Facebook Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Facebook Marketing - How To Do Competitive Analysis (Spy On Your Competition)

Just yesterday it happened again, someone said that they wanted to know who my competition was and I froze like a popsicle. Who IS my competition? Today we are going to take a look at ways that we can find out who our actual competition is on Facebook using competitive analysis. Finding Your Competitors On […]

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

I am not sure why business people are so hesitant to have a website. Maybe it is the HUGE blank page syndrome or a perceived time commitment. Maybe they are afraid of the technical aspects of it after hearing all the hoopla about WordPress versus a “website-website”. Maybe they have outdated ideas of how much […]

Social Media Marketing – Should you buy likes, followers and views?

Should you buy twitter views?

Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it. Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, […]

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties! The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a […]

Social Media Marketing – Politics On Facebook, Just DO NOT Do It

Facebook marketing and politics - Do No Do It

Social media marketing is all about making connections and getting the OPPORTUNITY to talk to people. Today we are going to talk about Facebook and why you should not talk about politics on social media! First off, let’s look at who this post is for…ie…please don’t send me hate mail if you are NOT trying […]

Social Media Marketing – What Size Should Your Pictures Be On Facebook

what size should facebook photos be?

So this morning one of my Facebook friends asked, “what size should pictures be on Facebook” which got me thinking, while I have a an incredibly affordable ebook out there about how to do photos for facebook ($3 bucks for goodness sake), some of you may not know WHY you need to take a peek […]

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing. So lets break it down two different parts, […]

Advanced Social Media Marketing – How To Post To Facebook Timeline

Advanced social media marketing - Timeline Photos

As an advanced social media marketing whiz, I often say all chirpy, “it is so easy, it will just take you 5 seconds”. Well learning how to post pictures and links to the new Facebook timeline so they look pretty and attract attention REALLY is easy and shouldn’t take more than 5 minutes to comprehend […]

Vitriole and Hate On Facebook – Not Good For Small Business Marketing!

Godvine

The level of vitriole and hate on Facebook is amazing to me as a human, let alone as a small business marketing expert. The reason for this post is to maybe let some business types know how their comments look from the other end of the Facebook AND to offer some suggestions about how to […]

Social Media Marketing – Should You Join Little Social Networks

Social Media Marketing - Little Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random […]

Facebook New And Improved Friend Lists! Social Media Marketing

Facebook Improved Friend Lists - Social media marketing

SO glad Facebook rolled out their new and improved friend lists! Social media marketing is hard enough without fighting the network’s algorithms to see content and have people to interact with! So what does this mean to us as marketers? For me, it means getting to see MUCH more of what is going on with […]

The BIGGEST Facebook Mistake – Social Media Marketing

Facebook Mistakes - Bad Privacy Settings

This is UNIVERSALLY the BIGGEST Facebook mistake made by small business owners, entrepreneurs and Realtors. If you are doing social media marketing, you need to check this today! You are sitting at your email and BAM…you find out that people can see your email address on Facebook! The sender makes it seem like that is […]

Social Media Marketing – How To Get Comments On Your Posts

How to get social media comments - social media marketing

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking. The picture that I have on this post was taken out […]

Social Media Marketing – Questions By The Numbers

Social Media Marketing - By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media! So let’s start out […]

Social Media Marketing – Twitter Hashtags or Facebook Page

Social media marketing - twitter hashtags or facebook pages

Social media marketing is a big part of what we do today to promote our clients and I am always checking out what the “big money” is doing! Are they using Twitter Hashtags or Facebook pages as the call to action? Yesterday I was watching the boob tube and saw the trailer for 30 Minutes […]

Is Google Plus A Facebook Killer?

Is google plus a facebook killer?

Google Plus is setting out to be a Facebook Killer. Thanks to my friend Cyndee Haydon, Clearwater Realtor, I am IN and messing around with the new system! So, what does this new social media platform mean for real small business owners RIGHT NOW? Not so much. Like all social media thingy-ma-bobbies, if you are […]

What Social Media Marketing Is Not!

What Social Media Marketing Is Not

Social media has become the buzz word for small business marketing. Everyone wants to jump on the bandwagon and get a piece of this new media channel, without realizing that there is a huge amount of time that needs to go into their efforts. At first, when small biz owners decide to use the Facebook, […]

Facebook Marketing – Application Scams and Viruses

Facebook Marketing Scams and Viruses

Facebook marketing is generally fun! We have a process by which we make sure that our clients get great exposure and connect with the most people and companies possible. That having been said, there are A LOT of application scams and viruses so tread carefully if you are using Facebook for business! I admit, I […]

Facebook For Business – May 2011 Updates

Facebook for Business - May 2011 Updates

Facebook is not made for business, rats! I KNOW, it is to talk with your peeps, share photos of your puppies and generally schmooze. BUT many of us have found it is a great lead generating source and there are bits that can be great for business if done correctly. Here are my most recent […]

Small Business Marketing Magic – There is no get rich quick!

