarture
  • Authors
  • Book Publishing
  • Book Recommendations
  • Children’s and Young Adult Books
  • eBook Readers
  • eBooks
  • Fantasy (genre)
  • Fiction
  • Fictional Characters
  • Getting Published
  • iBooks
  • Kindle
  • Literary Analysis and Criticism
  • Literary Fiction
  • Literature
  • Non-Fiction
  • Novels
  • Poetry
  • Publishing
  • Self-Publishing
  • Short Stories

 

History SEO Keywords

  • Battle Tactics
  • Government
  • History of the United States
  • Military History and Wars
  • Military Strategy
  • US Politics American Culture
  • US Presidents
  • The United States
  • World War 1

 

Science SEO Keywords

  • Astronomy
  • Biology
  • Color Schemes
  • Color Vision Deficiency
  • Colors (Vision)
  • Current Events In Science
  • Electromagnetic Spectrum
  • Extraterrestrial Life
  • Evolution
  • Eyes
  • Geology
  • Gravity
  • Materials Science and Engineering
  • Optics
  • Physics
  • Physics of Everyday Life
  • Planetary Science
  • Science Behind Science Fiction
  • Space Exploration
  • Space Travel
  • Stars
  • Thermodynamics
  • Time (Physics)
  • Visible Light
  • Vision (Eyesight)

Watch Out Great Marketing Tools and Resources Ahead


As this is a post about SEO and keyword search terms for business, I would be remiss not to mention that it does have keywords including Startup, Entrepreneur, Marketing, Writing and Small Business!

Keyword Marketing and SEO Update – How To Track Your Keyword Rankings

Today’s post is about how to obsessively track your keyword marketing and SEO rankings. We are going to focus on three main tools including Google Webmaster Tools, Google Analytics and Pro Rank Tracker (a third party site).

Google Webmaster Tools

Now that the keyword data is missing from Google Analytics, the Google Webmaster Tools are my new best friend. There I can find data showing:

  • How many times my site appeared in search (impressions)
  • The number of clicks that my received (clicks)
  • How many times my site was view compared to how many clicks I received (CTR – Click Through Rate)
  • Average position (shows all the keywords that I rank for and which position I am in)

Back when I had easy peasy results in Google Analytics I didn’t pay this site much mind but now I am a whole hearted supper and pretty much stalking my results in the Google Webmaster Tools.

https://www.google.com/webmasters/tools/home?hl=en

Google Analytics

Keyword Marketing and SEO Update - How To Track Your Keyword RankingsAhh my old friend Google Analytics. You fickle bastard you, no more keyword data but some really good information about which pages are ranking and the sources of traffic that are working the best.

https://www.google.com/analytics/web

Pro Rank Tracker

Probably my favorite site right now on the internet. First off, they give you 50 free keywords to track and their prices really aren’t that horrendous if you get a jones for more. They send a daily email showing whether you have gone up or down which is super cool for figuring what to write about to keep your rankings up. LOVE THEM!

https://proranktracker.com

However you choose to track your keyword marketing efforts and SEO rankings, make sure you know what you are trying to rank for and the best practices for increasing your rankings without being a spammer (no sense in hosing up your life by doing bad SEO practices now that Google has declared war on spamming!)

SEO and Website Update for Service Based Businesses | What Is Working In 2014

SEO and Website Update for Service Based Businesses | What Is Working In 2014SEO has been on my mind a lot lately after giving an SEO talk to some really great, hardworking service based business people. Now, these are guys who are out there in the trenches every day, making a living and busting their butts through manual labor.

They are a mixed bag when talking about marketing, some are on the side of “I do it all by referral”, which is great and I never argue with!

Some are on the side of “My site ranks #1 for my main keyword and has for years”, which is awesome and I am sure brings in a ton of business (I would still recommend some other kinds of marketing but would not touch that site with a 10 foot pole, if your stuff is working, leave it alone!)

The last group is the majority. They have a website that is not ranking on in the first spot of Google. They might not even be on the first page. One fellow that I was emailing with said that he was sick of the hype from SEO companies when they sold him about getting him on the first page, only to say that it was too competitive and giving up. Having taken a peek at his market and seeing the competition, I would say that trying to do it with just SEO (getting backlinks and SEO’ing a static site) would not cut it in 2014.

There really is just too much competition out there for a pure SEO play to work, in addition to the fact that Google has taken away all the tools to measure which pages are working for which keywords and why.

Now we are having to guess which pages might be ranking well and then try to reverse engineer an idea of what might be going on.

What Is Working With SEO and Websites Now

So if SEO as a pure play is not working now, what is?

It is definitely a mix of good SEO practices combined with social media and videos. Because Google search returns such mish mash of Videos, News, Google+ posts, websites and maps, it is impossible to know which one will tip you over and start producing great traffic results.

It could be a video that you nailed or the Google+ post that gets shown every time someone searches for your keywords.

Whatever winds up working, you can bet it will not be just because you got some backlinks and optimized a couple of pages. Today’s search is so much larger than the “old days” when there were 10 static results that were the same for everyone!

What To Do

There are about a million things you can do but to get started this is a pretty good list:

1. Check Google Webmaster tools. Use Google Webmaster tools to see what you rank for right now, these are the keywords that you are going to focus on short term. These low hanging words are your best bet for moving up fast.

2. Share your best posts on social. Not just once, scheduled out over time and mixed up so that you are not spamming. Make sure you are including a mix of industry posts and your keyword targeted posts.

3. Check out your competitors to see what they are ranking for. You may find new words to target and even if not, you can see what kinds of efforts they are using to get there.

4. Grow your social. While follower counts are not the be-all and end-all, it is silly to ignore the millions of people who are using one or the other of the social sites daily.

5. Make some videos. Google owns YouTube and it is the second biggest search engine in the world. Video results show up on search. There really is no good reason not to be rocking the videos.

6. Produce regular content. Google’s Caffeine algorithm update a few years ago started rewarding sites with new content (like blog posts). If you are not regularly updating your site you will be fighting to keep your search listings.

7. Speaking of updating your site. Make sure you have a blog, either as your website or as a stand-alone supporting your blog. Either way, you need to know the power of blogging!

Who Does This Work For?

This kind of SEO and website focus will work for most local service based business like:

  • Pressure washers
  • Cleaning companies
  • Realtors
  • Lawyers
  • Doctors
  • Dentists
  • Accountants
  • CPAs
  • Marketing companies
  • Gym trainers
  • Churches
  • Attractions and tours
  • Veterinarians
  • Plumbers
  • Roofers
  • Electricians
  • Appliance repair
  • Pest control

Basically anyone who is performing a “service” that can be fulfilled locally. The reason this works so well is that you are not just targeting a search term or location but the convergence of the two.

Ranking well for Accountant might be nice, but it would be much more beneficial to rank for Denver Accountant if you are serving local people.

Hopefully this helps get your arms around where SEO and websites are for local service providers in 2014. If you would like to find out more about the marketing services we offer, please give us a call today! 727-415-9165

10 Ways Website Design Has Changed and What To Do About It

10 Ways Website Design Has Changed and What To Do About ItWebsite design is different today than it has been in a long time. Changes to how Google tells us about what keywords we should try to rank for have made a radical difference in what we should be doing and how we need to set up or changeover a website. Incorporating social media is a vital part of the equation, as is maintaining a social and blog presence.

This post came about because of two things that recently happened. First we were asked to speak about SEO at a conference which I haven’t done for quite a while (mostly everyone is enthralled with social right now). This meant that I had to get all my thoughts in order about how search is working and why we do what we do. Because I have been actively involved in search engine marketing for over 15 years, sometimes I think everyone knows the history and why we do what we do when building sites for clients. Secondly, I was overwhelmed with questions and concerns from business owners who were using a free website builder or a basic site builder like GoDaddy’s site tonight. I really was not aware that so few small biz owners did not understand the need for a strong website.

This post will cover the top 10 things I saw happening that were distressing and why they are important.

PLEASE NOTE: All of this information is for sites that want to take over additional search terms, are struggling overall in search or for brand new websites. If you have a website that is ranking well for your key search terms, leave it alone or make changes very judiciously!

1. New Content Matters More

One of the biggest changes that I think people have missed is the named update to Google called Caffeine that rolled out in 2010. This update basically changed how Google finds information. Instead of being linear, going from site to site to site “crawling” the internet, the Google search engine could now find information concurrently from all different sources at once. This means that having fresh content that is relevant to the searcher can be a huge boon to getting rankings and keeping relevant in the listings. The way to do this is to have a blog website instead of a static HTML site. Blogs have become beautiful so if you are just starting out and had a bad visceral reaction to the word blog, bear with me a bit, you will get over it when you see the rest of the post.

Caffeine Update From Google http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

2. You Need To Post At Least Weekly

It used to be that you could build a website, have great SEO and then leave it sit there and it would slowly climb in the rankings as it “aged”. That really doesn’t work anymore. Now-a-days you need to have a structured plan for how to send out content that is search relevant, planning it over time so that you are hitting each of the keywords that you are targeting separately.

3. One Post Needs One Keyword

It used to be that you could write a post or page and cover at least three keywords (heck, years ago it was important to have lots of tags on your posts, now that is a detriment). Today’s posts have to be laser targeted and focused on ranking for just one keyword each, with content to support that one keyword.

4. SEO Content Needs To Be Longer

It is a hard and fast rule from Matt Cutts that posts shorter than 300 words are not generally indexed as well in Google. That said, some recent findings show that the majority of results for highly competitive keywords are averaging at least 1,000 words and some go well over that mark. We have found that to be the case when doing work for our clients. Simply going over the 500 word mark on key content will make a huge difference in the results that they get.

Great post from Forbes about this http://www.forbes.com/sites/johnrampton/2014/04/04/how-long-should-my-blog-post-be/

5. The Loss of Keyword Data Sucks

We had a stunning blow last year when Google totally shut off the data about which keywords were used with which posts. Now, it had been coming for a while with the “not provided” results growing, but when it totally disappeared it was definitely a blow. Now, there are some truly bright spots also. The Google Webmaster Tools has some great data that can help show what terms you rank for site wise and reverse engineering content based on that and some knowledge of what searches are being done can help pick some immediate “low hanging fruit” and get some immediate gains.

Great post about this issue http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

6. Talking Search

One of the things that has been a sea change for search and SEO marketing is the switchover to more mobile searching. This happens when someone, phone in hand asks a question rather than typing a search term into Google. Instead of typing “Tampa Bay Realtors” they say, “who are the best realtors in Tampa Bay” or “which is the best Realtor to sell my Tampa Home”. Those are entirely different SEO terms than someone who is just pulling up a search for “Tampa Bay Realtors”. While it is important to try and rank for the regular term, adding content that answers the other questions is also vital to going forward.

7. Mobile Ready Website Design

I feel like this is the first actual website design tip (probably because it is!) While blogs are beautiful now, there are some pieces holding over from the “old days” of websites that are not so great for mobile responsive websites or blogs. One of those is the wide-wide top banner across a site. Today’s best design is actually to have smaller pieces at the top so when it is on a phone it actually large enough to see something of it. We have heard numbers ranging up to 60% of website usage being mobile based now in some industries and we can’t see that number going downward anytime soon.

8. Focusing On The Home Page

Having access to the data for a wide range of websites, I am here to tell you that the majority of any site’s visitors are not coming directly to the home page. They are doing a search for something that is relevant to them and coming in on a page that important to them, then maybe hitting the home button and going to the front of the website. I wish that site owners would spend less time worrying about what their website looks like at the front door and worry more about what is behind that door, SEO and content wise. The most beautiful website in the world does no good if no one is coming to visit it.

9. Using Stolen Pictures

We are very careful to only use pictures that we have purchased the right to use for each individual client from a variety of photo sites. If your website designer does not do this, you as the owner can be liable for between $600 and $10,000 in fines. It is definitely worth it to ask the question before hiring a designer to work on your site or your individual blog posts.

10. Hiring A Cheapo Overseas Company Or Your Cousin Bob To Make Your Site

This last one makes me crazy as someone who has been in the business of websites for over a decade and a half. A company will hear about “outsourcing” and send their website design overseas to be done by people who do not speak English as their first language and who are hard to communicate with because they are multiple timezones away. Or they will use their Cousin Bob, who has just decided that he is “going to build websites”. Bob really is trying, having started researching all the bits that go into it, watching some webinars and checking out a bunch of information on YouTube, not realizing that most of what is out there is outdated and could actually hurt the efforts of his new clients.

If you are looking for some great Website Design Services, I would love to talk to you about what you have, what you need and what you would like to rank for in the search engines! Check out our Website Design Services Page or Give me a call today and I will be happy to take a couple of minutes to find out more!!! Tara 727-415-9165

Using SEO and Tagging To Play The Game!

Using SEO and Tagging To Play The GameOkay, today I am going to let you into the twisted world of “winning” at SEO and tagging on any website you are registered with. This is not for the purposes of ranking on search engines, but on specific websites that you are a part of (although it should work on YouTube and other sites that allow self tagging).

The Media Monster and I signed up for SpeakerMatch.com so we could get more public speaking events next year. You may be signed up for an association website, LinkedIn or other similar site where there is heavy database, keyword or tagging searching (I did this for my husband on LinkedIn so he could rank for Database Administrator (DBA) a keyword that people look for when they are looking for people like him! As you can see he is ranked number three with very little LinkedIn use and very few connections.

SEO LinkedIn Tagging and Keywords

If you are in the job market (for say speaking gigs), you could max out your profile with keywords that people might use like public speaker, denver, etc. These will all effect the number of hits you get. Don’t try to be everything to everyone on each site, just try to be the best you on each one!

Database Bits

SpeakerMatch Database SearchSo I was messing around searching the SpeakerMatch database BEFORE I publish our profile. There are a number of different database fields that you search (these are called CLUES to me!) This is the public search that meeting organizers will be using to find speakers. Some fields include:

please note that humans tend to start at the top and work their way down, keep that in mind!

  • Speakers First or Last Name – I can’t compete with this one…if they have someone in mind already I am NOT changing my name…:)
  • Keyword – This has to be a boolean search (a database term that means using keywords with the ability to use pluses, etc.) as the results that come up are not in the tags of the people who are returned. Note to self, make sure that I have LOTS of keywords in my description. Someone could search “marketing speaker” which returned 2 results OR “marketing speakers” which returned two also – could mean that it knows plurals but to be on the safe side I am going to use both.
  • Topic category – Now this is where it gets interesting! Like I said before, people read from the top down so my potential categories are (A) Advertising and PR, (M) Marketing and (S) Social Media. Now there is not a place for me to choose this so I need to make sure that I have those keywords in my profile so I can get in the juicy first category!
  • Fee range – optional based on your business…picking nothing (open) seems lame and counter productive
  • City - PLEASE use the biggest city in your area. I live in Westminster, CO but say that I am traveling from Denver as that is the closest large city to me!
  • State – Self explanatory
  • Gender, Ethnicity and Religion – Can feel like it is intrusive, but meeting planners and others sometimes have need of certain person to fill a spot. Your goal is to get on the list so fill these out!

Missed Opportunities

Now, I started filling bits out and thought I had it pretty well done except for tweeking. Then I dug a little deeper. You can have programs (your topics – many didn’t even have this basic information filled out), articles (why not write a couple of quick articles?), audio (pull it off of your videos!), blog (um add the link!), pictures, documents, and testimonials.

As with any website that makes their business selling information, rarely are the owners of the site (like SpeakerMatch) going to tell what to do to win. But dang, they sure give you come clues. If you are dedicated to succeeding at coming up in the most searches, add some articles (even though you wonder why in the heck you would…:) Upload your videos if that is what they like or share you YouTubes. Remember this is all a game and the player with the most cards WINS!

One thing that is tempting to do is repurpose something you have written somewhere else. I wouldn’t do that, make sure you have new content for the articles. Also, it would probably be a great idea to do a welcome video just for that website so people know that you care! These little touches will ABSOLUTELY make a big difference in how many people find you in searches (and that is the point right?)

If you have meandered down here, you probably have either a jones to make your LinkedIn or SpeakerMatch better BUT remember this works for ANY website that allows search term, SEO, tagging or opting in to things like “liking” certain pages (ie Facebook). If you start to think, “hey I want to be the one that comes up in searches” you can make a huge difference in your SEO marketing efforts!

Is Long Form Content Taking Over The Google?

Is Long Form Content Taking Over The Google?I read an article the other day about how long form content (a fancy word for really long articles) is dominating Google now. This seems to be counter intuitive to today’s busy world as people try to consume less info in smaller chunks AND Gary Vee is writing whole books about how being brief and to the point is winning over long, intense posts.

What does make sense to me is that the “thin” sites from days of yore were made precisely to game the systems. These were full of short, crappy, spun posts that did not benefit Google’s users, the searcher. So maybe deep in the bowels of Google’s algorithm is a favoritism towards long content. How does Matt Cutts sleep at night knowing all the secrets of Google and still not telling us!!!

A Non Scientific Study of Long Form Content Results – My Data

I am not a math girl so I am not going to do an in depth study of numbers and variables, but what I do have is my analytics data that shows my old-old site with great traffic and a newer site that is process of growing. Let’s take a peek at what those sites tell us about the length of articles in combination with their popularity (only based on my numbers – I know, you math whizzes are cringing right now!)

Best pages with views and word count Marketing Artfully (minus the home page and sales pages):

  • 100 Great Email Subject Lines – Email Newsletters (2,635 views | 2,368 words)
  • What are important customer demographics? (717 views | 594 words)
  • Real Estate Marketing | 100 Great SEO Keywords for Realtors (713 views | 598 words)
  • Work Quotes With Pictures | Labor Day Quotes (612 views | 318 words)
  • Giving Thanks Quotes For Small Business (508 views | 755 words)
  • 100 Great Twitter Tweet Examples (494 views | 1629 words)
  • Customer Demographics – Age Demographics for Advertising (441 views | 656 words)
  • Small Business Marketing – 100 Great Call To Action Examples (290 views | 769 words)

Best pages with views and word count M&M Monsters (minus the home page and sales pages):

  • Real Estate Marketing – Tips For Listing Agents, Writing Your MLS Listing (72 views | 885 words)
  • Easy Email Follow Up Plan for Networking (61 views | 1392 words)
  • Why Knowing Who Your Perfect Customer Is Matters (31 views | 869 words)
  • Why Infusionsoft! (29 views | 873 words)
  • Real Estate Marketing – What Should You Send In Your Email Newsletters? (26 views | 810 words)
  • Real Estate Marketing – How To Market To A Farm (24 views | 639 words)
  • Real Estate Newsletters – Are Newsletters Dead (23 views | 476 words)
  • Email Marketing – What is the difference between autoresponders and drip campaigns (21 views | 818 words)

Conclusions…first off, I don’t really write posts between 300-400 words so there is NO chance for that length to be represented. That said, here is the breakdown by percentage of my top blog posts by length:

  • Epic (1500-2500 words) – 12.5%
  • Wordy-McWorderson (1000-1500) – 6.25%
  • Long But Not Stupid Long (500-1000) – 68.75%
  • Shortys – (400-500) – 12.5%

It seems like the sweet spot for getting traffic is somewhere between 500 and 1,000 words with 800-ish topping the list.

Google Results

Now lets go outside my posts and see how long the top Google results are for things I care about!

Customer Demographics

#1 – What are important customer demographics? (mine) 594 words
#2 – Customer Demographics (Frost & Sullivan – case study) 839 words
#3 – 14 Tips to Nail Down Demographics (Mashable) 1,245 words
#4 – Know Your Target Market (Entrepreneur.com) 1,281 words
#5 – What Are Your Customer Demographics? (Experian) 546 words
#6 – Demographics (Wikipedia) 650 words
#7 – The Difference Between Your Customer Demographics and Psychographics (YellowPages.com) 498 words
#8 – What are my best customers like? (Neilsen) 126 words

Conclusions – well I am in REALLY good company! I am sharing the first page with the likes of Entrepreneur, Neilsen and Mashable. All are between 498 and 1,281 words (with the exception of Neilsen’s 126 words with a couple of graphs). Pretty spread out, let’s look at another one!

Realtor Marketing

#1 – Realtor.com no words mostly pictures (stupid realtor.com)
#2 – Mobile List Builder Realtor.com no words mostly pictures (stupid realtor.com)
#3 – Realtor.org Field Guide to Marketing Tips for REALTORS® 768 words
#4 – Inman Next category page
#5 – Agent Boost 21 Low/No Cost Real Estate Marketing Tips 617 words
#6 – Marketing Monday 10 Killer Real Estate Marketing Ideas 2308 words
#7 – Mine – Realtor Marketing – Stop Offering A CMA | Comparative Market Analysis 561 views
#8 – Zillow Blog – Drones taking off as real estate marketing tool 645 views (first page, 1,142 total)

Conclusions – The NAR (National Association of Realtors) and Realtor.com dominate this keyword. That said, if you are a Realtor looking for marketing help you may wind up skipping the “official” sites after you have visited them once and move onto the sites lower down the page. I get a lot of traffic from Realtors looking for marketing help so they must be coming from somewhere!

Other Smart People Who Are Talking About This Too

Final long form content and Google thoughts. I think that we can safely say that a sweet spot to rank in Google for a specific keyword is about 800-1,000 words. There is also a bunch there around the 500 word mark but the concept that you can churn out 300 word minimum posts and get a quick hit ranking from Google is probably an urban myth. Hitting those high spots takes time, dedication and great content.