Small Business Marketing Magic

Small business marketing magic is a lie! There is no get rich quick scheme that can grow you a sustainable, ongoing marketing plan. Having a good marketing plan that feeds into your Small Business Lead Generating Sales Funnel, is hard work and not something that you should expect overnight. Facebook Business Page Lies Yesterday I […]

Social Media Marketing – Should Facebook Be Your Main Site

Social Media Marketing Should Facebook Be Your Main Site

In our social media marketing world, the option of using Facebook as your main site is coming up more and more frequently! I cannot tell you how opposed I am about this being a viable option. I KNOW, Facebook is one huge party and there is nothing that cannot be done with it! If you […]

Social Media Marketing – Social Media REAL Results

Social media marketing social media real results

Social media marketing like Facebook, LinkedIn, Twitter and YouTube is a tricky beast. It can be time consuming and if done wrong, super spammy. That having been said, social media can produce REAL results for your small business! We do social media marketing for small business owners and oftentimes during the sales process they ask […]

New Facebook Business Pages – What It Means For Marketers

Facebook Business Page Changes Update

Facebook is at it again, yesterday they rolled out their new business pages so here is an update on what the changes mean and how we are going to implement them for our clients. Facebook as a way of changing things around on us without asking if we want changes (imagine that!) Overall I have […]

Small Business Marketing and Facebook Privacy Settings

Small Business Marketing and Facebook Privacy Settings

If you are using Facebook for your small business marketing efforts, how you set up your privacy setting could have a HUGE negative impact on your success. If you are playing around on Facebook with a little business thrown in or are a personal user, this post is not for you. I am talking ONLY […]

New Facebook Profile For Marketing

New Facebook Profile for Marketing

The new Facebook profile seems to have a much better application for marketing than the old one did! Some vital demographic data is front and center now – YAY! When FB launched the new Facebook Profile yesterday, I was initially horrified (like everyone else) at the changes. I had pictures up there, sigh, I hate […]

Small Business Marketing and Social Media Marketing Services

Check Out Our Social Media Marketing Services

Looking to outsource your social media marketing services to an affordable and reputable Marketing company with over 15 years of online experience? We have worked with hundreds of small business owners like you to make the most out of your website, social media and SEO marketing dollars. Some of the marketing areas that we cover […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

How To Find Stuff To Post On Social Media

Finding Stuff To Post On Social Media

Finding “stuff” to post on social media like Facebook, Twitter and LinkedIn can seem like an overwhelming task. Here is a GREAT way to find things that you can use to add interesting items to your social media properties. We have lots of clients and I can tell you that finding interesting items to post […]

Optimizing Your Social Media Accounts

Optimize Your Social Media

Optimizing your social media uses many of the same principles that optimizing a website does. You need to know what keywords your are trying to rank for and then set up your social media accounts to optimize for those terms. The goal for optimizing any of your web properties is to let the power of […]

Using Facebook For Non Profit Fundraising

Facebook For Non Profit Fundraising

Using Facebook for Non-Profit Fundraising is a great way to get your message out to numerous people quickly. The added bonus is that Facebook, like all social media is FREE! So WHY is Facebook so good for helping to raise money for non profit organizations? Mostly it is because the viral nature of Facebook encourages […]

Facebook Business Pages How To Have A Custom Page

Facebook Custom Business Page Design

Facebook Business Pages have come a long way and having a custom page is starting to be as important as having a website or blog! Custom business page design can be hard or easy depending on your level of technical ability. Here are a couple of different ways to make a custom page from easy […]

Burning Your List – Mobile, Email, Twitter or Facebook

burning your list mobile email social media

Burning your list means that you oversaturate your message to a group of people. I am here to tell you that a list of people who have said you can contact them on a regular basis is a beautiful thing to waste. Years ago we all had a rolodex of people we could call or […]

Facebook Marketing Making Lists

Facebook Marketing Making Lists

Facebook marketing becomes MUCH easier for small business owners when you have lists of your friends segregated. These are all practical working suggestions for what to do on Facebook! Super basic Facebook Friend Management Overview Once you have added your friends to Facebook, getting them sorted out can be an overwhelming task. I can tell […]

Local Marketing Facebook and Yelp and Gowalla

Local Marketing Facebook Gowalla Foursquare Yelp

Local marketing on sites like Facebook, Yelp and Gowalla took a huge leap forward today. More practical applications for small business owners seem to be on the horizon! Local marketing is really coming into its own with sites like Yelp.com, Foursquare.com and Gowalla.com for local small businesses. I have been telling everyone I meet with […]

Social Media Marketing Do Not Be THAT GUY

Social Media Marketing

Social media marketing may be free BUT it takes up all your time. To combat that I see people doing things that are spammy and which do not compliment their business model like this… Vince is probably a great guy and he is billing himself as a “Sincere Online Marketer” BUT he is not considering […]

What is the difference between social media marketing and social networking

social media social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure. When I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and […]

10 Reasons To Use Social Media For Small Business Marketing

Happy Social Media Marketing

Here are my Top 10 reasons to use social media specifically for your small business marketing efforts. Small business owners and entrepreneurs are uniquely positioned to take advantage of social media when it is just becoming mainstream. Why should I use social media like Facebook, LinkedIn and Twitter for my small business is ABSOLUTELY the […]

Social Media Marketing Is Facebook Beating Google

Social media marketing and especially Facebook is taking over Google for driving traffic to my website. More traffic is great but social media marketing success is less predictable. So is Facebook beating Google on my site. I attended a workshop a couple of YEARS ago where the speaker said that Facebook would take over Google […]

Facebook Marketing How To Get More Referrals

Facebook Marketing Social Media

Facebook marketing is all about keeping in touch with people in a very friendly kind of way. Getting and giving referrals becomes SO much easier because of the low technology barrier and connections that you have within Facebook itself. There are three kind of business owners I find out there in regards to Facebook Marketing: […]

Boulder Social Networking Workshop – March 23

RESCHEDULED FOR APRIL!!! Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS! Boulder and Denver Small Business Owners come out and learn social networking like Facebook, LinkedIn and Twitter the easy way! You will leave class with all of your systems […]

Facebook Marketing Getting Personal

Facebook Marketing

Marketing Artfully was recently featured in New Business Denver for social networking (more about that coming later!) I have been getting some great questions about Facebook from the readers and when I answer them I will share with you, my loyal readers. The first question is one I get A LOT, can you keep your […]