Side note, I follow ALL of these sites and they do not have just one amazing post about the topic. To rank well for a search term, your whole website has to have a cumulative ranking for that term and then you can break through with a great post that ranks on page one.

What does that mean? If you have a website that is all about Customer Demographics and write an AMAZING post about Social Media Marketing you may have a chance of that one ranking. BUT, if you have a site about weight loss and write that same AMAZING post about Social Media Marketing, your chances of ranking well diminish greatly!

Small Business Marketing – Why Do They Keep Saying SEO Is Dead

Small Business Marketing - Why Do They Keep Saying SEO Is DeadThis post is for NON-SEO (search engine optimization) people, my small business owners who are out there in the trenches trying to figure out how to do SEO to get your posts and sites seen and read. It is pretty long and detailed, if you have any questions, please make sure to leave them in the comment section!

A little history of SEO

The history of SEO for me starts in about 1999 when I was working at a web hosting company and we started building websites for clients. In those days having a website was a rarity and luxury that few business owners could or would afford. In those days there were no search engines as we know them today, you just had yahoo and altavista which were sites that were effectively big directories of page links that you could add your website to. Not too much SEO going on yet…but we still tried. In those days you DID have to keyword each page because they were all separate HTML pages.

Fast forward to 2005-2006 for me and blogs had become all the rage in the big dog circles although I was still on the fence. That said, I built my two main sites there and we were off to the races. They looked clumsy and ugly, but man did they rank well in search engines like Google which was big and getting bigger all the time (check out the history of the Google here…:)

Around this time I first became aware that there were “black hat” and “white hat” methods of SEO and that some of the black hatters were doing mean things like hijacking your website and redirecting it to the porn…sigh. Oh this was high times for SEO. You could throw up a couple of “doorway pages” that were keyword stuffed and get rankings right away. You could also write a bunch of keywords in the bottom of the page and make them white so no one could “see” them…but of course the search engines could read them when the spiders came to index your site.

The other thing you could do was to make huge networks of links that were really lame and came from “thin sites” which had about 5 keyword stuffed pages. You could also pay very little to be put into gagillions of directories. All these backlinks still helped to increase your rankings on Google although everyone knew they violated the terms of service.

Onto 2009 and some really fun times. You could write a couple of posts and then “spin” them and submit them to sites like Ezine articles and article farms. There was no thought put into any of these, just tons of gibberish and sort of english sounding words all strung together. You could also find content on the internet and just pull the feed into your site as content or simply copy and paste it to your website and it would still rank well. For a while there, when you did a google search, all you got was crap sites…which leads us to a short break to talk about what Google does…

Google is focused on the user experience of the searcher and they don’t care if marketers are happy. They make changes to their algorithm constantly and this causes some sites to go up and some sites to go down. Sometimes popular site are penalized by these changes and tactics that worked in the past no longer will work. Additionally, they have an internal system for figuring out page rank of sites, giving sites a score between 0-10. Having a 10 site (like www.usa.gov and www.adobe.com) link to you is like the holy grail of link juice and something that all marketers try to accomplish!

Moving on, in 2011 the Panda Update targeted thin sites that offered a poor user experience…meaning that all of those crappy sites dropped like a stone. Not only did this effect the little sites, but it made the page rank that they sent to the connected pages in the network worthless. So if someone had 100s of sites all linking to them from thin sites and google took all those sites down all that ranking love went with it. Now we recommend that people have more “authority sites” rather than little tiny websites!

The 2012 Penguin Update specifically targeted links. This one mad me very happy because I KNEW that there were black-hatters out there who were getting LOTS of traffic because they had made A LOT of fraudulent backlinks to their websites and I didn’t want to cheat that way even though my clients’ and my sites were struggling to show up in the non-black hat world. This update didn’t just say that crappy backlinks were bad, and don’t do them anymore…it said we are going to penalize you dearly for all those backlinks you ALREADY have out there and you need to try to walk back the cat and make them go away. Think about finding 5 or 10 THOUSAND of bad backlinks, emailing the site owner and begging them to remove your link…not fun!

Last but not least, the Google is a changing over to semantic search. This is a term to describe the fact that, while many people are still searching on their computers, many searches are done on a smart phone with real words, such as “siri how do I get to the grocery store on 7th and main”. In the past this search would look much different as it was typed into a computer!

Now you are pretty much up to today so let’s break down some of the specifics about why they say SEO is dead!!! ps – I wrote a post a while ago about bad SEO not just not helping but hurting that you might enjoy too!!

No follow links

Back in the heyday of link building, there were many sites that allowed “follow” links in their comments and even on their sites (Squidoo comes to mind). That has changed drastically now and most links that you are able to proactively create are “no follow” links which do not pass any page rank to your website.

Over-optimized links

It has been almost two years now since Google said that they would punish you for bad links and still I get user names like this in my comment section…”SEO China, SEO Hong Kong”. What they are trying to do is get a link back that has the keywords SEO and SEO china in them. The problem with this is link building companies are unable to make links the way humans do. In the real world, some of those links would say “click here” and some would say the owner’s name, and some would say the company name and some would link to SEO china, but not all. The SEO companies are still using old tricks that no longer work and could hurt you!

Doorway Pages

Some of you may be wondering why I am talking about something from 4-5 years ago…well I am here to tell you, these are still going on and being sold by SEO companies even though they will probably hurt the website owner! These are keyword stuffed pages that are intended to stand alone and provide a “doorway” for a particular page on a website. For example, I could make a doorway page that was super optimized for SEO Expert Denver, and have the only link go to my sales page for that service. Sounds good, right? Well it was at least 4 years ago that Google got wise to these and shut them down (even before noticing the “thin sites” that they corrected in the Panda update). These do not work!

Keyword Links to multiple pages

Dude, wouldn’t it be awesome if we could just, like, rank for Social Media Expert Maryland, Social Media Expert Florida and a whole bunch of different ones like that? Then we could make pages for each one with the same content except change the words to the right city and state…people are STILL doing this to this day even though it was Panda-ed. This one just needs to die a horrible death!!!

Article Spinning

There are hundreds of article spinner softwares out there and it can be tempting to think about all the great backlinks you can get…unfortunately this is another blast from the past and it doesn’t work nearly as well as it did before. You would be MUCH better off to write a number of different articles so you will know that it is original content!

Fake directories

There are literally MILLIONS of directories that you can submit your website to. None are particularly good or high quality and they don’t work anymore. Here is a great article about this… What Makes a Good Web Directory, and Why Google Penalized Dozens of Bad Ones. Please note that this post is from 2007…when they started to crack down. The sad thing is this is still a service that SEO companies offer today.

Buying links

The whole idea that you will write great content and people will beat a path to your door is cute and not all that relevant. You have to work your face off to get backlinks from other sites and share it on social A LOT to get traction. This can make wanting to just buy backlinks from Fiverr or a really bad SEO company very tempting. DO NOT DO IT!!! All of those links violate the terms of service and will count AGAINST you. In plain English…you will pay someone to make a whole bunch of links that you will have to pay someone else later to get rid of through remediation and hard work.

Why EXACTLY Do They Say SEO Is Dead

Well, Google just hid all the data about what keywords people use to search for your website so it is hard to figure out what you rank for. The data in your google analytics just shows the info from Yahoo and Bing and is such a small sampling for most of us that it paints an inaccurate picture. There are a few companies out there with some data about this stored but it is getting more out of date day by day.

The “tactics and tricks” that people used in the past are all falling by the wayside as google cracks down (sometimes retro-actively) on bad practices. Being cute and trying to game the system is getting harder and harder. I wrote this post because many of our clients are still hiring “old” seo firms that are using these practices and are being hurt by them. Today’s SEO landscape looks more like a soccer field with multiple players. You need to be doing social and video and blogging and myriad other things rather than relying on one company to “get your site to the top of the search engines”. It isn’t pretty and it is hard, but honestly you don’t have any other choice.

Where Should You Share Your Blog Posts?

Where should you share your blog posts 2013-2014Today’s question comes from reader Rae Ann Dougherty of Green Cleaning Products LLC. Rae Ann asks…where should you share your blog posts in late 2013 or early 2014? She mentioned sites like Google, Facebook, Twitter, Pinterest, LinkedIn, Digg, De.i.cio.us, Stumble Upon, Technorati, Yahoo Buzz!, Blink List and Tumblr.

The landscape has changed so much that it is hard to know as a business person where you should spend your time and energy! Now, this is a post about where to share your blog posts, NOT about where you should publish content, which is a whole different ball of wax and can include sites like Rebel Mouse, Medium and the like.

In thinking about this, I want to break down the three types of content sharing…social sharing, search sharing and bookmarking. Social sharing sites include things like Facebook, Search sharing is on Google or the other search engines and bookmarking is less about sharing and more about making a list of relevant sites.

Let’s break it down by my numbers…we are going to look at two of my sites..this one that is O-L-D and gets lots of search engine traffic and which has old share links across the web (maybe not the best example for most of my readers) and www.MandMMonsters.com which is new (under a year old) and does not have the benefit of being already indexed on lots of sites.

Social Sharing:

Social sharing includes sites like Facebook, Twitter, Pinterest, and LinkedIn. I KNOW that there are myriad more but these are the ones that have the most traffic and mass of humans to be able to share and consume your stuff. (Whether you should be on tiny social networking sites is a post for another day).

Web visits from social sharing sites

As you can see, Pinterest is overwhelmingly the top spot for sending traffic (and that is knowing that most of our stuff being B2B was not that hot on Pinterest a year ago…:) I find it awesome that using the bufferapp.com tool is actually helping our traffic.

Search Sharing:

This one is a little more confusing as I do not see Google Plus broken out as a line item for Marketing Artfully as it is so integrated into Google the search engine so I am not sure if there is just no traffic from Google Plus or if it is actually just being absorbed by the Google numbers. That said, I did see three click throughs for google plus broken out on the MandMMonsters.com site.

Web Visits From Search

Bookmarking Sites:

At one time, getting a front page link on Digg was a real coupe. Today Digg has faded into obscurity and no longer is the driving force it once was. There are some old sites like Digg and Reddit, some (good for me) sites like Stumbleupon and some that aren’t taking individual posts anymore like Technorati. As there is not as strong a social sharing component, I am not sure that these are as valuable as they once were BUT please note that I only really share to Stumbleupon at this point so my numbers are skewed that way.

Web visits from bookmarking

So, based on the numbers, I would say that spending time on social and increasing your search are good uses, I will continue to do stumbleupon because I find stuff there to share, but overall will not be taking any time to submit to directory sites from now on.

PS – this “where should you share your blog posts” data is skewed. It is based purely on what we are doing currently and just because we are not getting traffic from some of the sites may have more to do with the fact that we are not focusing on them than the fact they wouldn’t send traffic if we didn’t do a bit more. I used the data I had at hand!

Great Free Tools We Use For Analyzing Your SEO Data (For Non Nerds)

Great Free Tools We Use For Analyzing SEO DataSometimes knowing how your SEO (search engine optimization) or keyword targeted marketing is working is hard.

In the old days (like 2001) it was easy, all that was available were paid services that you had to use to check which keywords people had used to find your website. There were also significantly fewer site and it still mattered if you ranked on Yahoo…fun that this might be coming back around again, but that is a post for another day.

Then came along Google Analytics and like crack I was hooked! I love looking over my reports and checking what is working and what is not…until…dum dum dum…I noticed some weird data when I compared my reported great keywords and content compared to what was actually happening on my website.

Google Analytics and Keywords

I read a great article about this this week, Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks which basically means that you will never get info from google on the keyword page of analytics.

So is that the worst thing that ever happened…um no…stinky but as of right now I mostly don’t know anyways! Here is a screenshot of my Google Analytics Keyword Report for the “keywords not provided” part…

SEO Keyword Not Provided

Hmmm…out of about 8,000 searches 6,000 were not provided. So my marketing besty and I sat down the other day and set out to figure out what that means. Here is the data for my top 10 search terms according to the google analytics report…

SEO top 10 keywords

Now I am not math-y but this was a best case scenario for me! If 6,000 of 8,000 keywords were not shown, I could extrapolate that the numbers should work out to be about a fourth of the amounts were listed and then I could just times 4…right? So if there were 25 showing and I was only seeing 1/4 of the results, the actual number should be 100…YAY! Then we worked the numbers compared to what was actually going on and there was very little correlation between the two!

Top Landing Pages

This can be a little hard to see so let me list them:

Follow along with me here…if my keywords were ACTUALLY just 4 times more likely to have been the right numbers it would have looked like this…

  • Labor Day Quotes – 168
  • Customer Demographics – 132
  • Hard Work Quotes – 75
  • How To Farm Real Estate – 54
  • Wise Agent Versus Top Producer – 51

Which looks NOTHING like I got over 3,000 hits to my one email marketing post. In fact, there are only two keywords even related to that post in the top 50 keywords for my whole website!

So what does that mean for my keyword research…

First off, I am the kind of gal that does A LOT stuff and is happy when some of it works. What this tells me is that I need to make sure to continue my social media marketing efforts and consider dipping a toe back into paid search so I can get some data from Google.

Secondly, I have to use tools that will help me see what is going on. I have two favorites that I have been using for a while I can recommend. Both are WordPress plugins.

SEO Search Terms Tagging Plugin

SEO Search Term Tagging is BRILLIANT

Functionally what it does is take each post and let you know the keywords that were used recently to find that post and puts them at the bottom. I have found some really great keywords to write ADDITIONAL articles about from the keywords at the bottom of my best posts.

Now, I think that this is supposed to be there so that you can get SEO help…not sure it does that, I use it for keyword research!!!

Post Views Stats

Post Views Stats

This one gives you a cumulative running total of the posts that have been visited the most on your website. I find it is much easier to pop in here when I am blogging and take a peek than it is to pull up my Analytics.

And DANG, just found out I have a widget that I can list my popular posts…cool!!! (see it pays to write blog posts!)

Keyword Marketing – How To SEO A Blog Post

Keyword Marketing - How To SEO A Blog PostYears ago I wrote the perfect blog post and have been using it ever since to illustrate how to use Keyword Marketing to SEO a blog post (search engine optimize).

Just do a search for FUNNY REALTOR POSTCARDS and my post Realtor Marketing Funny Realtor Postcards comes up at the top of the list….but why?

There are a number of reasons:

  • Generally I rank on Page 1 of the Google for Realtor Marketing so my posts about realtor marketing rank well too! PLEASE know that this is because I wrote LOTS of realtor marketing posts and eventually I made the grade. I have three terms I am trying to rank for including realtor marketing, entrepreneur marketing and small business marketing. What are your three main keyword phrases?
  • I did all of the on-page SEO perfectly (if you don’t know what that is, never fear, I will be breaking it out for you below).
  • Lastly I found a keyword phrase that gets SOME traffic and which could help my top level keyword move up. I use a neat plugin (SEO SearchTerms Tagging 2) to see what terms people used to get to my pages and for this page they used: realtor postcards ideas, funny real estate postcards, funny real estate postcard ideas, clever real estate postcards, humorous real estate postcards, funny realtor postcards, humerous (sp.) real estate postcards, funny real estate marketing postcards, realtor postcard ideas, and Funny Real Estate Marketing.

Now, I feel a little funny when I tell small business owners about this when they are just starting out as it is possible that ranking well for the search term realtor marketing might have given me an edge that is hard to overcome.

What to do, what to do? Okay, I am going to write a blog post that is perfect in every way for a site that DOES NOT rank highly or nationally for a search term and see how it goes!

The SEO Challenge

Get a post related to property management or denver property management to rank for the DenverRealtyAndRentals.com website. I have been kicking around the idea of having Tena rank for something along the lines of “executive property management” or “luxury property management” so let’s start with doing some searches using the Google external keyword tool…here are the terms I looked for:

  • executive property management
  • luxury property management
  • denver executive property management
  • denver luxury propert management
  • ft collins executive property management
  • ft collins luxury property management

How to seo blog posts

IMMEDIATE SCORE! Executive property management had an immediate score….low competition according to Google and high local monthly searches (2,400). In comparison “luxury property management had 3X fewer searches, giving us a clear winner.

Next I wanted to see how much competition there was so I went online and did a Google search for “executive property management” WITH the quotes which shows me who I am competing directly with nationally. Okay, 775,000 results nationally…not bad but sigh, that is a lot of direct competition.  Now the good thing was they were almost all geographically centered sites…so, what does it look like right here in Colorado….

DOH….there are NO competing sites at all for “denver executive property management”…double score. What about “ft collins executive property management”? Same thing, no results.

Now I have been doing keyword research for going on 15 years and I would have guessed that luxury property management would have been the higher search. This is why you always have to check!

The Metadata

I hate when people talk about Metadata because it is confusing to my biz peeps. Basically metadata just means that it is the bits the computers and Google use to know how to classify a site. There are 3 parts to metadata, the title, the description and the keywords (we are not going to look at these today as they are not as important as they were in the past).

The Title

Do a google search for something like “Small Business Marketing” (without the quotes) and you will see that all the top results have that phrase or close to that phrase in their post title tags…

How to seo your blog postings

As you can see here, almost every post has that phrase, in that exact order. So, we need to make sure we don’t mess up the SEO for our perfect post! While it would be tempting to use:

Denver and Ft Collins Executive Property Management Services

you probably have guessed that will not work as well as using:

Denver Executive Property Management | Ft Collins Executive Property Management Services

because we need to get the words we want to rank for in the property order! That straight up and down line between is a really great way to separate our search phrases as it doesn’t bother the search engines. You make it by doing Shift plus forward slash which is above the Enter key on my keyboard.

The Description

The next thing you might have noticed from the above picture is that the words “small business marketing” are prominently displayed in the content of the top results. This is going to be important to getting us good rankings.

SOOOO….next I have to figure out what kind of content ranks well in the search engines so I am going to do a search for “new york executive property management” and see what I can swipe – use this as a model ONLY!, copying someone else’s stuff verbatim really won’t hurt them too much but will assure that the search engines think you have duplicate content and will not help you at all!

Rats, for a search term that has decent results, we got a whole lot of nothing to copy…so I will have to wing it:

Providing Executive Property Management services in the Denver and Ft. Collins Metro Areas, Denver Realty and Rentals is your best choice for superior property management service.

You are going to use this description as your metatags description AND as the first paragraph of your post!

The Picture

Another great place to get your words in is on your photo. We named this photo denver-ft-collins-executive-property-managment.png and made sure the description and alt tags of the photo read the same!

Additional SEO Items

  • You want to make a sandwich of your SEO using your main keywords in the first paragraph and then also as the end paragraph
  • Make sure that some of your subheads or bolds include your targeted keywords
  • DO NOT stuff your keywords in there excessively! You should have a nice mix of keywords and content so that people can read what you are writing. We have all had the experience of reading garbled text because they tried to use their keywords too frequently – don’t be that guy!

Curious about what all this SEO looks like in real life? Well, check out our final product at the perfect post:

Denver Executive Property Management | Ft Collins Executive Property Management Services

The Results

Page 1 Listing SEOLess than a week later, Tena ranks #3 on PAGE ONE OF GOOGLE for an anonymised search for Denver Executive Property Management! WHOO WHOO

New Update! A month or so later, Tena is the top 3 of 4 listings for “Denver Executive Property Management”!

How To Do Keyword or SEO Research | Keyword Marketing

Today we are going to talk about how to do keyword or SEO (Search Engine Optimization) research for your website, blog or other internet property in order to increase your keyword marketing efforts.

The very first thing I want you to do is go to the google and do a search for any keyword, let’s say how to make paper airplanes (you can click the link to see the search)

How To Do Keyword or SEO Research | As you can see, all of the results that come up have that keyword phrase in their headline or at the very least in the description somewhere. This is VITAL to know as most small biz owners and non-seo types do not understand that google cannot extrapolate. If you are selling salon services in New York City but talking on your blog or website about coupon clipping, the chances that google will rank you highly for your target term are none.

There is just too much competition out there now with people who produced content that EXACTLY matches what the user is searching for and that is what google is going to give them…exactly what they are looking for.

So should you produce crap that has those keywords and hope google doesn’t find out? Nope, that does work anymore either! Google uses algorithms to figure out if what you say your page or post is about and then factors in how many people link into it, whether people bounce (come to it on a search and then reject it by clicking the back button) as well as zillions of other factors to make sure that what you say in your title and description is actually what the page is about!

Tools For Keyword or SEO Research

  • The Google External Keyword Tool – works great for finding out how popular a keyword is and how much competition you will have for that word.
  • Google – this is a duh moment for many people is figuring out how many competing sites there are. If you do a search without quotes, you will find the keywords in any order, if you use quotation marks, you will get the results of that keyword in that particular order.
  • Google analytics – if you do not have analytics on your site, stop right now and go get them on there! Figuring out what you rank for easily allows you to pick the low hanging fruit of keywords that you can ultimately rank for without a lot of effort.

So there you have it, my top tips on how to do keyword or SEO research for your Keyword Marketing efforts!

Keyword Marketing – Does Bad SEO Hurt

Keyword marketing and SEO is definitely a science. Marketers take the current SEO “rules” and help to increase your rankings by using what works now (things like posting to Google+, using the webmaster tools, social media, commenting, etc.)

Keyword Marketing - Does Bad SEO HurtBut I had an interesting question the other day, does BAD SEO hurt your marketing efforts. My thought was no, but after some research I am not as confident about that. It seems that bad SEO does hurt and has to be fixed when it is encountered by the Google. So what does that mean?

If you doing keyword marketing 10 years ago (some of us were, really!) then doing HUGE HTML sites with lots of pages worked because there was not blog content to compete with.

If you were doing Keyword or SEO marketing about 5 years ago, the prevailing thought was to make blog networks with “thin” content (meaning just a lot of SEO, few pages and little authority) and get them ranked and THEN pass link love back to your main site. This worked.

If you were doing SEO marketing 2 years ago, the best way to make a big impact was to have a couple of crappy articles written, “spin” them and then post them to sites like Ezine Articles. This worked then.

Oh, oh, oh, another thing to do was set up fake profiles on all the social media sites and directories with your exact keywords pointing back to them, or how about the fancy smanchy “fake” comments posted on websites all around the world with links back to your site? OOPS, forgot the make a Squidoo page, Wet Paint, etc and have links back to your site.

If you are in the SEO marketing space now and staying current, you know these “tricks” no longer work, but do they actually hurt? After listening to an amazing webinar yesterday by Leslie Rhode of the SEO Braintrust, a absolute EXPERT in search engine marketing, I think they do! The cool thing was he took questions from attendees and “diagnosed” what had gone wrong. Almost everyone on the call had at some point done one or more of these “tricks” to get higher rankings in Google, but had since been “slapped” hard by Google, no longer appearing in search results.

The thing that struck me is the amount of work that you have to do to UNTANGLE the harm that was done in the past. That fake directories thing, if you were using that technique, you might have 7,000 or 70,000 fake directory links that you have to contact and try to make legitimate or just ask them to delete them. ESL (English as a second language) blog comments, better try to walk back the cat and get those blog owners to delete your spammy comments.

Leslie said that for most sites it was worth the effort to fix them in Google’s eyes, although I don’t know if I would have the patience to do that myself!

Black Hat, White Hat and Grey Hat SEO

So what does all this mean to our people? Regular business people out there trying to get attention from the search engines so they can get some more business? Well, first let’s talk about the types of SEO Marketing…

Black Hat SEO Marketing is done in back rooms by programmers and is designed to “game the system” while perhaps hurting other sites. One example of this is hackers who hack WordPress blogs, redirecting them to sites for pharmaceuticals or loose women. When people do this kind of SEO, they are building sites that may be only up for a couple of days or weeks, get lots of illegal traffic and then get shut down by their providers and delisted from Google. They are not trying to build a business.

Grey Hat SEO is when you are knowingly violating the terms of service of the Google (like spinning articles so there is no original content) but Google is not currently penalizing you for it. Another example of this kind of thing is to have white text on a white background thinking that Google can’t tell the difference. More about that later!

White Hat SEO is boring. It takes time and energy. It means growing a website with great content, going and commenting on other peoples blogs, posting to social media and building an “internet city” that is built on a strong foundation, not on tricks and gizmos! We tell all of our people that it will take at least 6 months to see any improvement on their rankings and so LOTS of people don’t hire us, instead responding to one of those “we can get you on the first page of Google emails“. That having been said, we work mostly with legitimate business owners and are proud of the fact that nothing will “blow up” in their faces when we are done! find out more about our social media and SEO marketing services

What The Google Cares About

Okay, I promised to talk more about Google and why even dipping a toe over the line into that gray area might hurt. Let’s take an example from today. Pinterest is a new social media network and it has great SEO and linking back properties. I stay on top of “stuff” and so I saw a software that we could buy which would automatically search the internet and “pin” things to Pinterest boards. Now, it was not good software, it pinned all the pictures to one board and they weren’t really pictures of what they should be (the title might be great dinners and the picture was of a dog). I have seen a bunch of spammers on Pinterest using this and a LOT of pictures getting flagged as going to inappropriate content.

So why do they do it? Spammers and scammers and crooks are, and have been with us. They would rather try and cheat the system rather than doing the hard work of growing a business. I always wonder what would happen if they put all that effort into something productive….but that is their choice!

Google uses mathematical formulas written by really smart guys and gals (called algorithms) to make sure that the very best content is being shown on their search results. Their client IS the searcher, not the advertisers or those of us creating the content. They do not care if we made a mistake and did something foolish, they will just take us out of search until we fix whatever it was that we did in the past that makes them mad today.

So they have updates with cute names like Panda and Farmer and Penguin. These are tweeks in the search engine algorithm that penalize people using techniques that are gray or even black! I guantee that there are people getting TONS of traffic right now from those fake Pinterest pins but that Google will figure out how to stop them and all will be right with the world again.

Long story REALLY long, if you are growing a legitimate business with a real online presence, PLEASE do a little research before you allow some fly by night SEO marketing company talk you into the “latest and greatest” SEO marketing trick that used to work but doesn’t anymore!

SEO Tips…Taking Over A Long Tail Keyword On Google And Social Media

SEO tips abound AND I have heard recently that “SEO IS DEAD” – I put those caps in on purpose so you can understand how adamant the discussion is! That having been said, I think that there is definitely a place for SEO in social media as well as on your website or blog.

So first off, let’s see what term we are going to attack…there are a couple of places that I go to find this but first we need to know what we are trying to accomplish. You can do this two ways…if you have a product to sell, then you want to get a keyword (or keyword phrase actually) that will help you sell more of those. If you want to get more traffic to your website, then it behooves you to piggy back on a popular phrase you already have on your website!

While I target small business and entrepreneur marketing primarily, I do have a little niche in Realtor Marketing that I like to keep healthy. I started up this site when I was just getting out of real estate in 2008 and so initially the Google ranked me for that term and I have been successful at keeping that connection, even while building up more authority as an entrepreneur or small business marketer.

In this video we are going to look at the difference between picking low hanging fruit keywords (ones that compliment what you already rank for) or how to find new keyword phrases to be able to rank for and sell stuff.

So now we have a keyword we are going to look trying to rank for (pinterest marketing tips)…what can we practically do?

  • Should I send all the pinterest marketing tips traffic to plain jane marketingartfully.com or should I send them to my sales page for my pinterest marketing course (this is the one that I chose – Pinterest Marketing – Video Training Course)
  • Next I went to my Google+ account and plus-oned the page (I can do some of these things from the post with the likey-likey plugin thingy (YES that is the technical term!) I made sure to use the search term while plussing it… see the google post
  • Next on my SEO list is Pinterest. Now, Pinterest does show up in google searches BUT if you SEO your pin right it will show up in pinterst searches too so over to the pinterest I go! link to pinterest pin
  • Shoop, shoop, shoop on over to the Twitter to tweet with a #Pinterest #Marketing Tips – throw in those hashtags on twitter when possible!!! see the twitter tweet
  • Over to the Stumble Upon to link it up! see the stumble upon link
  • Ahhh the facebook….Facebook is closed system so I am going to try and do a note and see if that gets us anywhere with our pinterest marketing tips keyword! so lame…can’t make links but…here is the Facebook note link

SEO Tips - Taking over a long term keyword on google and social mediaNow, there are about a million other places that I could make a link….like YouTube (see the youtube video with the link back and the keywords here), Tumblr, Squidoo, etc…but as a start I think I have a good chance of something somewhere winding up ranking on this keyword on Google’s universal search! find out more about google’s universal search for small business.

So, hopefully I have made a good case for why you would want to use these SEO tips to go about taking over a long term keyword that could help you grow a certain aspect of your business! Google is important but so are the social media sites and even offline marketing and sales.

PS – If you got all the way down here I wanted to give you something a little more (more advanced and more technical!) If you noticed the link to the Google Universal Search post has keywords and is linking INTERNALLY back to post on my website…this is great for making google know what your site is about because YOU control the keywords!

PSS – If you knew that, maybe you don’t know yet that while naming your Pinterest boards is important, maybe more so is filling out the descriptions so you turn up in search well! Just sayin…:)

About those "We can get you to page 1 of google emails"!

So I am astounded that those “Get You To Page 1 of Google” emails still work! In today’s search engines, there is only one constant, nothing is the same for each user and having a SEO (search engine optimization) company make that claim and get my peeps all worked up makes me crazy!

Getting on page 1 of google for what?

Let’s start with the keywords. When you hire a company to “get you to page 1 of google”, they are going to have you pick some keywords that you want to rank for. I can tell you, most business owners do not know what a good thing to rank for is! Consider Realtors, mostly they want to rank for their town and the search term “realtor”. So let’s break that one down…

Most people looking for a realtor who are going onto the internet search for the term realtors (with an “S” at the end), just like you wouldn’t look up St. Pete Plumber, you would look up St. Pete plumbers. So right off the bat, you could get to page 1, but for a term that doesn’t matter much.

Also there is a difference between the term Denver Real Estate and “Denver Real Estate”. In one I put the quotes around the whole phrase, meaning that the words have to be in that exact order. Without the quotes, they can be in any order and don’t necessarily have to contain all the words. Search results for Denver Real Estate are 163,000,000 and for “Denver Real Estate” are 5,450,000. If I was a snarky SEO company I could tell my customers that I had gotten them on page 1 for something both obscure (with not so many searches) AND have the quotes to make it easier to accomplish, with my client never the wiser.

Page 1 is a mess!

The Google Experiment - Getting To Page 1 of GoogleOkay, so what I was just talking about was straight ranking. Now let’s talk a little bit about other factors that effect what gets shown to YOU by google when you search.

It matters where you are because google knows the IP address that you are searching from! So if you search for hot dog stands, you do not get the ones in New York City, you get the ones closest to where you are, maybe some news about hot dogs stands and possibly some hot dog stand pictures.

It matters who you are because google follows you around the internet, figuring out what you like the most. Do you like videos, you will see more video results. Do you have friends on Google+ who have liked something, maybe you will too! If you are logged into google, you are effecting the search results you get.

The Google Experiment

So today I took a couple of hours to go over what results look like from all different browsers and all different types of people. Here is the breakdown of what I looked at:

  • Tara Jacobsen – I logged into google with my login
  • Realtor – I used another computer and logged in with a Realtor client’s google account
  • Proxify – This is a service that allows you to access the google from a generally blank slate
  • Retail Company – This company does sales and marketing but with big box stores, not my little moms and pops
  • iPad – On my iPad I logged out of google and did the searches (this seemed to be a little tainted I think because I got similar results to what I got on my real computer logged is as me)

So we have different people searching on different browsers (nothing I can do about my IP address so I am sure that affected the results too!)

What I found when searching for term Entrepreneur Marketing (no quotes) was there WAS some consistency in the top places, but after that, there were some REALLY big differences in what google returned as results. Here are my big take-aways.

  • None of the searches had any videos for this search term (the video link was to a page with a video, not the cute embedded videos on the search pages).
  • Proxify (who didn’t have any relation to anything else) showed indented listings (the ones under the main listing) for both my site and entrepreneur.com. They also did not get nearly as many listings as the other searches did.
  • I was surprised to get news results as I generally do not see those in my searches. I am not a newsy kind of gal!
  • The realtor had really weird results compared to everyone else! She had A LOT of friend connections in her results as she is pretty well connected online. She had links from three different friends on this search.
  • I thought it was REALLY interesting that I logged out of google on my iPad and got VERY similar results to logged in my big computer.
  • If a SEO company told you they could rank you for entrepreneur marketing, they would have a hard climb. Both Entrepreneur.com and MarketingArtfully.com (my site) have spent YEARS working on SEO to rank for these terms and would not be easy to knock off!

So, there you have it! A little bit about why those emails about getting you to page 1 of google are, at best, disingenuous and, at worst, total crap!


 

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Top 5 SEO Small Business Marketing Tips

When I talk about my Top 5 SEO small business marketing tips, I am referring to how to rank well in the search engines for targeted keywords that will increase traffic to your site organically. These are search engine optimization tips which can help you get more readers to your blog.

Top 5 Seo small business marketing tipsSearch engine optimization or keyword marketing is super fun, it is like a little contest to see if you can beat the person who holds the rank ahead of you in Google or the other search engines. BUT to rank well, you need to know EXACTLY the search terms you want to achieve for both your overall site and then each individual post. The math looks like this:

1 blog post about realtor postcards + 1 blog post about realtor logos = Realtor Marketing
1 blog post about baby safe laundry detergent + 1 blog post about green janitorial supplies = Green Cleaning Products

Trying to rank for BIG AUDACIOUS keywords starts with ranking for little attainable keywords first.

Tip One for SEO Small Business Marketing Tips

Know what your big audacious keywords are!

Small Business SEO Marketing Tip Two

Know what your tiny keywords are! I have a program that I use to find out what keywords I can gain rank for which we use to help our clients gain positions for targeted keywords. You can do the same by using a tool called SEMRush to find out what keywords you rank for organically already. Now, this will only show you the top 10 but it is a good place to start without having to spend a dime. Take those and make it your goal to move them up a couple of positions by the first of next month.

MAKE SURE you write them on a piece of paper and hang them in front of you while you work. When you are thinking of writing a post, make sure that you have those target keywords in there somewhere in the title and content!

Super Important Tip Three

Put google analytics on your website and look at it.

The picture above shows my google analytics for Marketing Artfully the last rolling month. I know that “social media services” is doing well because I am sending paid traffic to it is, BUT customer demographics is doing well also. Customer demographics is a subset of marketing that I am interested in but which I never really tried to rank for, I just put up a couple of posts and got the traffic. You can reverse engineer some great keyword rankings by figuring out what people are already searching for and finding on your site and then doing more of that!

PS – I bolded “look at it” because most people don’t, or if they do then they are not sure what they should do!

Tip Four for SEO Small Business Marketing Tips

Learn to write posts with keywords in them the correct way. This is one of my HUGE pet peeves with copywriters who write interesting articles but who do not know how to keyword them correctly. It is great to produce excellent content, but it is even better if it gets people to read it and find you knowledgeable or even makes you money because you have something to sell. Writing for writings sake is noble, but not lucrative.

Here are two posts that will help you write good, keywordy articles:

Here is my last tip – Write more. I know, not sexy but it is true. Sometimes I think to myself, why don’t I rank for that keyword and then realize it is because I have not written an article about that specific topic. Google and the other search engines do not care what you hope to rank for, they only care what you have added to the internet. The huge peaks on the chart above show that I have SO much more traffic on a day I write and bookmark a post. When I am focused on getting rankings I am writing A LOT and it is REALLY not convenient to take the time away from client work to do so BUT it is vital to the long-term success of my business. Do it first thing before any other work and then start your day.

Well that is it, my Top 5 SEO Small Business Marketing Tips – if you have any good, practical tips, shout them out in the comments!

SEO Copywriting – A Keyword Writing Case Study

SEO Copywriting is an art which most small business owners struggle with. I am hoping this example from a client who is trying to rock the SEO, but who is doing all the right things, the wrong way will help some of you recognize how you are sabotaging your own SEO Copywriting efforts!

SEO Copywriting - A keyword writing case studyRae Ann, of Green Cleaning Products fame, has been learning all she can about how to write well for the internet. She has taken courses that told her to use tags (good) and has added a bunch of plugins to help do this automatically (bad). Here is the story of one of her blog posts and how we took it from good to great!

Names were NOT changed to protect the innocent BUT I warned her about this post!

SEO Copywriting

SEO Copywriting starts with having one keyword that you are trying to rank for per post. Trying to rank for two or three different keywords will just dilute your message so much that you wind up ranking for none!

This is the title of the post we are using: Why Green Cleaning Products are Important for Your Business. I like it and will use “Green Cleaning Products” and Business as something to try and rank for.

Her original first paragraph (which we will also use as the blog description) was:

In designing the Green Action Plan for your business it is important to understand the thinking of your customer base. For instance if you decide to use green janitorial chemicals and supplies and let others know about it will the consumer care? The short answer is yes.

Our keywords are not in this paragraph, in any order. Here is the re-written first paragraph:

We are often asked by clients, why are green cleaning products important for your business? If you are designing the Green Action Plan for your company, it is important to understand the thinking of your customer base. For instance if you decide to use green janitorial chemicals and supplies and let others know about it will the consumer care? The short answer is yes.

SEO Copywriting Google ExampleReinforcing that phrase in that order will allow the search engines to index her page for things that are important to us. Here is how SEO Copywriting comes up in a google search (that is the term that I am trying to rank for for this post). You will notice the bold bits where google has highlighted that your search term is in the title AND the description tag.

The next thing we wanted to do was reinforce that phrase in the body of her post. We do this by using <bold> tags or <H2> tags around the phrase. The html will look like this:

<H2>Measuring Green Cleaning Products Business Goals</H2>

We use bold, H1 and H2 tags to show Google that highlighted content that contains our search phrase is indeed important to the context of the post. It is SO worth your while to learn just a little bit about HTML and how it affects your SEO (search engine optimization efforts) BUT you can also use the WYSIWYG editor and just select the Paragraph Style, Heading Two or B for Bold.

One last benefit to this this is read-ability. Having your content broken up into sections with these headers makes the post more readable!

Keyword Ready Blogs and Static Front Pages

One thing Rae Ann wanted when we started her site was for it to look more more like a website than a blog. With that in mind we set up a static front page that had links to some of her favorite keyword posts. It did look nice BUT… We changed it over to a true blog format with rotating content on the front page last week and her search engine traffic jumped immediately.

I am seeing more and more blog designers who are making “websites” with a blog button that gives access to the content. I have had some fierce conversations with clients about this and (though it is anecdotal right now) I firmly believe it takes some of the great blog ranking love out to “hide” your content through a blog button and will fight against this with every fiber of my being!

SEO Picture Naming Conventions

One thing Rae Ann did right was to name her pictures with her keywords in the title (ie seo-copywriting-keywords.jpg) AND she uses her keywords in the description and alt tags.

The Last KEYWord

When you are wrapping up your post, you should use your exact phrase again one last time at the end. I generally try and pair it with a call to action to get them to call or contact us.

Well there you have it, green cleaning products ARE important for your business. Click the link if you would like to find out more about our commercial green cleaning products or give us a call today (720) 746-0803!

How Much Is Too Much

So we have her keywords in the title, the description, the metatag keywords, her pictures, the headlines, and the last sentance – whew. That is A LOT of keywords. So when is it too much of a good thing? Conventional wisdom says that your keywords should not be more than 5 percent of your content of the post. It also says that your post should be at least 300 words long (mine are frequently 800 to 1,000 words or more). What I do to make this less of a hassle I write a post that I like and THEN go back and add all the seo copywriting bits.

Small Business Marketing and Social Media Marketing Services

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SEO – Search engine optimization is not just for websites anymore. We research the keywords that are most important to your company and make sure to incorporate them into all we do, including profile setup and posting.

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Want to find out more about our social media marketing services? Either request a quote (a real live person will get back with you!) or check out our Social Media Marketing for Small Business email course which will walk you through how social works and how small business is using it effectively today.Thank you for checking out our small business marketing services!

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How To Write A Blog Post That Will Rank In Google

It is amazing how many bits go into writing a blog post that will rank in google. While there are a million different posts out there on this topic, this post is laser focused on one of the more practical aspects – keyword marketing.

How to write a blog post that will rank on googleWhen you sit down to write a blog post, the first step is to make sure that you have a topic that you are interested in and which will compliment your three main keywords for your site. My site is all about small business marketing, entrepreneur marketing and realtor marketing so I HAVE to talk about some kind of marketing (which is good because I am obsessed with all things marketing).

The next step is to start writing. Put down everything that you think is going to be relevant and interesting WITHOUT worrying about what keywords you are going to be using. Yesterday I started out writing a post about “Using national marketing campaigns for small business marketing” because I had seen a good link posted by one of my friends on Facebook. This is the first paragraph (which I use for my description) when I started:

The easiest way to jump start your small business marketing is to use national marketing campaigns. Piggy backing on something that a national company has spent GAGILLIONS to produce is a great way to help build YOUR brand!

Interesting to me, easy to research BUT after I got a little ways in I started wondering if anyone was searching for that! It is great to be a purist and write about what you are interested in BUT I want people to actually find and read my words also. Come to find out that NO ONE was searching for that type of thing. Now this doesn’t mean that I have to scrap the whole post and start again. I did a search on the google external keyword tool and found out that 135,000 people search for “funny youtube videos” – now that is MUCH better! So I kept writing my post about “funny youtube videos” when I realized that doesn’t have anything to do with marketing (and I am not funny but that is for another day!). RATS.

Okay, so I need to get it into the realm of marketing so I checked and there are 1,300 people searching on google for “funny youtube commercials”. A MUCH smaller number but probably people who are going to be at least a little interested in what I have to say about funny videos and marketing.

Here is the final description that I can up with for my “Use Funny YouTube Commercials For Small Business Marketing” post:

The easiest way to jump start your small business marketing is to use funny YouTube commercials for small business marketing. Piggy backing a funny YouTube commercial that a national company has spent GAGILLIONS to produce is a great way to help build YOUR brand!

I KNOW – that seems like an awful lot of effort just to get your keyword marketing right, BUT it actually took about a half an hour to write the post and 15 minutes to “fix” all the keyword problems. At the end of the day I am happier with how it turned out AND am way more likely to rank well in the Google!

Keyword Marketing Capitalize On Current Events

Keyword marketing has reached a new level and super exiting level. ANYONE can rank on page one in Google for a search term that thousands are searching for if they capitalize on current events.

Keyword Marketing Capitalize On Current EventsSo what are current events in the Keyword Marketing world? Current events are thing that are new and noteworthy that people will be searching for OR large events that have their own humongous marketing budgets that you can piggy back on.

How can a motorcycle race team use Apple’s Marketing dollars to get viewers?

So you know Apple, Steve Jobs and all of them? You know their marketing budgets run in the millions of dollars right? And you know that they just launched the iPhone 4 with a digital video camera. They are IN THE NEWS! Well this little team of motorcycle racers in Colorado did a GREAT job of leveraging the power of all that marketing by being one of the first people to USE the phone to do a mini documentary on an interesting subject (the phone has been out less than a week at this point).

iPhone 4 Short Film – “156 Turns” – Pikes Peak International Hill Climb with Ducati Multistrada

Another whackjob, I mean GREAT marketer who will be capitalizing on this launch is the “will it blend” guy. He takes perfectly good things and blends them. Why this is so brilliant marketing-wise is that he is showing how good his product is AND getting more and more viewers by each and huge product launch that is out there. He has blended iPhones, iPads, Olympus cameras, and even Facebook. Each of these are a great keyword that most everyone is chasing but that he is getting ranked for!

So how can a small business owner do this? Well a Flip video camera costs less than $200 bucks. And creativity costs nothing. One example that springs to mind is one of our clients who paints horse portraits. She could pair the term “horse portraits” with “Kentucky Derby Winner” or “Belmont Stakes Traditions”.

For people who sell makeup, look to the Grammys, Oscars, Miss America, etc. For those who sell toys, Santa, Christmas, Child Star Birthdays and more would be good. Basically you need to put on your thinking cap and try to find topics that are in the news now that would be a good match for your industry!

Do URL Keywords REALLY Matter Much To Google?

Does using URL keywords help drive organic traffic from google and other search engines is on my mind today. The URL keywords efficiency at getting google to notice a website is controversial but REALLY interesting.

URL Keywords and GoogleThe URL Keyword Controversy is a big deal in my world, probably not so much in yours BUT it does affect your online business empire! The URL (or Domain Name) keyword question is about whether using keywords in your domain name would increase your ranking in google and other search engines. So instead of picking www.abccompany.com you would pick www.wesellwidgets.com.

We have many clients who are adamant that they want to use their business name as their domain name for their blog (check out more information about the difference between blogs and websites). We have even had prospects that have sent us pages long emails about why we are nuts for trying to steer them towards using keywords in the web name where they host their blog instead of having their company name.

Well, if you think that having search engine keywords in your domain name helps, then using your company name as a your blog URL is silly. Since lots of people are looking to buy widgets or whatever you are selling and few people are searching for your company name, naming your URL your company name is counter productive. Here is a video from Matt Cutts (the google guy) who says that keywords in the domain name do help a little bit. Well, I will tell you, I will take every advantage I can get for my clients.

Additionally, it has been proven anecdotally over time with our clients. If we name a website www.HomesForSaleVictorvilleCA.com, they will rank for on page one for that common search term (there are over 30,000 searches for that term a month and over 173,000 search results to compete with) so why wouldn’t you do that instead of using the Realtor’s name which does not have enough search volume to register. I also have a colleague who got traffic and leads from an intervention steps website with a good keywordy url that did not have any backlinks or anything else to help promote it, so more evidence from a third party even!

Just as an aside, that does NOT mean that I think you should use a long, convoluted URL like http://bestrestauranttampabay.com for your marketing pieces, OF COURSE you will buy a good url like www.SnookersBlog.com and POINT it at your Best Restaurant Tampa Bay keywordy URL. BUT to google, since you actually built the blog or website on the good keywords you get a little bonus!

To muddy the waters a bit more, here are some somewhat supporting and contrasting posts from google about the benefits of having keywords in the URL:

Taking Advantage Of Trends On Google

Taking advantage of trends on google is a great way to get increased traffic to your website! Here is how a website took advantage of the new iPad launch to get increased traffic to their website from google.

Taking Advantage of Trends On GoogleWhen using my new iPad, I noticed that it would be MUCH easier to have icons on the desktop that linked directly to websites rather than using the bookmark feature from within the Safari browser. I did a search for “how to add an icon to your ipad desktop” and found this link “How to Make an iPad Icon for Your Website or Blog” but below that was an indented listing of how to do what I wanted.

OfZenComputing did a great job of finding keywords that people are searching for now and having a post out there that was great bait for generating incoming links. Here are some of my observations about what they did right!

Ways that this site took advantage of trends on google

  • Using the keywords in their title that covered a number of different searches
  • Naming the picture on the page “ipad bookmark to home screen” which increased the chances of google listing them
  • Internally linking the first post they wrote with the followup post the next day, reinforcing the keywords internally
  • Providing valuable information that people need (what you needed to do was blatantly obvious after I saw it so don’t assume that your knowledge has to be extremely technical)
  • The second day they made a photoshop picture that you could use to make your own icon on your website so that people could bookmark you too and gave it away for free

Tools to find out what is a hot topic right now – so how do you know what is trending now?

  • Watch the real news – many times you find out what is happening on the interwebs by watching the network news. It is their job to cover topics people are interested in.
  • Go to Google News and see what they are covering
  • Use Twitter Search to see what is hot right now and to do searches on keywords that you are interested in targeting

How to Choose the Right Keywords for Your Small Business

How to choose the right keywords for your small business is one of the most important things that you can do with your marketing efforts. This post features guest author Reid Peterson, Internet Marketing Educator at growthinharmony.com!

Keywords Small Business MarketingFor those of you that don’t know by now – your keywords do matter.

That doesn’t mean to choose a keyword like “Real Estate” because you are a real estate agent and you sell real estate. You would spend the rest of your life competing for a search result ranking that might make page 5. (if you’re lucky)

And you might think you’re clever and choose “Real Estate Denver CO” because you sell real estate in Denver, Colorado.

Guess what? Instead of taking a life time to rank high in search results pages, it may take a decade. (and if you’re a rock star- like one who would publish two or more blog posts per day, it you might get to #1 rankings in a year.)

Yes, SEO companies promise you page 1 rankings (and often #1 ) by tomorrow, but even if that is true (which I’m still waiting for someone to video blog their success of that), you would have to pray that the views of your website are converting to business. Are they?

So your website success (earning business from the people who view it) starts somewhere- where exactly is that “somewhere?”

It starts with keyword research and you have to be both very smart and creative about the keywords you choose. Here’s how to use your smarts and creativity to choose the right keywords for your business:

1) Know your customer. And I mean know them well- all five senses (maybe avoid what they taste like though.) You’ve probably heard that you must know your ideal customer’s needs (wants) but do you know how they react to the emotional umcomfortabilities that create their needs and wants? Yep, you must know that!

2) Listen to how your customer communicates. What words do your ideal customers use to speak or write? Those are your keywords right there! (I now feel complete but also compelled to write more)

3) Test the words your ideal customer uses. Now that you know what your customers say to express their needs, you have to see if there is enough search volume for these phrases. Google “google external keyword tool” for a free method of checking the search volume for these phrases. You can also use wordtracker (not sure if it is free) or a software that I think is inexpensive: Market Samurai (this is what I use and it serves me well.) When you select your tool, determine how many searches is enough for your business to prosper from.

4) Wordsmith the phrases that you select. You may have thought “Real Estate Denver CO” was a great keyword phrase because it has a specific location included in it, but guess what? Other real estate agents have also done the same thing. The competition is probably very high to compete for. Instead, get even more specific (and creative). People searching real estate online may be in the market to buy a home… Why not compete for the search term “buying a home in Denver?” (You may be surprised)

5) Use your smarts. Your final step is to analyze the key words/phrases that you’ve creatively crafted. Use analytics (in your head) to assess the relevancy of the phrases. Do they represent the language/communication of the community that represents your ideal client? If you were a good business person and listened to your ideal client speak emotionally about what they need, would you hear them say the keywords that you selected? If not, it’s time to go back to being creative and come up with new ones.

Going through this process of using your creativity and smarts will help you select the right keyword for your business; Ones that reflect the needs of your ideal clients. Also, ones that provide the comfort that your clients are seeking (which means sales for you!)

Reid Peterson teaches people how to market their business online. He teaches in focus group formats; empowering business owners to learn self SEO, Social Media, and Better Blogging methods. To learn more about Reid Peterson and how you can master your own online marketing, visit http://growthinharmony.com

Social Media Marketing Is Facebook Beating Google

Social media marketing and especially Facebook is taking over Google for driving traffic to my website. More traffic is great but social media marketing success is less predictable. So is Facebook beating Google on my site.

Social Media MarketingI attended a workshop a couple of YEARS ago where the speaker said that Facebook would take over Google as the search engine of choice for most people. I do not think that Twitter was even on the radar at that point yet. According to Facebook, they have more than 400 million active users today.

As a search engine, Facebook is a very subjective, easy to use tool. I have to say that when I want a good local place to eat lunch I Facebook my Denver friends rather than searching in google.

So how does Social Media Marketing matter to your website or blog?

Over the last 30 days I have been obsessing about getting more traffic to my website. I have increased the last rolling month by over 200 visitors and my bounce rate has gone up a couple of percent because of the new traffic. So where has that traffic come from?

  • Stumble upon (642 Visitors) – now this is not your typical social media outlet BUT I have to say that there ARE people who have signed up to “follow” me on it so I am counting it! There are other sites like Digg and Technorati that also send me traffic but they are not counted in that number.
  • Google organic (302 Visitors) – that covers 254 different keywords with between one and ten hits per keyword.
  • Direct (272 Visitors) – I think that this is from people who are just typing in my url from marketing pieces or coming from a link in an email. This is the hardest to track.
  • Social Media Combined, Facebook, LinkedIn and Twitter (107 Visitors) – I do not try on the social media front enough. Sigh. April will have to be “see how many hits I can get with social media” month! That having been said, for the same month long timeframe last year I got 13 hits from social media. Almost 10 times as many! And I think I was trying harder then…:)

So is Google irrelevant. Not to me. I LIKE keyword marketing and the challenge of ranking well for targeted keywords. I like being able to have empirical data that tells me what is working and what does not.

That having been said, I like using Hootsuite.com because I can get stats from there about clickthroughs to my tweets. I like being able to target tremendously tight niches using Facebook advertising and I like the challenge of getting ever larger numbers of fans and followers.

So, long story short (too late I know), I do not think Google is going to go away anytime soon and I am not throwing all of my eggs into the Twitter, Facebook OR Google basket. I am spreading the joy that is my website all around the internet so that when the next big thing comes along (which it will) I am positioned well with my content at the ready to capitalize on it!

If you would like to find out about how to effectively implement Social Media Marketing, please click the link!

Internet Marketing Keyword and Product Names

When you are doing internet marketing, keyword and product names are more important than almost anything else you can do. It is great to have a product or service, but if no one can find it then you are going to have trouble making sales!

Internet Marketing KeywordsFriday I wrote a post about Small Business Marketing Naming Concepts which covered the basics of generally naming your products but I feel like I missed something in the internet marketing translation.

Why Keywords and Product Names Matter

I cannot stress this enough, keyword and product names matter more today than ever! Getting sales or leads from the internet relies on humans being able to find your company while doing searches. People find information by doing looking on search engines. Every one of you has “googled” something at least once in your life so you know what I am talking about. Search engines are just databases of information that is indexed by taking words you use and comparing them to words other humans use and seeing if they match.

This is not rocket science. If I name my best product Small Business Internet Express instead of naming it the Marketing Artfully Success System I have more of a chance of showing up in the search engines for the search term “small business internet” which is closer to my product than using my company name or obscure terms like success system.

Just so you know what this would mean to your business in the real world:

  • Small Business Internet is searched 49,500 times per month
  • Success System is searched 33,100 times per month and
  • Business Success System has not enough searches to even estimate

So if I was trying to let small business owners know that I am selling internet products, the name I am using DEFINITELY will have a better chance of being found than something less fun and sexy. Now I KNOW it not fun to name your products what they are. It is more fun to make great marketing campaigns based on something funny or clever, BUT that makes it harder to get the word out there.

As a small business owner, I do not have the resources to do a branding campaign big enough to get the general public and especially the search engines to understand that a made up name is really a small business internet marketing program.

Internet and Keyword Marketing Are Constantly Changing

Internet marketing and especially keyword marketing is fun, challenging AND changing! It used to be so easy to define your business and then run with that for years or even decades. A barber was a barber and didn’t try to be a stylist or add things to his business. An accountant did books for small businesses and knew that tax time would bring a huge windfall to her business.

We do a keyword marketing analysis for each of our blog customers and I consider this to the MOST important phase of the project. I have often been floored when I find that there is little or no competition for keywords that I expect to be huge and also have been surprised that obscure keywords have such a high competition in the marketplace.

That having been said, it also pays to listen to what humans are talking about. Lately I have noticed a trend that when people call and ask me to speak they keep asking about “social media” instead of “social networking”. Now when I started out speaking and working with Facebook, LinkedIn and Twitter a while ago, it was all social networking BUT times they are a changing and I am always curious to see what the numbers have to say.

DOH – Social Media gets 135 THOUSAND searches a month and Social Networking gets only 12 thousand. Sigh. That means that I had to go back in and change my graphics on my social media how to videos, on my buttons and re-write my sales pages. I have to re-think my adwords campaigns and even how I present myself as a speaker. I have to change my vernacular and even go in and add new tags to my old social networking posts. Darnit. I wish everything would just stay the same, but it does not and that is just how our new world is!

If you are a small business owner, make sure you are listening to your customers. Have their words or needs changed. Do they want you to provide something that you aren’t currently doing. DO NOT get stuck in a rut or resist change because it is hard. I was reminded of a book that I read years ago (Who Moved My Cheese) which basically said that if you are not willing to listen and make changes your business will wither and die.

SOOOO get out there and call your best customers TODAY. Find out what they are talking about and what their needs are that your company can provide. Check your keywords to make sure they are helping your marketing efforts and product lines. If you have not checked them in 6 months, today is the time to do so. Look at all this change as an opportunity to fix what was not working and improve your bottom line while you are at it!

If you would like to have a keyword marketing analysis done, we are honoring our $100 price point through this month only, then the price jumps to $250. Also, the book reference contains an affiliate link, if you click that I will get a little bit of money. If you would like to avoid giving me a little bit of money just do a search for that title on Amazon..:)

New Google Search Features and What They Mean

There are some big changes in how Google delivers search results. The three that I am obsessed with right now are the Google and Twitter real time search results, the Google local search functions and the Google “your friends” search results.

Google Real Time Twitter SearchGOOGLE REAL TIME TWITTER RESULTS

Google returns twitter results in real time right on the search page. Did you know that? Did you think of how that could effect what you post on Twitter? Now don’t get me wrong, they are not posting up to the minute “tweets” on every topic BUT they are posting tweets on trending topics like they did during the superbowl for “superbowl ads”. There they were returning real time twitter results at the top of the search page right under the first organic listing.

So when you post to twitter are you using your keywords? Google is a giant database that has nothing to use to categorize your information other than words (OK – I know that they are working on categorizing videos too but that is a post for another day!) SOOOO when you post a tweet about your blog post or a Facebook note or something else that leads from your breadcrumbs back your main site, make sure you great keywords as part of your 140 characters!

Here is some great insider information on the google blog about the real time twitter search results.

GOOGLE LOCAL SEARCH RESULTS

This one is pretty annoying to marketers. Basically it means that Google can change the results you are shown based upon your IP address, whether or not you are logged into google when searching and even some of what you have searched for and clicked on previously.

This means that although you do a search and your site shows up in the top ten results on the first page, that may not be the case all across America (or even across town). The way to check and see if you are seeing a true result is to go to a proxy site like the elegantly named Hide My Ass and THEN type in the google search site. This will allow you to see what search results are coming up without all the baggage that comes with using your computer at your home or office.

Additionally, this means that there is no easy SEO solution!!!! If someone calls you and guarantees that they can get your site on the first page of google for a search phrase, ask them how they are going to accomplish that so it works globally. Additionally, paying lots of money for one search phrase is silly – if you are going to spend that kind of money use adwords and get lots of search phrases!

YOUR FRIENDS GOOGLE SEARCH RESULTS

Google Friend Search ResultsLast but not least, Google now tells me the search results that my friends are returning. My blogging buddy Michael Martine over at Remarkablogger is “ranking on the first page” of my search results for internet marketing because google knows that he is is in my gmail contacts. THAT IS HUGE! That means that people google thinks are connected to me will see MY results on the first page.

Many times small business owners want me to tell them how social networking benefits them. They want to know that all that effort they are putting in makes a difference. Well, if you had asked me last week for a really great reason to have friends, and twitter friends and big contact lists in google I may have answered differently. Today with google buzz starting up and then seeing these new search results, I am more committed to growing large networks than ever!

Google Buzz and Gist Updates

There are some really new things happening like google buzz and gist which could be a great way to keep up with your contacts and what they are doing across Facebook, Twitter and their blogs. Warning, if you want the world to be the way it was 20 years ago and not have to continually learn, change and figue out new technologies this is NOT the post for you!

Google BuzzGOOGLE BUZZ

Google Buzz is here (just FYI I didn’t know it even existed until 2 days ago so you are not very far behind the curve…:) What I have found it to be thus far is an incorporation between my google contacts and my gmail in conjunction with their blog posts and twitter tweets and more. It showed up as a little button below my Inbox. Now I did request to be added to it so I am not sure if it would have just showed up anyways or not – just in case here is a link to Google Buzz.

The way that google finds these items to post is by searching what you have entered in your google profile so make sure that your blogs, facebook and twitter accounts are up to date!

I will do a more in depth post on this alone once I understand what it is BUT there is always a first responder advantage so get signed up and worry about the rest later!!!

gistGIST

This seems like it could be really neat…or a huge waste of time! Basically what it is is a way to load all of your favorite people’s social networking and blog stuff into one place and then be able to keep up with them all at once across platforms. That having been said, it seems like it might take A LOT of time getting all that stuff loaded in initially. I think if it catches on A BUNCH then eventually other people will load their own stuff and you won’t have to do it BUT there are not that many people preloaded now.

I am going to write about the benefits of being first to market on Monday so make sure to check back!

Google Local Business Listings – Great for small business owners!

Want another way to get more clicks to your website? For FREE? Google local business search is free, easy and sent 22 people to my website last month. Is that a lot? Not compared to the regular search, but considering that I set it up a couple of years ago and never touched it again, I am pleasantly sureprised.

Google sent me a message today that I can now get reports on my local search clicks so I popped back in, added my new Colorado location, uploaded some video testimonials and bang I am live!

Make sure you verify your business with a phone call or email. If you use the phone option, they call you within seconds and give you a pin number to enter to verify your given phone number is active.

How To Leverage Google – Do More of What Is Working!

So I was looking at my Google Analytics the other day and noticed that I was getting more organic click-throughs from the search term “Realtor Email Newsletters” – YAY! While I work with all kinds of businesses, we have a product called Thrive that focuses on marketing for Real Estate Agents, Mortgage People and Title Companies. 

I have been trying to make it REALLY clear that this is not a real estate blog and that MOST of my clients are small business owners NOT realtors BUT that was just too big an opportunity not to tell you about!!!

So what will I do to leverage this great search term?

  • Wrote this post with a link to Google to tell them I love them!
  • Wrote a post over at Active Rain (a blog for realtors and real estate) that links to my product 
  • Will post this blog post on my Facebook page to add to the effect
  • I will make pages on sites like Squidoo and Wetpaint that capitalize on the search term

Another great problem I heard about this week comes from Julia Fishel, a fantastic Palm Harbor Realtor. She emailed me to ask what she could do about the fact that she wrote a great blog post that ranked high for Palm Harbor Realtors on Active Rain that was showing up high on Yahoo but that did not “hook” to her real blog. Here are some things she can do!

  • Put a cool banner at the bottom that drives people from the high-ranking post to her blog where she can collect data like email addresses
  • Make sure she uses that term in some of her post titles and other online info – I am huge fan of the path of least resistance. While it is admirable to try and rank highly for ALL the search terms you could, I tend to figure out what works naturally and then reverse engineer my stuff to capialize on it!

So there you go – Do you know how people are finding you on goole or yahoo? Make sure that you have google analytics loaded on your site so you can see all the incoming search terms people are using to find you!

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!)

Firstly, I attended a Jeffery Gitomer training session and he said that “truth” is going to be the new standard for business and he cited the Enron bunch as people who scammed the system and got caught, much to the detriment of their businesses. Well that training was BEFORE the huge financial meltdown that has occurred because of what is perceived as Wall Street defrauding the public.

Secondly, I then attended a training session (I get A LOT of training!) where a tech guy said that google will be irrelevant in 5 years. GOOGLE and IRRELEVANT in the same sentence? How can that be?!?!?! Well it just so happens I agree with him to a point. I DO think people will still “Google” you to see if you are who you say you are, BUT I also think that social networking will become so large that if you need a referral you will just ask someone you know – online!

Many of my online “friends” I have never met in person but I trust them and their judgement. If I needed a plumber here in Colorado (I am new), I would NOT go to the yellow pages OR google, I would ask my online realtor friends if they had a good referral! If I needed a dentist, doctor, printer, good travel agent, ANYTHING, I would ask my “friends” first. And as more and more people join these networks it will become more apparent that goole will be less attractive and referrals more-so.

So have you googled yourself lately in relation to your business? Does it show you? Check out “Tara Jacobsen Marketing” and you will see LOTS of entries that show that I am who I say I am on google – that is a very good thing!